Small Business Marketing Optimization Tips for 2016

Webbiquity

The year is coming to a close, which means it’s time to start looking at the exciting opportunities 2016 will have to offer your small business. but what you should really be doing is focusing on areas you can improve your business every day for the remainder of 2015.

6 Video Tips for Small Businesses on a Budget

Vidyard

As a small business, the way you do business probably follows the same line of thinking. That’s why small businesses use video. Well this is why small businesses use video , actually.). Animated explainer videos are a must-have for any small business.

Interesting Marketing Trends of Small Businesses [Infographic]

Puzzle Marketer

Small businesses face challenges of small budgets and scarce resources, causing them to be even more selective of their decisions in growing their top line. Small businesses therefore test, pivot, and analyze to recognize where their dollars would be best spent.

10 Ways Small Businesses Should Be Using Video (with Examples!)

Vidyard

In my last post, I dove into the 17 reasons why small businesses need video and promised that I would share the how , or the best ways small businesses could incorporate video into their marketing plan. It’s content that shows who you are as a business.

17 Reasons Why Small Business Need (More) Video

Vidyard

Chances are, if you’re in marketing at a small business, you’ve got your hands in all sorts of jars. As a small business striving for that brand recognition and so dependent on loyal customers that keep coming back for more, this is crucial.

The Beginner's Guide to Small Business Marketing Online

Hubspot

Whether you're in the process of launching a new business or already have one, having an strong online presence for your brand is extremely important. Small business owners looking for a way to track ROI and brand awareness need digital marketing. SEO Small Business Marketing

The Powerful Guide to SEO for Startups and Small Businesses

Act-On

Whether you’re a startup or established small business, learn how to maximize your SEO efforts through effective marketing with Act-On Software. AdWords SEO SEO for startups small business SEO startup SEO

Marketing Automation for Small Businesses

Salesfusion

The post Marketing Automation for Small Businesses appeared first on Marketing Automation | Lead Generation | Email Marketing | Salesfusion. Best Practices Email Marketing Nurture Marketing Website Tracking

15 Inspiring Examples of Small Business Branding

Hubspot

Taking on a branding project for a small business can be a valuable opportunity for agencies and freelancers to develop experimental creative work without the intense pressures and restrictions associated with larger accounts. 15 Examples of Small Business Branding.

Twitter Vine in Small Business Marketing

Biznology

With the growing popularity of Twitter Vine, small businesses should take advantage of this great marketing app. So how can small business owners make the most of this trending social media app? Not sure how to translate this app into small business speak?

Is Video the Future of Small Business Marketing?

Contently

With almost 100 million views combined on Facebook and YouTube , “This Unicorn Changed the Way I Poop” helped put Squatty Potty—which makes a toilet stool to help you take care of business—on the map. Both stand to gain from increased interest in small business videos.

New Marketing Automation Options for Small Business in the VEST Report

Customer Experience Matrix

GreenRope workflow GreenRope is all-in-one software sold primarily to very small businesses such as lawyers, real estate agents, consultant, coaches and membership organizations. Hatchbuck workflow Hatchbuck is another all-in-one product for very small businesses.

How to Prep Your Small Business for Marketing Software

Salesfusion

The post How to Prep Your Small Business for Marketing Software appeared first on Salesfusion. Best Practices Customer Interaction Email Marketing Website Tracking

Lessons We Can All Learn from Small Businesses Struggling With Marketing ROI

Marketing Insider Group

Technology has leveled the playing field for startups and small businesses. Competing with big business marketing budgets has traditionally relegated fledgling and local businesses to eternally small market shares. The post Lessons We Can All Learn from Small Businesses Struggling With Marketing ROI appeared first on Marketing Insider Group.

Effective types of native advertising for small businesses

Biznology

Not many small businesses currently take advantage of native advertising , so the small businesses that do gain a significant advantage over the competition. If you own a small business and haven’t looked into native advertising, now is the time to start.

How Small Businesses Can Use Real-Time Case Studies to Acquire New Clients

Webbiquity

He sends a small, yet powerful, email message along with his blogs to the clients. As a result, his business flourishes. Effective user acquisition strategy is the new Holy Grail for all small business owners and marketers. Here is a small excerpt from Stinky Inc.

Small Business Marketing: Brands On A Budget

Marketing Insider Group

Every business wants to get its name out there, but when you’re a small business with a modest budget, it’s hard to come up with traditional and online marketing ideas while balancing marketing expenses against the expenses of actually doing business. The post Small Business Marketing: Brands On A Budget appeared first on Marketing Insider Group.

8 Ways to Get Media Mentions for Your Small Business

Marketing Insider Group

Growing a small business is tough. Once you’ve reached out to your immediate family and friends and encouraged them to share your new business with their networks, it’s common for new businesses to hit a wall. The post 8 Ways to Get Media Mentions for Your Small Business appeared first on Marketing Insider Group.

6 Lessons Small Businesses Can Learn from March Madness

Marketing Insider Group

But even if you’re not that into sports, there are some key business lessons you can learn from the March Madness tournament. The post 6 Lessons Small Businesses Can Learn from March Madness appeared first on Marketing Insider Group.

Does Google Hate Small Businesses?

Hubspot

So I don't think Google really "hates" anyone, but I think over the years they've unintentionally made things a little bit more difficult for small business owners. How Google Has Made Marketing Harder for Small Businesses. How Google Has Helped Small Businesses.

Small Business Saturday – November 29 – Shop Small and Local

Marketing Action

And for those of us who are small business owners (or who prefer to shop at small businesses), there’s Small Business Saturday. Just how important is small business? of all working Americans work for, or own, a small business.

ICON16: How Infusionsoft Plans To Dominate Small Business Marketing (and Make Life Better For Small Businesses Everywhere)

Customer Experience Matrix

I spent part of last week at ICON16, Infusionsoft ’s annual combination of customer conference, revival meeting, and group therapy session for small business owners. These changes were evolutionary at best, but company leaders made clear this was on purpose: their current strategy is to make small improvements to ease of use, not add major new or deeper features. This is a major reason for developing the Small Business Success Method and baking it into the software.

How Small Businesses Benefit from Marketing Automation

Reachforce

Yet, small businesses can also benefit from marketing automation. It has the potential to fuel small business growth and provide companies with the competitive edge they need to thrive in their region and rise above neighboring companies.

Five Reasons Why Sales Strategy Doesn’t Work for Many Small Businesses

Webbiquity

Customers are the heart and soul of any business. Many small companies fail to achieve desired sales goals despite having adequate resources. Even within an industry, every business is unique in some way. However, many businesses follow the herd.

The Six Best Accounting and Finance Tools for Small Business

Webbiquity

The first accounting applications for small business back in the early 90s were mostly repackaged, repriced versions of highly complex suites first designed for large companies. This was the 34th post in the Best Online Business Tools series. #1:

Radius Provides High Quality Data on Small Businesses

Customer Experience Matrix

When I first spoke with Radius just over one year ago, the company had already pivoted from its initial concept as a mobile app to connect consumers with local business events, to building a comprehensive list of small businesses and their attributes.

Small business SEO: What finally turned me on to SEO

Direct Response Coach

But in fact, small business SEO is very much a possibility. ————– Like many small business owners, I never took search engine optimization (SEO) very seriously.

Overcoming the Challenges of Big Data for the Small Business Marketer

Marketing Insider Group

The post Overcoming the Challenges of Big Data for the Small Business Marketer appeared first on Marketing Insider Group. There are a lot of articles saying the best way to plan your marketing strategies is to utilize big data. And these articles all have a point.

Six Essential Time Management Tips for Small Business Sales Success 

Webbiquity

Small businesses can often develop a competitive advantage not by price or selection, but by being more efficient and focused than the big companies. Treat it like a client meeting and schedule it in—after all, your business’s most important client, ultimately, is YOUR business!

InfusionSoft ICON: Contined Focus on Helping Small Business

Customer Experience Matrix

The point was well taken and crystallized my feeling about InfusionSoft itself: the company is expanding successfully at a breakneck pace – better 50 percent per year -- but has remained so consistently focused on its goal of helping small business that it looks like little is happening. There is an improved PayPal integration, several dashboard widgets for business insights, some subtle performance improvements, and full support for the Chrome browser.

A Day in the Life of a Small Business IT Director (and Consumer of B2B Marketers’ Content)

emedia

A small business IT director discusses the content she consumes. Easily digestible content like listicles—even if presented in a longer, white paper format — can go a long way toward putting your content front and center for busy IT professionals.

A Day in the Life of a Small Business IT Director (and Consumer of B2B Marketers’ Content)

emedia

A small business IT director discusses the content she consumes. Easily digestible content like listicles—even if presented in a longer, white paper format — can go a long way toward putting your content front and center for busy IT professionals.

5 Steps To Getting Started With Content Marketing For Your Small Business Or Startup

Marketing Insider Group

Brand awareness is essential for the success of small businesses and startups. The post 5 Steps To Getting Started With Content Marketing For Your Small Business Or Startup appeared first on Marketing Insider Group.

5 Reasons Small Business Owners Adopt Ecommerce

Hubspot

You can set your small business apart in several ways, from your brand to the quality of your products. Still, even if you’re the top small business in your city, your audience is limited. As with starting a business, adding online shopping is a whole new endeavor.

6 Business Challenges Every Small Business Struggles With (And How to Fix Them)

Hubspot

In the first few years of business, small companies come up against a lot of different challenges. Bureau of Labor Statistics , about 20% of small businesses fail by the end of their first year. 6 Small Business Problems & How to Fix Them. Business Dail

10 Free Templates Every Small Business Needs in 2018

Hubspot

Owning or working for a small business can be extremely rewarding. You have a good view of the business operations, your work is visible, and you have an opportunity to make a big impact during the company's critical growth years. 5) Business Letterhead Templates.

3 Don’ts of small business content marketing

Biznology

Small businesses have the potential to tap into special strengths, but they also have a special set of pitfalls to avoid. Marketing a small business can sap time and attention from actually doing the work of serving customers, but it has to be done.

Why Small Businesses Need Smart Marketing

Biznology

Small businesses need loans in order to take product and service ideas to the next level. Without the infusion of upfront cash, many small businesses flounder despite having an arsenal of legitimate business ideas. Megan also writes business news.

Small business owners: 5 ways to go on vacation and not feel guilty about It

Biznology

Small business owners are never really off the clock. In 2014, the majority of small business owners did not take a vacation at all. Even when they walk away from their desks, smartphones, and other work responsibilities, the business is still there, lingering.

Raab Report: OfficeAutoPilot, Infusionsoft and HubSpot Rate Highest in Marketing Automation for Very Small Business

Customer Experience Matrix

The chart above shows our ratings for the micro business sector, defined as companies with under $5 million in revenue. These are very small companies, typically run personally by an owner. SalesFUSION and MakesBridge stand out especially in this group for micro-business users.