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The Viral Coefficient: Your 2020 Guide to Viral Marketing

Martech Advisor

Going viral can give your brand and product immense publicity, generate brand awareness, and acquire new customers. But how does viral marketing work? What is the Viral Coefficient and the Viral Cycle Time? Before we begin, let's first understand what viral marketing is. The Viral Coefficient.

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B2B Growth Hacking – What Is It And Why Do It?

Lead Forensics

So too is Hotmail, who added a simple line to their emails “…get your free email at Hotmail” and saw their product go viral and quickly spread. You constantly need to look at things like key performance indicators (KPIs), viral coefficients, multivariate testing, CACs, LTVs, and whatever else is key in your field.

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Contagion, Social Media, and Why Things Catch On

Convince & Convert

Jonah Berger , Marketing Professor at the Wharton School , joins the Social Pros Podcast this week to discuss his bestseller Contagious: Why Things Catch on , the science behind those viral marketing hits, and the importance of setting realistic and helpful goals with a viral marketing campaign. Please Support Our Sponsors.

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How to Cut Out Advertising in Favor of Inbound Marketing

Convince & Convert

“It’s not about going viral; it’s about being useful.” The intention isn’t for these videos to go viral; it’s just to create value for someone who is looking for an answer to a question. If you could do a Skype call with any living person, who would it be? The RSS feed is: [link].

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How Social Media Examiner Became the Biggest Site in Social

Convince & Convert

Part of what they do is they go out there and they find really, really good stuff that’s going to go viral. ” (highlight to tweet) If you could do a Skype call with any person, who would it be? . “The social team serves up not just our own content, but [they] curate content that is of exceptionally good value.

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Understanding Viral Growth [Marketing Math]

Hubspot

Companies like Skype, Dropbox and Google have figured out that they can get their customers do the work for them. These businesses prove that, if you have an exceptional product and you enable your users to invite others to use it, your product can quickly achieve viral growth. Some businesses have figured out a way to do this.

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How One Father Used a Social Army to Find his Son

Convince & Convert

It was that viral. ” If you could do a Skype call with any living person, who would it be? Tweetable Moments It really was people. bringjerryhome Tweet This Trial by Fire Bob Pfeifer used social media to bring his son home. Bob’s son, Jerry, went to Central Europe with his mother and half-brother in 2012.

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