The subtle art of strategic planning in B2B marketing
Exo B2B
SEPTEMBER 19, 2023
This also involves a thorough SWOT analysis, assessing strengths, weaknesses, opportunities and threats. Example of SWOT: (Note. First of all, they will be strategic and will concern, for example : A- Brand strategy: build a brand strategy based on your strengths and strategic positioning, and develop a strategic signature.
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