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Report: 82% of Email Marketers Use Signature to Boost Brand Awareness

KoMarketing Associates

When email marketers want to resonate with their target customers and prospects, new research suggests that more of them are turning to their signatures to make an impact. About 48% do so to drive traffic to their company website, while 34% use their signature to increase lead generation. Finding Value in Email Marketing Campaigns.

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Email marketing 101: The five basics

Martech

adam.smith@google.com john.doe@salesforce.com no-reply@google.com hello@salesforce.com Ensure a professional signature Your signature is your digital business card, so make sure it reflects your brand and personality positively. However, with cold emails avoid images, links, and HTML signatures, as all these impact deliverability.

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Coronavirus is Spurring Adoption of Digital Tools – Which are Here to Stay?

Zoominfo

The in-person signature is a critical part of billing and contracts for many businesses. Given social distancing measures, many businesses that were reluctant to adopt electronic signature technologies are ditching the John Hancock and handshake for a few clicks and an email send. HR & Payroll Software.

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10 reasons why email is more important than ever

Martech

And email with signatures can be a great way to add a personal touch. If you’re new to email signatures, you may be wondering what they are and why your brand needs them. And if you use corporate signatures already, you may not be getting the most out of them right now. Email signatures are not new.

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Two-thirds of marketers report mid-year budget cuts

Martech

Seventy-eight percent of marketers surveyed say email is given priority in their budget, followed by social media (66%) and SEO/content marketing (56%). Also, many marketers are out of sync with how customers want to hear from them — focusing on social media instead of email. consumers with the help of research firm Censuswide.

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UK fashion influencers redefining style

Sprout Social

In our Q1 2024 Pulse Survey, Sprout reached out to over 2,000 consumers and 300 influencers to get their take on what makes influencer marketing successful, and predict how the landscape will evolve in the future. Sprout’s survey also confirms this trend as 40% of participants said they prefer to work with nano and micro influencers.

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Coronavirus is Spurring Adoption of Digital Tools. Which are Here to Stay?

Zoominfo

Document Signing The in-person signature is a critical part of billing and contracts for many businesses. Given social distancing measures, many businesses that were reluctant to adopt electronic signature technologies are ditching the John Hancock and handshake for a few clicks and an email send.

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