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Is the Role of the B2B CMO Past Its Prime? Or Is It Just in Need of Some Re-positioning around Go-to-market Leadership?

ANNUITAS

The major flaws in the CMO role today include: – CMOs define their remit in terms of ‘owning’ all marketing functions: Perhaps what most derails a CMO is taking a functional, top-down view of his/her remit — i.e., viewing the CMO as the ‘head of all marketing functions’ at a company. This is down from 19% of CMOs in 2017.

CMO 147
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Case study: Choozle’s advertising strategies

Choozle

View the case study below to learn more about which advertising strategies the Choozle team uses, how we got there, and the impacts they’ve made within our sales and marketing programs. Don’t forget to read the accompanying choozlechat for a more in-depth look at our internal marketing & advertising strategies.).

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Introducing AccountView by DiscoverOrg

DiscoverOrg

Filter Charts to View Accounts that Meet a Specific Set of Criteria. View and Export Lookalike Prospect Companies. The most powerful feature in AccountView is the ability to view and export lookalike companies. Number of Employees. Technology. Company Ownership Type. NAICS Code.

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How to Do ABM Without an ABM Tool- Part II

Heinz Marketing

Industry Classification Code (NAICS or SIC). Access to one of these platforms means your marketing and/or sales teams get a 360-degree view of prospects, customers, accounts, and even opportunities. Newly Discovered Only. Company Name/URL/Ticker. Company Industry (23 options). Sub-industries (over 160 options). Industry Keywords.

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What is a Chief Revenue Officer? & How to Become One, According to Experts

Hubspot

Commonly used tools give you a well-rounded view of revenue-related performance across the board, from customers at risk to churn to sales deals closed. Being able to bridge those two requires a product background, so you’re seeing many people with similar backgrounds moving into those types of role [sic].”. A “builder” mindset.

SIC 82
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Will We Soon Have a Magic "Marketing Answer Machine?"

B2B Marketing Directions

Mark's view of the future is probably accurate in many ways. In a recent blog post for the Harvard Business Review , Charles Handy eloquently explained why we should view the "infosphere" - the combination of the Internet and computer technology - as a mixed blessing. It's just there. It just works. We don't give it a name.

SIC 40
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Social Media and the Decline of Editing

B2B Memes

Or I slipped into an alternate universe where Joel Spolsky is left-handed and everything he does is subtlely [ sic ] different.&#. At best, we get to throw in a “ sic &# here and there (not counting wikis, of course, but that’s a topic for another day). His problem is that his voice was changed.