Biznology

NOVEMBER 13, 2018

I may be sticking my neck out a bit given that our fearless leader here at Biznology, Mike Moran, is an expert when it comes to website search – he’s expert at a lot of things, actually – but a recent article Mike wrote brought the subject to mind. Mike’s thoughts about the power of suggestion in website search are spot on, and to them I’d like to add thoughts for those of us with smaller sites and smaller libraries of searchable content.

Sites 144

Sites Search Websites Spot 144

Industrial Marketing Today

JANUARY 18, 2012

Many manufacturers and industrial companies consider a website redesign during Q1. The two main reasons are 1) Not showing up in Google search results ( SEO – Organic Search Engine Optimization ) and/or 2) Not getting enough qualified leads from the website (Traffic and Conversion). You know your industrial site needs a major makeover but diving right into a site redesign without first doing a website evaluation or a site audit can be a costly mistake.

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Sites Websites Design Buying Cycle 247

Biznology

JULY 21, 2017

Use these steps as a guideline: Create a map that identifies any content overlaps or gaps with the existing site and the acquired site. for the main site and the acquired site. Prioritize the keywords that map best to the acquired site’s content. Target keywords rank well for both sites. Place a 301 redirect on the acquired site’s ranking page to the page on your main site that also ranks. Target keywords do not rank well on either site.

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Acquisition Sites SEO Domain 146

Optinmonster

JANUARY 16, 2023

Curious how to create a membership website that can build authentic connections with your brand and help pay the bills? Either way, a membership site can be amazing for boosting engagement, conversions, and revenue. What is a Membership Website? Benefits of Membership Sites.

Websites 106

Websites Merchandising Sites Pricing 106

Advertisement

Search metrics can drive conversion by helping website owners, and marketers learn from their online visitors. The data provided by an onsite search engine can help personalize the eCommerce experience and turn a visitor into a repeat buyer.

Search

Biznology

DECEMBER 4, 2018

Increasingly, site search is on the list because of the hidden value in this capability. Among the value being found by companies are: Site searchers are 87% more likely to respond to marketing goals than non-searchers. Site Searchers are 43% more likely to buy — and in some cases a lot more (up to 600%) — the non-searchers. Effective site search retains visitors increasing SEO & SEM Yields. Site Searchers 87% more likely to achieve marketing goals.

Sites 143

Sites Search Lead Scoring Lead Rank 143

Industrial Marketing Today

SEPTEMBER 6, 2011

The idea of combining a website with the benefits of a blog is very appealing to many industrial marketers. In my conversations over the past few months, I have noticed a growing acceptance of blog sites among manufacturers, industrial distributors and engineering services companies. Blog sites as inbound marketing hubs. To learn more about the benefits of industrial blog sites, read my earlier post, “Build Industrial Websites as Dynamic Blog Sites.”.

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Sites Industry Curation Planning 242

Industrial Marketer

AUGUST 11, 2022

Digitally speaking, your manufacturing website is your best chance to put your company’s best foot forward, one step ahead of the competition. Read more » The post The 10 Best Manufacturing Websites appeared first on Industrial Marketer.

Websites 103

Websites Best Marketing & Strategy Trade Show 103

Industrial Marketing Today

JUNE 11, 2011

For most industrial companies and manufacturers, a Website is the centerpiece of their online presence. I’m talking about creating a blog site with dynamic content instead of a static digital marketing asset. Building or redesigning a company Website as a blog site is increasingly becoming the preferred method for many industrial and manufacturing marketers. Advantages of a blog site. Does your current industrial Website include a blog?

Industry 232

Industry Sites Websites Build 232

Search Engine Journal

OCTOBER 15, 2021

Google's John Mueller answers question about big sites and "authority" The post Big Sites and Website Authority appeared first on Search Engine Journal.

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Search Engine Sites Search Websites 132

Speaker: Kellie de Leon, Vice President of Marketing & Strategy, The Mx Group

Chances are, you’re under the gun to convert more leads from your website. To increase conversion, your site needs high-quality content, user-friendly navigation paths, and calls to action that appeal to your target customers. But how do you go about this? And wouldn’t it be great to see some real-world examples from B2B companies that are doing it successfully? Kellie de Leon, VP of marketing and strategy at B2B agency The Mx Group, works with marketers every day to help them create and execute customer-centric strategies and content that increase web engagement and conversion. In this webinar, she'll discuss how to make your website more customer-centric.

Websites

Biznology

MAY 1, 2017

I’ve gotten a flurry of phone calls recently because Google has announced that they are withdrawing their popular Google Site Search product, which many companies—even large ones—have been using as their website search engine. The calls are coming because: Google Site Search worked pretty well: There are lots of better search engines out there, but it worked well enough for most people. Google will be showing paid search ads on your website search page.

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Sites Search Google Cost 146

Biznology

JANUARY 29, 2018

Some of you might believe that site search is important to raise your conversion rates and what to make search work. Others might be more resigned to the fact that site search is hard and that you don’t really know what to do to make it better. Because poor performance in your site search damages your brand’s reputation. If no other arguments have worked to get you to improve your site search, maybe this is the one that will do it.

Sites 192

Sites Search Conversion Rate Rate 192

Single Grain

MARCH 13, 2020

E-commerce businesses are run almost entirely, if not exclusively, online and getting traffic to their sites is crucial for success. You have the option to add structured metadata and schema to your site in order to give Google additional context about your site. slow site speed.

Sites 124

Sites SEO Link Building Profiling 124

Biznology

NOVEMBER 9, 2016

Website speed has long been recognized as a important factor that impacts search engine rankings. Slow website speed creates a bad user experience, one that may result in visitors not coming back to your website or going to your competition. Is website speed a concern for your site? Here are 14 key facts on website speed and 4 top fixes when it’s slow. 14 KEY FACTS ON WEBSITE SPEED. 40% abandon websites that take more than 3 seconds to load.

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Websites Sites Forrester Amazon 155

Advertisement

Site search is one of the most important tools eCommerce merchandisers have at their disposal. A proper site search solution can match site visitors with the relevant content they need and help the website owner better understand their own audience.

Sites

Biznology

JUNE 1, 2017

Recently, I shared how I have become very popular recently because Google has withdrawn Google Site Search. Many large companies who were using it as their website search engine recoiled in horror at the prospect of having ads on their site search results page—ads from their competitors. So if you are one of the many that is wondering just how to replace your site search engine, these are the basic steps: Do your business case.

Search Engine 137

Search Engine Sites Search Clickthrough 137

Webbiquity

JANUARY 25, 2021

Beautiful website design, regardless of the industry or current trends, will always adhere to certain golden rules of design relating to ease of use, inclusion of all information relevant to the user journey, and high-quality (original, if possible) imagery. Guest post by Matthew Reeves.

Design 245

Design Websites Trends Gartner 245

seo.co

OCTOBER 18, 2021

Slow sites are punished by both users and search engines. To optimize your site for search engines and users, your site needs to be wicked-fast. In this post, we’ll discuss the how and why for site speed, ways/tools to fix it and how we can help!

Sites 98

Sites Websites SEO Efficiency 98

BOP Design

AUGUST 2, 2022

Building a website is like building a house. The same goes for your website. B2B websites consist of several pages – sometimes dozens or even hundreds – so you must start with a plan to identify what pages to include and how they will relate (i.e., Site Map vs. Navigation.

Sites 110

Sites Websites Sample Build 110

Optinmonster

JANUARY 19, 2023

Do you want some membership website examples that are actually profitable? Membership websites are often touted as an easy way to monetize your content and generate leads for your business. But it can be easier said than done to create a profitable membership site.

Websites 73

Websites Examples Communities Course 73

DivvyHQ

OCTOBER 5, 2021

Site authority" is a big part of their ranking algorithm, so it would be advantageous for you to understand how site authority is recognized, and how to increase authority with every piece of content you produce.

Sites 110

Sites Domain Search Engine Positioning 110

Industrial Marketing Today

OCTOBER 23, 2012

If you are one of them, a redesign of your industrial website [.]. [[ This is a content summary only. Visit my website for full links, other content, and more! ]]. Industrial Blogs Industrial Websites Website Design & Development Blog Sites Content Management System (CMS) industrial ecommerce interactive design tools parametric search applicationsAt this time of the year, many industrial companies are getting ready for their annual budget planning meetings.

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Sites Industry Develop Websites 262

Method and Metric

JANUARY 4, 2023

Site audits can be tedious work but important work, and that’s why you’re here and why that little voice in your head keeps telling you to do a website audit. Method and Metric SEO SEO Strategy audit your website how to do an seo audit of your site seo audit seo website audit

Websites 59

Websites SEO Work Sites 59

Choozle

AUGUST 5, 2021

Site targeting is one of the tactics that puts you in complete control of where your ad will be displayed on the internet. What sites can I target? Unique advantages of site targeting. How does site targeting work? What sites can I target?

Sites 94

Sites Target URL Ads 94

Contently

FEBRUARY 3, 2022

When someone in San Francisco types “house extension cost” into Google, five out of the top ten results will be from lead generation sites. Link obsessively—external, internal, and backlinking particularly to.gov and.edu sites for better Trust Flow.

Lead Generation 202

Lead Generation Sites Marketing & Strategy Generation 202

Biznology

NOVEMBER 18, 2015

I presented our latest webinar about website search. You all spend time and money ensuring your content is optimized for Google to find you to send qualified visitors to your website. So, why is it that your website search facility is run by your IT group? And when your customers type some words into your website’s search box, why can’t they find what they are looking for? Learn how to improve the ROI of your website search.

Search 162

Search ROI Websites Sites 162

Webbiquity

JUNE 30, 2022

Update the overall design of your website. Understand and utilize current user experience (UX) and user interface (UI) design methods across your website’s pages. Also, use a modern, professional graphic design approach for your website. Test all of your website’s components.

Trust 261

Trust Websites Build Customer 261

Industrial Marketing Today

NOVEMBER 3, 2011

They all want to either add a blog to their static industrial websites or convert them into dynamic blog sites. Retrofitting a blog into an existing site is quicker and less expensive than recreating the site on a blogging platform. However, a blog site with a fully integrated blog has many advantages over the retrofit option. For a full list of benefits, refer to my earlier post, “Build Industrial Websites as Dynamic Blog Sites.”.

Industry 239

Industry Sites Websites Curation 239

Marketing Insider Group

JANUARY 18, 2021

The Americans with Disabilities Act (ADA) protects disabled people from discrimination and it has released guidelines to help you create a website that is easily accessible to all communities. Who Needs ADA Compliant Websites? How to Make Your Website ADA Compliant.

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Websites Guidelines Sites Planning 250

Biznology

SEPTEMBER 6, 2018

That headline isn’t fair to everyone, because some marketers are really working to make site search better. Here are the reasons I have been told that you are ignoring fixing your site search: No one uses it. If you look at your analytics, you will probably find that your site search results page is in the top 10 of all pages on your site. Studies show anywhere from 43% to 600% higher conversion rates for site searchers.

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Sites Search Ecommerce Search Engine 130

Biznology

AUGUST 3, 2015

You probably use your web analytics system to track visitors to your site, where they come from, where they go, and whether they convert one of your offers at the end of their journey. And if you ask your web analytics vendor, whether it is Google, Adobe, or someone else, they will tell you that their system tracks every page equally well on your website. But there is one that it doesn’t track so well–your website search results page. Not just on small websites.

Search 192

Search Analytics Websites Sites 192

Industrial Marketing Today

NOVEMBER 5, 2019

Creating a successful website design for manufacturers takes careful planning, a deep understanding of how engineers and industrial buyers make decisions and a lot of hard work. These have nothing do with the aesthetics of the site. Applying a new skin to an existing website to make it look “pretty” won’t help you move the. Read more The post 5 Critical Components of a Successful Website Design for Manufacturers by Achinta Mitra appeared first on Industrial Marketing Today.

Websites 239

Websites Design Marketing Plan 239

accelerate agency

FEBRUARY 27, 2023

But, when it comes to your website, its web design can make or break your SaaS company. It’s the first thing people see when they discover your brand, and the best SaaS websites don’t miss the opportunity to make a good impression. Below, we will discuss: What is a SaaS website?

Agency 52

Agency Sites Landing Page Template 52

Hinge Marketing

FEBRUARY 16, 2023

For professional services and other B2B organizations, it’s essential to have a website that accurately represents both your brand and your capabilities, while also providing a positive user experience. Of course, the cost of redeveloping a website can vary for several reasons.

Cost 109

Cost Websites Develop Marketing 109

Biznology

NOVEMBER 2, 2020

Website visitors are among your most valuable prospects. Here are six methods to connect with your website visitors. This is the oldest trick in the book, but is oddly missing from many B2B websites. They have found you, searching around for a solution.

Websites 197

Websites Marketing Automation Services B2B Consulting 197

Launch Marketing

JANUARY 4, 2023

Websites are one of the most important elements of a company. Having a B2B website that engages audiences and clearly outlines key messaging and offerings are some of the foundational elements. Regardless of how a website looks, every organization wants to improve website engagement.

Websites 99

Websites Benchmark Strategy Landing Page 99

ClickZ

JANUARY 19, 2023

A mobile friendly website also means a lot more than just ‘working’ on mobile. There are numerous factors to consider including accessibility, website speed, user experience, and interaction, and much more. What makes websites mobile friendly?

Mobile 108

Mobile Websites Bandwidth Fulfillment 108

Marketing Insider Group

FEBRUARY 24, 2021

Digital transformation progression means diverse pools of users will want to use your website to learn and shop. To ensure those with disabilities can do this, you need to improve site accessibility. Results included: 80 percent of news sites had accessibility issues.

Sites 277

Sites Barriers Websites Best Practice 277

ATAK Interactive

FEBRUARY 9, 2022

To give you a starting point, we’ve prepared a beginner’s guide (A and AA level) to get you on the right path in making your website more accessible to those with disabilities. Development optimization websiteThe Web Content Accessibility Guidelines (WCAG) 2.1

Interactive 147

Interactive Sites Guidelines Range 147