Rating the Crowd-Sourced Marketing Software Review Sites

Customer Experience Matrix

What began as a whimsical “ landscape of landscapes ” led me to realize crowd-sourced review sites are the most common type of vendor directory, accounting for 15 of the 23 sources listed in my original graphic. The first question was which sites draw a big enough crowd to be useful.

Review 149

How do you replace Google Site Search?

Biznology

I’ve gotten a flurry of phone calls recently because Google has announced that they are withdrawing their popular Google Site Search product, which many companies—even large ones—have been using as their website search engine. The post How do you replace Google Site Search?

Trending Sources

Why Written Plans Improve Web Site Project Success

B2B Marketing Traction

Studies show that up to 25% of web site projects fail and 30% are over budget. When creating a new or updating an existing web site, marketing professionals have a tough role to play. The solution is a written web site project plan. What is the objective of each page on the site?

Sites 48

Search success hinges on site speed

Biznology

If you don’t get your server side sorted, you’ll never make it to the pole position even if your site fully deserves to be #1 on Google. So, Google monitors how swiftly your site responds to search pass-offs. First, test your site speed.

7 Local Business Listing Sites You Should Claim Now

Vertical Response

But, once you claim your listing, you can control what information and images are shown on these sites about your business, which is certainly worth the effort. There are several sites your business could be listed on, so how do you choose the best? Have any sites to add to our list?

List 60

6 Important Features Every Content Marketing Site Should Have

B2B Marketing Insider

The post 6 Important Features Every Content Marketing Site Should Have appeared first on Marketing Insider Group. For some reason, website design always seems to be the forgotten red-headed stepchild of content marketing.

Google chooses speed over content from sites

Biznology

There are some important things to consider if you want to take your fully-realized and powerfully-optimized site to the next level and give Google what it really wants: customer experience satisfaction. The data latency slows down the experience of the site — and pisses Google off.

Sites 89

How do you migrate to a new site search engine?

Biznology

Recently, I shared how I have become very popular recently because Google has withdrawn Google Site Search. Many large companies who were using it as their website search engine recoiled in horror at the prospect of having ads on their site search results page—ads from their competitors.

Sites 14

Hello Ello: What You Need to Know About This New Social Networking Site

Vertical Response

In Facebook’s decade-long quest for market saturation, the social networking behemoth has many users questioning the site’s validity. Is a new social networking site the solution to the seemingly-growing list of Facebook concerns? Have you signed up for the new site?

All social media sites should offer profit sharing and ad revenue

Biznology

The post All social media sites should offer profit sharing and ad revenue appeared first on Biznology.

How and Why To Set Your Site Up for Google’s Rich Answers

Act-On

Here’s how the percentage of rich answers has risen between two studies Stone Temple did last year: Should site owners worry about rich answers? Part of Stone Temple’s research on rich answers included two case studies about how rich answers affected different sites.

Sites 101

Website Evaluation Comes Before Site Redesign

Industrial Marketing Today

You know your industrial site needs a major makeover but diving right into a site redesign without first doing a website evaluation or a site audit can be a costly mistake. However, you should insist that your industrial website redesign include at least the basic SEO features such as optimized <Title> and <Description> tags, keyword rich H1 and H2 tags, XML and HTML site maps, code for Google Analytics and social sharing options.

Sites 34

Why It’s Important to Understand the Expectations of Your Site Visitors

B2B Marketing Insider

You write really compelling content, create perfect images and hone overall website design to perfection to get more traffic to your site. The post Why It’s Important to Understand the Expectations of Your Site Visitors appeared first on Marketing Insider Group.

Sites 73

6Sense Finds B2B Prospects Using Web Site Activities

Customer Experience Matrix

and key activities (Web site visits, topics researched) and scores at both company and individual levels. It then matches against company profiles that 6Sense itself has gathered from the usual Web sources – public social media, Web sites, job boards, directories, etc. – and from a network of third-party Web sites. The advantage of Web site activity is it finds companies early in the buying cycle, when they are most open to considering new vendors.

3 Easy Ways to Increase Site Conversions

Vertical Response

Whether you’re looking to convert blog or website visitors to subscribers or prospects to clients, working to increase conversions on your site is never a wasted effort. Here are three easy ways to optimize your site in order to do just that.

10 Sites for Free, Non-Cheesy Stock Photos

Hubspot

To prove it, we''ve compiled a list of 10 awesome sites for free, non-cheesy stock photos. proudly claims that they''re " not your typical crappy stock photo site.". We''ve all heard the mantra, "don''t settle for anything less than you deserve.".

Sites 62

Hushly Helps Marketers Connect With Anonymous Web Site Visitors

Customer Experience Matrix

When this blog last left Geoff Rego in 2010 , he had just sold the assets of pioneering B2B marketing automation vendor Market2Lead to Oracle. Since then, he’s been gnawing at the bone of anonymous business leads, suspecting that there’s some way to gain value from people who are interested in a product but haven’t identified themselves to vendors. Rego has shown me a couple of approaches over the past few years, none of which quite worked out.

Help 64

Build Your Marketing Strategy Like a Construction Site

Modern B2B Marketing

I know what you’re probably thinking, “A construction site?! First impression aside, a construction site and the construction team actually run like a well-oiled machine. There’s a lot you can learn from a construction site. Author: Aseem Badshah Don’t let the title fool you.

Sites 51

Say NO to Auto-Feeds: Your Blog & Facebook, Social Sites

Writing on the Web

Your Blog & Facebook, Social Sites" alt=" Say NO to Auto Feeds: Your Blog & Facebook, Social Sites" />. Here are 5 reasons why you should NOT automatically feed your blog into these social media sites: You cannot personalize the content.

Why Hackers Take Down Sites (and How to Protect Yourself)

grow - Practical Marketing Solutions

Others use the denial of service attack as a “smokescreen” while they insert malware or a virus into the code of the target site. There are some ways to protect your site against a denial of service attack. There are some ways to protect your site against a denial of service attack.

What You Should Know Before Developing Industrial Blog Sites

Industrial Marketing Today

Industrial Blogs Industrial Websites Website Design & Development Blog Sites Content Management System (CMS) industrial ecommerce interactive design tools parametric search applicationsAt this time of the year, many industrial companies are getting ready for their annual budget planning meetings. If you are one of them, a redesign of your industrial website [.]. [[ This is a content summary only. Visit my website for full links, other content, and more! ]].

Have top influencers author your sites to appease Google search

Biznology

Consider the blogger you bring on board as authors of your site to be the helium balloons lifting Carl Fredricksen , Russel, and Dug up into the sky in their house. Also, to my company site, Gerris digital , and to a former client’s site, too, DCBIA.

7 Creative Content Ideas for Your Ecommerce Site

Hubspot

If you’re not sure what that looks like or how you can use creative content for your ecommerce site, we have some pretty spectacular examples for you. Sure, any old ecommerce site could feature a blog, but there’s something special about JackThreads.

Sites 46

The Dos and Don’ts of Review Sites

Vertical Response

The evolution of online review sites over the past few years has been a boon to both small businesses and consumers. As a small business, review sites give you a greater online presence. Sites like Yelp, Google, Yahoo! For consumers, review sites give them the opportunity to research and gain insight on a product or business – whether it be a restaurant, dry cleaner, or salon – before they even step foot inside the door.

14 key facts on website speed and 4 top tips when it ‘s slow

Biznology

Is website speed a concern for your site? 79% of web shoppers who have trouble with website performance say they won’t return to the site again. If it takes more than 10 seconds to load, 30% will abandon the site.

Sites 76

Engage and Convert Site Visitors – 9 Tips to Make it Happen

B2B Marketing Insider

You have to put yourself in the shoes of your visitor and see your site and […]. The post Engage and Convert Site Visitors – 9 Tips to Make it Happen appeared first on Marketing Insider Group. When you land on a website, what makes you stay? What makes you bounce?

Sites 71

The 20 Best Sites for Wasting Time on the Internet

Hubspot

20 of the Best Sites For Wasting Time on the Internet. If you're into great (and hilarious) fiction writing, then you'll definitely want to bookmark this site.

Best 44

How Publishers Can Increase Time on Site

Hubspot

One metric in particular that is particularly indicative of overall reader engagement, is time on site. Why Time on Site is Important. But then you take a look at your average time on site, and it’s around 55 seconds. If someone is on your site longer, they’re more engaged.

Sites 27

Industrial Blog Sites Revisited

Industrial Marketing Today

In my conversations over the past few months, I have noticed a growing acceptance of blog sites among manufacturers, industrial distributors and engineering services companies. Blog sites as inbound marketing hubs. The ability to self-manage content updates with a built-in content management system (CMS) of a blog site is one of the most requested “must have” features of industrial website redesign RFQs.

EMERGENCY! My Site Broke – Now What?

EMagine B2B Blog

You log into your site, have everything set and ready to go, check the page, and nothing is displaying properly. With our team of experts, we are here to make your lives easier by providing a variety of services all to help make sure your site is the best it can be.

Sites 29

5 Sexy Mobile Sites (and Why We Love Them)

Hubspot

Do you remember the last time you went to a mobile site and had an unmoving (har har) experience? Maybe the site wasn''t responsive. Whatever it was, you may have left to go to another site as a result. Not everyone''s neglecting their mobile site optimization, though.

Sites 51

LinkedIn Launches "Content Marketing Score" and Trending Topics Site

Hubspot

You probably already have an RSS feed or bookmarks set up of top sites to get news from -- LinkedIn''s Trending Content tool is one to add to your industry monitoring list. If you''re doing inbound marketing, you''re probably maniacal about measuring your success.

How To Start A Conversation To Keep Visitors On Your Web Site

Modern Marketing

This is an adaptation from the book “The Seven Habits of Highly Effective People” With so much emphasis put on content marketing and driving traffic, we often overlook the most valuable asset available to us – the people who are already on your site.

Sites 105

Why Account-Based Marketing Won’t Work Without Site-Level Matching

Leadspace

If you’re not using site-level matching, you could be making the same mistake. Lead-to-account matching won’t solve the problem either, because leads can be matched to the right account, but not the right site within an account. The solution is site-level matching.

Sites 20

Scribd: Just Another Document Sharing Site?

Writing on the Web

It is the most popular document sharing site available, with over 50,000 uploads each day. OK, here’s the question: why would you want to market through a site that is based on sharing documents? 2 Questions Your Site Should Answer.

Sites 38

6 SEO Tools to Analyze Your Site Like Google Does

Hubspot

That said, there are a number of tools out there -- some free, some paid -- that help you to look at your own site the way that Google sees it. These tools are critical to your organic search strategy because they allow you to focus on the elements of your site that Google deems important.

Tools 62

What’s Wrong with Your B2B Web Site?

B2B Marketing Traction

Have you spent money on your web site, search engine optimization (SEO), maybe even online pay per click (PPC) advertising to drive more traffic to your site? How do you get web site visitors to convert to customers and generate sales? Tweet.

Official Launch of PipelineMarketing.com: A Community Site Dedicated to Revenue-Focused B2B Marketing

bizible

Our site moderators, Lauren Frye and Jordan Con, will be collecting the most engaging articles and sending a weekly collection via email. Marketing is a powerful role within B2B businesses.

Sites 51

10 of the Best Sales Sites

Sales Intelligence View

As a result, I have provided 10 of some of the best sales sites I read every morning when I come to work with my huge cup of coffee. Do yourself a favor and bookmark these sites and learn from some of the top minds in sales.

Sales 35

From HBR to Mashable: How to Be a Guest Writer on 11 Popular Sites

Hubspot

It's a good look for them to publish a diversity of voices and opinions on their site -- not to mention more articles means more indexed pages, which can be a boon for a site's SEO. Guest blogging is a wonderful and mutually beneficial relationship between writer and publication.

Sites 52