Weekend Reading: “Creating Signature Stories ” By David Aaker

Marketing Insider Group

For the 160th episode of The Marketing Book Podcast, I interviewed David Aaaker, “The Father of Modern Branding” about his newest book, Creating Signature Stories: Strategic Messaging that Energizes, Persuades and Inspires. The post Weekend Reading: “Creating Signature Stories ” By David Aaker appeared first on Marketing Insider Group.

7 Examples of Email Signatures That Drive Conversions


Through the employee email signature. It seems simple, but by pairing an on-brand signature with a clickable call-to-action banner in every employee email signature, teams can use email signature marketing to help fuel their broader company goals.

Interesting Infographics: Signatures of Tech Entrepreneurs


This infographic , created by MyPrint 24/7, explores the signatures of some of tech’s top entrepreneurs and business leaders. By examining their signatures, we’re able to get a glimpse into their personality.

15 Common Email Signature Mistakes You Might Be Making [SlideShare]


But when it comes to emails, many people are forgetting to optimize one crucial thing: their email signatures. In fact, according to Evercontact , 39% of people are making a really silly mistake in their email signatures: They include their email address.

How to Write a Great Email Signature: 9 Tips With Real Examples


A lot of people treat their email signatures like an afterthought, which makes for a real missed opportunity. Jamming your signature full of links and information is just plain spammy and self-promotional.). So, what does a great email signature look like?

10 Clever Ways Your Email Signature Can Support Your Marketing


Yes, your personal email signature can provide a serious marketing opportunity. You are most likely already using your own email signature to provide information about who you are and where you work. Wondering what exactly you can promote through your email signature?

Content Marketing World 2015: Skyword Signature “Rock”tails Part II

Content Standard

It’s become a Skyword tradition to create signature cocktails for this event, and this year is no different. The post Content Marketing World 2015: Skyword Signature “Rock”tails Part II appeared first on The Content Standard by Skyword.

Tricking MS Outlook To Get Embedded Signature Links

B2B Marketing Savvy

Things like: does your signature line include links to things like Twitter or LinkedIn or Facebook? If you run MS Office ‘07, the hyperlinked signature option is functional; If you’re like I was and “stuck&# w/an earlier OS version, I needed a workaround.

The Social Media Email Signature


In the old days, email signatures pretty much just mirrored business card information: name, company, title, phone, fax (gotta love that 80's technology still hanging on!) For most people, that's still the only information their email signature provides. signatures.

How to Create a Cool Social Media Email Signature


One of the most popular posts ever on this blog was The Social Media Email Signature , in which I noted that "In the old days, email signatures pretty much just mirrored business card information (which is still the case for most people).A Type in a name for the email signature (e.g.,

Sales Tool Spotlight: Docusign

Sales Intelligence View

Cue the spotlight for DocuSign , the e-signatures application that completely changes the sales game for companies that require contracts and signatures to close business. Now, we can upload and store documents in the cloud, securely, and send signatures with only a browser.

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5 Great Mobile Website And App Examples

Marketing Insider Group

Irish Spring – Signature marketing campaign Last year, Colgate-Palmolive subsidiary Irish Spring launched a campaign for it’s new body wash.

Many Agencies Do Content Marketing – But Do They Really?

Marketing Insider Group

A few weeks back a fellow marketer responded to a question and the name of the agency in her email signature caught my eye, so I visited her site find out exactly what they do. I subscribe to a tech and entrepreneur listserv to stay connected to our community.

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Retarget Your Way to Greater Sales

Sales Intelligence View

Email Retargeting: By placing a line of code in the html of your email or in your signature line, you can tag people on your email list to receive your company ads when surfing the Internet. The chance to make an online sale is not a one shot deal.

7 Creative Demand Gen Tactics to Drive Trade Show Booth Traffic

The Point

Email Signatures – design a custom HTML email signature banner promoting the show and provide it to your sales, pre-sales, and customer support team, along with instructions on how to add the signature in popular email clients. Signatures can be an extremely effective (and free!)

CMOs Should Leverage Identity Confirmation Tools to Validate Stakeholder Sign-Off

Modern Marketing

There are many ways to authenticate an e-signature. The main things that I look for in an e-signature solution are: Does it allow for stakeholders to sign-off from anywhere? This tool, which is legally the same as a handwritten signature, grabs the attention of decision-makers.

Are Your Prospects Scared to Talk to Strangers? [CHART]

Modern Marketing

by Taha Sheikh | Tweet this Personalized email signatures are a powerful way for you and your sales team to foster stronger relationships with your prospects.

5 Predictions for Influencer Marketing in 2016

Onalytica B2B

For example with the growing number of influencer databases and advancements in topic matching, it is now possible to use natural language algorithms to analyse the text in a PDF or a web page to build a signature.

How to Get More Blog Traffic – Content Promotion Checklist [Infographic]


Link back to posts in your newsletter (obvious) and also your email signature (less obvious). With apologies to George Berkeley , if a blog post is published but no one shares it on social media, does it make an impact?

Dreamforce 2013 – Chill Out and Drink Up


Our signature, ice driven drink was the Blue Kamikaze — a throwback to an earlier cocktail era and Oh So Tasty. Dreamforce 2013 welcomed an earth-shattering 135,000 attendees, and it took exactly 30 seconds to get a badge.

5 Steps to Strategically Reboot Your Brand’s Content Marketing

Content Marketing Institute

Engage through signature content opportunities. Here are three of the most effective: Signature stories. Content is a brand’s currency to demonstrate relevance and, with emerging channels and interfaces like chat and voice, it’s bringing brands closer to their customers.

6 Things to Update Before Starting Your Next Job Search


That meant not only updating my resume, but updating my personal brand, my social media profiles, my email signature, and more. 4) Update your email signature. Just be sure you're not making any of these 15 common email signature mistakes.).

How to Sell When You’re on Vacation: Tips for Putting Your Out-of-Office Reply to Work


The right words in your out-of-office reply and your signature could spark prospects' interests and lead to a sale down the road. Here’s how to get two undervalued email assets, your signature and out-of-office replies, to work for you -- even when you’re not working.

How to Drive Leads to Join Your Email Mailing List

Navigate the Channel

Add a Sign-Up Link to All Employee Email Signatures. Everyone in your company represents the business and seeks growth (because it pays their salaries), so it just makes good business sense to add an email sign-up link to their signatures.

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3 Easy Ways to Stretch Your B2B PR Budget by Displaying Your Own Press

B2B PR Sense

Your Email signature. Display Your Press in Your Signature Line. Your email signature is another perfect way to show off your recent press. Displaying your press in your signature line will drive traffic back to your site, making further use of your PR.

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5 Simple Ways to Write Better Emails


The signature lines tell me a lot about who he is. How much time do you spend on emails every week? If you’re average, it’s about 28% of your time ‒ almost one and a half days out of every week. So … how much of that time do you think is wasted?

eProcurement Could Boost Gov’s Digital Rep


The two companies recently secured a collaboration to enable eSignLive’s digital signature. Opentopic blog >> pymnts.com The government hardly enjoys a reputation as an innovative, forward-thinking entity, especially when it comes to technology. But the U.S. federal government’s efforts to digitize its procurement processes are pioneering, according to eSignLive President Tommy Petrogiannis and DocPoint Solutions VP of Sales Mike Ratigan.

14 Ways to Get Free Advertising for Your Business


Promote Your Website on Your Email Signature. Promote Your Website on Your Email Signature. With all the emails you send every day, it’s a shame if you aren't taking advantage of the promotional potential of your email signature.

Back to Basics: How to Write an Effective Business Blog


Also, make sure to sync up links to your blog on all your collateral – from website to social media to your email signature. Update your email signature with a link to your latest blog. Today we are going to get back to one of the basic elements of digital content marketing: blog writing. While this medium has been around for nearly two decades, I’m often surprised that clients still have questions about what a blog should include and how it should flow.

The rise and fall of the Trump lifestyle brand


Trump Signature Collection of clothes at Macy’s. The roller coaster ride behind the Trump brand and his merchandising empire over the past 20 years is a perfect example of what happens when a personal brand loses its credibility and integrity.

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4 Content Promotion Strategies to Increase Engagement

Modern B2B Marketing

Promote Content in Your Email Signature. By encouraging employees to promote content in their email signature, you can take advantage of this under-utilized channel and increase the visibility of your content.

This Bro Loves Denny’s Marketing So Much That He Rallied Change.org to Get Him Hired


In turn, the drunchies giant told Haskins that they’d interview him if he got 100 signatures. His petition now has over 500 signatures, and Haskins has a “video information session” with the company tomorrow at 3:30 p.m. What did you do to get more signatures?

9 Viral Change.org Petitions Nonprofits Can Learn From


Since 2007, the online petition platform Change.org has had more than 224 million online signatures in 196 countries to support and drive change in national, state, and local government legislation and corporate policies. This particular petition gained almost 56,000 signatures.

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7 of the Best Free Apps for Startups to Kickstart Growth


Request signatures, autofill contact information, and track status. View signature status and last view to know when to follow up with leads. Sort documents by signature status or last view in order to time reach-out.

How to capture buyers with the explosive power of Bruce Lee’s one-inch punch


The effortless final customer signature really started years earlier with a voracious appetite for psychology books, persuasion, and technology.

How to Capture Captive Audiences With Content

Content Marketing Institute

Email signature lines. As the Convince & Convert team shares , your email signature (and all your employees’ signatures) offers prime real estate to engage a captive audience with your content. Email signatures offer prime real estate to engage a captive audience w/ #content.

How to Write a Cover Letter for an Internship [Examples & Template]


Sincerely, (*leave four spaces for your signature, then type your name underneath the four spaces). Sincerely, (handwritten signature). Sincerely, (handwritten signature).

Capitalize on Success with Change

Modern Marketing

Established in 1930 and located just northwest of the French gatonomic capital, Lyon, its signature dish, the Salmon And Sorrel, is often credited for its swift rise to fame. When is the best time to improve an existing product or service? When customers are complaining about it?

3 Simple Ways to Make Your PR Campaign More Effective

B2B PR Sense

PR Campaign Tip #2: Use Your Email Signature as a Billboard. When you send a non-automated email, you likely have a digital signature. If you're offering a new ebook, include in your signature line a CTA to the landing page for your content.

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Marketing Thought Leader: Kasey Kaat – Digital Marketing Manager @ Zapproved

Cody Ward

Another often untapped outlet I’m excited to roll out at Zapproved is through our email signatures. Kasey Kaat. Digital Marketing Manager @ Zapproved. I am one of those lucky individuals who gets to use both the analytical and creative sides of my brain each and every day.