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The Three Remote Work Models

Zoominfo

“Building a successful remote work culture is about getting the job done and trusting that people have the maturity and responsibility needed to accomplish their work goals,” says Val Kirilova, head of people and talent at Rockerbox, a remote-first company. Employers need to be clear about what employees need to accomplish.

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Keep Customers and Build Brand Love with Email: Webinar Recording + Q&A

Litmus

In this webinar, we teamed up with Mike Nelson from Really Good Emails and Val Geisler from Fix My Churn to share email strategies on how to get customers to buy again, ask customers to come back when the time is right, and build deeper relationships through nurturing. Lyla Rozelle : Val offered some great advice—ask if you can test it!

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Black Friday Isn’t Dead. Here’s How to Win More Online Sales in 2020

Unbounce

It’s not uncommon to see brands offer site-wide discounts like “40% OFF ALL PURCHASES” or global coupon codes that visitors can apply at checkout. Val Geisler, CEO of Fix My Churn , pointed out on Twitter what happens when you repeatedly try to push the same deal to shoppers. Well, that and cans of unicorn meat.

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Executive Recruiting Strategy: 9 Steps for Success

Zoominfo

Once a good job description has been created, it can then be marketed on relevant platforms and job search sites to capture the attention of those actively seeking a change. The job description should clarify the expectations of the role, but also pique the interest of potential executive candidates.

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Hero Content: Include These 5 Things to Make an Impact

Content4Demand

Then, use a third-party tool or platform to val idate what you’re hearing. I’ve been playing with SparkToro lately, and I really love that you can get deeper insight into the sites, podcasts and social accounts target audiences follow, and even the words and phrases they use on their own properties.

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Creating Internal Buy-In for Inbound Marketing in Higher Education

Hubspot

When Val Fox, a director in Bentley University ''s marketing and communication department, wanted to implement Hubspot for their PreparedU program, one of the first things she had to do was “sell people internally” on the idea. We talked with Val and she walked us through three tips for creating internal buy-in. 1) Communicate Openly.

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2021 Marketing Predictions: What Are The Experts Expecting?

Brandpoint

Val Geisler, Fix My Churn I really hope that 2021 is the year of the customer. I think 2021 will be a time for us to really focus on our customers and make sure our e-commerce site, customer service and in-store experiences are at the highest level. We have *got* to put the customer front and center in everything we do as marketers.

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