SEO for site acquisitions

Biznology

Use these steps as a guideline: Create a map that identifies any content overlaps or gaps with the existing site and the acquired site. Create a report to identify the search engine performance (rank, traffic, etc.) for the main site and the acquired site.

The Secret Value of Site Search

Biznology

Increasingly, site search is on the list because of the hidden value in this capability. Among the value being found by companies are: Site searchers are 87% more likely to respond to marketing goals than non-searchers. Site Searchers 87% more likely to achieve marketing goals.

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Have you thought your CMS, SEO, and site-hosting strategy through?

Biznology

Even though Drupal and WordPress are free Open Source CMS solutions that will run on the cheapest hosting site, enterprise solutions should be developed using enterprise hardware, software, caching, bandwidth, database, hosting, and CDN solutions—beginning at birth, at installation.

Sites 210

5 Best Criteria to Segment Your Site Traffic and Personalize the Customer Journey

Marketing Insider Group

The post 5 Best Criteria to Segment Your Site Traffic and Personalize the Customer Journey appeared first on Marketing Insider Group.

How B2B Marketing is Changing in 2018

websites, software review sites, and live events. sites (G2Crowd, Capterra) 1 Email Marketing Tactics (10 responses) Video 1 Email marketing 7 Email list purchase/rental 3 Event Marketing (8 responses) Events: executive event for key prospects. / 1How B2B Marketing.

Industrial Blog Sites Revisited

Industrial Marketing Today

In my conversations over the past few months, I have noticed a growing acceptance of blog sites among manufacturers, industrial distributors and engineering services companies. Blog sites as inbound marketing hubs. The ability to self-manage content updates with a built-in content management system (CMS) of a blog site is one of the most requested “must have” features of industrial website redesign RFQs.

Sites 219

Three Influencer Marketing Secrets to Drive Traffic

Webbiquity

But though the practice of influencer marketing —driving content by leveraging influencers—has been around for awhile, you may not have fully capitalized on this powerfully effective way to increase your website’s social media traffic, links, and search visibility.

How to Get More Search Engine Traffic to Your Landing Pages

Act-On

You have to send traffic to them. You can pay for traffic to your landing pages. Or you can drive traffic to landing pages by offering a link to them near some content, like at the close of a guest blog post or in an ebook. But what about search engine traffic?

Rating the Crowd-Sourced Marketing Software Review Sites

Customer Experience Matrix

What began as a whimsical “ landscape of landscapes ” led me to realize crowd-sourced review sites are the most common type of vendor directory, accounting for 15 of the 23 sources listed in my original graphic. The first question was which sites draw a big enough crowd to be useful.

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More Traffic? Or More Conversions? No Contest.

Buzz Marketing for Technology

A bit of a trick question: If you had $100 to spend, would you be better off devoting that money to doubling the traffic to your site? To be sure, driving traffic is a critical mission for any e-commerce site. Slice and dice your site traffic analytics all you want.

Communicating Value Helps Double Inbound Leads and Increase Revenue, Site Traffic and More

B2B Lead Generation

Arnold says each newsletter distribution increases website traffic by at least 30% and provides a meaningful follow-up opportunity for salespeople; the email platform allows them to see who has read an article.

How to Optimize for “Direct” Website Traffic

Webbiquity

One of the most valuable features of Google Analytics is the ability to drill into detail on traffic sources; not just how much traffic came from search or social media, but how much came from each specific search engine or social networking site.

Check Out These 10 Underutilized Traffic Sources

Marketing Insider Group

As a startup marketer, what channels do you exploit in order to increase traffic to your site? The post Check Out These 10 Underutilized Traffic Sources appeared first on Marketing Insider Group.

Website Evaluation Comes Before Site Redesign

Industrial Marketing Today

The two main reasons are 1) Not showing up in Google search results ( SEO – Organic Search Engine Optimization ) and/or 2) Not getting enough qualified leads from the website (Traffic and Conversion). You know your industrial site needs a major makeover but diving right into a site redesign without first doing a website evaluation or a site audit can be a costly mistake. Site’s crawlability and indexing of internal pages via internal linking.

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You’ve Got Traffic. Now What?

Industrial Marketing Today

You’ve done all the hard work of optimizing (SEO) your industrial website and now you have a steady stream of traffic to your site. The other half is all about converting that traffic into leads and customers. I find there is a strong but mistaken belief among industrial companies that somehow their site visitors will interrupt their online activities and pick up the phone to call their sales people. What then is the solution for converting website traffic to leads?

5 Traffic-Driving B2B Blog Topic Ideas

KoMarketing Associates

If you sell on an e-commerce site or a platform like Amazon, look regularly for helpful reviews and compile a blog post with them, keeping the theme to one product or service at a time. Don’t know what to write about when it comes to your B2B website’s blog?

Discover.google.com gone as a referring URL in latest referral traffic trends

Parse.ly

Traffic trends in December 2018: Farewell discover.google.com, we hardly knew thee. We’ll say this for traffic trends at the end of 2018 – they were consistent. But for the past three months, we’ve seen almost no change to the top ten traffic sources to articles.

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How Your Current Traffic Impacts Your SEO

SmartBug Media

Millions of sites struggle to carve out space for themselves on search engines. If current traffic is low, you might be wondering if that’s hurting your chances at moving up the ranks. Although the total amount of traffic isn’t going to influence your search rankings, traffic does play a significant role in where your website appears in search results. It goes without saying (but I’ll say it anyway) that the more popular your site is, the better. Time on site.

How to Dramatically Improve Organic Search Traffic

Webbiquity

If you want to dramatically improve your organic search traffic , you have to make your website better. If you are determined to get more organic traffic and make your website deserve to rank on the first page in Google, follow the below tips. Guest post by Felix Tarcomnicu.

How you can grow your traffic and business–without Google

Biznology

But if search is falling, where else can you get qualified traffic to build your brand and business? In short, how can you grow your traffic and business without Google? The post How you can grow your traffic and business–without Google appeared first on Biznology.

Predicting sources of traffic to content in 2019

Parse.ly

So get ready for a deep dive into how platforms have changed over the last year looking not only at the sheer amount of traffic that changes, but how quickly it changes. People who come to sites do keep reading. powered sites, email traffic is usually a good chunk of that.

Benchmark your site against overall attention trends

Parse.ly

Analytics users now have the ability to benchmark their own sites against general attention trends in Currents. Note: Your site traffic in Currents will not exactly match your traffic in the Analytics dashboard. Let’s say you work for a site called TechToday.com.

How to Guest Post for Traffic and Awareness

Marketing Insider Group

A good business strives to diversify their traffic sources not to become dependent on a single one of them. One of the most successful tactics to build relevant traffic is still guest blogging, if you do it right. Guest blogging can be directly converted into traffic for your own site.

Five Ways to Draw Traffic to a Blog Post

Webbiquity

They may promote your blog on their networks, which will result in more traffic heading to your site. You can grab user-generated content from your social media sites (i.e. By 2019, it’s projected that video will account for 89 percent of all internet traffic.

20 Simple Ways To Boost Your Website Traffic

Marketing Insider Group

Ask any marketer what they would like for their content or site, and they will likely tell you: more traffic and more leads. So how do you actually increase traffic to your website or blog?

Search success hinges on site speed

Biznology

If you don’t get your server side sorted, you’ll never make it to the pole position even if your site fully deserves to be #1 on Google. So, Google monitors how swiftly your site responds to search pass-offs. First, test your site speed.

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Additional On Site SEO Factors to Consider

Biznology

SEO is typically broken up into phases, the first of which is on site optimization which involves making changes to the actual website in order to appeal to the search engine spiders for specific keyword searches and provide target audience members with relevant information.

Sites 161

Content Marketing Results: 18 Ways to NOT Get Blog Traffic

Writing on the Web

What are you doing or not doing on your blog that screws up your traffic? I’m posting twice a week, but I’m still not getting comments, and my traffic stats stink. Action : No easy way to retweet a post, or share to other social sites.

Search Traffic Declining? You’re Not Alone (and What to Do About It)

Webbiquity

If your website traffic from organic search has fallen over the past year, take some small solace in knowing you’re not alone—in fact, you’re in good (if not happy) company. So in order to maintain and grow website traffic, online marketing practices have to change as well.

How Google Gets Search Traffic Wrong

Webbiquity

How much traffic does your website get from organic search? For lightly trafficked sites, this chart may actually be quite close, within one percent or so. But for larger sites with more substantial visit counts, this figure can vary significantly from reality.

High Quality Content Sites Is What Google Wants

Writing on the Web

But you should always be alert for how such changes affect your site and make corrections when needed. This update is designed to reduce rankings for low-quality sitessites which are low-value add for users, copy content from other websites or sites that are just not very useful. &#. What Are Your Target Audience’s 5 Top Web Sites?

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Chart: Where Did Our Twitter Traffic Go?

Modern Marketing

by Egan Cheung | Tweet this Have you noticed that your referral traffic from Twitter has basically completely dropped off since July 2011? With this brilliant, if somewhat surprisingly tardy, move, Twitter has killed two birds with one stone: Bird #1: get credit for their referred traffic.

Increase Blog Traffic with These 4 Tips!

The Mx Group

It’s all worth it when you increase blog traffic and generate new demand and awareness for your products. This not only increases traffic to the rest of your website, but also allows the reader to self-serve — and eventually convert, if the information they find is useful to them.

SEO: The Importance of Conversion over Rankings and Traffic

NuSpark

SEO (search engine optimization) is an ever-evolving strategy that has, over the years, lost its focus in the attempts to generate traffic via better and better rankings through Google, Bing, Yahoo, and the like.

7 Tips for Getting More Local Website Traffic

Biznology

For small businesses in particular, generating local traffic is key. Look for a hosting service that provides enough bandwidth to support site pages, the types of media you’re planning to use and the amount of traffic you’re expecting to get. Photo credit: Wikipedia.

Proven Tactics to Increase Blog Traffic

The Effective Marketer

Penn and his newsletter I read this amazing post by SEOmoz on “ 21 Tactics to Increase Blog Traffic “ It not only validates some of my personal beliefs but also gave me additional tactics to apply to my own blog as well as companies I work with. Incorporate Great Design Into Your Site. Participate in Q+A Sites. Your Checklist for Increasing Blog Traffic. Content Marketing productivity Blogging seomoz tactics trafficThanks to Christopher S.

How to Get More Blog Traffic – Content Promotion Checklist [Infographic]

Webbiquity

Answer related questions on Q&A sites and in relevant online forums. With apologies to George Berkeley , if a blog post is published but no one shares it on social media, does it make an impact?

How To Improve SEO: 21 Tips To Improve Your Site's Ranking

Pearl Digital Marketing

the hard part (and the most neglected part) is getting your website to rank highly in search engines so that it can attract organic traffic to your business. This organic traffic will then get to see your beautifully designed website and hopefully convert into a lead or customer.

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Social Media Referral Traffic Tactics

EMagine B2B Blog

The following tactics will help your business determine how to generate leads via referral traffic. LinkedIn is also a hub for job seekers, if you are posting open positions you are sure to receive referral traffic from those looking to learn more about your company. By Hannah Beacham.

Content Syndication: More Than a Traffic Boost

Content Marketing Institute

Eventually, I saw an opening at the financial news site TheStreet.com and, based on my experience with the credit-card documentary, I landed a job there as managing editor of MainStreet.com, a new site focused on personal finance.