SEO for site acquisitions

Biznology

Use these steps as a guideline: Create a map that identifies any content overlaps or gaps with the existing site and the acquired site. for the main site and the acquired site. Prioritize the keywords that map best to the acquired site’s content. Target keywords rank well for both sites. Place a 301 redirect on the acquired site’s ranking page to the page on your main site that also ranks. Target keywords do not rank well on either site.

Have you thought your CMS, SEO, and site-hosting strategy through?

Biznology

Even though Drupal and WordPress are free Open Source CMS solutions that will run on the cheapest hosting site, enterprise solutions should be developed using enterprise hardware, software, caching, bandwidth, database, hosting, and CDN solutions—beginning at birth, at installation. Most modern content management (CMS) sites support plugins and modules. There are so many useful plugins and off-site 3rd party services available, each of which can slow Drupal down.

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The Secret Value of Site Search

Biznology

Increasingly, site search is on the list because of the hidden value in this capability. Among the value being found by companies are: Site searchers are 87% more likely to respond to marketing goals than non-searchers. Site Searchers are 43% more likely to buy — and in some cases a lot more (up to 600%) — the non-searchers. Effective site search retains visitors increasing SEO & SEM Yields. Site Searchers 87% more likely to achieve marketing goals.

Sites 122

9 Things That Can Dramatically Improve Site Accessibility

Marketing Insider Group

To ensure those with disabilities can do this, you need to improve site accessibility. While you may assume that your site is accessible to those with impairments, the reality is, most are not. Results included: 80 percent of news sites had accessibility issues.

Sites 193

Why and How to Dominate Google's Featured Snippets

Speaker: Kathleen Booth, VP of Marketing at Prevailion

Until recently, getting to position #1 on the search engine results pages (SERPs) was the holy grail of digital marketing. Now, Google has introduced featured snippets - effectively creating a “position zero.” Through real-world examples and case studies, learn why owning the featured snippet is so important, how to dominate position zero, and what impact it will have on your traffic and leads as the future of search continues to evolve.

Industrial Blog Sites Revisited

Industrial Marketing Today

In my conversations over the past few months, I have noticed a growing acceptance of blog sites among manufacturers, industrial distributors and engineering services companies. Blog sites as inbound marketing hubs. The ability to self-manage content updates with a built-in content management system (CMS) of a blog site is one of the most requested “must have” features of industrial website redesign RFQs.

Sites 200

SEO for E-commerce Sites (Beginner & Intermediate)

Single Grain

E-commerce businesses are run almost entirely, if not exclusively, online and getting traffic to their sites is crucial for success. You have the option to add structured metadata and schema to your site in order to give Google additional context about your site. slow site speed.

Sites 69

Growing Site Traffic & Getting Better Leads, Faster

Sharpspring

Discover how one business resurrected lost deals & increased site traffic more than 200%. Resurrecting previously cold leads and boosting site traffic significantly. The post Growing Site Traffic & Getting Better Leads, Faster appeared first on SharpSpring.

Sites 74

What does your site search mean for your reputation?

Biznology

Some of you might believe that site search is important to raise your conversion rates and what to make search work. Others might be more resigned to the fact that site search is hard and that you don’t really know what to do to make it better. Because poor performance in your site search damages your brand’s reputation. If no other arguments have worked to get you to improve your site search, maybe this is the one that will do it.

Sites 155

How do you migrate to a new site search engine?

Biznology

Recently, I shared how I have become very popular recently because Google has withdrawn Google Site Search. Many large companies who were using it as their website search engine recoiled in horror at the prospect of having ads on their site search results page—ads from their competitors. So if you are one of the many that is wondering just how to replace your site search engine, these are the basic steps: Do your business case.

Customer-Centric Websites: Successful Strategies to Engage B2B Buyers

Speaker: Kellie de Leon, Vice President of Marketing & Strategy, The Mx Group

Chances are, you’re under the gun to convert more leads from your website. To increase conversion, your site needs high-quality content, user-friendly navigation paths, and calls to action that appeal to your target customers. But how do you go about this? And wouldn’t it be great to see some real-world examples from B2B companies that are doing it successfully? Kellie de Leon, VP of marketing and strategy at B2B agency The Mx Group, works with marketers every day to help them create and execute customer-centric strategies and content that increase web engagement and conversion. In this webinar, she'll discuss how to make your website more customer-centric.

How to create a WordPress site without coding?

RockContent

But, to start building your presence online, you can quickly set up and create a WordPress site without coding. All of that can help you customize your site, improve security , expand visibility with SEO, and measure numbers to constantly improve conversions. Create a new site.

Sites 152

Website Evaluation Comes Before Site Redesign

Industrial Marketing Today

You know your industrial site needs a major makeover but diving right into a site redesign without first doing a website evaluation or a site audit can be a costly mistake. However, you should insist that your industrial website redesign include at least the basic SEO features such as optimized <Title> and <Description> tags, keyword rich H1 and H2 tags, XML and HTML site maps, code for Google Analytics and social sharing options.

Sites 204

Learn six ways to change fonts in your WordPress site

RockContent

There are different options to make these adjustments, and knowing them can make the daily life of those who manage WordPress sites a lot easier. After the right choice, making the change is what will turn your site ready to engage more by showing the look expected by your audience.

Sites 152

How do you replace Google Site Search?

Biznology

I’ve gotten a flurry of phone calls recently because Google has announced that they are withdrawing their popular Google Site Search product, which many companies—even large ones—have been using as their website search engine. The calls are coming because: Google Site Search worked pretty well: There are lots of better search engines out there, but it worked well enough for most people. If you are using Google Site Search, what are you going to do?

Sites 124

Google on Partial and Total Site Deindexing via @sejournal, @martinibuster

Search Engine Journal

John Mueller discusses different ways Google removes websites from the search index The post Google on Partial and Total Site Deindexing appeared first on Search Engine Journal.

Sites 83

Serve More Clients With a Membership Site

Ontraport

That’s the power of membership sites. These types of sites are ideal for one-to-one service businesses: You’ve already got the expertise and knowledge and have proven there’s a demand for it. Some sites are focused around training and education, where members progress through courses.

Sites 67

Maximize Site Revenue with Multi-Step Forms

FunnelEnvy

Thirdly, it works great on form but also works pretty well across most of your site. And like I mentioned, it works great on forms, it also works really well across the site. The post Maximize Site Revenue with Multi-Step Forms appeared first on FunnelEnvy. Hi, everyone.

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The complete CRO guide you need to optimize your site’s conversions

RockContent

Even if you use various digital channels , the transition from lead to customer is very likely to happen on your site. This is mainly achieved through tests that help you understand what best encourages site visitors to take the desired action. Applying tests from other sites.

Sites 200

Why you are ignoring your ugly site search

Biznology

That headline isn’t fair to everyone, because some marketers are really working to make site search better. Here are the reasons I have been told that you are ignoring fixing your site search: No one uses it. If you look at your analytics, you will probably find that your site search results page is in the top 10 of all pages on your site. Studies show anywhere from 43% to 600% higher conversion rates for site searchers.

Sites 113

How to Determine Your Membership Site Content

Ontraport

A membership site is a website that people join to gain access to exclusive “members only” content, features, benefits or community. The post How to Determine Your Membership Site Content appeared first on The Ontraport Blog. Membership Sites

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4 SEO Strategies for Programmatic Sites

Moz

Posted by Royh Planning and executing SEO strategies for sites with hundreds of millions of pages is no easy task, but there are strategies to make it simpler. You’ll typically find these pages in major verticals like e-commerce, real estate, travel, and informational sites.

Sites 72

Google Sites Sitemap Documentation Removed via @martinibuster

Search Engine Journal

Official developer pages updated to reflect that Google Sites no longer creates sitemaps The post Google Sites Sitemap Documentation Removed via @martinibuster appeared first on Search Engine Journal.

Sites 82

How to Add a ManyChat Chatbot to Your WooCommerce Site

Optinmonster

That’s why, today, we’re going to teach you 2 methods for how to add a ManyChat chatbot to your WooCommerce site: Integrating ManyChat directly onto your WooCommerce site. In the end, this leads to a better user experience (UX) across your site and more conversions for you.

Sites 83

A Beginner’s Guide to Membership Sites

Ontraport

The post A Beginner’s Guide to Membership Sites appeared first on The ONTRAPORT Blog. Membership SitesIf you think about a cover charge at a club, what makes people want to pay it? More importantly, what makes people want to come back?

Sites 83

How to Optimize Your Site for Better Lead Conversion

Benchmark Email

But… The post How to Optimize Your Site for Better Lead Conversion appeared first on Benchmarkemail. The ultimate goal of your company’s website is to generate more leads so you can convert them into paying customers.

Sites 113

Membership Site Owners Share Their Best Advice

Ontraport

These successful membership sites share their best strategies. Get expert input, ideas and solutions for building your membership site. The post Membership Site Owners Share Their Best Advice appeared first on The ONTRAPORT Blog. Membership Sites

Sites 72

How to Use EGC to Harness Search Intent and Draw Customers to Your Site

Marketing Insider Group

Bring More Traffic to Your Site and Better Talent to Your Team. If you are ready to get more traffic to your site with quality content published consistently, check out our Content Builder Service. One upon a time, user-generated content was the favorite buzzword in content marketing.

Sites 209

Take the Temperature of On-Site Customer Behavior with Oracle Maxymiser’s Heatmaps

Oracle

You can easily launch it with a click of a button to better understand visitor behavior on your site, identify new test opportunities, and gain further insight into your Oracle Maxymiser campaigns.

Membership Sites for Beginners

Ontraport

The post Membership Sites for Beginners appeared first on The Ontraport Blog. Membership SitesIf you think about a cover charge at a club, what makes people want to pay it? More importantly, what makes people want to come back?

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Cross-site scripting (XSS): what it is, how to prevent it, and how to fix it

RockContent

Cross-site Scripting attacks are an example of this. That is the basic premise of a Cross-Site Scripting attack. Check it out: What is Cross-site Scripting? What are the Cross-site Scripting types? How to prevent a Cross-site Scripting situation?

Sites 152

What You Should Know Before Developing Industrial Blog Sites

Industrial Marketing Today

Industrial Blogs Industrial Websites Website Design & Development Blog Sites Content Management System (CMS) industrial ecommerce interactive design tools parametric search applicationsAt this time of the year, many industrial companies are getting ready for their annual budget planning meetings. If you are one of them, a redesign of your industrial website [.]. [[ This is a content summary only. Visit my website for full links, other content, and more! ]].

Sites 218

Why Did Your Site Suddenly Break After WordPress 5.5 Went Online?

RockContent

Building a website can ultimately be one of the biggest expenses a small business incurs, and working to build a quality site without spending a fortune should be a top priority for any new business owner. Updating and securing your WordPress website site is essential for any business.

Sites 172

Peek Inside 7 Successful Membership Sites

Ontraport

Here are some of the creative ways seven ONTRAPORT users are optimizing their membership sites. The post Peek Inside 7 Successful Membership Sites appeared first on The ONTRAPORT Blog. Membership Sites

Sites 70

The how and why of mini-sites for content marketing

Biznology

Issue-specific sites, sites devoted to a single product or service, and mini-sites for other purposes can be a great alternative to building out new sections of your main online presence. They allow site owners to maintain their own sites without the friction (in time and money) of having to go through a technical team to add, edit, and delete content. A mini-site avoids forcing your site visitors to change gears quite so abruptly.

Sites 93

OVH Data Center Fire Darkens Popular Sites Worldwide via @martinibuster

Search Engine Journal

Fire at an OVH Data Center in Europe takes down thousands of sites, including WP Rocket and Imagify The post OVH Data Center Fire Darkens Popular Sites Worldwide via @martinibuster appeared first on Search Engine Journal.

Sites 97

Local SEO Solutions: 11 Tips to Improve Your Site

SEMrush

The most efficient local SEO strategies for small businesses? We have eleven tips for you to bring your online visibility to an all-time high. Check them out! Local SEO

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