5 Ways to Improve B2B PPC Performance with SERP Features

KoMarketing Associates

That tool is Google’s search engine results page (SERP). In this post, we will be discussing the key SERP features advertisers can use to improve their paid search performance. The easiest form of research that can be done on the SERP is observing the competition.

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SERP Features in 2019: The Complete Guide

KoMarketing Associates

The search engine results page (SERP) refers to the list of results that are being displayed by search engines for any given query submitted by a searcher. Understanding SERPs is a critical component of the SEO professional’s role. Why Understanding SERPs Is So Important.

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Mapping the Overlap of SERP Feature Suggestions

Moz

This is why we took 40,977 SERPS and stripped out every term or phrase from the aforementioned features — a small, first step toward making sense of Google’s organizational skills. We wanted to see how much overlap might exist across these different SERP features.

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How to explore a SERP feature strategy with STAT

Moz

Posted by TheMozTeam Your organic result game is on point, but you’ve been hearing a lot of chatter about SERP features and are curious if they can help grow your site’s visibility — how do you find out? Our SERP Features dashboard will be your one-stop shop for everything feature-related.

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Using the SERP to build your keyword list

Moz

There’s a lot that goes into producing a robust keyword list and having one can make the difference between seeing the whole SERP landscape or getting just a glimpse. And it makes sense for us to be on those SERPs when searchers decide to take them up on the offer.

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Podcasts in SERPs: Is Audio SEO The Next Frontier?

Moz

In a word: yes. Posted by Dr-Pete One of the many bits of news from Google I/O 2019 was that Google would soon start displaying podcasts in search results. Soon" turned out to be very soon, as we're already seeing these results surface.

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Why Monopolizing SERPs is Your Next Best B2B Marketing Tip

Directive Agency

Search engine result pages (SERPs) looked largely the same, no matter what you searched for. The SERP layout changes again, surfacing new information that’s specific to Pizza Hut. In a word: Everything.

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Marketing and Branding Strategies to Increase Your SERP Rankings

B2B Marketing Insights - WE•DO

They’re the ones you want to show up at the top of Google SERPs. Well, with the goal of increasing your search engine rankings, we can say for sure that 1,500-4,000 words will include a ton of keywords and cover a wide range of subtopics.

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Share of SERP: A B2B Cheat Sheet to Maximizing Your Inbound Lead Generation from Search Marketing

Directive Agency

And in this guide, you’ll find those answers to your most burning questions about SERPs, SERP features, keyword stuffing, and, of course, more. Q: Should I focus on monopolizing SERPs? The key is targeting the SERPs where your most qualified traffic is headed.

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The Definition of SEO in 100 Words or Less [FAQs]

Hubspot

Here's a brief definition in under 100 words: What Is SEO? It refers to techniques that help your website rank higher in search engine results pages (SERPs). Looking deeper: You can actually pay for top rankings on Google SERPs by registering for a free account on Google AdWords.

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Six SEO Facts About All High-Ranking Content

Webbiquity

In fact, Google rewards mobile-friendly sites with a higher search engine results page (SERP) position and penalizes the sites that aren’t. Fact: Longer content (1000 words +) will attract more interaction from potential customers. Guest post by John Aaron.

9 SEO Trends You Can’t Ignore in 2020

Single Grain

In other words, it increases a website’s visibility in the SERPs which leads to more organic traffic to your website. Well, for starters, the share of organic search results will continue to gradually decline as more ads rule the SERPs.

How to Boost Conversions with Your Article’s Featured Image

Single Grain

A featured image may show up in Google's SERPs as part of a featured snippet or as a page thumbnail. Here are four way to boost conversions with each article's featured image: 1) Use Schema.org to Help Images Show Up in Google SERPs.

The Definition of Organic Search Results [In Under 100 Words]

Hubspot

Organic search results are unpaid, natural listings on search engine results pages (SERPs) that are surfaced and ranked based on their relevance to a user''s query.

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8 Essential SEO Reports to Create for Your Client in 2020

Single Grain

” Site Ranking: The organic traffic a site receives is directly proportional to its position in the SERPs. Ubersuggest will track various issues like site speed, broken links, redirects, blocked pages, security issues, low word count, etc.,

How Long Does It Really Take to Rank on Google?

Single Grain

In other words, it calculates the number of distinct individuals visiting your site. The higher the competition level, the more difficult it is to rank on the top of Google SERPs. link building ranking factors search engine optimization seo SERPs

Why You Should Use Long-Tail Keywords in Your SEO Campaign

Single Grain

Voice commands comprise of 4-5 words or more – which is a long-tail keyword. In the words of Spencer Haws: “ Here's the Google Analytics screenshot of the business I just sold for $425k.

How to Rank on Page 1 of Google for Thousands of Keywords

Single Grain

Think more like 4,000 words or even as high as 10,000-20,000 words, like an “ultimate guide” on one topic. It’s more than 5,000 words long and ranks for hundreds of keywords on its own. Is there something in there that you can expand to 4,000 words or more?

More Than Words: Online Courses to Improve Your Freelancer Toolbox (and Stay Competitive)

ClearVoice

As mentioned up top, there’s a “content gold rush” going on right now—and the big budgets often come from businesses that need to build an online presence that ranks highly on Google and other SERPs. These days, it’s usually not enough to be a professional wordsmith.

How to Control Page 1 of Google, Not Just Rank on Page 1

Single Grain

The average paragraph length in a featured snippet is 40-60 words. Even if it’s on the same exact topic, at least change the title, headers and some of the wording.

Best Practices for Creating SEO Friendly Content

EMagine B2B Blog

Long-form content pieces are usually 1,000 -2,000+ words and tend to rank better with search engines. A serpIQ survey showed: The average content length of each of the top 10 results was more than 2,000 words. The average number of words for the content in the #1 spot was 2,416.

How SEO Will Change in 2020…and You’re Not Going to Like It

Single Grain

The average paragraph length in a featured snippet is 40-60 words, so make sure to answer your keyword question as clearly and succinctly as possible. Word count : The average word count of a voice search result page is 2,312 words. Are you ready for SEO in 2020?

Seven Common AdWords Mistakes to Avoid

Webbiquity

Even when using best practices for writing search ad copy , it’s impossible to know exactly what combination of words within the scant 95-characters permitted by AdWords will resonate most effectively with your audience.

Beginner’s Guide to Discovering the Competition’s SEO Strategy

Single Grain

Competitor analysis helps to: Figure out the exact strategy used by your competitors to rank on the first spot in the SERPs so that you are able to devise a strategy that is 10x better than your competitor. Analyze the content that’s ranking in the first position of the SERPs.

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The Resources You Need to Maintain a Squeaky Clean Brand Image [In Under 100 Words]

Hubspot

Maintain (or regain) control of how your brand appears in SERPs. Done, with 5 words to spare! Keeping your reputation squeaky clean''s about more than just good PR. You need to monitor social media -- use Social Inbox or read this guide for a higher-level overview. Then there''s email.

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8 B2B Marketing Conferences to Remember in 2017 (+7 Tactics to Make the Most of Them)

Directive Agency

This search engine results page (SERP) is a goldmine of qualified users looking for more information on MozCon. B2B Branding Demand Generation Events Word of Mouth

How B2B Companies Maximize Digital Marketing With Routine Audits

Marketing Insider Group

Hyphens should separate words in URLs for clarity. Search Engine Results Page (SERP) Rankings. An audit will analyze your rank potential, as well as your competitors that show up on the first SERP.

Google Review Stars Drop by 14%

Moz

Posted by Dr-Pete On Monday, September 16, Google announced that they would be restricting review stars in SERPs to specific schemas and would stop displaying reviews that they deemed to be "self-serving." Average reviews per SERP. Review counts per SERP.

How to Uncover Actionable SEO Opportunities with a B2B Content Audit

KoMarketing Associates

These few steps guide you through how to analyze search engine results pages (SERPs) and identify what’s necessary to compete for a top ranking. Analyze the Existing SERPs. To get the most out of this exercise, don’t just look at the title and meta description on the SERP, click through to the actual page and read it. As you review the SERPs, take notes in all the below areas. Dig into the SERPs and take note of content’s characteristics.

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We Dipped Our Toes Into Double Featured Snippets

Moz

Featured snippets, a vehicle for voice search and the answers to our most pressing questions, have doubled on the SERPs — but not in the way we usually mean. This time, instead of appearing on two times the number of SERPS, two snippets are appearing on the same SERP.

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How Low Can #1 Go? (2020 Edition)

Moz

A lot has changed in seven years, including an explosion of rich SERP (Search Engine Results Page) features, like Featured Snippets, local packs, and video carousels. So, a page with 10 traditional organic results will in many cases be shorter than a page with multiple rich SERP features.

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MozCon 2019: The 2 SEO Trends Everyone Needs to Know

Conductor

Over the last few years there has been a huge increase of Featured Snippets and People Also Ask (PAAs) entities showing up in search engine result pages (SERPs). . of SERPs which is an increase of 165% since 2016, according to Britney Muller of Moz. of SERPs contain a PAA entity.

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Exploring Google's New Carousel Featured Snippet

Moz

And true to their word, we’ve seen them make two major updates to the feature — all in an attempt to answer more of your questions. The link is the bubble snippet’s query and, when clicked, becomes the search query of a whole new SERP — a bit of fun borrowed from the “People also ask” box.

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SEM: What is it and Why Should it be part of your Digital Media Plan?

Digilant

Patience is limited and annoyance is rampant as users travel to the second or third pages of Google’s search engine results pages (SERPs). DAs, or Domain Authority : The strength of a domain that determines its placement on a SERP.

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Using Python to Power Up Insights For Content Briefs, SEO Recommendations & Strategy

Conductor

Over the past 12 months or so I’ve shared some content around how, as part of an ongoing struggle effort to learn Python, I have been using this incredibly accessible programming language to analyse language trends in the SERP. Step 1 – Gather List of SERP URLs to Analyse.

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Position Zero Is Dead; Long Live Position Zero

Moz

In the past, we treated Featured Snippets as stand-alone SERP features — they were identified in our "SERP Features" report but were not treated as organic due to the second listing. Here's a partial screenshot of our "SERP Features" report from one of my own experiments.

Ok Google, How Do We Stay Friends in 2020?

Martech Advisor

Considering the rise of screenless (voice) search, changes in smartphone usage and video consumption trends, Google has introduced some major changes in the workings of its search engine result pages (SERPs). The optimal length of content in featured snippets is around 40-50 words.

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Win That Pitch: How SEO Agencies Can Land New Business

Moz

By using a flexible tracking solution that delivers a veritable smorgasbord of SERP data every single day. In other words: come armed with intel. Get your mittens on more SERPs. Swap in “in Quebec City,” track in a postal code there, and gain another 10 SERPs lickety-split.

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Are Google's Featured Snippets Eating Your Blog Traffic?

Hubspot

The number of featured snippets on search engine results pages (SERPs) has grown 328% since summer 2015. In other words, the trends indicated that we were likely losing traffic to featured snippets, whether that snippet received any clicks or not.

Optimize Your Content for Inbound Marketing: Part 2

Act-On

In other words, its focus is on the nuts and bolts, not the artistry. Take a look at the image below and you’ll see that queries comprised of 7, 8, and 9 words get clicked on the most. A typical Google SERP contains four non-paid (aka “organic”) sections: General web results (i.e.,