Search Engine Journal

SEPTEMBER 14, 2022

Get 6 key insights on how to write and distribute content that boosts traffic and conversions. The post 6 Keys To Effective Content That Ranks High On SERPs Right Now appeared first on Search Engine Journal.

SERP 82

SERP Effectiveness Distribution Content 82

Marketing Insider Group

JANUARY 9, 2023

If you’re familiar with SEO, you know that domain authority is key to ranking well on SERPs. Domain authority indicates the likelihood of a website ranking on SERPs , and is calculated by the quality of a website’s backlinks. In fact, research shows that over 70% of SEO experts check their website’s domain rating at least once a month.

Domain 336

Domain Lead Scoring Lead Ranking SERP 336

Marketing Insider Group

APRIL 17, 2023

And if they do, they definitely don’t have the time to sift through Google SERPs to find the real marketing gems. 25 Best Marketing Articles No time to sift through Google SERPs? 25 Best Marketing Articles No time to sift through Google SERPs? No problem. What Is Brand Storytelling?

Paid Search Agency 337

Paid Search Agency Content Marketing Lead Scoring Lead Ranking 337

KoMarketing Associates

JULY 18, 2017

In this post, we will cover the following the following five points for writing SEO content that sticks : Identify a Keyphrase Target or Theme. Analyze the First Page of SERPs. Write, Optimize, and Promote. Writing SEO content effectively cannot be attained without focusing on a theme and a specific keyword or keyword phrase.

SEO 141

SEO Long Tail Marketing SERP Content 141

ClearVoice

JUNE 21, 2022

However, with the good comes the bad, and if you want to rank well on search results it’s vital to know the best practices of writing content specifically for SEO success. . In this post, we asked the top content and SEO experts to break down the top do’s and don’ts of writing content for SEO. Here’s what they said.

SEO 111

SEO FAQ Content Work Management 111

Webbiquity

OCTOBER 21, 2022

SEO writing is a powerful tactic for gaining a wider audience and ranking among Google’s top search results. Here’s an examination of six key rules to ensure SEO writing success. A copywriter must write in a simple yet sophisticated fashion to attract a wide audience. Write Unique and Long Blog Posts.

Copywriting 335

Copywriting Rules SEO Lead Scoring 335

Martech

MARCH 13, 2023

In turn, more realistic marketers and copywriters assert the stark superiority of human writing over AI. And so, AI cannot write like us,” wrote Eddie Shleyner , founder of VeryGoodCopy. It takes considerable time and effort to write high-quality blog posts. You’re writing a piece about [your topic].

Marketing AI 76

Marketing AI AIDA Marketing Analytics Tools Template 76

accelerate agency

MAY 9, 2020

SERP results are crucial to the online success of any business. That’s why boosting SERP results is a key aim of SEO. If you’re already putting in that hard work, there are some actionable tips that can make a swift difference to your SERP rankings. We’ve drawn together 15 of those quick ways to boost your SERP results below.

SERP 52

SERP Long Tail Marketing Dwell Keywords 52

seo.co

FEBRUARY 22, 2021

If you’re going to make the effort to create excellent content, you need to write for SEO purposes to make sure people can find your content through search engines. Writing for SEO doesn’t mean complicated technical maneuvering, but it does involve a little forethought and research. What does it mean to write for SEO?

SEO 64

SEO Top of Funnel Digital Marketing Funnels Keywords 64

Brightedge

MAY 7, 2021

SEM stands for search engine marketing and is a paid marketing tactic to promote a site, drive traffic to your website through pay-per-click advertising (PPC) and increase page exposure in the search engine results pages (SERPs). Using PPC drives immediate visibility to your website through ads. SEO vs SEM: The Battleground.

SEM 69

SEM SERP SEO Lead Scoring 69

Contently

FEBRUARY 14, 2023

Since search is one of the most common ways for customers to find relevant answers to their problems or to find products, you must write your content with people’s search intent in mind. Don’t expect an immediate bump in search engine rankings when you write for intent. Writing for intent parallels writing for SEO.

Intent 194

Intent Optimization Google SERP 194

Webbiquity

APRIL 11, 2023

Blog Posts AI is perfect for bloggers who want to write new content, update old content, or write more guest posts. This type of optimization is especially helpful when it comes to creating SEO-friendly copy that stands out from competitors in the SERPs (Search Engine Results Pages). There is only one you.

Marketing AI 313

Marketing AI Curation Content SERP 313

Valasys

DECEMBER 5, 2022

Search engine optimization and content writing cannot exist without each other because the content is the thing to which SEO techniques are applied. SEO content writing is a lot trickier than normal writing. In SEO writing, we do not just need to target our users but we also need to cater to the search engine algorithms.

Traffic 52

Traffic Optimization SEO SERP 52

Marketing Insider Group

AUGUST 28, 2023

Keep an eye on competitors’ strategies (keywords, content quality, link building tactics and UX design) to create a unique yet relevant approach for better SERP rankings. These platforms use complex algorithms that consider over 200 factors when deciding which content ranks on SERPs.

SEO 207

SEO Lead Scoring Lead Ranking SERP 207

Moz

APRIL 29, 2019

There’s a lot that goes into producing a robust keyword list and having one can make the difference between seeing the whole SERP landscape or getting just a glimpse. Each of these features are keyword goldmines — all three of them link to new SERPs from terms that are semantically related to the searcher’s original query.

SERP 61

SERP Keywords Ad Building Stats 61

Marketing Insider Group

JANUARY 8, 2024

Let’s face it, relying solely on AI to produce great content for humans is a bit like expecting a robot to write a bestselling novel – it may be possible eventually, but we’re definitely not there yet. Utilizing ChatGPT Plugins for Enhanced Writing ChatGPT plugins can get you better results.

Marketing AI 252

Marketing AI Ethics Content User-Generated Content 252

Conductor

FEBRUARY 22, 2022

When writing a description of professional achievements, keep these sentence structures in mind: [Active success verb] + [KPI improvement] due to [project/SEO initiative] [Active action verb] + [project/SEO initiative] + which resulted in [KPI or output improvement]. Content Writing. It’s a form of Q&A. Interpersonal Skills.

SEO 114

SEO Examples Paid Search Agency Ideal Customer Profiles 114

Content Standard

SEPTEMBER 28, 2018

The same can hold true for writing SEO-optimized content. You’ve taken the time to write an informative and engaging piece. In writing SEO-optimized content, have you taken into account the cerebral budget of your readers? This is your last chance to win their click from the search engine results page (SERP).

SEO 92

SEO Allocation SERP Budget Programs 92

SmartBug Media

FEBRUARY 5, 2020

This blog post will cover nine SEO-friendly content writing tips to improve rankings. But before we get into it, I have a PSA for all the digital marketers and content writers out there: When devising a strategy to drive organic traffic to your website, remember that content writing and SEO go hand in hand. Use the Right Keywords.

SEO 87

SEO Tips SERP Content 87

Top Rank Marketing

DECEMBER 27, 2023

When developing content optimized for search, the basic advice to write helpful content is a good place to start. But holistic SEO involves much more than simply writing. Instead, write naturally and include keywords only where they make sense. The types of links that do impact your position on the SERP are called backlinks.

Process 105

Process SEO B2B Marketing Lead Scoring 105

Hubspot

MAY 8, 2020

This post will show you why meta descriptions are important and how to write effective ones. Here is an example of a meta description as it would show up on a search engine results (SERP) page: Notice that, because the query is "What is inbound marketing?", Let's get into some tips for writing an amazing meta description.

Work Management 99

Work Management Marketing Management SERP Keywords 99

seo.co

OCTOBER 6, 2021

First, I need to acknowledge an important distinction between content writing and copywriting. You’ll find this type of writing in advertisements frequently. Our goals here will be writing, publishing, and syndicating content across multiple channels to secure the greatest volume and relevance of traffic to your site or landing page.

Ad Exchange 98

Ad Exchange Content Copywriting Lead Scoring 98

Brandpoint

DECEMBER 13, 2018

If your business is not creating content that appears on the top SERPs (Search Engine Result Pages), you could miss out on reaching nearly three-quarters of your potential customers. While conquering topic authority in the SERPs is a great brand awareness play, how are you going to turn those visitors into loyal readers or customers?

Top of Funnel 119

Top of Funnel SEO Optimization SERP 119

ClearVoice

APRIL 12, 2022

How do you write an SEO content brief? Before you start to write your SEO content brief, you’ll want to determine your desired outcome from the piece of content. As you’re writing your SEO content brief, make sure you include what format you’d like your content to be in. Does your competitor’s article include a listicle?

SEO 52

SEO Long Tail Marketing Top of Funnel SERP 52

Marketing Insider Group

OCTOBER 11, 2023

As a result, this can help your website rank higher in SERPs. Conduct Research and Keyword Analysis Before you start writing, do some homework. Content Creation With your research in hand, start writing. Make sure your writing is clear, easy to understand, and offers real value to your readers.

Lead Ranking 267

Lead Ranking Content Lead Scoring Keywords 267

Contently

MARCH 30, 2023

The problem isn’t (usually) the writing. They want a high rank on high-volume search engine results pages (SERPs), but they’re late to the game and don’t have anything unique to say. Thus, when we set out to write SEO-oriented content, there’s no foundation on which to build it. Sounds great, right?

SEO 144

SEO SERP Content Keywords 144

Marketing Insider Group

DECEMBER 19, 2022

SEO may play an important role in content marketing , but it’s not enough to get featured content on page one of SERPs. By using creative writing tactics, like emotional headlines, you can ignite interest in your audience and grasp the attention of readers. Writing Emotional Headlines. How Emotional Headlines Drive Traffic.

Copywriting 271

Copywriting Click Rate Urgency Marketing Lead Scoring 271

Hubspot

JUNE 9, 2020

This is the glory of long-form writing. If you write long-form pieces — and make sure those articles are useful to your audience — you can increase the time spent on your site and value to your reader. This type of shorter writing is generally under 1,000 words. How can you provide ample writing that's actionable for readers?

Lead Scoring 100

Lead Scoring Lead Ranking Content Classified Ads 100

Hubspot

NOVEMBER 5, 2020

So if you’re looking to use surround sound in 2021, the two of us (that’s Irina Nica and Alex Birkett ) thought we’d end this short series with a handful of resources: the formula HubSpot uses to measure progress, our proprietary surround sound tracker (aka the SERP Tracker), and a sample of results to hopefully inspire your own endeavor.

SERP 80

SERP Marketing Automation Services Work Management Lead Scoring 80

Bluetext

JANUARY 21, 2022

These Search Engine Result Pages (SERPs) are where users find results that the search engines deem to be the most relevant to the query. Depending on the relevance of the site content, users may also see a SERP Feature (a well-packaged snippet of information from the relevant search result’s page). Get in touch with us here.

SERP 26

SERP Features Marketing Agencies 1 Paid Search Agency 26

Marketing Insider Group

APRIL 25, 2023

Not to mention, using AI to write content (instead of humans) would also cut CNET’s expenses significantly, really maximizing their ROI. How To Use AI To Generate Content Without Being Penalized So now we know: Google isn’t going to ding you if you keep AI in your writing-toolbox. Good idea, right?

Google 231

Google Generation Guidelines High Quality Lead 231

Marketing Insider Group

OCTOBER 16, 2023

SERP analyzer. But with Surfer’s content editor, you can get real-time suggestions as you write. The Hemingway Editor Image Source: The Hemingway Editor Writing is an art, science, and skill. The Hemingway Editor is a digital writing tool designed to improve the clarity and readability of written content.

Paid Content 260

Paid Content Budget Programs Research Marketing Analytics Tools 260

Unbounce

JANUARY 10, 2019

We’re only given a small number of characters on search engine results pages (SERPs), so we have to make them count. When writing copy, it’s important to think about the experience your visitor is having from query, to ad copy, to landing page. These are essentially functioning as in-site navigation, but directly in the SERPs.

Landing Pages 145

Landing Pages Paid Search Agency Ads Google 145

Contently

APRIL 12, 2023

When it comes to boosting your organic search visibility, creating content for search engine result pages (or SERPs) is essential. How to Level Up Your Content with Schema Markups If you’re skilled in writing great marketing content and backend code, kudos to you. The result?

CMS Development 115

CMS Development SERP Click Rate Paid Search Agency 115

Animalz blog

MAY 15, 2023

Deep dive: The Content Cyborg: How to Use AI Writing Tools in Content Marketing How to Build Your AI Tool Stack In my experience, testing tools is the most time-consuming part of working with AI. Jasper Writing long-form content, like landing pages or blog posts. Our theory: SERPs will become saturated with AI copycat content.

Marketing AI 127

Marketing AI Generation Content Marketing SERP 127

Webbiquity

DECEMBER 9, 2020

SEO impacts the ranking of your content in the search engine results pages (SERPs). The most visible websites in the SERPs are not only relevant and authoritative, but also optimized on technical elements. Slow-loading websites attract Google penalties, and your content will rank lower in SERPs.

SEO 272

SEO Traffic Tips SERP 272

flux.la

JULY 9, 2020

When I was starting out, I thought that producing high-quality content that is relevant to people is the most important thing when it comes to being successful and ranking high on SERPs. Good SEO is what will put your content to the top of the SERPs and lots of people can read it. One of the most important things in those is SEO.

SEO 52

SEO Tips SERP Best Practices 52