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9 Things That Can Dramatically Improve Site Accessibility

Marketing Insider Group

To ensure those with disabilities can do this, you need to improve site accessibility. While you may assume that your site is accessible to those with impairments, the reality is, most are not. Results included: 80 percent of news sites had accessibility issues. Sites with accessibility issues lost $6.9 Brand Reputation.

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Using SEO to Compete with Lead Generation Sites

Contently

When someone in San Francisco types “house extension cost” into Google, five out of the top ten results will be from lead generation sites. HomeAdvisor, one of the sites featured in the top results for “house extension cost”, charges up to $75 per lead and they often sell each lead to three different contractors.

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Best Domain Auction Sites Compared

The Daily Egg

Of the eight platforms we reviewed, GoDaddy Auction is our favorite domain auction site. The post Best Domain Auction Sites Compared appeared first on The Daily Egg. It is one of the largest domain marketplaces.

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Primary Site

Savanta

Primary Site. The post Primary Site first appeared on Savanta.

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The Headless (CMS & Search) eCommerce Hunt

Speaker: Jonathan Meyer & Jonathan Read

Connect with Hawksearch’s Jonathan Meyer, joined by Sitefinity’s Jonathan Read, where the pair will define Headless CMS, the benefits it offers, and outline its eCommerce potential, including: How Site Search Interacts with Headless CMS. The Hybrid “Frankenstein” Approach to Headless CMS. How Two Headless CMS platforms can Work Together.

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A Peek into SmartBug's On-Site Business Training Workshops

SmartBug Media

Investing in on-site business training workshops is a cost-effective, high-impact way to ensure your employees have the knowledge, skills, and tools they need to excel in their roles and contribute to the overall growth, efficiency, and success of the business. What Types of On-Site Business Training Workshops Does SmartBug Offer?

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Google is allowing select sites to delay phase out of third-party cookies

Martech

While Chrome plans to eliminate third-party cookies by Q3 2024, this program lets embedded sites and services temporarily enable them until December 27, 2024. Even if your site has both ad and non-ad content, if it’s associated with advertising domains, it’s likely to be denied. Why we care. Review process. Get MarTech!

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Learn Today, Sell Tomorrow: Increasing ROI & Conversions Through Search Metrics

The right site search solution will help drive traffic by providing relevant results to visitors' search queries. Tracking this trend data can demonstrate what content or products offer the most value to your visitors, making it easier to improve upon the user experience as a whole.

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The Marketer's Guide to Surviving Black Friday & Cyber Monday

Speaker: Jonathan Meyer, Danielle Erwin, Jeremey LaDuque, Nathan Hedley & Nils De Moor

They will showcase the checklist for how to prepare your eCommerce site, how to identify the latest online shopping trends, and how to seize new revenue-generating opportunities. They'll cover exciting BFCM topics like: Emerging market trends. The "dos and don'ts" of BFCM preparation.

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How to Match Online Customers with the Products They Are Searching For

A properly functioning site search solution is one of the most critical yet underutilized tools available to eCommerce merchandisers. Working to match site visitors with the relevant content they need improves and personalizes the user experience. It helps the website owner gain insight to understand their audience better.

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Customizing for Every Customer: How 1:1 Personalization Drives ROI

In this eBook, Salesforce explores why it’s important to communicate with your customer as an individual and how you can: Create personalized experiences across channels with data, AI, and machine learning Increase the ROI of every site visit Build customer loyalty with trust By submitting this form, you agree to have your contact information, including (..)

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Your Playbook to B2B Conversational Marketing

Speaker: Tyler Pleiss, AMB Manager - Strategic & Kristen Rauch, ABM Manager - Expansion

How to discover the different types of web visitors that come to your site and how to best engage with each group. Here's what they'll cover: How to supercharge your marketing content by adding chat to the mix. How chat fits into your larger omni-channel engagement strategy. November 17th, 2021 at 9:30 am PST, 12:30 pm EST, 5:30 pm GMT

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Customer-Centric Websites: Successful Strategies to Engage B2B Buyers

Speaker: Kellie de Leon, Vice President of Marketing & Strategy, The Mx Group

To increase conversion, your site needs high-quality content, user-friendly navigation paths, and calls to action that appeal to your target customers. Chances are, you’re under the gun to convert more leads from your website. But how do you go about this?