Website Search and Filtering for Smaller Sites

Biznology

I may be sticking my neck out a bit given that our fearless leader here at Biznology, Mike Moran, is an expert when it comes to website search – he’s expert at a lot of things, actually – but a recent article Mike wrote brought the subject to mind. Mike’s thoughts about the power of suggestion in website search are spot on, and to them I’d like to add thoughts for those of us with smaller sites and smaller libraries of searchable content.

Sites 122

Website Evaluation Comes Before Site Redesign

Industrial Marketing Today

Many manufacturers and industrial companies consider a website redesign during Q1. The two main reasons are 1) Not showing up in Google search results ( SEO – Organic Search Engine Optimization ) and/or 2) Not getting enough qualified leads from the website (Traffic and Conversion). You know your industrial site needs a major makeover but diving right into a site redesign without first doing a website evaluation or a site audit can be a costly mistake.

Sites 204
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SEO for site acquisitions

Biznology

Use these steps as a guideline: Create a map that identifies any content overlaps or gaps with the existing site and the acquired site. for the main site and the acquired site. Prioritize the keywords that map best to the acquired site’s content. Target keywords rank well for both sites. Place a 301 redirect on the acquired site’s ranking page to the page on your main site that also ranks. Target keywords do not rank well on either site.

The Secret Value of Site Search

Biznology

Increasingly, site search is on the list because of the hidden value in this capability. Among the value being found by companies are: Site searchers are 87% more likely to respond to marketing goals than non-searchers. Site Searchers are 43% more likely to buy — and in some cases a lot more (up to 600%) — the non-searchers. Effective site search retains visitors increasing SEO & SEM Yields. Site Searchers 87% more likely to achieve marketing goals.

Sites 122

Customer-Centric Websites: Successful Strategies to Engage B2B Buyers

Speaker: Kellie de Leon, Vice President of Marketing & Strategy, The Mx Group

Chances are, you’re under the gun to convert more leads from your website. To increase conversion, your site needs high-quality content, user-friendly navigation paths, and calls to action that appeal to your target customers. But how do you go about this? And wouldn’t it be great to see some real-world examples from B2B companies that are doing it successfully? Kellie de Leon, VP of marketing and strategy at B2B agency The Mx Group, works with marketers every day to help them create and execute customer-centric strategies and content that increase web engagement and conversion. In this webinar, she'll discuss how to make your website more customer-centric.

Website Design Trends for 2021

Webbiquity

Beautiful website design, regardless of the industry or current trends, will always adhere to certain golden rules of design relating to ease of use, inclusion of all information relevant to the user journey, and high-quality (original, if possible) imagery. Guest post by Matthew Reeves.

Design 205

9 Things That Can Dramatically Improve Site Accessibility

Marketing Insider Group

Digital transformation progression means diverse pools of users will want to use your website to learn and shop. To ensure those with disabilities can do this, you need to improve site accessibility. Results included: 80 percent of news sites had accessibility issues.

Sites 195

Industrial Blog Sites Revisited

Industrial Marketing Today

The idea of combining a website with the benefits of a blog is very appealing to many industrial marketers. In my conversations over the past few months, I have noticed a growing acceptance of blog sites among manufacturers, industrial distributors and engineering services companies. Blog sites as inbound marketing hubs. To learn more about the benefits of industrial blog sites, read my earlier post, “Build Industrial Websites as Dynamic Blog Sites.”.

Sites 200

Build Industrial Websites as Dynamic Blog Sites

Industrial Marketing Today

For most industrial companies and manufacturers, a Website is the centerpiece of their online presence. I’m talking about creating a blog site with dynamic content instead of a static digital marketing asset. Building or redesigning a company Website as a blog site is increasingly becoming the preferred method for many industrial and manufacturing marketers. Advantages of a blog site. Does your current industrial Website include a blog?

How do you replace Google Site Search?

Biznology

I’ve gotten a flurry of phone calls recently because Google has announced that they are withdrawing their popular Google Site Search product, which many companies—even large ones—have been using as their website search engine. The calls are coming because: Google Site Search worked pretty well: There are lots of better search engines out there, but it worked well enough for most people. Google will be showing paid search ads on your website search page.

Sites 124

How do you migrate to a new site search engine?

Biznology

Recently, I shared how I have become very popular recently because Google has withdrawn Google Site Search. Many large companies who were using it as their website search engine recoiled in horror at the prospect of having ads on their site search results page—ads from their competitors. So if you are one of the many that is wondering just how to replace your site search engine, these are the basic steps: Do your business case.

What does your site search mean for your reputation?

Biznology

Some of you might believe that site search is important to raise your conversion rates and what to make search work. Others might be more resigned to the fact that site search is hard and that you don’t really know what to do to make it better. Because poor performance in your site search damages your brand’s reputation. If no other arguments have worked to get you to improve your site search, maybe this is the one that will do it.

Sites 155

14 key facts on website speed and 4 top tips when it ‘s slow

Biznology

Website speed has long been recognized as a important factor that impacts search engine rankings. Slow website speed creates a bad user experience, one that may result in visitors not coming back to your website or going to your competition. Is website speed a concern for your site? Here are 14 key facts on website speed and 4 top fixes when it’s slow. 14 KEY FACTS ON WEBSITE SPEED. 40% abandon websites that take more than 3 seconds to load.

5 Critical Components of a Successful Website Design for Manufacturers

Industrial Marketing Today

Creating a successful website design for manufacturers takes careful planning, a deep understanding of how engineers and industrial buyers make decisions and a lot of hard work. These have nothing do with the aesthetics of the site. Applying a new skin to an existing website to make it look “pretty” won’t help you move the. Read more The post 5 Critical Components of a Successful Website Design for Manufacturers by Achinta Mitra appeared first on Industrial Marketing Today.

What You Should Know Before Developing Industrial Blog Sites

Industrial Marketing Today

If you are one of them, a redesign of your industrial website [.]. [[ This is a content summary only. Visit my website for full links, other content, and more! ]]. Industrial Blogs Industrial Websites Website Design & Development Blog Sites Content Management System (CMS) industrial ecommerce interactive design tools parametric search applicationsAt this time of the year, many industrial companies are getting ready for their annual budget planning meetings.

Sites 218

Why you are ignoring your ugly site search

Biznology

That headline isn’t fair to everyone, because some marketers are really working to make site search better. Here are the reasons I have been told that you are ignoring fixing your site search: No one uses it. If you look at your analytics, you will probably find that your site search results page is in the top 10 of all pages on your site. Studies show anywhere from 43% to 600% higher conversion rates for site searchers.

Sites 113

SEO for E-commerce Sites (Beginner & Intermediate)

Single Grain

E-commerce businesses are run almost entirely, if not exclusively, online and getting traffic to their sites is crucial for success. You have the option to add structured metadata and schema to your site in order to give Google additional context about your site. slow site speed.

Sites 69

Growing Site Traffic & Getting Better Leads, Faster

Sharpspring

Discover how one business resurrected lost deals & increased site traffic more than 200%. Resurrecting previously cold leads and boosting site traffic significantly. The post Growing Site Traffic & Getting Better Leads, Faster appeared first on SharpSpring.

Sites 74

How to create a WordPress site without coding?

RockContent

Did you know it is possible to have a fully functional and attractive website for your company without writing a single line of code? But, to start building your presence online, you can quickly set up and create a WordPress site without coding. Create a new site.

Sites 152

Retrofitting Blogs and Converting Industrial Websites into Blog Sites

Industrial Marketing Today

They all want to either add a blog to their static industrial websites or convert them into dynamic blog sites. Retrofitting a blog into an existing site is quicker and less expensive than recreating the site on a blogging platform. However, a blog site with a fully integrated blog has many advantages over the retrofit option. For a full list of benefits, refer to my earlier post, “Build Industrial Websites as Dynamic Blog Sites.”.

Finding ROI in your website search

Biznology

I presented our latest webinar about website search. You all spend time and money ensuring your content is optimized for Google to find you to send qualified visitors to your website. So, why is it that your website search facility is run by your IT group? And when your customers type some words into your website’s search box, why can’t they find what they are looking for? Learn how to improve the ROI of your website search.

Search 134

A complete guide to website migration

RockContent

Website migration is one of the most challenging tasks for any SEO — Search Engine Optimization professional. In this article you will find: Why migrate a website? Rules for a successful website migration! Why migrate a website? Reasons to migrate a website are varied.

Learn six ways to change fonts in your WordPress site

RockContent

Text fonts are essential to keep proper communication on websites. There are different options to make these adjustments, and knowing them can make the daily life of those who manage WordPress sites a lot easier. With this done, go to your website using an FTP protocol.

Sites 152

Industrial Website Redesign and Content Marketing Strategy are Connected

Industrial Marketing Today

An industrial website redesign is a major undertaking. It is not something that you should do on a whim or expect to launch a new site in a few weeks. Visit my website for more content on industrial marketing.]. Industrial Marketing Strategies Website Design & Development

The how and why of mini-sites for content marketing

Biznology

Issue-specific sites, sites devoted to a single product or service, and mini-sites for other purposes can be a great alternative to building out new sections of your main online presence. They allow site owners to maintain their own sites without the friction (in time and money) of having to go through a technical team to add, edit, and delete content. This has fueled the rise of content marketing and increased the power and value of a well-crafted website.

Sites 93

Why your analytics system doesn’t track your website search

Biznology

You probably use your web analytics system to track visitors to your site, where they come from, where they go, and whether they convert one of your offers at the end of their journey. And if you ask your web analytics vendor, whether it is Google, Adobe, or someone else, they will tell you that their system tracks every page equally well on your website. But there is one that it doesn’t track so well–your website search results page. Not just on small websites.

Search 154

8 Absolute Best Ecommerce Website Builders

Single Grain

This means that new entrepreneurs and business vets alike have a large variety of ecommerce website building tools to choose from. To help aid you in your search, we’ve compiled a list of the 8 best ecommerce site builders on the market. New users can have a site up within minutes.

How to Determine Your Membership Site Content

Ontraport

A membership site is a website that people join to gain access to exclusive “members only” content, features, benefits or community. The post How to Determine Your Membership Site Content appeared first on The Ontraport Blog. Membership Sites

Sites 67

The complete CRO guide you need to optimize your site’s conversions

RockContent

Even if you use various digital channels , the transition from lead to customer is very likely to happen on your site. With that in mind, it’s important to create a strategy focused on optimizing website conversions over time to always achieve good results.

Sites 200

The 11 Most Popular WordPress Websites

RockContent

We often hear that WordPress hosting is the most straightforward and popular way to build a website. After all, this open-source Content Management System (CMS) powers over 455 million sites on the web. However, have you ever wondered how all those websites look to their visitors?

Six Ways to Connect with your B2B Website Visitors

Biznology

Website visitors are among your most valuable prospects. Here are six methods to connect with your website visitors. This is the oldest trick in the book, but is oddly missing from many B2B websites. They have found you, searching around for a solution.

Improve site search with the power of suggestion

Biznology

Most of you know that I work with large companies on improving their site search. Disclaimer: I am a Senior Strategist for SoloSegment, which sells site search improvement technology.] But one of the ways to improve site search that you might not have though of is with search suggestions, the clever technique that guesses what searchers will type based on what has been searched for in the past. Most site search experiences have one, too.

Sites 87

How to Optimize Your Site for Better Lead Conversion

Benchmark Email

The ultimate goal of your company’s website is to generate more leads so you can convert them into paying customers. Today’s marketers must be savvy and strategic in how they optimize their websites for improved lead generation.

Sites 113

Website Content Audits — Less Really is More

Biznology

It may sound counterintuitive at first, but less content can actually improve your website’s content marketing effectiveness. No surprise, your site visitors are seeking the same thing, whether they reach you through a search engine results page or any other channel.

4 SEO Strategies for Programmatic Sites

Moz

Posted by Royh Planning and executing SEO strategies for sites with hundreds of millions of pages is no easy task, but there are strategies to make it simpler. You’ll typically find these pages in major verticals like e-commerce, real estate, travel, and informational sites.

Sites 72

17 tips to lock down your WordPress website!

RockContent

If you got to this post, you probably already understand the importance of a website for a company’s digital strategy, starting with the choice of an appropriate platform for you to manage it. But how to make sure that the site is well protected? Analyze your website performance.

How to Add a ManyChat Chatbot to Your WooCommerce Site

Optinmonster

That’s why, today, we’re going to teach you 2 methods for how to add a ManyChat chatbot to your WooCommerce site: Integrating ManyChat directly onto your WooCommerce site. In the end, this leads to a better user experience (UX) across your site and more conversions for you.

Sites 83