Content Marketing Institute

JULY 2, 2018

Now that you’ve added a few inspired by Hemingway, Orwell, and Churchill, let’s shift gears to focus on three other useful writing tactics. Orwell saw right through this ridiculous writing, a form of writing still practiced today. Reinvented clichés. Nothing is more tiresome to a reader than a cliché or an overused phrase.

SIC 106

SIC Content Paper Storytelling 106

Webbiquity

APRIL 29, 2010

Which tactics and plugins provide the most powerful SEO boost for a WordPress blog? plugins, it (sic) will simply overload your WordPress configuration.&#. Which tools are best for Twitter integration? How can you make WordPress easier to use for non-technical content contributors? But as Ruhani notes, “Do not install all of the.

Tools 100

Tools Tips SIC Best Practices 100

Choozle

NOVEMBER 13, 2018

Mid-funnel : We worked with Dun & Bradstreet to create a custom audience that includes IP Addresses for companies in the 7311 SIC code, which is Advertising Agencies (AKA, an ideal customer). The tactics we use for our top-funnel and mid-funnel targeting, through consistent reporting and optimizations, took us a few months to refine.

Top of Funnel 41

Top of Funnel Paid Search Agency Marketing & Strategy Marketing Strategy 41

Everything Technology Marketing

OCTOBER 10, 2010

While company size or industry SIC/NAICS classifications are easy to gather for demographics-based segmentation, behavioral data is not that easy to come by. This is a significant problem for outbound marketing tactics where you need to identify your specific targets and contact information prior to executing a campaign.

Segmentation 100

Segmentation Lead Ranking B2B Marketing Lead Scoring 100

Marketing Insider Group

JUNE 3, 2010

Stay away from arbitrary boundaries like SIC codes and Revenue range or employee size. So here are my 6 tips for creating content that drives the leads that sales wants… Define your audience on their terms not yours. Instead create personas of people that buy your solutions or products.

Lead Scoring 100

Lead Scoring Lead Ranking Sales Qualified Leads Top of Funnel 100

WebMarketCentral

DECEMBER 28, 2009

Learn the answers to these questions and others here in more of the best blog posts and articles from last year on Twitter techniques, tools and tactics. What are the "secrets" of top corporate Twitterers?

Twitter 20

Twitter Tactics Web 2.0 Tips 20

Industrial Marketing Today

MAY 11, 2010

A vast majority of the survey respondents reported that outbound tactics outperformed inbound initiatives for generating qualified leads. Company news and industry SIC codes tied for third. This one caught me by surprise. Wait a minute, isn’t that what Content or Inbound marketing is all about?

Sales Cycle 60

Sales Cycle Lead Ranking Marketing Qualified Leads B2B Sales 60

Industrial Marketing Today

OCTOBER 2, 2010

Go beyond the high-level demographics of SIC/NAICS codes and company size. And that begins with thinking like an investigative reporter by asking the 4Ws and the 1H questions. They are: WHO : Who are the intended recipients of your emails? Clearly define personas by addressing the WIIF (What’s in it for me) question for each stakeholder.

Email Marketing 60

Email Marketing Planning Web 2.0 BtoB 60

Industrial Marketing Today

JUNE 3, 2010

I mean dig deeper than just the demographics like company size, job title, SIC code etc. Try some of these tactics and you’ll soon realize that content creation doesn’t have to be the big roadblock that stops your website design project dead in its tracks. This will also lower the client’s fear of “you just don’t get it.”

Marketing Websites 60

Marketing Websites Web 2.0 Work Management Buying Cycle 60

Online Marketing Institute

MAY 24, 2009

I see an over-reliance by B2B marketers on industry classifications (SIC, NAICS, NACE, etc.) B2B marketers regularly use demographic data of tangible characteristics such as company size, industry classification, number of employees, etc. to segment and target relevant markets.

Psychographics 40

Psychographics Work Management B2B Sales B2B Marketing 40

Martech

OCTOBER 4, 2022

With the rare exception of a Hamilton on Disney+, there’s a reason why live Broadway shows videotaped and then shown on a screen never has [sic] been really successful — much is lost in the translation to a different medium.”. Registration and payment processing.

Enterprise Management 114

Enterprise Management Marketing Management Budget Programs SIC 114

Hubspot

AUGUST 26, 2014

Here’s Halpern again on the subject: "If you get people to read your first 3-4 sentences, they’re more liekly [sic] to read your entire article.". Here are some of the articles that tell a story: 7 Marketing Tactics That Increased My Growth by 679%. If you do that, people will read even more. 3) Keep it organized.

CPL 28

CPL Cost per Lead SIC Correlation 28

markempa

AUGUST 12, 2012

Flood a certain ZIP or SIC code with a cleverly designed message. Because there are marketers and sales professionals still entrenched in the ’80s. They treat email like direct mail, where you: Buy a list. Wait for the leads to pour in.

Buy 120

Buy Deliverability SIC Tactics 120

markempa

SEPTEMBER 23, 2012

In this final blog post in the series (check out the previous posts here: “ List Buying: 3 reasons why this tactic can be deadly for marketers ” and “ Buy, Build or Both Part 2: The basics of list building ,” Brian Carroll provides tips for effective list buying if you choose to go that route. Number of employees. Decision-maker roles.

Buy 120

Buy Ideal Customer Profiles Lead Scoring Lead Ranking 120

Webbiquity

MARCH 27, 2013

Find the answers to these questions and many others here in more than two dozen expert LinkedIn guides, tactics, tips and infographics. How can companies best use LinkedIn as a marketing platform? What are the best practices for advertising on LinkedIn? Optimizing Your LinkedIn Profile and Use. Marketing with LinkedIn.

Linkedin 100

Linkedin Paid Content Tactics Tips 100

Single Grain

NOVEMBER 22, 2019

Examples of Instagram posts without likes are easy to spot, thanks to the mysterious “…and others” at the end of a post: Related Content: 7 Dead Simple Social Media Marketing Tactics That Still Work Today. During this test, only the person who share [sic] a post will see the total number of likes it gets.'”.

Social Media 141

Social Media Paid Content Social Marketing Paid Search Agency 141

markempa

OCTOBER 21, 2012

Create profiles for each and populate them with: Their SIC (Standard Industrial Classification) and/or NAICS (North American Industrial Classification) codes. Marketing Research Chart: Top-rated tactics for developing value propositions that resonate and convert. Identify your five worst customers. Annual revenue. Number of employees.

Ideal Customer Profiles 120

Ideal Customer Profiles Lead Generation Profiling Lead Scoring 120

Online Marketing Institute

JULY 31, 2009

"Outbound" Marketing is the set of traditional direct marketing tactics including using targeted lists for telemarketing, direct mail and email marketing. VisitorTrack is the only product in the market which blends full profiles of the Companies Visiting (name, address, phone, SIC description.)

Enterprise Management 40

Enterprise Management Work Management DemandBase Marketing Management 40

Choozle

JANUARY 20, 2020

Whether it’s relationship building, branding, or digital advertising, marketers must take diverse approaches to maximize their marketing tactics, especially with B2B marketing. Before understanding how marketers can make the most of their B2B marketing tactics, it’s essential to survey the entire industry. The state of B2B marketing.

Enterprise Management 53

Enterprise Management Work Management Marketing Management Marketing Automation Services 53

Content Standard

SEPTEMBER 28, 2017

” As Roisin Donnelly of Proctor & Gamble told Marketing Week , “Purpose isn’t about having one tactical plan with a charity or an agency—it has to be big, inspiring, simple and memorable. All of these things differentiate the business not just to the customers but to people across the organization.”

Marketing Budget Creation 84

Marketing Budget Creation Marketing Budget Allocation Planning 84

Webbiquity

MARCH 25, 2015

Jeff Bullas shows you how to find your audience, help your audience find you, craft enticing headlines, “secrets” on how to use social media to spread your content, how to become a thought leader in your field and more in these 100+ helpful tips and tactics. 10 Tactics to Improve Blog Readership by Xpressly.

Blogger 100

Blogger SIC Opt-out Social Media 100

B2B Digital Marketer

OCTOBER 5, 2020

And so the challenge with all of that is those are tactics and tactics need to tie into an overarching strategy. You know, what it’s, you know, what kind of business, what industries, what SIC codes, what you know, uh, size of business, who are the functions and roles that we are trying to reach within those businesses.

Sales Management 52

Sales Management B2B Marketing Top of Funnel Planning 52

Content Standard

JUNE 25, 2018

A piece on Subaru’s marketing tactics from The Atlantic discusses how the car company made marketing history in the 1990s when it launched a campaign targeting lesbian heads of households. But their ad campaign seldom pictured two women holding hands in a hatchback.

Paid Search Agency 43

Paid Search Agency Communities Ads SIC 43

PureB2B

MAY 22, 2018

This way, your sales team knows which leads to prioritize and what sales tactics to utilize on a particular lead. Try various tactics such as email marketing, content marketing, or even cold-calling to follow them up. Find out how they source their lists, whether it’s done through keywords, SIC code, or both.

Sales Management 62

Sales Management Sales Qualified Leads Lead Scoring Lead Ranking 62

PureB2B

MAY 22, 2018

This way, your sales team knows which leads to prioritize and what sales tactics to utilize on a particular lead. Try various tactics such as email marketing, content marketing, or even cold-calling to follow them up. Find out how they source their lists, whether it’s done through keywords, SIC code, or both.

Sales Management 48

Sales Management Sales Qualified Leads Lead Scoring Lead Ranking 48