Case study: Choozle’s advertising strategies


View the case study below to learn more about which advertising strategies the Choozle team uses, how we got there, and the impacts they’ve made within our sales and marketing programs.

Why Human Psychology Still Matters in B2B Marketing

B2B Marketing Directions

In the late 1970's, psychologists Daniel Kahneman (who later won the Nobel Prize for economics) and Amos Tversky began publishing a number of scientific papers that contradicted the rational view of human nature held by mainstream economists.

SIC 55

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

5 Simple Ways to Write Better Emails


And about half of them will only be viewed for 15 seconds or less. She could have cut the paragraphs that begin with, “Pam, It (sic) was a really great article” and “Now I’m sure.”. How much time do you spend on emails every week? If you’re average, it’s about 28% of your time ‒ almost one and a half days out of every week. So … how much of that time do you think is wasted?

5 B2B data trends


This is no longer the case, as B2B firms are merging all this data on customers and prospects into a single view integrated database. Once the internal data is merged and CASS certified, it then is frequently sent out to data compilers for enhancement with such data elements as the SIC and/or NAICS code, firm size by employees and revenue, plus other key descriptive elements. The new world of B2B data!

Trends 124

Are Infomercials Cool Now? 7 Examples You'll Actually Want to Watch


Not to mention hundreds of millions of views on social media. You might have seen their outrageously successful debut ad for Squatty Potty , which boosted the company's sales by 600% in 2015 and racked up 29 million YouTube views. This is the best ad Ive [sic] ever watched, I didnt [sic] skip it. The ad gained rapid viral attention, garnering 100 million views, 158,000 shares, and overwhelming Purple's manufacturing with the sudden flux of online orders.

SIC 56

A B2B marketing guide (and how to be successful)


B2B marketers look for the same “single view of the customer” that B2C marketers create. Furthermore, marketers and advertisers can utilize Dun & Bradstreet’s SIC codes in their targeting strategies, and enterprises embed their credit & risk reports and scores into workflows.

SIC 63

4 Elements that drive B2B direct marketing results


First, start with companies by industry (4-digit SIC or 6-digit NAICS code) and number of employees by standard ranges (i.e. In addition to this customer profile (which is a look in the rear view mirror), other market segments should be identified, especially if a new product or service is being marketed. Do You Know the Basics? Over the past few months, I have gotten a number of calls from individuals who are seeking new sales leads for their company.

Should Companies Manage Their Employees’ LinkedIn Profiles?

Marketing Craftmanship

These brand implications are less significant on Facebook, which is not generally viewed as a business channel.). Everything Counts in Brand Management. LinkedIn has become an important business channel, not only for individuals to showcase their professional credentials, but also for companies seeking to promote their value proposition and to establish or manage brand awareness.

Introducing AccountView by DiscoverOrg

DiscoverOrg Sales

SIC Code. Filter Charts to View Accounts that Meet a Specific Set of Criteria. View and Export Lookalike Prospect Companies. The most powerful feature in AccountView is the ability to view and export lookalike companies. Jumpstart Account-Based Everything & Identify Target Prospects That Look Just Like Your Best Customers. The Foundation of Account-Based Everything: Identifying Target Accounts.

SIC 55

High-Performance Email Marketing for Attracting and Engaging.

Industrial Marketing Today

Go beyond the high-level demographics of SIC/NAICS codes and company size.

Email 231

Will We Soon Have a Magic "Marketing Answer Machine?"

B2B Marketing Directions

Mark's view of the future is probably accurate in many ways. In a recent blog post for the Harvard Business Review , Charles Handy eloquently explained why we should view the "infosphere" - the combination of the Internet and computer technology - as a mixed blessing. This kind of algorithmic society, with its programmes [sic] and routines, will take the stress out of life - but also much of its meaning if we let it.

SIC 40

Experiential Learning

Buzz Marketing for Technology

A sceptical view of learning styles in general. Kolb also plays around with the spelling of " intension " (sic.). four different forms of knowledge, in Kolbs view. and Accommodation are in his view two dialectically. Site map. About. References.

SIC 284

The Psychology of Checking Your Email


Nancy Colier wrote this in Psychology Today: It seems that the urge to check it is disproportionally [sic] high and out of sync with reality and well-being.". Selecting the right colors, subject line, tone, and content can subtly reduce stress as they view and interact with the email. If you’re normal , you checked your email within the past 60 minutes. If you’re even more normal , you don’t even "check your email."

SIC 61

Why Is Instagram Hiding Likes (& What This Means for Social Media Marketers)

Single Grain

On November 14, 2019, Instagram announced the expansion of their world-wide test in which “you'll no longer see the total number of likes and views on photos and videos posted to Feed unless they’re your own.”: During this test, only the person who share [sic] a post will see the total number of likes it gets.'”. Instagram is now hiding likes.

A Quick Fix for the Latest WordPress Virus

Paul Gillin

Go to “View –> Filename filters.” The program will respond with the challenge of “Are you sure you want to replace all occurrances [sic] of…” Click OK.

SIC 88

How to Get People to Read Your Entire Blog Post


One glance at the graph below and you can see that a paltry few will view an entire article. Here’s Halpern again on the subject: "If you get people to read your first 3-4 sentences, they’re more liekly [sic] to read your entire article.". Once upon a time, you wrote an article. It was a good one. It took you four and a half hours, required a ton of research, and maybe cost you a very late night.

CPL 59

Sterling Commerce Focuses Retailers on Total Customer Experience

Customer Experience Matrix

They only want to deal with one entity—the retailer of choice.the customers expects [sic] the retailer to make the whole experience seamless.” That’s a great thing from a consumer point of view but a bit frightening for the store. Sterling Commerce, which provides software for sharing data across organizations, recently (well, last August) published “The Four Rules for Ensuring Customer Loyalty in a Competitive Retail Climate” available here (registration required).

Are You Ready For the Future of Email?

Marketing Action

Being able to capture that over time and still show a holistic view of each person’s journey and what they’re interested in is extremely important. This helps us understand more than just your industry and SIC codes for targeting. Heather R Morgan is an economist, writer and entrepreneur. She is the principal of SalesFolk , an agency that helps companies win friends and influence people (and increase leads and conversion) through persuasive, captivating sales and marketing copy.

Email 70

13 Great Guides to Growing Your Blog Audience

Webbiquity SMM

Guest author Eleanor Pierce shares “a few ideas … some possibilities you may want to investigate” to address the issue, such as “You haven’t developed a point-of-view…it’s simple advice. ’ But it also means you have to put some work into developing your own niche, your own point-of-view, and your own voice. You’ve put extensive effort into your business blog design, content strategy, research, and execution.

How to select the perfect B2B data vendor


For example, the vendor may be able to deliver 100% of the URLs or SICs for a list of companies, and over 90% of the phone numbers you need for consumer contacts. Data can be viewed as a commodity. Most B2B marketers rely on customer data from third party suppliers. But how do you choose among the myriad data providers out there?

Vendor 118

The Gig Economy Is Undeniably Growing… But Where’s It All Headed?


Where freelancers are viewed more like “business partners” instead of expendable resources? The untold, post-litigation stories, however, were surprisingly grim: Workers’ economic lives were no more secure — and in some cases more precarious — then [sic] before the lawsuits.”

Do Psychographics work in B2B Marketing & Sales?

delicious b2bmarketing

I see an over-reliance by B2B marketers on industry classifications (SIC, NAICS, NACE, etc.) The production manager may view him/herself as the de-facto COO with broader purview in the business, or the material planner may aspire to be the production manager. You need to market and sell to the views, aspirations and interests of the people who will ultimately decide whether or not to buy your stuff.

How to Become the Best Blogger in Your Niche


The clearer your view of your audience, the better your writing will be. sic] Focus on whether or not you have a story worth telling.". Back in 2012, Max Nisen wrote , “Content marketing is one of the biggest new trends.” ” He reported NewsCred’s CEO Shafqat Islam as saying, “Every Fortune 2000 company today is a candidate for content marketing. If they''re not doing it, they will be.”

26 Outstanding LinkedIn Tips and Tactics

Webbiquity SMM

People with photos are seven times more likely to have their profiles viewed. Having a more polished image will not only make you visible, but it also lets employers know that you are serious about representing their company in the most professional way…Plus, you’re twelve times more likely to have your profile viewed if you add more than one position to your profile.”

A Wide New Window to Overtake Traditional Storytelling Is Open and Why Marketers Should Own It

Martech Advisor

And 99% of “Story’s” (sic) are being created, published, and viewed on social media apps. With interactive content and online story formats continually evolving, Cohen discusses why improved user experience will be critical for marketers to engage new audiences and keep their messages relevant, writes, Moti Cohen, CEO & Co-Founder of Apester. In the fast-moving world of online content, we value the right experience more than we do a good, quality story.

SIC 41

Demandbase: A New Twist In The Lead Management Automation Market

delicious b2bmarketing

I think the idea of an iTunes™ -like interface — and pay-as-you-go pricing structure — for viewing, sorting, and selecting B2B contacts is intriguing. VisitorTrack is the only product in the market which blends full profiles of the Companies Visiting (name, address, phone, SIC description.) The views expressed by outside contributors and links to outside websites do not represent the views of Forrester, its management or employees.