Have you thought your CMS, SEO, and site-hosting strategy through?

Biznology

Even though Drupal and WordPress are free Open Source CMS solutions that will run on the cheapest hosting site, enterprise solutions should be developed using enterprise hardware, software, caching, bandwidth, database, hosting, and CDN solutions—beginning at birth, at installation. Most modern content management (CMS) sites support plugins and modules. There are so many useful plugins and off-site 3rd party services available, each of which can slow Drupal down.

Sites 163

SEO for site acquisitions

Biznology

Use these steps as a guideline: Create a map that identifies any content overlaps or gaps with the existing site and the acquired site. for the main site and the acquired site. Prioritize the keywords that map best to the acquired site’s content. Target keywords rank well for both sites. Place a 301 redirect on the acquired site’s ranking page to the page on your main site that also ranks. Target keywords do not rank well on either site.

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The Secret Value of Site Search

Biznology

Increasingly, site search is on the list because of the hidden value in this capability. Among the value being found by companies are: Site searchers are 87% more likely to respond to marketing goals than non-searchers. Site Searchers are 43% more likely to buy — and in some cases a lot more (up to 600%) — the non-searchers. Effective site search retains visitors increasing SEO & SEM Yields. Site Searchers 87% more likely to achieve marketing goals.

Sites 122

Industrial Blog Sites Revisited

Industrial Marketing Today

In my conversations over the past few months, I have noticed a growing acceptance of blog sites among manufacturers, industrial distributors and engineering services companies. Blog sites as inbound marketing hubs. The ability to self-manage content updates with a built-in content management system (CMS) of a blog site is one of the most requested “must have” features of industrial website redesign RFQs.

Sites 208

Why and How to Dominate Google's Featured Snippets

Speaker: Kathleen Booth, VP of Marketing at Prevailion

Until recently, getting to position #1 on the search engine results pages (SERPs) was the holy grail of digital marketing. Now, Google has introduced featured snippets - effectively creating a “position zero.” Through real-world examples and case studies, learn why owning the featured snippet is so important, how to dominate position zero, and what impact it will have on your traffic and leads as the future of search continues to evolve.

What is: site targeting?

Choozle

Site targeting is one of the tactics that puts you in complete control of where your ad will be displayed on the internet. What sites can I target? Unique advantages of site targeting. How does site targeting work? What sites can I target?

Sites 79

SEO for E-commerce Sites (Beginner & Intermediate)

Single Grain

E-commerce businesses are run almost entirely, if not exclusively, online and getting traffic to their sites is crucial for success. You have the option to add structured metadata and schema to your site in order to give Google additional context about your site. slow site speed.

Sites 83

How to Add YouTube Feeds to Your WordPress Site

Optinmonster

Want to add your YouTube videos to your WordPress site? In this article, we’ll show you how to embed a YouTube feed on your WordPress site in just 5 easy steps. It’s possible to manually embed YouTube videos on other sites. YouTube Feed Pro won’t slow down your site.

Website Evaluation Comes Before Site Redesign

Industrial Marketing Today

You know your industrial site needs a major makeover but diving right into a site redesign without first doing a website evaluation or a site audit can be a costly mistake. However, you should insist that your industrial website redesign include at least the basic SEO features such as optimized <Title> and <Description> tags, keyword rich H1 and H2 tags, XML and HTML site maps, code for Google Analytics and social sharing options.

Sites 211

What does your site search mean for your reputation?

Biznology

Some of you might believe that site search is important to raise your conversion rates and what to make search work. Others might be more resigned to the fact that site search is hard and that you don’t really know what to do to make it better. Because poor performance in your site search damages your brand’s reputation. If no other arguments have worked to get you to improve your site search, maybe this is the one that will do it.

Sites 155

Customer-Centric Websites: Successful Strategies to Engage B2B Buyers

Speaker: Kellie de Leon, Vice President of Marketing & Strategy, The Mx Group

Chances are, you’re under the gun to convert more leads from your website. To increase conversion, your site needs high-quality content, user-friendly navigation paths, and calls to action that appeal to your target customers. But how do you go about this? And wouldn’t it be great to see some real-world examples from B2B companies that are doing it successfully? Kellie de Leon, VP of marketing and strategy at B2B agency The Mx Group, works with marketers every day to help them create and execute customer-centric strategies and content that increase web engagement and conversion. In this webinar, she'll discuss how to make your website more customer-centric.

How do you migrate to a new site search engine?

Biznology

Recently, I shared how I have become very popular recently because Google has withdrawn Google Site Search. Many large companies who were using it as their website search engine recoiled in horror at the prospect of having ads on their site search results page—ads from their competitors. So if you are one of the many that is wondering just how to replace your site search engine, these are the basic steps: Do your business case.

How do you replace Google Site Search?

Biznology

I’ve gotten a flurry of phone calls recently because Google has announced that they are withdrawing their popular Google Site Search product, which many companies—even large ones—have been using as their website search engine. The calls are coming because: Google Site Search worked pretty well: There are lots of better search engines out there, but it worked well enough for most people. If you are using Google Site Search, what are you going to do?

Sites 124

9 Must-Have Features for eCommerce Sites

Benchmark Email

trillion dollars, and there are things your eCommerce brand… The post 9 Must-Have Features for eCommerce Sites appeared first on Benchmark Email. There are over 24 million eCommerce websites online and counting.

How to Increase Your Site Authority with Every Piece of Content You Add

DivvyHQ

Site authority" is a big part of their ranking algorithm, so it would be advantageous for you to understand how site authority is recognized, and how to increase authority with every piece of content you produce.

Sites 88

Your Playbook to B2B Conversational Marketing

Speaker: Tyler Pleiss, AMB Manager - Strategic & Kristen Rauch, ABM Manager - Expansion

Many marketers are still hesitant about going all in on a chat-forward approach, especially when they're trying to pair one with an Account-Based Marketing strategy. Don't worry — we've got you covered. Join Ottavio Dattolo and Kristen Rauch, ABM managers at Terminus, to see examples of real chat strategies you can put into action as well as how chat can fit into a multi-channel engagement strategy.

9 Things That Can Dramatically Improve Site Accessibility

Marketing Insider Group

To ensure those with disabilities can do this, you need to improve site accessibility. While you may assume that your site is accessible to those with impairments, the reality is, most are not. Results included: 80 percent of news sites had accessibility issues.

Sites 230

Why you are ignoring your ugly site search

Biznology

That headline isn’t fair to everyone, because some marketers are really working to make site search better. Here are the reasons I have been told that you are ignoring fixing your site search: No one uses it. If you look at your analytics, you will probably find that your site search results page is in the top 10 of all pages on your site. Studies show anywhere from 43% to 600% higher conversion rates for site searchers.

Sites 113

The complete CRO guide you need to optimize your site’s conversions

RockContent

Even if you use various digital channels , the transition from lead to customer is very likely to happen on your site. This is mainly achieved through tests that help you understand what best encourages site visitors to take the desired action. Applying tests from other sites.

Sites 243

21 Must-Have Features For Ecommerce Sites via @sejournal, @kristileilani

Search Engine Journal

These 21 elements are must-haves for your ecommerce site's success. The post 21 Must-Have Features For Ecommerce Sites appeared first on Search Engine Journal. Do you want to attract more online shoppers?

Serve More Clients With a Membership Site

Ontraport

That’s the power of membership sites. These types of sites are ideal for one-to-one service businesses: You’ve already got the expertise and knowledge and have proven there’s a demand for it. Some sites are focused around training and education, where members progress through courses.

Sites 67

How to Determine Your Membership Site Content

Ontraport

A membership site is a website that people join to gain access to exclusive “members only” content, features, benefits or community. The post How to Determine Your Membership Site Content appeared first on The Ontraport Blog. Membership Sites

Sites 67

How to create a WordPress site without coding?

RockContent

But, to start building your presence online, you can quickly set up and create a WordPress site without coding. All of that can help you customize your site, improve security , expand visibility with SEO, and measure numbers to constantly improve conversions. Create a new site.

Sites 152

Using SEO to Compete with Lead Generation Sites

Contently - Strategy

When someone in San Francisco types “house extension cost” into Google, five out of the top ten results will be from lead generation sites. Link obsessively—external, internal, and backlinking particularly to.gov and.edu sites for better Trust Flow.

A Beginner’s Guide to Membership Sites

Ontraport

The post A Beginner’s Guide to Membership Sites appeared first on The ONTRAPORT Blog. Membership SitesIf you think about a cover charge at a club, what makes people want to pay it? More importantly, what makes people want to come back?

Sites 83

Finding and Fixing Thin Content at The Site Level

MarketMuse

Some sites suffer from thin content, some don’t. The easiest way to determine which cohort you belong to is by applying the Thin Content Saved View template to your Page Inventory. Content Inventory

Sites 82

How to Launch a Successful Ecommerce Site: 8 Tips & Tools

Optinmonster

Do you want to learn how to launch a successful eCommerce site? Launching an eCommerce site is a smart move as the future for these types of businesses is incredibly bright. But, getting started on the track to launching a successful eCommerce site can be intimidating.

What You Should Know Before Developing Industrial Blog Sites

Industrial Marketing Today

Industrial Blogs Industrial Websites Website Design & Development Blog Sites Content Management System (CMS) industrial ecommerce interactive design tools parametric search applicationsAt this time of the year, many industrial companies are getting ready for their annual budget planning meetings. If you are one of them, a redesign of your industrial website [.]. [[ This is a content summary only. Visit my website for full links, other content, and more! ]].

Sites 222

What Is a Site Crawler? (How do Site Crawlers Work?)

SEMrush

Site crawlers are integral to the process of indexing websites on search engines. We‘ll explain how they work, and how to make your site “crawler friendly.“. Technical SEO

Sites 83

Learn six ways to change fonts in your WordPress site

RockContent

There are different options to make these adjustments, and knowing them can make the daily life of those who manage WordPress sites a lot easier. After the right choice, making the change is what will turn your site ready to engage more by showing the look expected by your audience.

Sites 152

13 Sites to Find Free Creative Commons Music for Videos

Hootsuite

13 sites to find free creative commons music. All the music on the site is licensed under Creative Commons (that’s what the “cc” stands for), which makes it the perfect place to explore. Like SoundCloud, Bandcamp is a music distribution site for artists to share their work.

Sites 113

Google: One Part Of Site Can Hurt Entire Site Quality via @sejournal, @martinibuster

Search Engine Journal

John Mueller discusses how Google assesses websites for site quality, which is important given how so many sites have trouble with indexing The post Google: One Part Of Site Can Hurt Entire Site Quality appeared first on Search Engine Journal.

Membership Site Owners Share Their Best Advice

Ontraport

These successful membership sites share their best strategies. Get expert input, ideas and solutions for building your membership site. The post Membership Site Owners Share Their Best Advice appeared first on The ONTRAPORT Blog. Membership Sites

Sites 72

Growing Site Traffic & Getting Better Leads, Faster

Sharpspring

Discover how one business resurrected lost deals & increased site traffic more than 200%. Resurrecting previously cold leads and boosting site traffic significantly. The post Growing Site Traffic & Getting Better Leads, Faster appeared first on SharpSpring.

Rating the Crowd-Sourced Marketing Software Review Sites

Customer Experience Matrix

What began as a whimsical “ landscape of landscapes ” led me to realize crowd-sourced review sites are the most common type of vendor directory, accounting for 15 of the 23 sources listed in my original graphic. This begged for a deeper look at the review sites to understand how they differ which, if any, could replace the work of professional reviewers (like me) and software guides (like my VEST report). The first question was which sites draw a big enough crowd to be useful.

Review 191

Peek Inside 7 Successful Membership Sites

Ontraport

Here are some of the creative ways seven ONTRAPORT users are optimizing their membership sites. The post Peek Inside 7 Successful Membership Sites appeared first on The ONTRAPORT Blog. Membership Sites

Sites 70

Membership Sites for Beginners

Ontraport

The post Membership Sites for Beginners appeared first on The Ontraport Blog. Membership SitesIf you think about a cover charge at a club, what makes people want to pay it? More importantly, what makes people want to come back?

Sites 40

Is an Unbranded Content Site Worth It? All Signs Point to Yes at SAP

Content Marketing Institute

Do unbranded content sites really produce business results? The Future of Customer Engagement and Experience site offers a definitive answer. Most people who work in content marketing have gotten that question.

Pros & Cons Of Managing Ecommerce Sites

seo.co

That’s why the site manager stays on top of the latest developments in the ecommerce industry and innovates processes and practices where they can. Web site production department. Pros And Cons Of Managing Ecommerce Sites. Pros of Managing ecommerce Sites.

The how and why of mini-sites for content marketing

Biznology

Issue-specific sites, sites devoted to a single product or service, and mini-sites for other purposes can be a great alternative to building out new sections of your main online presence. They allow site owners to maintain their own sites without the friction (in time and money) of having to go through a technical team to add, edit, and delete content. A mini-site avoids forcing your site visitors to change gears quite so abruptly.

Sites 93