Google’s SERP Features: Get Your Company Listed

Marketing Insider Group

There’s only so much room on Google’s SERP pages, and a lot of that space is reserved for featured snippets, related questions, videos, and more. To capture your audience’s attention, it’s now critical for brands to get listed on Google SERP features.

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What Is a SERP? Definition of a SERP

seo.co

The Basics of SERPs (Search Engine Results Pages). + The Main Elements of SERPs. Anatomy of an SERP (2020). + How Do Search Engines Choose Results for SERP? + How to Make Use of SERPs. Increasing Your Organic Rankings in SERPs. The Main Elements of SERPs.

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BERT: Google’s New Algorithm That Promises to Revolutionize SERPs

RockContent

What are the impacts of BERT on SERPs? What are the impacts of BERT on SERPs? Google showed an example to explain the changes that BERT causes in SERPs. So, in the face of the update announced by Google and the changes in the SERPs, what can you do to improve your SEO results?

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Understanding Google SERP Features in 2021: The Complete Guide

KoMarketing Associates

Understanding Google search engine result page – or “SERP” – features has always been an essential part of SEO for B2B digital marketers. What Are SERP features? SERP features are all the little widgets of information Google (or Bing) can put into the search results.

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SEO Writing: How to Write for SEO

seo.co

If you’re going to make the effort to create excellent content, you need to write for SEO purposes to make sure people can find your content through search engines. Writing for SEO doesn’t mean complicated technical maneuvering, but it does involve a little forethought and research.

SEO vs. SEM: Combining the Two to Maximize SERP Real Estate

Brightedge

SEM stands for search engine marketing and is a paid marketing tactic to promote a site, drive traffic to your website through pay-per-click advertising (PPC) and increase page exposure in the search engine results pages (SERPs).

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Using the SERP to build your keyword list

Moz

There’s a lot that goes into producing a robust keyword list and having one can make the difference between seeing the whole SERP landscape or getting just a glimpse. Because we care about how much sleep you’re getting (a healthy eight hours, please), we whipped up a useful guide on our favourite way to keyword list-build, and all you need are three SERP features: the “People also ask” box, related searches, and the “People also search for” box.

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ClickFlow vs. Semrush for Ranking Your Content

Single Grain

Both ClickFlow and Semrush are designed to help businesses get to the top of the Google search engine results pages (SERPs), but the two tools go about this in vastly different ways. ClickFlow is developed entirely to help businesses optimize their content and climb the SERP rankings.

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The Surround Sound Series: How We Built a Bespoke SERP Tracker and Measured the Results of Our New Content Program (Part 3 of 3)

Hubspot

But visibility in SERP doesn’t stop there. The level of SERP real estate that HubSpot is mentioned in (including owned and third-party domains) is what surround sound measures. So there are no methods or tools to measure visibility in SERP, beyond rankings (as far as we looked).

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A 5-Point Checklist for Writing SEO Content

KoMarketing Associates

In this post, we will cover the following the following five points for writing SEO content that sticks : Identify a Keyphrase Target or Theme. Analyze the First Page of SERPs. Write, Optimize, and Promote. Writing SEO content effectively cannot be attained without focusing on a theme and a specific keyword or keyword phrase. Analyze the First Page of SERPs. Don’t try to get too creative when it comes to writing SEO content.

The Surround Sound Series: How We Created A New Content Marketing Program & Improved SERP Visibility Beyond SEO (Part 2 of 3)

Hubspot

That’s where Alex stepped in and built a “SERP tracker” — a tool that calculated the percentage of search results for any given query that mentions a brand, product, or service. In the meantime, you can geek out on this generic R script for the SERP tracker that Alex wrote about on his blog.

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3 Marketing Activities to Increase Your Google SERP CTR

Directive Agency

SERPs are personalized to each individual. The trick is to focus on increasing your SERP click-through rate instead of swapping rank positions. AJ Kohn first reported his informal findings on how SERP click-through rate can influence ranking signals. For example, images like this have been used forever to explain how CTR changed based on SERP position: ( image source ). How to Raise SERP CTR to Skyrocket Traffic.

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Marketing and Branding Strategies to Increase Your SERP Rankings

B2B Marketing Insights - WE

What should you write about? They’re the ones you want to show up at the top of Google SERPs. If you still have questions about marketing and branding strategies to increase your SERP rankings, we can help. The post Marketing and Branding Strategies to Increase Your SERP Rankings appeared first on WE•DO Worldwide. Increasing your search engine rankings is not a one-off task.

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Share of SERP: A B2B Cheat Sheet to Maximizing Your Inbound Lead Generation from Search Marketing

Directive Agency

And in this guide, you’ll find those answers to your most burning questions about SERPs, SERP features, keyword stuffing, and, of course, more. Q: Should I focus on monopolizing SERPs? Stepping up your SEO game so that you can appear in the first position for a certain keywords SERP seems like a good move. The key is targeting the SERPs where your most qualified traffic is headed. Naturally, as your page falls on the SERP, your CTR falls as well.

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How To Write Meta Descriptions That Don't Suck

Hubspot

This post will show you why meta descriptions are important and how to write effective ones. Here is an example of a meta description as it would show up on a search engine results (SERP) page: Notice that, because the query is "What is inbound marketing?",

The Ins and Outs of Writing Long-Form Content

Hubspot

This is the glory of long-form writing. If you write long-form pieces — and make sure those articles are useful to your audience — you can increase the time spent on your site and value to your reader. This type of shorter writing is generally under 1,000 words.

SurferSEO vs. Clearscope

Single Grain

If you're a content writer or work in SEO, you're probably familiar with these four words: “Just write great content.”. Forged by Google, it's now a go-to phrase for anyone who’s trying to improve SERP rankings and create content that converts. SERP Analyzer. SERPs.

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9 SEO-Friendly Content Writing Tips to Outrank Your Competition

SmartBug Media

This blog post will cover nine SEO-friendly content writing tips to improve rankings. At its core, SEO is about writing content that’s better than the competition —and yes, utilizing on-page and technical SEO best practices along the way.

10 Effective SEO Techniques to Drive Organic Traffic in 2020

Single Grain

Write Longer Content (Most of the Time). The better Google is at answering queries within the SERPs, or directing users to ads instead of organic listings, the more money it makes. The SERPs are changing (and for most of us, not for the better). Write your content.

Writing About Products: Sell Experiences That Persuade Buyers to Add to Cart

ClearVoice

There will always be a need to write about the goods offered by brands. When do writers write about products? The best way to learn more about product marketing writing is to see it in action. I just read two great examples of product marketing writing!

ClickFlow as a SurferSEO Alternative

Single Grain

So how do you stay on top of Google’s SERPs? . As mentioned, the SERPs differ from niche to niche, and from keyword to keyword. To give you a better understanding of how these tools work, we're going to look at the SERPs-data-gathering features of both tools. SERP Analyzer.

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9 SEO Trends You Can’t Ignore in 2020

Single Grain

In other words, it increases a website’s visibility in the SERPs which leads to more organic traffic to your website. Well, for starters, the share of organic search results will continue to gradually decline as more ads rule the SERPs. How To Write Data Driven Posts.

What Is Content Decay and How It Affects Your SEO

Single Grain

It’s an enormous thrill to see that blog post rank in the number one spot in the SERPs – and then it’s heartbreaking to watch it suddenly start to fall in ranking. In many cases, this can be directly tied to a decreased ranking in the SERPs, which unfortunately happens naturally over time.

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My Site’s DR Is 1.2 but My Article Ranks #1 in Google!

Single Grain

but my article ranks #1 in the Google SERPs. So, yes, it’s in the #1 position in Google for the most part, but it wobbles, just like all links in the SERPs do. I subtitled it: “An informal, trustworthy write-up of acting classes from actors who’ve actually taken them. ”.

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11 Proven Hacks to Increase Your Organic CTRs ??

Single Grain

If people consistently click on your title more than other titles in the SERPs, Google will push your page higher in the rankings. 3) Entice Your Audience with On-SERP SEO. FAQ Schema markup allows you to capture more real estate in the SERPs, even if you aren’t ranking number one.

How to Write the Perfect Page Title With SEO in Mind

Hubspot

In high school, the hardest part of writing an essay for me was coming up with the title. However, writing titles for blog posts or page titles are a part of my day to day as a marketer. Below, let's learn how to write the perfect page title while keeping SEO in mind.

Ecommerce SEO Case Study: How Primary Arms Grew Organic Revenue by 47% with ClickFlow

Single Grain

ClickFlow is an SEO experimentation tool that allows you to test the effectiveness of each page (or groups of pages) to increase your organic traffic without the hassle of building links or writing more content.

Why Every Writer Should Learn Basic SEO Principles

Contently

People constantly google “Rick and Morty” and “Rick and Morty Season 4,” so I knew that muscling my way onto that first SERP (Search Engine Results Page) was going to be arduous. Because those articles got long-tail love, my team wasn’t asked to write things like “Rick and Morty Co-Creator Tweets…Whatever.” Storytelling Google Inverse Netflix Newsweek seo SERP

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What is Content Optimization? 5 Tips on Writing for SEO

Brandpoint

If your business is not creating content that appears on the top SERPs (Search Engine Result Pages), you could miss out on reaching nearly three-quarters of your potential customers. While conquering topic authority in the SERPs is a great brand awareness play, how are you going to turn those visitors into loyal readers or customers? Impressions in the SERPs (how many people see your content as a result). Clicks (how many people click on your content from a SERP).

Choosing Your Freelance Writing Samples: 3 Tips to Showcase Client-Winning Work

nDash

Referrals and recommendations will always reign supreme as the best sources of new freelance writing work. And while there are plenty of important elements, the writing samples are your chance to really shine. But choosing your best writing samples isn’t easy.

How To Write A Blog Post For SEO: Best 10 Tips You Should Know

flux.la

When I was starting out, I thought that producing high-quality content that is relevant to people is the most important thing when it comes to being successful and ranking high on SERPs. Good SEO is what will put your content to the top of the SERPs and lots of people can read it.

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How GMB Products Can Help Your Business Stand Out in the SERP

Method and Metric

GMB products are one of these tools and allow SMB to showcase their products right on the Google search engine result page (SERP). Description (required): Google allows you to write a maximum of 1,000 character descriptions.

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4 Ways to Signal to Google that You’re an Expert Content Creator

Single Grain

Suddenly techniques that had worked for years were obsolete, and websites dropped in ranking — or were penalized right out of the SERPS altogether. The first step to becoming an expert is to write in your area of expertise. UPDATED as of March 2020.

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How to Write an SEO-Focused Content Brief Your Writers Will Love

Moz

For example, if my keyword is “types of visual merchandising,” I can see from the SERP that Google assumes an informational intent, based on the fact that the URLs ranking are largely informational articles. Who are you writing this for? What to avoid when writing content briefs.

Six SEO Facts About All High-Ranking Content

Webbiquity

In fact, Google rewards mobile-friendly sites with a higher search engine results page (SERP) position and penalizes the sites that aren’t. So while a 500-word piece may be packed full of quality writing and sourcing, a 1,500-word article of the same caliber will simply have more of that. #3. Practices that got a site ranked on the first page of SERPs in 2015 may no longer work in 2019. Guest post by John Aaron.

15 Tips and Tricks to Write Better B2B SaaS Website Copy

Single Grain

This becomes even more significant when writing for B2B companies, as it is similar to and yet different from writing for B2C sites. The fact that you are writing for a customer who is checking out products and services is the same, but the type of customer is where the similarity ends.

Targeting Branded vs. SEO Keywords: Which Should You Focus On?

Single Grain

We’ve known for several years now that Google prioritizes branded websites when it comes to choosing what to display in its SERPs: Although, to be fair, as Moz puts it: “Google doesn't try and go out and say, ‘How well known is Coca-Cola versus Pepsi versus 7 Up versus Sprite versus Jones Cola? Dive Deeper: Anatomy of the SERPs (And How to Get on Page 1!). It reflects poorly on your company to appear below others in these SERPs!