SEO for site acquisitions


Use these steps as a guideline: Create a map that identifies any content overlaps or gaps with the existing site and the acquired site. for the main site and the acquired site. Prioritize the keywords that map best to the acquired site’s content.

What does your site search mean for your reputation?


Some of you might believe that site search is important to raise your conversion rates and what to make search work. Others might be more resigned to the fact that site search is hard and that you don’t really know what to do to make it better.

Sites 184

The 16 Best Sites for Free Stock Photos and Videos


The sites below keep you safe by providing access to vast image libraries, in most cases free, with clear guidance on acceptable uses and any applicable attribution requirements. Registration on the site (free) is required. The site also offers more than 45,000 free images.

Sites 200

How do you migrate to a new site search engine?


Recently, I shared how I have become very popular recently because Google has withdrawn Google Site Search. Many large companies who were using it as their website search engine recoiled in horror at the prospect of having ads on their site search results page—ads from their competitors.

How do you replace Google Site Search?


I’ve gotten a flurry of phone calls recently because Google has announced that they are withdrawing their popular Google Site Search product, which many companies—even large ones—have been using as their website search engine. The post How do you replace Google Site Search?

Sites 148

10 Ways To Market Your Ecommerce Site

Marketing Insider Group

The post 10 Ways To Market Your Ecommerce Site appeared first on Marketing Insider Group. There’s a well-known moral exemplified in the tortoise and the hare fable – “slow and steady wins the race.” The same is true in ecommerce marketing. Customers aren’t always easy to engage — the average cart abandonment rate is 69.2%. It takes persistence and a variety of marketing strategies to reach your audience and increase […].

Sites 102

Pubcon Preview: Content, Media & Site Reviews

KoMarketing Associates

The content team should be watching time on site and evaluating what is sticky. — Site Reviews: Focus on Content. Session Details : Examine content and content marketing in this live site review session. Have a question on your site?

Review 209

The 16 Best Sites for Free Stock Photos and Videos

Type A Communications

August 29, 2017 by Tom Pick There are lots of great reasons to include images with your blog posts and other marketing content. They add visual appeal. They can help. read more.

Sites 163

Azalead Account Based Marketing Tracks Web Site Visitors, Orchestrates Outbound Messages, and Reports on Results

Customer Experience Matrix

It lets marketers create lists of target accounts by identifying Web site visitors (at the company level) based on IP address, by reading data through a CRM system integration, or by uploading lists any source. These parameters can drive personalized Web site messages.

Optimize Your Web Site Search


My monthly Biznology® Webinar Tuesday was called “Optimize Your Web Site Search.” ” I talked for 30 minutes about how to help searchers find what they want on your Web site. Did a frustrated searcher just ask again why your site search engine stinks?

Sites 104

Helping Hesitant Customers Make the Purchase On Your Site

Marketing Insider Group

It happens all too often: a person is shopping on your site. The post Helping Hesitant Customers Make the Purchase On Your Site appeared first on Marketing Insider Group. They’ve picked out a product or two, added them to their cart, created an account, and might have even put in their credit card information, but all of a sudden just stopped. They don’t finish the purchase, never come back, and you don’t […].

Search success hinges on site speed


If you don’t get your server side sorted, you’ll never make it to the pole position even if your site fully deserves to be #1 on Google. So, Google monitors how swiftly your site responds to search pass-offs. First, test your site speed.

Sites 161

Why It’s Important to Understand the Expectations of Your Site Visitors

Marketing Insider Group

You write really compelling content, create perfect images and hone overall website design to perfection to get more traffic to your site. The post Why It’s Important to Understand the Expectations of Your Site Visitors appeared first on Marketing Insider Group.

Sites 217

Additional On Site SEO Factors to Consider


SEO is typically broken up into phases, the first of which is on site optimization which involves making changes to the actual website in order to appeal to the search engine spiders for specific keyword searches and provide target audience members with relevant information.

Sites 104

6 Important Features Every Content Marketing Site Should Have

Marketing Insider Group

The post 6 Important Features Every Content Marketing Site Should Have appeared first on Marketing Insider Group. For some reason, website design always seems to be the forgotten red-headed stepchild of content marketing.

Sites 156

Industrial Blog Sites Revisited

Industrial Marketing Today

In my conversations over the past few months, I have noticed a growing acceptance of blog sites among manufacturers, industrial distributors and engineering services companies. Blog sites as inbound marketing hubs. The ability to self-manage content updates with a built-in content management system (CMS) of a blog site is one of the most requested “must have” features of industrial website redesign RFQs.

Sites 100

Two Things We Put Off (and Shouldn’t) When It Comes to Our Marketing Site

Marketing Insider Group

The post Two Things We Put Off (and Shouldn’t) When It Comes to Our Marketing Site appeared first on Marketing Insider Group. Even as marketers, we need to ensure that our home on the web is handled. It needs to be set up correctly, as well as maintained. The following two issues are not as much fun as planning the next marketing strategy. They are not as interesting as running a content marketing campaign. So, what do […].

Sites 129

Google chooses speed over content from sites


There are some important things to consider if you want to take your fully-realized and powerfully-optimized site to the next level and give Google what it really wants: customer experience satisfaction. The data latency slows down the experience of the site — and pisses Google off.

Sites 162

How and Why To Set Your Site Up for Google’s Rich Answers


Here’s how the percentage of rich answers has risen between two studies Stone Temple did last year: Should site owners worry about rich answers? Part of Stone Temple’s research on rich answers included two case studies about how rich answers affected different sites.

Sites 202

Impending GDPR Deadline Is Fast Approaching: Is Your Site Compliant?

EMagine B2B Blog

How we can help you: You’ll want to implement the following features to your site before the impending May 25th deadline: A geo-location-based cookie notification with a link to your privacy policy. Contact us today to learn more about how we can help protect your site to meet GDPR compliance.

Sites 52

7 Tips on How to Make a Free WordPress Site Look Credible

Marketing Insider Group

The post 7 Tips on How to Make a Free WordPress Site Look Credible appeared first on Marketing Insider Group. There is tons of potential in a freelance blogging career. If you can write well and you have great ideas for new posts, then you can start making money out of your talent.

Sites 181

Engage and Convert Site Visitors – 9 Tips to Make it Happen

Marketing Insider Group

You have to put yourself in the shoes of your visitor and see your site and […]. The post Engage and Convert Site Visitors – 9 Tips to Make it Happen appeared first on Marketing Insider Group. When you land on a website, what makes you stay? What makes you bounce?

Sites 176

7-Step Guide to Site Migration and SEO Success


The post 7-Step Guide to Site Migration and SEO Success appeared first on BrightEdge SEO Blog. The Internet evolves at breakneck speed, companies change, technology gets better, and strategies adjust.

Sites 72

Why Written Plans Improve Web Site Project Success

B2B Marketing Traction

Services. About. Resources. Contact. The page you requested could not be found. Here are some options: If you got here by typing a URL, please make sure the spelling, capitalization, and punctuation are correct, then try loading the URL again.

Sites 130

Scribd: Just Another Document Sharing Site?

Writing on the Web

It is the most popular document sharing site available, with over 50,000 uploads each day. OK, here’s the question: why would you want to market through a site that is based on sharing documents? 2 Questions Your Site Should Answer.

Sites 134

What’s Wrong with Your B2B Web Site?

B2B Marketing Traction

Have you spent money on your web site, search engine optimization (SEO), maybe even online pay per click (PPC) advertising to drive more traffic to your site? How do you get web site visitors to convert to customers and generate sales? Tweet.

Sites 130

All social media sites should offer profit sharing and ad revenue


The post All social media sites should offer profit sharing and ad revenue appeared first on Biznology.

Sites 150

How To Get More Customer Reviews On The Top 10 B2B Technology Review Sites

Influitive b2b

Before you buy a new laptop or smartphone, what’s the first thing you do? If you’re like most people, you Google it and see what people have to say about different models online. These online reviews are usually seen as the best source of unbiased information. After all, why would reviewers be anything but brutally.

Review 157

Amazon Business or your own B2B eCommerce site?


At the same time, Amazon is a trusted eCommerce provider and buyers will feel more confident purchasing from a new vendor because of the site’s reputation.

5 Best Criteria to Segment Your Site Traffic and Personalize the Customer Journey

Marketing Insider Group

The post 5 Best Criteria to Segment Your Site Traffic and Personalize the Customer Journey appeared first on Marketing Insider Group.

6Sense Finds B2B Prospects Using Web Site Activities

Customer Experience Matrix

and key activities (Web site visits, topics researched) and scores at both company and individual levels. It then matches against company profiles that 6Sense itself has gathered from the usual Web sources – public social media, Web sites, job boards, directories, etc. – and from a network of third-party Web sites. The advantage of Web site activity is it finds companies early in the buying cycle, when they are most open to considering new vendors.

7 Ways to Improve Your Site’s SEO Game Today

Modern B2B Marketing

If your site runs on WordPress, a great tool for this is the Yoast SEO plugin. This can mean the wrong people are getting to your site (which gives you a high bounce rate), or that you’re not getting much organic traffic at all.

Sites 97

Google takes another swipe at site search facilities


I am used to seeing Google try to siphon off traffic that once went to site search engines. So Google’s toolbar makes it easy to search just within a site, and the true geeks among us can use the site” operator right from the search box. Why should site owners care?

Sites 104

Website Evaluation Comes Before Site Redesign

Industrial Marketing Today

You know your industrial site needs a major makeover but diving right into a site redesign without first doing a website evaluation or a site audit can be a costly mistake. However, you should insist that your industrial website redesign include at least the basic SEO features such as optimized <Title> and <Description> tags, keyword rich H1 and H2 tags, XML and HTML site maps, code for Google Analytics and social sharing options.

Sites 101

Interview with Mike Moran: AI/ML in Marketing and Beyond


Digital Marketing Interview Marketing Automation Social Media Marketing agile marketing ai analytics Artificial intelligence Big Data chat bot Digital marketing machine learning marketing ML on site search SEO site search social listening social media marketing

Sites 140

Have top influencers author your sites to appease Google search


Consider the blogger you bring on board as authors of your site to be the helium balloons lifting Carl Fredricksen , Russel, and Dug up into the sky in their house. Also, to my company site, Gerris digital , and to a former client’s site, too, DCBIA.

Sites 156

Hushly Helps Marketers Connect With Anonymous Web Site Visitors

Customer Experience Matrix

When this blog last left Geoff Rego in 2010 , he had just sold the assets of pioneering B2B marketing automation vendor Market2Lead to Oracle. Since then, he’s been gnawing at the bone of anonymous business leads, suspecting that there’s some way to gain value from people who are interested in a product but haven’t identified themselves to vendors. Rego has shown me a couple of approaches over the past few years, none of which quite worked out.

Sites 140

Cool & Useful Sites for the Holidays

Paul Gillin

While I was familiar with several of these sites, I hadn’t heard of gems like, Wantful and Trippy. Through sites like this, shopping online is no longer an isolated event. These sites allow you converse with friends (through Skype and chat), compile lookbooks for your friends and family’s seal of approval, and most importantly, buy online. Make someone’s day brighter with this site that allows you to send a lucky person a gift of your choosing.

Sites 133

Say NO to Auto-Feeds: Your Blog & Facebook, Social Sites

Writing on the Web

Your Blog & Facebook, Social Sites" alt=" Say NO to Auto Feeds: Your Blog & Facebook, Social Sites" />. Here are 5 reasons why you should NOT automatically feed your blog into these social media sites: You cannot personalize the content.

Sites 191

EMERGENCY! My Site Broke – Now What?

EMagine B2B Blog

You log into your site, have everything set and ready to go, check the page, and nothing is displaying properly. With our team of experts, we are here to make your lives easier by providing a variety of services all to help make sure your site is the best it can be.

Sites 80