9 Things That Can Dramatically Improve Site Accessibility

Marketing Insider Group

To ensure those with disabilities can do this, you need to improve site accessibility. While you may assume that your site is accessible to those with impairments, the reality is, most are not. Results included: 80 percent of news sites had accessibility issues.

Sites 153

SEO for site acquisitions

Biznology

Use these steps as a guideline: Create a map that identifies any content overlaps or gaps with the existing site and the acquired site. for the main site and the acquired site. Prioritize the keywords that map best to the acquired site’s content. Target keywords rank well for both sites. Place a 301 redirect on the acquired site’s ranking page to the page on your main site that also ranks. Target keywords do not rank well on either site.

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Have you thought your CMS, SEO, and site-hosting strategy through?

Biznology

Even though Drupal and WordPress are free Open Source CMS solutions that will run on the cheapest hosting site, enterprise solutions should be developed using enterprise hardware, software, caching, bandwidth, database, hosting, and CDN solutions—beginning at birth, at installation. Most modern content management (CMS) sites support plugins and modules. There are so many useful plugins and off-site 3rd party services available, each of which can slow Drupal down.

Sites 163

The Secret Value of Site Search

Biznology

Increasingly, site search is on the list because of the hidden value in this capability. Among the value being found by companies are: Site searchers are 87% more likely to respond to marketing goals than non-searchers. Site Searchers are 43% more likely to buy — and in some cases a lot more (up to 600%) — the non-searchers. Effective site search retains visitors increasing SEO & SEM Yields. Site Searchers 87% more likely to achieve marketing goals.

Sites 122

Why and How to Dominate Google's Featured Snippets

Speaker: Kathleen Booth, VP of Marketing at Prevailion

Until recently, getting to position #1 on the search engine results pages (SERPs) was the holy grail of digital marketing. Now, Google has introduced featured snippets - effectively creating a “position zero.” Through real-world examples and case studies, learn why owning the featured snippet is so important, how to dominate position zero, and what impact it will have on your traffic and leads as the future of search continues to evolve.

Website Search and Filtering for Smaller Sites

Biznology

Mike’s thoughts about the power of suggestion in website search are spot on, and to them I’d like to add thoughts for those of us with smaller sites and smaller libraries of searchable content. If you have a very large site, the more robust you can make your site search tools, the better. If, on the other hand, your site is smaller, you have a different problem. The same search tool that works so fantastically on an enterprise-level site is overkill for you.

Sites 122

What does your site search mean for your reputation?

Biznology

Some of you might believe that site search is important to raise your conversion rates and what to make search work. Others might be more resigned to the fact that site search is hard and that you don’t really know what to do to make it better. Because poor performance in your site search damages your brand’s reputation. If no other arguments have worked to get you to improve your site search, maybe this is the one that will do it.

Sites 155

Learn six ways to change fonts in your WordPress site

RockContent

There are different options to make these adjustments, and knowing them can make the daily life of those who manage WordPress sites a lot easier. After the right choice, making the change is what will turn your site ready to engage more by showing the look expected by your audience.

Sites 152

How do you migrate to a new site search engine?

Biznology

Recently, I shared how I have become very popular recently because Google has withdrawn Google Site Search. Many large companies who were using it as their website search engine recoiled in horror at the prospect of having ads on their site search results page—ads from their competitors. So if you are one of the many that is wondering just how to replace your site search engine, these are the basic steps: Do your business case.

How do you replace Google Site Search?

Biznology

I’ve gotten a flurry of phone calls recently because Google has announced that they are withdrawing their popular Google Site Search product, which many companies—even large ones—have been using as their website search engine. The calls are coming because: Google Site Search worked pretty well: There are lots of better search engines out there, but it worked well enough for most people. If you are using Google Site Search, what are you going to do?

Sites 124

The 2021 Buyer Experience: Nailing Website Personalization to Convert More Leads

Speaker: Francis Brero, Co-Founder & CRO of MadKudu, and Guy Yalif, CEO of Intellimize

It’s 2021. Personalization is no longer a nice-to-have; it’s a must. It’s expected from your buyer, and anything less feels off-putting and even confusing. Yet, many websites still give the same static experience to every last visitor, no matter who they are. Is your site one of them? Or, perhaps you are doing some personalization but it’s not driving the results you had hoped for. Let’s change that. In our fireside chat on February 25th, two personalization experts, Francis Brero, Co-Founder & CRO of MadKudu, and Guy Yalif, CEO of Intellimize, will discuss how to build a revenue-driving personalization strategy from the ground up. When executed correctly, personalization drives higher conversions, leads, and revenue. Join us and learn: -Steps and resources needed to (re)build your personalization strategy to drive higher conversions, leads, and revenue -Top myths when it comes to website personalization (no, you don't need technical expertise) -Leveraging data effectively to drive accurate and automated personalization -6 personalization ideas for you to try on your website

Industrial Blog Sites Revisited

Industrial Marketing Today

In my conversations over the past few months, I have noticed a growing acceptance of blog sites among manufacturers, industrial distributors and engineering services companies. Blog sites as inbound marketing hubs. The ability to self-manage content updates with a built-in content management system (CMS) of a blog site is one of the most requested “must have” features of industrial website redesign RFQs.

Sites 200

The complete CRO guide you need to optimize your site’s conversions

RockContent

Even if you use various digital channels , the transition from lead to customer is very likely to happen on your site. This is mainly achieved through tests that help you understand what best encourages site visitors to take the desired action. Applying tests from other sites.

Sites 200

Pubcon Preview: Content, Media & Site Reviews

KoMarketing Associates

The content team should be watching time on site and evaluating what is sticky. — Site Reviews: Focus on Content. Session Details : Examine content and content marketing in this live site review session. Bring your business card to the moderator or any panelist at the beginning of the session, in order to have your site reviewed. Have a question on your site?

Review 225

Growing Site Traffic & Getting Better Leads, Faster

Sharpspring

Discover how one business resurrected lost deals & increased site traffic more than 200%. Resurrecting previously cold leads and boosting site traffic significantly. This combination of both a dedicated team and a cutting-edge platform has resurrected deals and increased site traffic over 200% for Authenteq. The post Growing Site Traffic & Getting Better Leads, Faster appeared first on SharpSpring.

Sites 59

Customer-Centric Websites: Successful Strategies to Engage B2B Buyers

Speaker: Kellie de Leon, Vice President of Marketing & Strategy, The Mx Group

Chances are, you’re under the gun to convert more leads from your website. To increase conversion, your site needs high-quality content, user-friendly navigation paths, and calls to action that appeal to your target customers. But how do you go about this? And wouldn’t it be great to see some real-world examples from B2B companies that are doing it successfully? Kellie de Leon, VP of marketing and strategy at B2B agency The Mx Group, works with marketers every day to help them create and execute customer-centric strategies and content that increase web engagement and conversion. In this webinar, she'll discuss how to make your website more customer-centric.

SEO for E-commerce Sites (Beginner & Intermediate)

Single Grain

E-commerce businesses are run almost entirely, if not exclusively, online and getting traffic to their sites is crucial for success. You have the option to add structured metadata and schema to your site in order to give Google additional context about your site. One of the best e-commerce SEO strategies is to simply make sure that the technical part of your site is in line with best practices. slow site speed. How to Fix 15 Common On-Site Technical SEO Issues.

Sites 53

How to Determine Your Membership Site Content

Ontraport

A membership site is a website that people join to gain access to exclusive “members only” content, features, benefits or community. The post How to Determine Your Membership Site Content appeared first on The Ontraport Blog. Membership Sites

Sites 67

Why you are ignoring your ugly site search

Biznology

That headline isn’t fair to everyone, because some marketers are really working to make site search better. Here are the reasons I have been told that you are ignoring fixing your site search: No one uses it. If you look at your analytics, you will probably find that your site search results page is in the top 10 of all pages on your site. Studies show anywhere from 43% to 600% higher conversion rates for site searchers.

Sites 113

How to Optimize Your Site for Better Lead Conversion

Benchmark Email

But… The post How to Optimize Your Site for Better Lead Conversion appeared first on Benchmarkemail. The ultimate goal of your company’s website is to generate more leads so you can convert them into paying customers.

Sites 110

17 Best WordPress Lightbox Plugins for Your Site (Compared)

Optinmonster

Do you want to find the best lightbox plugin for your WordPress site? Lightbox adds a modern touch to your site as it lets you fade out the background and draw attention to what you want the visitor to see. So if you’re using Elementor on your site, this feature is really handy.

Sites 69

Cross-site scripting (XSS): what it is, how to prevent it, and how to fix it

RockContent

Cross-site Scripting attacks are an example of this. That is the basic premise of a Cross-Site Scripting attack. Check it out: What is Cross-site Scripting? What are the Cross-site Scripting types? How to prevent a Cross-site Scripting situation?

Sites 152

A Beginner’s Guide to Membership Sites

Ontraport

The post A Beginner’s Guide to Membership Sites appeared first on The ONTRAPORT Blog. Membership SitesIf you think about a cover charge at a club, what makes people want to pay it? More importantly, what makes people want to come back?

Sites 83

Why Did Your Site Suddenly Break After WordPress 5.5 Went Online?

RockContent

Building a website can ultimately be one of the biggest expenses a small business incurs, and working to build a quality site without spending a fortune should be a top priority for any new business owner. Updating and securing your WordPress website site is essential for any business.

Sites 172

Membership Sites for Beginners

Ontraport

The post Membership Sites for Beginners appeared first on The Ontraport Blog. Membership SitesIf you think about a cover charge at a club, what makes people want to pay it? More importantly, what makes people want to come back?

Sites 40

How Site Performance Shifted in 2020: RebelMouse Page Speed Updates

RebelMouse

Audiences will only tolerate quality content, and they will only consume it on a site that provides a next-level site experience. major code changes that drastically improved the performance of every site on our network. Site performance Load time Page speed

Sites 52

How Site Performance Shifted in 2020: RebelMouse Page Speed Updates

RebelMouse

Audiences will only tolerate quality content, and they will only consume it on a site that provides a next-level site experience. major code changes that drastically improved the performance of every site on our network. Site performance Load time Page speed

Sites 52

Membership Site Owners Share Their Best Advice

Ontraport

These successful membership sites share their best strategies. Get expert input, ideas and solutions for building your membership site. The post Membership Site Owners Share Their Best Advice appeared first on The ONTRAPORT Blog. Membership Sites

Sites 72

How to Build a Site Structure for SEO

SEMrush

Don‘t underestimate the importance of getting your site‘s structure right and the impact that it can have on your SEO performance, and in this guide, we take a deep dive into how to structure your site, walking through a step-by-step process as well as helping you to see what an ideal site structure looks like. SEO

Sites 108

Peek Inside 7 Successful Membership Sites

Ontraport

Here are some of the creative ways seven ONTRAPORT users are optimizing their membership sites. The post Peek Inside 7 Successful Membership Sites appeared first on The ONTRAPORT Blog. Membership Sites

Sites 70

How to Get Google to Index Your Site (Faster)

SEMrush

It also explains how you can check to see if your page is indexed, how to fix common technical SEO problems that cause indexing issues, and how to quickly get Google to recrawl index your site if it’s not already indexed.

Sites 111

How to Optimize Your Site for Google Carousel Results

Content Marketing Institute

Continue reading → The post How to Optimize Your Site for Google Carousel Results appeared first on Content Marketing Institute. Google’s search results are becoming richer and more interactive. Here’s a guide to one of its newest and fastest developing elements – carousels.

Sites 95

The how and why of mini-sites for content marketing

Biznology

Issue-specific sites, sites devoted to a single product or service, and mini-sites for other purposes can be a great alternative to building out new sections of your main online presence. They allow site owners to maintain their own sites without the friction (in time and money) of having to go through a technical team to add, edit, and delete content. A mini-site avoids forcing your site visitors to change gears quite so abruptly.

Sites 93

What is Black Hat and how can this strategy harm your site?

RockContent

You leave the site immediately. The sites are optimized to present to the indexers a different content from what will be presented to the user. Thus, you create backlinks and can, in theory, increase the relevance of your site.

Sites 152

Website Evaluation Comes Before Site Redesign

Industrial Marketing Today

You know your industrial site needs a major makeover but diving right into a site redesign without first doing a website evaluation or a site audit can be a costly mistake. However, you should insist that your industrial website redesign include at least the basic SEO features such as optimized <Title> and <Description> tags, keyword rich H1 and H2 tags, XML and HTML site maps, code for Google Analytics and social sharing options.

Sites 204

Rating the Crowd-Sourced Marketing Software Review Sites

Customer Experience Matrix

What began as a whimsical “ landscape of landscapes ” led me to realize crowd-sourced review sites are the most common type of vendor directory, accounting for 15 of the 23 sources listed in my original graphic. This begged for a deeper look at the review sites to understand how they differ which, if any, could replace the work of professional reviewers (like me) and software guides (like my VEST report). The first question was which sites draw a big enough crowd to be useful.

Review 191

4 SEO Strategies for Programmatic Sites

Moz

Posted by Royh Planning and executing SEO strategies for sites with hundreds of millions of pages is no easy task, but there are strategies to make it simpler. You’ll typically find these pages in major verticals like e-commerce, real estate, travel, and informational sites.

Sites 70