ViewPoint

JULY 16, 2013

According to recent research, B2B companies are using multiple lead generation tactics including, email marketing, search engine optimization, teleprospecting, inbound marketing, direct mail and trade shows. Remember that high-quality persuasive content is not your corporate brochure or a sales pitch, thinly disguised as a white paper.

Lead Generation 120

Lead Generation Sales Qualified Leads High Quality Lead Budget Programs 120

Biznology

JULY 31, 2015

As an information junkie, I sign up for many webinars and download white papers on topics of interest, and subsequently am called by the sponsoring company to qualify me. The first level targeting matrix is industry code (SIC or NAICS) and company size. This matrix is frequently called the “sweet spots” for marketing.

Lead Qualification 80

Lead Qualification Lead Ranking Sales Qualified Leads Lead Scoring 80

Biznology

DECEMBER 7, 2015

Compared to the days when we had only compiled data from firms such as D&B and response lists from trade magazines, we now have many more sources and options. Take marketing for example; it is common to find lead generation, outbound telemarketing, trade show, and inbound lists all in separate software systems.

Trends 80

Trends B2B SIC Telemarketing 80

Choozle

JANUARY 20, 2020

The awareness stage can leverage educational content in blog posts, guides and ebooks, white papers, industry research & analyst reports, and others. By targeting locations using IP address targetings–such as industry conferences, an office location, or trade shows–B2B marketers can leverage data to reach potential customers.

Enterprise Management 53

Enterprise Management Work Management Marketing Management Marketing Automation Services 53

B2B Digital Marketer

OCTOBER 5, 2020

You know, what it’s, you know, what kind of business, what industries, what SIC codes, what you know, uh, size of business, who are the functions and roles that we are trying to reach within those businesses. You know, it’s, it’s not like, um, Oh, we’ve got this big trade show in Q one of next year.

Sales Management 52

Sales Management B2B Marketing Top of Funnel Planning 52

Biznology

MAY 7, 2015

First, many companies are in two or more industries, and their primary SIC or NAICS code only represents the dominant one. Secondly, most response or survey forms only list 2-digit description, and that is too broad Enhance your database to the 4-digit SIC or 6-digit NAICS definition. LexisNexis is another source. Food for thought!

SIC 80

SIC Buy Process Webinar Metrics 80