Marketing Insider Group

FEBRUARY 20, 2023

Quick Takeaways 81% of marketing experts view content as a core business strategy There are several types of conversion, such as traffic, prospects, leads, registration and purchases Average conversion rates for B2B companies typically fall between 0.5-1% Did you know that 81% of marketing experts view content as a core business strategy?

Conversion Rate 303

Conversion Rate Conversion Content Traffic 303

KoMarketing Associates

DECEMBER 8, 2021

Organic search traffic refers to traffic that comes to your site from a search engine, not from paid ads. For example, if a user searches for a key term or question related to your industry and ends up on your site. To view it in GA, look under Acquisitions. Unique site visitors. Organic search traffic. Direct traffic.

Top of Funnel 244

Top of Funnel Buyer's Journey Advertising Benchmark B2B 244

Marketing Insider Group

NOVEMBER 24, 2020

To isolate traffic data, go to Behavior > Site Content > All Pages. Once there, set the time period to view. The Google Analytics traffic report shows you the pages with the most views. Additionally, you’ll see time on site and bounce rate. The navigation summary provides an overview of page views over time.

Marketing Analytics Tools 363

Marketing Analytics Tools Analytics Google Content Marketing 363

Marketing Insider Group

DECEMBER 18, 2023

7,000+ publisher sites in network, including Newsweek, Entrepreneur, and USA Today Robust targeting and 3rd party tracking of content, by geo, device, network, and day parting The numbers Nativo’s programmatic platform improves native advertising performance by 300% Up to 172M uniques per month 5. Why Nativo? Why Outbrain?

Paid Content 232

Paid Content Distribution Cost Per Thousand Budget Programs 232

Marketing Insider Group

MAY 24, 2023

For an example of how this works, you can use inurl:spaghetti or intitle:spaghetti to find sites with “spaghetti” in the URL or title. While regular Google searches can lead you to sites that have your search term in the URL, this trick can ensure you find sites that focus on the keyword. How can you locate more?

Search Marketing 295

Search Marketing Google Optimization Tips 295

Optinmonster

MARCH 21, 2024

Customer feedback includes information a company specifically asks for through website surveys, customer support logs, product questionnaires, on-site reviews, customer interviews, and more. Additionally, companies can gather feedback by monitoring reviews on 3rd-party sites, as well as posts and comments on social media.

Marketing Websites 105

Marketing Websites Tips Customer Surveys Customer Satisfaction 105

Marketing Insider Group

JULY 3, 2023

Test the features in popular marketing software and sites, such as Buzzsumo, Ahrefs, and Trends.co, to discover fresh subjects for content. Google favors sites with regularly updated content, meaning you always need fresh material. By focusing on current trending topics, your site demonstrates its authority, credibility, and relevance.

Trends 276

Trends Marketing AI Lead Scoring Lead Ranking 276

Marketing Insider Group

NOVEMBER 8, 2022

Marketing content that includes interesting visuals receive 94% more views than that without. Knowing your business is a key part of driving traffic to your site. If you’re feeling frisky, start mingling with sites that post similar content and start building a relationship. We like to call that “love at first site”.

Marketing Budget Creation 305

Marketing Budget Creation Content Marketing Lead Scoring Lead Ranking 305

Webbiquity

MARCH 1, 2022

and average view time by 62.6%.” ” Compared to 2020, last year saw more B2B buyers visiting vendor sites, more sessions, more pageviews, and more time spent per visit. Known visitors spent on average twice as long viewing content as unknown visitors. Buyers are spending more time with content.

Research 350

Research B2B Marketing Marketing Automation Services Top of Funnel 350

Martech

JANUARY 4, 2024

Here’s why taking a more holistic view of digital experience is key and how to balance best practices with your business’s unique circumstances. An economy property website could load more quickly than a content-rich site for an upscale property. However, what is given up to achieve superior site performance?

Optimization 127

Optimization Analysis Comparison Opt-in 127

Contently

APRIL 4, 2023

For example, just because a page or a video collects a lot of views doesn’t mean the traffic will convert. Review and track content marketing metrics like: Conversions per page view (i.e., web forms, additional pages viewed, on-page engagements, shares of your content, etc.) Take a beat and go deeper into your numbers.

Top of Funnel 155

Top of Funnel Budget Programs Content Marketing Marketing Management 155

Marketing Insider Group

OCTOBER 18, 2023

A gripping retelling on a news site can move the community to rally in support of the victims with volunteer aid or donations. Your site will benefit from the wide variety of relevant subjects you publish. The red spots are the most viewed areas, while the blue spots are quickly scanned information.

Top of Funnel 280

Top of Funnel Tips Content High Quality Lead 280

Martech

APRIL 4, 2023

Here’s how to develop the best recommendation strategy for your site, content and audience. For example: YouTube and Netflix use content recommendations to suggest additional videos and TV shows to their users based on their viewing history. They have no history on your site, so it’s harder to do look-a-like modeling.

Marketing Websites 115

Marketing Websites Content Marketing AI Tagging 115

Martech

DECEMBER 14, 2023

Take this rollout as a heads-up to ensure your site is prepared well in advance before Google retires third-party cookies entirely in the latter half of 2024. Google views this as a crucial step in its Privacy Sandbox initiative, aiming to phase out third-party cookies for everyone by the second half of 2024.

Features 127

Features Google Privacy Eye-Tracking 127

Martech

APRIL 17, 2024

There are page views and things like that, key events, like newsletter sign-ups, and conversions, like, making a sale or getting a lead. I put in here’s the country and I want to see how many people, page views, etc. You know, if I have a quarterly report, I’m not looking at the last 90 days. A: There are some good things.

Marketing Analytics Tools 106

Marketing Analytics Tools Analytics Google Pricing 106

Martech

OCTOBER 31, 2023

Whether it’s button clicks, page views or system events, it really tells you what’s what’s going on on your site.” For B2B sites it can measure file downloads, so you can know not only which files were downloaded but which page they were downloaded from. What’s a conversion? That applies to other media as well.

Marketing Analytics Tools 115

Marketing Analytics Tools Paid Search Agency Acquisitions Analytics 115

Velocity Partners

MARCH 13, 2024

Content that lacks depth, credibility and a point of view is inherently unsticky. If your intern can produce content without any point of view — and without having any substantive knowledge on the matter — then it’s at risk because anyone can do it. when you’re trying to sell to experienced IT leaders?) But that value is going away.

SEO 86

SEO B2B Paid Search Agency Aggregators 86

Stevens & Tate

MARCH 20, 2024

Learn from Your Current Website Before starting a website redesign, it’s crucial not to disregard the wealth of insights your current site holds. Understand Your Audience’s Needs Investigate the reasons people visit your site: Understanding why users come to your site is crucial.

Marketing Websites 84

Marketing Websites Customer Satisfaction Lead Ranking Marketing & Strategy 84

illumin

FEBRUARY 29, 2024

Anyone can upload anything onto the site, and some creators, while large, may not share content that fully aligns with your brand. While YouTube does its best to moderate the site and upkeep content policies, it isn’t perfect. That said, YouTube can be a risky place to advertise if you don’t do it right.

Youtube 105

Youtube Advertisements Advertising Brand Identity 105

Blue Flame Thinking

SEPTEMBER 8, 2023

Your website is the most visible view of your brand and products or services. Here are the top three things you should know about your site: Who is visiting? Who Is Visiting Your Site? Traffic for your website can come from many different channels and developing them helps drive more of the right visitors to your site.

Traffic 96

Traffic Analysis Marketing Websites Allocation 96

Optinmonster

JANUARY 29, 2024

Before we get started, you’ll need to have Google Analytics set up on your site. Page Views This refers to the total number of times your web pages or app screens are visited, helping you understand which content pieces are most popular. Track views using Google Analytics 4 (GA4). What Are Content Marketing Metrics?

Paid Content 108

Paid Content ROI Content Marketing Marketing Analytics Tools 108

Contently

DECEMBER 26, 2022

Metrics such as clicks, shares, likes, comments, and views are all important. Unique Page Views: How many individual people have read or interacted with your content? You can track Unique Page Views via Google Analytics. Average Time on Page: How long do visitors stay on the page when they click to view your content?

Lead Ranking 129

Lead Ranking Marketing Qualified Leads Top of Funnel Sales Qualified Leads 129

Martech

MARCH 8, 2023

Build sites faster and cheaper with Lightning Web Runtime (LWR)​ For B2B businesses, the new Lightning Web Runtime (LWR) commerce solutions will enable web developers to build out sites cheaper and faster. That leads to better-looking sites while maintaining the user-friendly experience your customers expect. Get MarTech!

CMS Development 92

CMS Development Business Work Management Template 92

Contently

JANUARY 26, 2023

Map the topics other thought leaders in your space are discussing, and learn their point of view. Partner with them to author content on your site or speak on stage at industry events. Review buzzy articles or opinions gaining traction in your market to see if your thought leaders have an alternative point of view.

Thought Leadership 194

Thought Leadership Top of Funnel Peer-to-peer Digital Marketing Funnels 194

Kevin Indig

JULY 31, 2023

But footer optimization allows you to squeeze a bit more SEO juice out of your site and helps users find what they’re looking for. So if like, things are linked in your footer of the page and they’re linked from across the whole website then from our point of view you have those links from across your whole website.

PageRank 98

PageRank Microsite Comparison SEO 98

Optinmonster

MARCH 21, 2024

Drawing from personal experience, ads that address the user’s initial interest or offer a solution to a problem they encountered on your site tend to perform best. Step 4: Launch Your Ad Campaign After setting up your audience, tagging your site, and creating your ads, you’re ready to launch your retargeting campaign.

Paid Search Agency 89

Paid Search Agency Ads Google Marketing Analytics Tools 89

Brandpoint

NOVEMBER 30, 2021

You can also click directly through to the placement online to easily view your story as it appears on publisher sites. We added a pie chart that breaks down audience metrics further by splitting site visitors into two categories: desktop and mobile. And the best part?

Distribution 118

Distribution CTR Click Rate Landing Pages 118

Litmus

MARCH 15, 2022

Powered by their revolutionary AI prediction engine, Kickdynamic can create countless personalized emails from on-site behavioral data. Brands are able to seamlessly track on-site activity and use the data immediately to provide personalized product recommendations in email. Mobiles.co.uk Time to get personal!

Personalization 94

Personalization Merchandising Content Display 94

Martech

NOVEMBER 7, 2023

A “resume browsing” card on Chrome on desktop that shows shoppers products they recently viewed on shopping sites. A new Discount tag icon in the the Chrome address bar to see available coupon codes from the site that shoppers are visiting.

Features 87

Features Google Conversion Forecasting 87

Martech

JANUARY 30, 2024

In short, their customer base is people who were likely to notice and react positively to Sentry removing cookies from its site. However, doing that means YouTube embeds a cookie on the site. Our GCLID from Google Ads passing onto our site. The benchmarks for view rate are at industry average and above the benchmark from Google.

Paid Search Agency 120

Paid Search Agency Marketing Attribution Top of Funnel Companies 120

BOP Design

JANUARY 25, 2022

Bounce Rate is the rate at which visitors leave your site after only viewing one page. Likewise, if you have been creating social posts to drive traffic to your site, you can evaluate the success of those posts by monitoring the traffic coming in via social channels. Bounce Rate. Google Analytics Is a Great Resource.

Marketing Analytics Tools 107

Marketing Analytics Tools Analytics Marketing Websites Google 107

Salesforce Marketing Cloud

FEBRUARY 6, 2023

The next step is to connect your field service management solution to your customer relationship management (CRM) platform to get a complete view of your customer. Enable self-service through a customer portal on your site or customer-facing app. Time to site Are your mobile workers arriving when customers expect?

Work Management 98

Work Management Service Customer Satisfaction Efficiency 98

Search Engine Journal

APRIL 4, 2022

Advanced Custom Fields plugin patched a Missing Authorization vulnerability that allows an attacker to view database information. The post ACF WordPress Plugin Vulnerability Affects Up To +2 Million Sites appeared first on Search Engine Journal.

128

128

Only B2B

MARCH 13, 2024

Statista Think about it: A great blog post on your site might get a few hundred views. Also, there are many free content syndication sites where you can syndicate your content to increase your ROI. This consolidated view helps you track leads generated from content syndication and attribute them to specific campaigns.

ROI 71

ROI Marketing Budget Creation B2B Thought Leadership B2B 71

Martech

OCTOBER 12, 2023

To get a better sense of what an attribution model that gets it right might look like, let’s run through how Verified Visits works: Ad is served to the viewer: First, a user views your CTV ad, served on premium streaming networks.

Advertising Agencies 123

Advertising Agencies Emarketing Validation Touchpoints 123

seo.co

NOVEMBER 18, 2021

the ROI, it offers, what might be wrong with your site and how to fix it. Identifying the highest and lowest ranking pages on your site. Comparing your site’s search performance across all devices (desktop, mobile, and tablet). Understanding how Google views a URL from your website. Log into your GSC account.

Marketing Analytics Tools 111

Marketing Analytics Tools Google SEO CTR 111

Top Rank Marketing

OCTOBER 30, 2023

Here’s a glossary of the top SEO terms tailored specifically for B2B marketers: Bounce Rate: The percentage of visitors who navigate away from your website after viewing only one page. High-quality and relevant backlinks can boost your site’s authority and search engine rankings.

Search Marketing 117

Search Marketing SEO Mobile Advertising Long Tail Marketing 117