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Martech vendors need to engage year-round, not just at renewal time

Martech

It seems that many, many organizations are deeply unhappy that SaaS vendors, including martech vendors, are failing to engage year-round (especially as they’re able to collect data on usage of their services). ” Dig deeper: Real Story on MarTech: Is that vendor a zombie? .” “No health check. Why we care.

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The 3 Most Important Steps to Prevent Email Spoofing And Phishing

SendX

If the domain is unprotected, malicious actors can pretend to be anyone: a company’s top-level executive, a vendor that the company is working with, or anyone else they see fit to use in order to successfully obtain information or money. DKIM provides a special signature that ensures that the email content was not altered during the delivery.

Phishing 195
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The 3 Most Important Steps to Prevent Email Spoofing And Phishing

SendX

If the domain is unprotected, malicious actors can pretend to be anyone: a company’s top-level executive, a vendor that the company is working with, or anyone else they see fit to use in order to successfully obtain information or money. DKIM provides a special signature that ensures that the email content was not altered during the delivery.

Phishing 195
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New Tools Automate Insertion Orders, Vendor Bills, Reconciliations, and Payments

Bionic

Vendor Bills – Automate the process of receiving, organizing, and managing vendor bills related to the delivery of advertising media. Reconciliations – Automate the process of reconciling vendor bills against IOs, delivery, and performance. Payments – Automate the process of managing advertising vendor account payables.

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Channel99 announces verification pixel technology for B2B

Martech

“What we’ve built is a verification pixel you can place into an ad creative, into an ebook, a video, an email signature, and we can detect every time that ad is seen — the company, industry, all those attributes — and understand if that was the target audience it was intended for.”

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5 Must-Have Media Buying Tools for 2023

Bionic

Some of these orders are insertion orders that are vendor contracts with signatures. Bionic’s Order Generation Tool fully automates the process of creating orders, sending to vendors, and gathering electronic signatures. Automate Insertion Orders Upon completion of your media plan, your next step is to create orders.

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How Demandbase Is Evolving Past Third-Party Cookies

Engagio

The future deprecation of third-party cookies in Chrome will impact many B2B advertising vendors — especially those who primarily use third-party white-labeled DSPs, where they aren’t in complete control of the technology. No other vendor comes close to analyzing data at this scale. billion addresses supported by IPv4 technology.