Is the Role of the B2B CMO Past Its Prime? Or Is It Just in Need of Some Re-positioning around Go-to-market Leadership?
ANNUITAS
NOVEMBER 29, 2023
An overwhelming 72% of CFOs said their CMO struggles to demonstrate the commercial value and ROI of brand marketing programmes [sic],” according to a study on the relationship between CMOs and CFOs by B2B Agency Transmission.
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