Interesting Marketing Trends of Small Businesses [Infographic]

Puzzle Marketer

Small businesses face challenges of small budgets and scarce resources, causing them to be even more selective of their decisions in growing their top line. Small businesses therefore test, pivot, and analyze to recognize where their dollars would be best spent.

Small Business Marketing Optimization Tips for 2016

Webbiquity

The year is coming to a close, which means it’s time to start looking at the exciting opportunities 2016 will have to offer your small business. but what you should really be doing is focusing on areas you can improve your business every day for the remainder of 2015.

Trending Sources

Top 10 Essential Features Every Small Business Website Must Have

Marketing Insider Group

If you have a business of any size or type, you already know that you must have a website if you are going to be successful. In this age of information and the Internet, people expect to find businesses online. Marketing Strategy essential features small business website

The Beginner's Guide to Small Business Marketing Online

Hubspot

Whether you're in the process of launching a new business or already have one, having an strong online presence for your brand is extremely important. Small business owners looking for a way to track ROI and brand awareness need digital marketing. SEO Small Business Marketing

Next-Generation Marketing Automation Systems Target Small Business

Customer Experience Matrix

The new entrants are clustered towards the small business end of the market, where they see an opportunity for simpler systems at lower prices than existing market leaders.

Is Video the Future of Small Business Marketing?

Contently

With almost 100 million views combined on Facebook and YouTube , “This Unicorn Changed the Way I Poop” helped put Squatty Potty—which makes a toilet stool to help you take care of business—on the map. Both stand to gain from increased interest in small business videos.

10 Ways Small Businesses Should Be Using Video (with Examples!)

Vidyard

In my last post, I dove into the 17 reasons why small businesses need video and promised that I would share the how , or the best ways small businesses could incorporate video into their marketing plan. It’s content that shows who you are as a business.

17 Reasons Why Small Business Need (More) Video

Vidyard

Chances are, if you’re in marketing at a small business, you’ve got your hands in all sorts of jars. As a small business striving for that brand recognition and so dependent on loyal customers that keep coming back for more, this is crucial.

The Perfect List of Marketing Technology for Small Businesses [Infographic]

Vidyard

You’re busy doing this, that, and the other thing. We know efficiency is key for your small business and we’ve got you covered. The post The Perfect List of Marketing Technology for Small Businesses [Infographic] appeared first on Vidyard.

Lessons We Can All Learn from Small Businesses Struggling With Marketing ROI

Marketing Insider Group

Technology has leveled the playing field for startups and small businesses. Competing with big business marketing budgets has traditionally relegated fledgling and local businesses to eternally small market shares. The post Lessons We Can All Learn from Small Businesses Struggling With Marketing ROI appeared first on Marketing Insider Group.

New Marketing Automation Options for Small Business in the VEST Report

Customer Experience Matrix

GreenRope workflow GreenRope is all-in-one software sold primarily to very small businesses such as lawyers, real estate agents, consultant, coaches and membership organizations. Hatchbuck workflow Hatchbuck is another all-in-one product for very small businesses.

How to Prep Your Small Business for Marketing Software

Salesfusion

The post How to Prep Your Small Business for Marketing Software appeared first on Salesfusion. Best Practices Customer Interaction Email Marketing Website Tracking

8 Ways to Get Media Mentions for Your Small Business

Marketing Insider Group

Growing a small business is tough. Once you’ve reached out to your immediate family and friends and encouraged them to share your new business with their networks, it’s common for new businesses to hit a wall. The post 8 Ways to Get Media Mentions for Your Small Business appeared first on Marketing Insider Group.

The Powerful Guide to SEO for Startups and Small Businesses

Act-On

Whether you’re a startup or established small business, learn how to maximize your SEO efforts through effective marketing with Act-On Software. AdWords SEO SEO for startups small business SEO startup SEO

6 Lessons Small Businesses Can Learn from March Madness

Marketing Insider Group

But even if you’re not that into sports, there are some key business lessons you can learn from the March Madness tournament. The post 6 Lessons Small Businesses Can Learn from March Madness appeared first on Marketing Insider Group.

Twitter Vine in Small Business Marketing

Biznology

With the growing popularity of Twitter Vine, small businesses should take advantage of this great marketing app. So how can small business owners make the most of this trending social media app? Not sure how to translate this app into small business speak?

Does Google Hate Small Businesses?

Hubspot

So I don't think Google really "hates" anyone, but I think over the years they've unintentionally made things a little bit more difficult for small business owners. How Google Has Made Marketing Harder for Small Businesses. How Google Has Helped Small Businesses.

ICON16: How Infusionsoft Plans To Dominate Small Business Marketing (and Make Life Better For Small Businesses Everywhere)

Customer Experience Matrix

I spent part of last week at ICON16, Infusionsoft ’s annual combination of customer conference, revival meeting, and group therapy session for small business owners. These changes were evolutionary at best, but company leaders made clear this was on purpose: their current strategy is to make small improvements to ease of use, not add major new or deeper features. This is a major reason for developing the Small Business Success Method and baking it into the software.

How Small Businesses Benefit from Marketing Automation

Reachforce

Yet, small businesses can also benefit from marketing automation. It has the potential to fuel small business growth and provide companies with the competitive edge they need to thrive in their region and rise above neighboring companies.

Effective types of native advertising for small businesses

Biznology

Not many small businesses currently take advantage of native advertising , so the small businesses that do gain a significant advantage over the competition. If you own a small business and haven’t looked into native advertising, now is the time to start.

Overcoming the Challenges of Big Data for the Small Business Marketer

Marketing Insider Group

The post Overcoming the Challenges of Big Data for the Small Business Marketer appeared first on Marketing Insider Group. There are a lot of articles saying the best way to plan your marketing strategies is to utilize big data. And these articles all have a point.

Radius Provides High Quality Data on Small Businesses

Customer Experience Matrix

When I first spoke with Radius just over one year ago, the company had already pivoted from its initial concept as a mobile app to connect consumers with local business events, to building a comprehensive list of small businesses and their attributes.

Small business SEO: What finally turned me on to SEO

Direct Response Coach

But in fact, small business SEO is very much a possibility. ————– Like many small business owners, I never took search engine optimization (SEO) very seriously.

InfusionSoft ICON: Contined Focus on Helping Small Business

Customer Experience Matrix

The point was well taken and crystallized my feeling about InfusionSoft itself: the company is expanding successfully at a breakneck pace – better 50 percent per year -- but has remained so consistently focused on its goal of helping small business that it looks like little is happening. There is an improved PayPal integration, several dashboard widgets for business insights, some subtle performance improvements, and full support for the Chrome browser.

A Day in the Life of a Small Business IT Director (and Consumer of B2B Marketers’ Content)

emedia

A small business IT director discusses the content she consumes. Easily digestible content like listicles—even if presented in a longer, white paper format — can go a long way toward putting your content front and center for busy IT professionals.

How Small Businesses Can Use Real-Time Case Studies to Acquire New Clients

Webbiquity

He sends a small, yet powerful, email message along with his blogs to the clients. As a result, his business flourishes. Effective user acquisition strategy is the new Holy Grail for all small business owners and marketers. Here is a small excerpt from Stinky Inc.

5 Steps To Getting Started With Content Marketing For Your Small Business Or Startup

Marketing Insider Group

Brand awareness is essential for the success of small businesses and startups. The post 5 Steps To Getting Started With Content Marketing For Your Small Business Or Startup appeared first on Marketing Insider Group.

A Day in the Life of a Small Business IT Director (and Consumer of B2B Marketers’ Content)

emedia

A small business IT director discusses the content she consumes. Easily digestible content like listicles—even if presented in a longer, white paper format — can go a long way toward putting your content front and center for busy IT professionals.

6 Business Challenges Every Small Business Struggles With (And How to Fix Them)

Hubspot

In the first few years of business, small companies come up against a lot of different challenges. Bureau of Labor Statistics , about 20% of small businesses fail by the end of their first year. 6 Small Business Problems & How to Fix Them. Business Dail

5 Reasons Small Business Owners Adopt Ecommerce

Hubspot

You can set your small business apart in several ways, from your brand to the quality of your products. Still, even if you’re the top small business in your city, your audience is limited. As with starting a business, adding online shopping is a whole new endeavor.

Raab Report: OfficeAutoPilot, Infusionsoft and HubSpot Rate Highest in Marketing Automation for Very Small Business

Customer Experience Matrix

The chart above shows our ratings for the micro business sector, defined as companies with under $5 million in revenue. These are very small companies, typically run personally by an owner. SalesFUSION and MakesBridge stand out especially in this group for micro-business users.

10 Awesome Small Business Content Marketing Examples

Marketing Insider Group

The post 10 Awesome Small Business Content Marketing Examples appeared first on Marketing Insider Group. Pro tip: Before I start this week’s post I’d like to tell you about an awesome new content curation/social media tool that saves me tons of time called Quuu.

5 Reasons to Write a Blog For Small Business

Marketing Insider Group

The post 5 Reasons to Write a Blog For Small Business appeared first on Marketing Insider Group. These days, it seems like everyone has a blog site. In fact, WordPress blogs alone are read by over 400 million people every month, with users creating over 80 million new posts, 44 million comments and 23 billion page views each and every month. But despite that, many old school businessmen question whether they should […].

Marketo Spark Targets Small Business Marketing Automation

Customer Experience Matrix

Marketo today announced the launch of Spark , a new brand aimed at small and mid-size business. Most of these aren’t of interest to small business, and several involve additional charges even for Marketo’s regular packages. Marketo has discontinued its $1,200 per month Small Business Edition, which lacked some features now included with Spark. But the most ardent small business evangelists are companies including Infusionsoft and OfficeAutoPilot.

26 Resources For Small Business Week

Radius

In honor of National Small Business Week, we’ve compiled a list of our favorite small business resources. The SMB economy is incredibly important to Radius, because our customers provide solutions to small businesses all over America. To bolster their growth, we’ve built the most comprehensive and up-to-date index of small businesses in America. The post 26 Resources For Small Business Week appeared first on Radius.

Five Reasons Why Sales Strategy Doesn’t Work for Many Small Businesses

Webbiquity

Customers are the heart and soul of any business. Many small companies fail to achieve desired sales goals despite having adequate resources. Even within an industry, every business is unique in some way. However, many businesses follow the herd.

Small Business Saturday – November 29 – Shop Small and Local

Marketing Action

And for those of us who are small business owners (or who prefer to shop at small businesses), there’s Small Business Saturday. Just how important is small business? of all working Americans work for, or own, a small business.

Infusionsoft Gains $54 Million for Small Business Marketing Automation, Spends a Bunch on GroSocial

Customer Experience Matrix

The system makes it easy for small business to generate leads through social marketing campaigns and track results. The investment can be read as validation of Infusionsoft’s strategy of offering unified marketing automation, CRM, and ecommerce exclusively for very small businesses.

Optify Lets Agencies Provide Small Business with Marketing Automation, Distributed Marketing, and Sales Enablement

Customer Experience Matrix

By contrast, the fourth trend seems to be driven by recognition that small business presents a huge opportunity. This makes it a system for both small business and service vendors: two of my four themes.

How Small Businesses Practice Marketing

B2B Marketing Directions

The overwhelming majority of business organizations in the United States are small companies. million business firms in the US, according to the US Census Bureau. Only about 18.600 of these businesses had more than 500 employees, and about 5.67