SEO for site acquisitions

Biznology

Use these steps as a guideline: Create a map that identifies any content overlaps or gaps with the existing site and the acquired site. for the main site and the acquired site. Prioritize the keywords that map best to the acquired site’s content.

Have you thought your CMS, SEO, and site-hosting strategy through?

Biznology

Even though Drupal and WordPress are free Open Source CMS solutions that will run on the cheapest hosting site, enterprise solutions should be developed using enterprise hardware, software, caching, bandwidth, database, hosting, and CDN solutions—beginning at birth, at installation.

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The Secret Value of Site Search

Biznology

Increasingly, site search is on the list because of the hidden value in this capability. Among the value being found by companies are: Site searchers are 87% more likely to respond to marketing goals than non-searchers. Site Searchers 87% more likely to achieve marketing goals.

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Website Search and Filtering for Smaller Sites

Biznology

Mike’s thoughts about the power of suggestion in website search are spot on, and to them I’d like to add thoughts for those of us with smaller sites and smaller libraries of searchable content. If you have a very large site, the more robust you can make your site search tools, the better.

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Why and How to Dominate Google's Featured Snippets

Speaker: Kathleen Booth, VP of Marketing at Prevailion

Until recently, getting to position #1 on the search engine results pages (SERPs) was the holy grail of digital marketing. Now, Google has introduced featured snippets - effectively creating a “position zero.” Through real-world examples and case studies, learn why owning the featured snippet is so important, how to dominate position zero, and what impact it will have on your traffic and leads as the future of search continues to evolve.

SEO for E-commerce Sites (Beginner & Intermediate)

Single Grain

E-commerce businesses are run almost entirely, if not exclusively, online and getting traffic to their sites is crucial for success. You have the option to add structured metadata and schema to your site in order to give Google additional context about your site. slow site speed.

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How do you migrate to a new site search engine?

Biznology

Recently, I shared how I have become very popular recently because Google has withdrawn Google Site Search. Many large companies who were using it as their website search engine recoiled in horror at the prospect of having ads on their site search results page—ads from their competitors.

How do you replace Google Site Search?

Biznology

I’ve gotten a flurry of phone calls recently because Google has announced that they are withdrawing their popular Google Site Search product, which many companies—even large ones—have been using as their website search engine. The post How do you replace Google Site Search?

Sites 161

Pubcon Preview: Content, Media & Site Reviews

KoMarketing Associates

The content team should be watching time on site and evaluating what is sticky. — Site Reviews: Focus on Content. Session Details : Examine content and content marketing in this live site review session. Have a question on your site?

Review 297

Why you are ignoring your ugly site search

Biznology

That headline isn’t fair to everyone, because some marketers are really working to make site search better. Here are the reasons I have been told that you are ignoring fixing your site search: No one uses it. Bad site search annoys your best customers.

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Customer-Centric Websites: Successful Strategies to Engage B2B Buyers

Speaker: Kellie de Leon, Vice President of Marketing & Strategy, The Mx Group

Chances are, you’re under the gun to convert more leads from your website. To increase conversion, your site needs high-quality content, user-friendly navigation paths, and calls to action that appeal to your target customers. But how do you go about this? And wouldn’t it be great to see some real-world examples from B2B companies that are doing it successfully? Kellie de Leon, VP of marketing and strategy at B2B agency The Mx Group, works with marketers every day to help them create and execute customer-centric strategies and content that increase web engagement and conversion. In this webinar, she'll discuss how to make your website more customer-centric.

Serve More Clients With a Membership Site

Ontraport

That’s the power of membership sites. These types of sites are ideal for one-to-one service businesses: You’ve already got the expertise and knowledge and have proven there’s a demand for it. Some sites are focused around training and education, where members progress through courses.

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How to Determine Your Membership Site Content

Ontraport

A membership site is a website that people join to gain access to exclusive “members only” content, features, benefits or community. The post How to Determine Your Membership Site Content appeared first on The Ontraport Blog. Membership Sites

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Industrial Blog Sites Revisited

Industrial Marketing Today

In my conversations over the past few months, I have noticed a growing acceptance of blog sites among manufacturers, industrial distributors and engineering services companies. Blog sites as inbound marketing hubs. The ability to self-manage content updates with a built-in content management system (CMS) of a blog site is one of the most requested “must have” features of industrial website redesign RFQs.

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The how and why of mini-sites for content marketing

Biznology

Issue-specific sites, sites devoted to a single product or service, and mini-sites for other purposes can be a great alternative to building out new sections of your main online presence. A mini-site avoids forcing your site visitors to change gears quite so abruptly.

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Membership Site Fundamentals

Ontraport

Membership sites, if done correctly, can have an equal effect on people eager to pay more for better benefits. If you have quality content and an interesting angle, members will gladly pay for access to your site. Membership sites 101. Membership sites take a long time to set up.

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The 16 Best Sites for Free Stock Photos and Videos

Webbiquity

The sites below keep you safe by providing access to vast image libraries, in most cases free, with clear guidance on acceptable uses and any applicable attribution requirements. Registration on the site (free) is required. The site also offers more than 45,000 free images.

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Site Speed: What SEOs Need to Know

Method and Metric

In a special edition of #AskGoogleWebmasters, John Muller is joined by Martin Splitt, Webmaster Trends Analyst at Google, to discuss questions around site speed and SEO. Just make sites fast for users.”. Main takeaway: The faster your site, the better.

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Rating the Crowd-Sourced Marketing Software Review Sites

Customer Experience Matrix

What began as a whimsical “ landscape of landscapes ” led me to realize crowd-sourced review sites are the most common type of vendor directory, accounting for 15 of the 23 sources listed in my original graphic. The first question was which sites draw a big enough crowd to be useful.

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Membership Sites for Beginners

Ontraport

The post Membership Sites for Beginners appeared first on The Ontraport Blog. Membership SitesIf you think about a cover charge at a club, what makes people want to pay it? More importantly, what makes people want to come back?

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Improve site search with the power of suggestion

Biznology

Most of you know that I work with large companies on improving their site search. Disclaimer: I am a Senior Strategist for SoloSegment, which sells site search improvement technology.] Most site search experiences have one, too.

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A Peek Inside 6 Successful Membership Sites

Ontraport

Many Ontraport users have realized the potential of membership sites, and we’ve been pleasantly surprised to discover some of the innovative ways they’ve utilized Ontraport’s features to manage and enhance them. Membership Sites: Book More Brides. Membership Sites: The Restaurant Boss.

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A Beginner’s Guide to Membership Sites

Ontraport

The post A Beginner’s Guide to Membership Sites appeared first on The ONTRAPORT Blog. Membership SitesIf you think about a cover charge at a club, what makes people want to pay it? More importantly, what makes people want to come back?

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Optimize Your Web Site Search

Biznology

My monthly Biznology® Webinar Tuesday was called “Optimize Your Web Site Search.” ” I talked for 30 minutes about how to help searchers find what they want on your Web site. Did a frustrated searcher just ask again why your site search engine stinks?

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Membership Site Owners Share Their Best Advice

Ontraport

These successful membership sites share their best strategies. Get expert input, ideas and solutions for building your membership site. The post Membership Site Owners Share Their Best Advice appeared first on The ONTRAPORT Blog. Membership Sites

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Additional On Site SEO Factors to Consider

Biznology

SEO is typically broken up into phases, the first of which is on site optimization which involves making changes to the actual website in order to appeal to the search engine spiders for specific keyword searches and provide target audience members with relevant information.

Sites 161

Search success hinges on site speed

Biznology

If you don’t get your server side sorted, you’ll never make it to the pole position even if your site fully deserves to be #1 on Google. So, Google monitors how swiftly your site responds to search pass-offs. First, test your site speed.

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Peek Inside 7 Successful Membership Sites

Ontraport

Here are some of the creative ways seven ONTRAPORT users are optimizing their membership sites. The post Peek Inside 7 Successful Membership Sites appeared first on The ONTRAPORT Blog. Membership Sites

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Why Written Plans Improve Web Site Project Success

B2B Marketing Traction

Studies show that up to 25% of web site projects fail and 30% are over budget. When creating a new or updating an existing web site, marketing professionals have a tough role to play. The solution is a written web site project plan. What is the objective of each page on the site?

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Website Evaluation Comes Before Site Redesign

Industrial Marketing Today

You know your industrial site needs a major makeover but diving right into a site redesign without first doing a website evaluation or a site audit can be a costly mistake. However, you should insist that your industrial website redesign include at least the basic SEO features such as optimized <Title> and <Description> tags, keyword rich H1 and H2 tags, XML and HTML site maps, code for Google Analytics and social sharing options.

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How to Create a Membership Site Customers are Excited to Use

Ontraport

As beneficial and profitable as a membership site can be, owning one can sometimes feel like a juggling act. In fact, over 80% of customers cancel their membership site subscription within the first two years. Start investing in your membership site user experience.

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Benchmark your site against overall attention trends

Parse.ly

Analytics users now have the ability to benchmark their own sites against general attention trends in Currents. Note: Your site traffic in Currents will not exactly match your traffic in the Analytics dashboard. Here are a few ways you put your site data to use in Currents.

16 Things That Can Hurt Your Site Rankings (SEO Checklist)

SEMrush

The worst nightmare for a webmaster happens when they find a sudden drop in their site rankings and all their hard work is gone! Are you one of those? Well, take a deep breath! You are not the only one. Every website has faced or will face a drop in rankings in the future.

Sites 112

3 Ways that B2B Ecommerce Marketers Benefit by Optimizing Site UX

Marketing Insider Group

The post 3 Ways that B2B Ecommerce Marketers Benefit by Optimizing Site UX appeared first on Marketing Insider Group. We’re all just humans, right? That’s how we’re supposed to be marketing and selling, at least.

Best Tweets from #SEMrushchat: Live Site Audit

SEMrush

This week‘s #SEMrushchat was a live site audit. Our guest, Andy Drinkwater, and our community answered questions about SignalBoosters.com. I have broken down the expert insights, recommendations, and conversations had during the chat. Marketing

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Link building basics: site audit

Biznology

In this segment of my link building basics series, I will cover performing a site audit at the start of a link building project to set yourself up to be effective. The first step during the site audit process involves searching for potential linkable assets.

Serve More Clients With a Membership Site

Ontraport

That’s the power of membership sites. These types of sites are ideal for one-to-one service businesses: You’ve already got the expertise and knowledge and have proven there’s a demand for it. Some sites are focused around training and education, where members progress through courses.

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