Report: 82% of Email Marketers Use Signature to Boost Brand Awareness
JUNE 11, 2020
When email marketers want to resonate with their target customers and prospects, new research suggests that more of them are turning to their signatures to make an impact. Newoldstamp recently published “The State of Business Email Marketing” report, and statistics showed that the majority of email marketers (82%) use their signature to boost brand awareness. About 48% do so to drive traffic to their company website, while 34% use their signature to increase lead generation.