Is the Role of the B2B CMO Past Its Prime? Or Is It Just in Need of Some Re-positioning around Go-to-market Leadership?
ANNUITAS
NOVEMBER 29, 2023
The major flaws in the CMO role today include: – CMOs define their remit in terms of ‘owning’ all marketing functions: Perhaps what most derails a CMO is taking a functional, top-down view of his/her remit — i.e., viewing the CMO as the ‘head of all marketing functions’ at a company. This is down from 19% of CMOs in 2017.
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