SEO for site acquisitions

Biznology

Use these steps as a guideline: Create a map that identifies any content overlaps or gaps with the existing site and the acquired site. for the main site and the acquired site. Prioritize the keywords that map best to the acquired site’s content. Target keywords rank well for both sites. Place a 301 redirect on the acquired site’s ranking page to the page on your main site that also ranks. Target keywords do not rank well on either site.

Have you thought your CMS, SEO, and site-hosting strategy through?

Biznology

Even though Drupal and WordPress are free Open Source CMS solutions that will run on the cheapest hosting site, enterprise solutions should be developed using enterprise hardware, software, caching, bandwidth, database, hosting, and CDN solutions—beginning at birth, at installation. Most modern content management (CMS) sites support plugins and modules. There are so many useful plugins and off-site 3rd party services available, each of which can slow Drupal down.

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Learn six ways to change fonts in your WordPress site

RockContent

There are different options to make these adjustments, and knowing them can make the daily life of those who manage WordPress sites a lot easier. After the right choice, making the change is what will turn your site ready to engage more by showing the look expected by your audience.

Sites 152

The Secret Value of Site Search

Biznology

Increasingly, site search is on the list because of the hidden value in this capability. Among the value being found by companies are: Site searchers are 87% more likely to respond to marketing goals than non-searchers. Site Searchers are 43% more likely to buy — and in some cases a lot more (up to 600%) — the non-searchers. Effective site search retains visitors increasing SEO & SEM Yields. Site Searchers 87% more likely to achieve marketing goals.

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Why and How to Dominate Google's Featured Snippets

Speaker: Kathleen Booth, VP of Marketing at Prevailion

Until recently, getting to position #1 on the search engine results pages (SERPs) was the holy grail of digital marketing. Now, Google has introduced featured snippets - effectively creating a “position zero.” Through real-world examples and case studies, learn why owning the featured snippet is so important, how to dominate position zero, and what impact it will have on your traffic and leads as the future of search continues to evolve.

How to create a WordPress site without coding?

RockContent

But, to start building your presence online, you can quickly set up and create a WordPress site without coding. All of that can help you customize your site, improve security , expand visibility with SEO, and measure numbers to constantly improve conversions. Create a new site.

Sites 152

Growing Site Traffic & Getting Better Leads, Faster

Sharpspring

Discover how one business resurrected lost deals & increased site traffic more than 200%. Resurrecting previously cold leads and boosting site traffic significantly. The post Growing Site Traffic & Getting Better Leads, Faster appeared first on SharpSpring.

Sites 78

Why you are ignoring your ugly site search

Biznology

That headline isn’t fair to everyone, because some marketers are really working to make site search better. Here are the reasons I have been told that you are ignoring fixing your site search: No one uses it. Bad site search annoys your best customers.

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What is Black Hat and how can this strategy harm your site?

RockContent

You leave the site immediately. The sites are optimized to present to the indexers a different content from what will be presented to the user. Thus, you create backlinks and can, in theory, increase the relevance of your site.

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What does your site search mean for your reputation?

Biznology

Some of you might believe that site search is important to raise your conversion rates and what to make search work. Others might be more resigned to the fact that site search is hard and that you don’t really know what to do to make it better. Because poor performance in your site search damages your brand’s reputation. If no other arguments have worked to get you to improve your site search, maybe this is the one that will do it.

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Customer-Centric Websites: Successful Strategies to Engage B2B Buyers

Speaker: Kellie de Leon, Vice President of Marketing & Strategy, The Mx Group

Chances are, you’re under the gun to convert more leads from your website. To increase conversion, your site needs high-quality content, user-friendly navigation paths, and calls to action that appeal to your target customers. But how do you go about this? And wouldn’t it be great to see some real-world examples from B2B companies that are doing it successfully? Kellie de Leon, VP of marketing and strategy at B2B agency The Mx Group, works with marketers every day to help them create and execute customer-centric strategies and content that increase web engagement and conversion. In this webinar, she'll discuss how to make your website more customer-centric.

How do you migrate to a new site search engine?

Biznology

Recently, I shared how I have become very popular recently because Google has withdrawn Google Site Search. Many large companies who were using it as their website search engine recoiled in horror at the prospect of having ads on their site search results page—ads from their competitors. So if you are one of the many that is wondering just how to replace your site search engine, these are the basic steps: Do your business case.

How to Optimize Your Site for Google Carousel Results

Content Marketing Institute

Continue reading → The post How to Optimize Your Site for Google Carousel Results appeared first on Content Marketing Institute. Google’s search results are becoming richer and more interactive. Here’s a guide to one of its newest and fastest developing elements – carousels.

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6 Tips to Take your Web Site to the Next Level

Exo B2B

Whether you’re thinking about doing a complete rebuild of your Web site or simply want to make a few significant changes, here are some suggestions to consider. Note: This is the first of 2 posts on Web site. If you own a web site, protect your users and get an SSL certificate.

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Industrial Blog Sites Revisited

Industrial Marketing Today

In my conversations over the past few months, I have noticed a growing acceptance of blog sites among manufacturers, industrial distributors and engineering services companies. Blog sites as inbound marketing hubs. The ability to self-manage content updates with a built-in content management system (CMS) of a blog site is one of the most requested “must have” features of industrial website redesign RFQs.

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How do you replace Google Site Search?

Biznology

I’ve gotten a flurry of phone calls recently because Google has announced that they are withdrawing their popular Google Site Search product, which many companies—even large ones—have been using as their website search engine. The calls are coming because: Google Site Search worked pretty well: There are lots of better search engines out there, but it worked well enough for most people. If you are using Google Site Search, what are you going to do?

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The how and why of mini-sites for content marketing

Biznology

Issue-specific sites, sites devoted to a single product or service, and mini-sites for other purposes can be a great alternative to building out new sections of your main online presence. A mini-site avoids forcing your site visitors to change gears quite so abruptly.

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SEO for E-commerce Sites (Beginner & Intermediate)

Single Grain

E-commerce businesses are run almost entirely, if not exclusively, online and getting traffic to their sites is crucial for success. You have the option to add structured metadata and schema to your site in order to give Google additional context about your site. One of the best e-commerce SEO strategies is to simply make sure that the technical part of your site is in line with best practices. slow site speed. How to Fix 15 Common On-Site Technical SEO Issues.

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How to Determine Your Membership Site Content

Ontraport

A membership site is a website that people join to gain access to exclusive “members only” content, features, benefits or community. The post How to Determine Your Membership Site Content appeared first on The Ontraport Blog. Membership Sites

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Pubcon Preview: Content, Media & Site Reviews

KoMarketing Associates

The content team should be watching time on site and evaluating what is sticky. — Site Reviews: Focus on Content. Session Details : Examine content and content marketing in this live site review session. Bring your business card to the moderator or any panelist at the beginning of the session, in order to have your site reviewed. Have a question on your site?

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Serve More Clients With a Membership Site

Ontraport

That’s the power of membership sites. These types of sites are ideal for one-to-one service businesses: You’ve already got the expertise and knowledge and have proven there’s a demand for it. Some sites are focused around training and education, where members progress through courses.

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Improve site search with the power of suggestion

Biznology

Most of you know that I work with large companies on improving their site search. Disclaimer: I am a Senior Strategist for SoloSegment, which sells site search improvement technology.] Most site search experiences have one, too.

Sites 113

Take the Temperature of On-Site Customer Behavior with Oracle Maxymiser’s Heatmaps

Modern Marketing

You can easily launch it with a click of a button to better understand visitor behavior on your site, identify new test opportunities, and gain further insight into your Oracle Maxymiser campaigns.

A Beginner’s Guide to Membership Sites

Ontraport

The post A Beginner’s Guide to Membership Sites appeared first on The ONTRAPORT Blog. Membership SitesIf you think about a cover charge at a club, what makes people want to pay it? More importantly, what makes people want to come back?

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Membership Sites for Beginners

Ontraport

The post Membership Sites for Beginners appeared first on The Ontraport Blog. Membership SitesIf you think about a cover charge at a club, what makes people want to pay it? More importantly, what makes people want to come back?

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3 Review Site Profile Optimization Tips and Tricks

SmartBug Media

When your business can develop and maintain a presence on key review sites that are ideal for your specific industry, you can gain a real competitive advantage and use it as a sales and marketing tool to effectively drive qualified traffic and leads.

How to Use EGC to Harness Search Intent and Draw Customers to Your Site

Marketing Insider Group

Bring More Traffic to Your Site and Better Talent to Your Team. If you are ready to get more traffic to your site with quality content published consistently, check out our Content Builder Service. The post How to Use EGC to Harness Search Intent and Draw Customers to Your Site appeared first on Marketing Insider Group. One upon a time, user-generated content was the favorite buzzword in content marketing. Now, Employee-generated. content, or EGC, is hot again.

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How Rock Content helped Gallas & Disperati’s site go from 0 to 8500 visitors in 90 days

RockContent

However, many people and companies encounter obstacles when creating their websites, such as: unprepared developers; site is constantly down; slow page load speed; broken links; and the worst of all: zero visibility on Google. In the beginning, the site had many problems.

Sites 152

Membership Site Owners Share Their Best Advice

Ontraport

These successful membership sites share their best strategies. Get expert input, ideas and solutions for building your membership site. The post Membership Site Owners Share Their Best Advice appeared first on The ONTRAPORT Blog. Membership Sites

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Membership Site Fundamentals

Ontraport

Membership sites, if done correctly, can have an equal effect on people eager to pay more for better benefits. If you have quality content and an interesting angle, members will gladly pay for access to your site. Membership sites 101. Membership sites take a long time to set up.

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Check out 8 pagespeed tools to analyze your site’s performance

RockContent

A vital part of a successful, engaging WordPress site is its performance: how quick it loads, how responsive it is, and how fast it can grab the user’s attention. The post Check out 8 pagespeed tools to analyze your site’s performance appeared first on Blog.

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Peek Inside 7 Successful Membership Sites

Ontraport

Here are some of the creative ways seven ONTRAPORT users are optimizing their membership sites. The post Peek Inside 7 Successful Membership Sites appeared first on The ONTRAPORT Blog. Membership Sites

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A Peek Inside 6 Successful Membership Sites

Ontraport

Many Ontraport users have realized the potential of membership sites, and we’ve been pleasantly surprised to discover some of the innovative ways they’ve utilized Ontraport’s features to manage and enhance them. Membership Sites: Book More Brides. Membership Sites: The Restaurant Boss.

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Website Evaluation Comes Before Site Redesign

Industrial Marketing Today

You know your industrial site needs a major makeover but diving right into a site redesign without first doing a website evaluation or a site audit can be a costly mistake. However, you should insist that your industrial website redesign include at least the basic SEO features such as optimized <Title> and <Description> tags, keyword rich H1 and H2 tags, XML and HTML site maps, code for Google Analytics and social sharing options.

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The 16 Best Sites for Free Stock Photos and Videos

Webbiquity

The sites below keep you safe by providing access to vast image libraries, in most cases free, with clear guidance on acceptable uses and any applicable attribution requirements. Registration on the site (free) is required. A large catalog of images; search or check out the site’s collections. That means you can copy, modify, distribute any photo on the site, even for commercial purposes, all without asking permission or requiring attribution.

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Rating the Crowd-Sourced Marketing Software Review Sites

Customer Experience Matrix

What began as a whimsical “ landscape of landscapes ” led me to realize crowd-sourced review sites are the most common type of vendor directory, accounting for 15 of the 23 sources listed in my original graphic. This begged for a deeper look at the review sites to understand how they differ which, if any, could replace the work of professional reviewers (like me) and software guides (like my VEST report). The first question was which sites draw a big enough crowd to be useful.

Review 191

Site Speed: What SEOs Need to Know

Method and Metric

In a special edition of #AskGoogleWebmasters, John Muller is joined by Martin Splitt, Webmaster Trends Analyst at Google, to discuss questions around site speed and SEO. John continued to elaborate by explaining that both field data and lab data is used to calculate a site’s speed but ultimately, neither Martin nor John gave a specific ideal page speed for improving ranking and instead Martin offered a straight-forward, yet still mildly cryptic suggestion by simply saying: .

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