Top Rank Marketing

JANUARY 22, 2024

Tailor measurement to the campaign For social-first campaigns, you’ll want to measure engagements on the influencer content. This process is (unfortunately) manual on LinkedIn, where most B2B social first campaigns will reside. It’s not a guaranteed indicator of your actual audience—that depends on the whims of social media algorithms.

Top of Funnel 107

Top of Funnel Lead Ranking ROI Marketing Qualified Leads 107

KoMarketing Associates

NOVEMBER 18, 2020

COVID-19 has forced advertisers to quickly adapt to new marketing strategies as customers adjust to their new social distancing life style. Optional URL Scraping. This rollercoaster ride of a year has had so many ups and downs, it hard to believe that we are already in the season where thankfulness reigns supreme.

Linkedin 283

Linkedin Paid Search Agency Features Ads 283

Marketing Insider Group

MARCH 18, 2020

You can also track how subscribers are engaging with your content and create segments of subscribers based on engagement, such as visiting your website or sharing your content on social media. Hootsuite is a social media marketing management tool that makes it easier to manage all your social media content across several platforms.

Marketing Management 363

Marketing Management Tools Planning RSS 363

Marketing Insider Group

JUNE 1, 2021

The other part of engagement is what’s happening on social media. Other avenues include users that click on a lead form from a piece of content, which is trackable with the right Google Analytics Campaign URL builder. Google Analytics will be key here, as will campaign URLs. Image: Google Analytics. Rank Metrics.

Marketing Analytics Tools 343

Marketing Analytics Tools Content Marketing Work Management Marketing Management 343

Marketing Insider Group

JANUARY 4, 2021

The best growth strategies involve organic SEO, content marketing, organic social media, and email marketing. There are technical aspects, including URL formatting, meta descriptions, and alt tags. Off-site SEO is critical as well. It consists of back linking from high-quality sites. Engage with Organic Social Media.

Growth Marketing 359

Growth Marketing Marketing Strategy Marketing & Strategy Marketing Automation Services 359

Launch Marketing

OCTOBER 18, 2023

Whether this is your first website or a redesign, here are a few core things to test after your website launch: Links: Check your URLs are properly structured. Over 55% of website traffic comes from mobile devices so ensuring your site is mobile-friendly is crucial. Highlight on Social Media. Consider Advertising.

Lead Generation 127

Lead Generation Traffic Marketing Websites Lead Scoring 127

Act-On

SEPTEMBER 26, 2023

These sites have high credibility with search engines. Search for pages that have the word “links” or “resource” in the URL. These pages often list resources, and if your site isn’t listed, it’s a great opportunity to pitch inclusion. You can use a tool like BuzzSumo (they have a free version) and enter the company’s URL.

SME 141

SME FAQ Domain Link Building 141

seo.co

FEBRUARY 1, 2023

You also want to set up profiles on other social media platforms like Facebook and LinkedIn. These sites will undoubtedly come up whenever anyone searches your store’s name or products to learn more information, and you should be the one to control that information.

SEO 98

SEO Tips Marketing & Strategy Ideal Customer Profiles 98

Optinmonster

JANUARY 22, 2024

Search engines treat product descriptions like any other content on your site. Breadcrumbs are helpful for visitors and used by Google to determine site structure. Make Site Navigation Simple Clean and straightforward site navigation can impact bounce rates and time spent on site. Here’s Hawaiian Bros’ footer: 5.

Lead Scoring 67

Lead Scoring Lead Ranking SEO eCommerce 67

Martech

OCTOBER 11, 2023

Invent a new concept and own the URL The idea : Creating a new concept or strategy that gains traction in your industry and owning the primary URL associated with that concept. Long-term benefits : A book serves as a cornerstone for your expertise and can be a long-lasting asset that continually reinforces your authority in your field.

Marketing AI 128

Marketing AI SEO Thought Leadership Search Marketing 128

Convince & Convert

JULY 14, 2021

It is also a good idea to publicize that calendar on your site. Finally, allow you to publish timely social media updates (with relevant hashtags) even when there are no big holidays coming. You can also integrate your Instagram feed with your site with these plugins. Focus on Consistency. Conclusion.

Marketing Strategy 217

Marketing Strategy Marketing & Strategy Planning Social Media 217

Trade Press Services

FEBRUARY 5, 2024

In fact, 61 percent of customers say they are more likely to purchase from mobile-friendly sites. Social media: Optimize image sizes for “scroll-ability.” Because of the vertical design and constant reloading of social media feeds, content needs to grab the attention of users. SMS: Brevity is key.

Advertising Channels 107

Advertising Channels Optimization Tips Mobile Advertising 107

RebelMouse

OCTOBER 19, 2023

We have a product called SmartLinks to improve internal linking, adding links on key phrases across your site, which also helps to increase time on site. Editors can update the URL, meta description, and so on to optimize around those keywords. Horowitz and Xiao also emphasized the importance of structured data.

Google 96

Google Keywords FAQ Custom Publishing 96

Sprout Social

APRIL 27, 2022

Since the beginning of the World Wide Web, Uniform Resource Locators (URLs) have been one of the primary methods for jumping from one webpage to another. Unfortunately, URLs become long and complex as subdomains, subdirectories and tracking codes are added. As social media grew in popularity, lengthy URLs began to present a problem.

Best Practices 104

Best Practices Deep Linking Enterprise Management Domain 104

DAGMAR Marketing

JANUARY 5, 2022

UTM tracking is one of the easiest and most effective ways to track where your site visitors are coming from. UTM strings are tags or add-ons you put at the end of URLs you want to track. When someone clicks on a URL with a proper UTM string, this event is recorded in your Analytics account. Why should you be using UTM codes?

Traffic 97

Traffic Ideal Customer Profiles Marketing Analytics Tools Advertising Mediums 97

Top Rank Marketing

APRIL 18, 2024

Look at industry publications, trending topics on social media, and listen to other podcasts in your industry. Even if you’re hosting the podcast files on a platform, it’s a good idea to have a podcast hub on your site, too. Just make sure the URL is easy to remember and type in after the episode is over.

B2B 91

B2B Demand Generation Agencies RSS B2B Thought Leadership 91

Schubert B2B

FEBRUARY 18, 2022

Your URLs should be descriptive and easy to read. Under the URL and title should be a clear meta description, which is a brief description of your business or products. Use your keywords as part of the title, URL and meta description. Recent data show that 66% of all site visits come from mobile. Quality, Clear Content.

Google 127

Google Lead Scoring Lead Ranking Marketing Analytics Tools 127

Martech

FEBRUARY 22, 2024

Munch’s new features for its social media automation platform include video creation Safe Zones, Autotitle and Direct Publishing to YouTube Shorts; user management features including Publish Manager and New Account Page; as well as Enhanced with Clip Extension and Downloading SRT Files. Now, on to this week’s releases.

Marketing AI 91

Marketing AI Marketing Automation Services Word of Mouth CPA 91

Optinmonster

JANUARY 22, 2024

Search engines treat product descriptions like any other content on your site. Breadcrumbs are helpful for visitors and used by Google to determine site structure. Make Site Navigation Simple Clean and straightforward site navigation can impact bounce rates and time spent on site. Here’s Hawaiian Bros’ footer: 5.

Lead Scoring 52

Lead Scoring Lead Ranking SEO eCommerce 52

Martech

FEBRUARY 1, 2023

” Formatting campaign URLs: What marketers need to know To understand the problem and the solution, let’s review the proper format (as per Google’s requirements) for a marketing/campaign link. The URL format must be (in all lowercase): [link] In the above example, optional parameters are indicated. Paid Shopping.

Tagging 120

Tagging CPC Cost Per Click Campaigns 120

Optinmonster

JULY 28, 2022

In this article, we’ll show you how to track marketing campaigns on your WordPress site using Google Analytics and UTM (Urchin Tracking Modules) tags. Traffic is simply how many people visit your website or social media profiles. Here’s an example of a custom URL with UTM tags: <a href="[link].

Paid Content 83

Paid Content Campaigns Marketing Analytics Tools Planning 83

Brightedge

AUGUST 8, 2022

Marketers will also see noticeably higher conversion rates from a site that is not only mobile-ready but fully optimized. Google has published extensive documentation on Search Central about how web admins can optimize their site and troubleshoot common errors. It’s also absolutely non-negotiable from an SEO standpoint.

Optimization 105

Optimization SEO Mobile Marketing Traffic 105

Optinmonster

FEBRUARY 12, 2024

Adding a recent sales popup or live sales notification to your site is a quick and easy way to convince website visitors to stick around. In this tutorial, we’ll teach you how to add a recent sales popup to your site to boost your revenue and engagement. Check out our guide to getting more reviews and boosting your social proof.

Peer-to-peer 70

Peer-to-peer Urgency Marketing eCommerce Statistics 70

SmartBug Media

NOVEMBER 24, 2021

Inbound marketing is a strategy in which businesses utilize content marketing, blogging, social media, and search engine optimization (SEO) to attract traffic from search engines. The more inbound links your site has pointing to it from other high-quality sources, the higher you will rank in search results for relevant keywords.

Inbound Marketing 115

Inbound Marketing Paid Content Marketing Websites Planning 115

SmartBug Media

JULY 5, 2023

To ensure maximum visibility and SEO potential , it's important to keep your URL structure clean and include unique product URLs for each item. Social Proof: Incorporate reviews into your product page as social proof. Customers are more likely to purchase a product with glowing reviews.

Product 98

Product High Quality Lead Lead Scoring Lead Ranking 98

ClearVoice

NOVEMBER 3, 2023

And that makes total sense because, like the power grid, it works out of sight, behind the scenes, to make your site work and improve visitors’ experiences. In this article, we explore the world of technical SEO, its core components, and its profound impact on your site’s performance.

SEO 52

SEO Work Management Tagging Marketing Management 52

Optinmonster

DECEMBER 8, 2023

Are you looking for the best coming soon plugin for your WordPress site? WordPress coming soon plugins let you create special landing pages to show visitors that: Your website isn’t quite ready yet Your entire site is under construction or undergoing maintenance. Specific pages are temporarily unavailable.

Best Practices 100

Best Practices Landing Pages Template Work Management 100

Stevens & Tate

MARCH 27, 2023

Social media has become a critical part of our lives, and businesses are taking notice. One key social media aspect often overlooked is its impact on SEO. Over the years, social signals have significantly impacted search engine (SE) rankings, and ignoring them could hurt your site’s visibility.

SEO 112

SEO Peer-to-peer Paid Search Agency Lead Scoring 112

nDash

SEPTEMBER 8, 2022

What makes nDash different than other freelancing sites? Unlike other sites, where writers are treated as anonymous, second-class citizens, we view writers as our competitive advantage par excellence. Where to Find Your Vanity URL. Sharing on Social : Post your profile to LinkedIn, Twitter, Facebook, or other social media sites.

Features 52

Features Ideal Customer Profiles Profiling Display 52

Brandwatch Marketing

NOVEMBER 8, 2023

The key to making the most of social media is listening to what your audience has to say about you, your competitors, and the market in general. Once you have the data you can undertake analysis, and finally, reach social business intelligence ; using all these insights to know your customers better and improve your marketing strategy.

Social Media 98

Social Media Tools Media Lead Scoring 98

seo.co

JUNE 8, 2021

And talk to your SEO team about other ways to increase organic traffic with your site to attract more customers. The main reason that having a site boosts the value is that domain names with sites have some exciting search ranking and other rankings that raise their value. Use Social Media. Make A Website.

Domain 98

Domain Work Management Copyright Ideal Customer Profiles 98

seo.co

FEBRUARY 2, 2021

Here are some of the steps that can help you understand the new site dynamics compared to your existing site from an SEO standpoint. Include and verify both the sites in Google Webmaster Tools to benefit from Google’s feature of Change of Address. Block the New Site. You’ll augment them. Google Analytics.

Lead Scoring 98

Lead Scoring Lead Ranking SEO Marketing Websites 98

Contently

MARCH 14, 2023

In recent years, social media marketing, including video marketing , has sought to overtake search engines as a means of connecting brands with consumers. That said, brands should embrace both social media and a solid SEO strategy to make the most of their content marketing campaigns.

SEO 137

SEO Content Marketing Tips Long Tail Marketing 137

seo.co

JANUARY 25, 2023

Internally, broken links can have a negative impact on your site visitors’ collective experience. Source: Pixar But as much as websites might make fun of their broken URLs, they can actually be quite problematic. We can’t seem to find the page you were looking for! But broken links can also occur offsite. We made a mistake.

Link Building 98

Link Building SEO Ad Building Domain 98

Hubspot

APRIL 5, 2021

The success of your social media marketing strategy depends on engagement, typically in the form of Likes, comments, or shares. One opportunity to increase engagement on your business' Facebook Page is by embedding your Page on your website — which could increase likes and comments on your posts without driving viewers away from your site.

Facebook 96

Facebook Marketing Websites Click Rate Landing Pages 96

Optinmonster

APRIL 23, 2020

Well-optimized sites get more and more traffic over time, and that means more leads and sales. Without SEO, searchers won’t be able to find your site, and all your hard work will be for nothing. By the end of this post, you’ll have a well-optimized site that brings you more business. Domain Age, URL, and Authority.

Lead Scoring 138

Lead Scoring Lead Ranking SEO Keywords 138

Optinmonster

AUGUST 25, 2022

An SEO audit should include these 4 categories of SEO ranking factors : Basics: Can search engines even find your site? Off-Page SEO: Do other websites consider your site to be a reputable authority on your topic? The site audit tool automatically checks over 130 technical and on-page SEO factors. Indexed URLs.

Traffic 74

Traffic SEO Long Tail Marketing Lead Scoring 74