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Katy Keim, Lithium’s CMO: How to Create Brand Advocates from Your Social Media Strategy [Podcast]

Crimson Marketing

Therefore, the key question CMOs should ask themselves about their social media strategy is “how can I build a trusted online community of brand advocates?”. Katy names them and explains how CMOs can incorporate these motivators into their company’s social media strategy to build communities and increase engagement with buyers.

CMO 100
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5 Ways to Get the Most From Google+ Communities

Biznology

Photo credit: Wikipedia. While the world’s least-understood social media network might not have the 1.1 It’s now overtaken Twitter, LinkedIn, and Pinterest as the second-largest social media network. Social Media Marketers hovers around 7,000, and there are nearly 1,700 Content Strategists. Tag Your Posts.

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2013: The Year of Internet Marketing Basics

Biznology

Photo credit: Wikipedia. I will use social media only in a way that shows revenue impact. Social media – Make sure you do everything you can to fully understand Facebook, Twitter and LinkedIn, then use it appropriately to move your business forward. Know that social is necessary but it is JUST A CHANNEL!

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Ross Mayfield's Weblog: Elevating the Enterprise 2.0 Conversation

Buzz Marketing for Technology

Its time to elevate the conversation beyond features (wiki, blog, RSS, social networking, etc.), But of more interest, the use cases have evolved and practices are enabling new solutions that offer competitive advantage. put aside the hype and talk about what problems the Enteprise 2.0 community is uniquely prepared to solve.

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The Ultimate Glossary: 120 Social Media Marketing Terms Explained

Hubspot

Thus, while we're all learning about social media and inbound marketing as well as teaching others about it, having a resource that quickly and clearly explains all of the basic terms and applications is critically important. Social Media Marketing Dictionary: 120 Terms to Know. An example of this is the Twitter API.

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The Ultimate Glossary: 101 Social Media Marketing Terms Explained

Hubspot

As we all learn about social media and inbound marketing and we teach others about it, having a resource that quickly and clearly explains all of the basic terms and applications is critically important. Social Media Marketing Dictionary: 101 Terms to Know. Comments are a primary form of two-way communication on the social web.

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The Bamboo Project Blog

Buzz Marketing for Technology

If you see social media as primarily a more simple and efficient way for the usual experts to be able to share their opinions and content, then youre missing the point of the revolution. One of the big questions Im frequently asked about using social media is whether or not the tools "work." But Do They Work?

Web 2.0 100