5 Ways to Improve B2B PPC Performance with SERP Features

KoMarketing Associates

That tool is Google’s search engine results page (SERP). In this post, we will be discussing the key SERP features advertisers can use to improve their paid search performance. The easiest form of research that can be done on the SERP is observing the competition.

SERP 179

SERP Features in 2019: The Complete Guide

KoMarketing Associates

The search engine results page (SERP) refers to the list of results that are being displayed by search engines for any given query submitted by a searcher. Understanding SERPs is a critical component of the SEO professional’s role. Why Understanding SERPs Is So Important.

SERP 169

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Use SEO and PPC Together For Maximum SERP Real Estate

Brightedge

5 min read While SEO and PPC are unique channels that both work well alone, combining insights and data from the two for greater results and more visibility can help your overall digital marketing strategy and help increase your ranks in the SERPs.

SERP 64

How Google SERP Layouts Affect Searching Behavior

Moz

Posted by Stephen_Job There are several studies (and lots of data) out there about how people use Google SERPs, what they ignore, and what they focus on. Two things I have never seen tested are the actual user reactions to and behavior with SERPs.

SERP 72

Getting Smarter with SERPs - Whiteboard Friday

Moz

Modern SERPs require modern understanding. National SERPs are a myth — these days, everything is local. And when we're basing important decisions on SERPs and ranking, using the highest quality data is key. We make important decisions, budgetary decisions on what the SERPs say.

SERP 71

Martech news roundup: Zendesk acquires Smooch, Google updates mobile SERPs, LinkedIn ads transparency

ClickZ

Google has updated mobile SERP design to show website names and icons. Google has updated mobile SERP design to show website names and icons. The left shows the previous SERPs, the right shows the refresh.

SERP 60

A Quick Primer on Google's Search Engine Results Page (SERP)

Hubspot

In simplified terms, a SERP (which stands for Search Engine Results Page) contains two types of content: organic and paid results. What Does SERP Stand For? SERP stands for Search Engine Results Page. A SERP is the web page you see when you search for something on Google.

Google Authorship Removed From SERPs

EMagine B2B Blog

Authorship, as well as its place in the SERPs, has changed many times since it began several years ago. In order to implement this properly, several steps had to be completed, including updating specific fields in the author’s Google + page as well as in the back end of their website.

SERP 75

Using the SERP to build your keyword list

Moz

There’s a lot that goes into producing a robust keyword list and having one can make the difference between seeing the whole SERP landscape or getting just a glimpse. And it makes sense for us to be on those SERPs when searchers decide to take them up on the offer.

SERP 81

Six SEO Facts About All High-Ranking Content

Webbiquity

In fact, Google rewards mobile-friendly sites with a higher search engine results page (SERP) position and penalizes the sites that aren’t. In order to stay in the mix, a website must be designed to make its material friendly for mobile users. Guest post by John Aaron.

Content Marketing For Small Business: Thriving when big domains dominate the SERP

Brightedge

Take for example the medical industry and websites like […]. The post Content Marketing For Small Business: Thriving when big domains dominate the SERP appeared first on BrightEdge SEO Blog. With more than a billion sites online, competition is fierce across nearly every sector.

SERP 78

Why Monopolizing SERPs is Your Next Best B2B Marketing Tip

Directive Agency

Search engine result pages (SERPs) looked largely the same, no matter what you searched for. The SERP layout changes again, surfacing new information that’s specific to Pizza Hut. The SERPs pull in bits of data from all over the internet to provide the best answer possible.

SERP 56

Healthcare Website Redesign: A Checklist for Staying Focused on What Truly Matters to Google and Visitors

EMagine B2B Blog

A successful healthcare website requires a perfect balance between attracting the right website visitors, providing information, answering questions, and converting the virtual visits into opportunities for appointments and consultations. Website Goals and Objectives.

Marketing and Branding Strategies to Increase Your SERP Rankings

B2B Marketing Insights - WE

They’re the ones you want to show up at the top of Google SERPs. Then cluster them logically, shooting for 3-5 main topic ideas that represent what your website is about. Our website—really our agency as a whole—focuses on the subject of “b2b marketing.”. Website design.

SERP 70

Omnivores of the SERP: Eat Up More Market Share

Directive Agency

The more universal and user-based search becomes, the more important taking up more market share on each SERP becomes. If we look at an average SERP (search engine results page), we can see that the results are generally divided by four categories. Changing SERPs.

SERP 52

10 Effective SEO Techniques to Drive Organic Traffic in 2020

Elise Dopson

The better Google is at answering queries within the SERPs, or directing users to ads instead of organic listings, the more money it makes. The SERPs are changing (and for most of us, not for the better). Create better pages and faster websites. Today, a secure website essential.

Share of SERP: A B2B Cheat Sheet to Maximizing Your Inbound Lead Generation from Search Marketing

Directive Agency

That’s more than 6 billion chances for a link to your website to appear on someone’s screen. And in this guide, you’ll find those answers to your most burning questions about SERPs, SERP features, keyword stuffing, and, of course, more. Q: Should I focus on monopolizing SERPs?

SERP 60

What Do You Do When You Lose Organic Traffic to Google SERP Features?

Moz

Posted by Emily.Potter Google’s increasing dominance of their own search engine results pages (SERPs) has kicked up a lot of panic and controversy in the SEO industry. Are you an e-commerce website? If you are a news website, implementing AMP is absolutely a must.

SERP 74

The 20 Best SEO Rank Tracker Tools

Webbiquity

But two of the most basic are website visits from organic search and target keyword rank. Here are 20 of the top choices for monitoring keyword rankings across your website(s) and those of your top competitors. 18) SERP Scan. 20) EZ Website Monitoring.

Tools 268

Fathom SEO Pulse #40: Google Linking to Apps in Mobile SERPS, Upcoming Algorithm Updates & More

Fathom

million websites are hosted through WordPress, so the chances are that your (or one of your clients’) website or blog may be one of them. The post Fathom SEO Pulse #40: Google Linking to Apps in Mobile SERPS, Upcoming Algorithm Updates & More appeared first on Fathom. Welcome to Fathom’s weekly SEO pulse, where our goal is to help you stay on top of any new strategies and changes in this integral part of your overall marketing strategy.

SERP 76

Targeting Branded vs. SEO Keywords: Which Should You Focus On?

Single Grain

We’ve known for several years now that Google prioritizes branded websites when it comes to choosing what to display in its SERPs: Although, to be fair, as Moz puts it: “Google doesn't try and go out and say, ‘How well known is Coca-Cola versus Pepsi versus 7 Up versus Sprite versus Jones Cola?

How Poor Website Security Negatively Impacts SEO Rankings

Single Grain

Website security” – let's be honest here: when was the last time you seriously thought about it? When was the last time you or your SEO team spent two seconds on the latest security trends for websites? What Are the Biggest Website Mistakes that Are Lowering My SEO Ranking?

A 3-Step Strategy to Build Links and Drive Referral Traffic to Your SaaS Website

Single Grain

The success of your content marketing strategy can be determined by the following parameters: The number of unique visitors to your SaaS website and the traffic you receive. 1) Optimize Your Website to Facilitate Conversions.

Link 76

The Ultimate Guide to Building a Website Redesign Strategy

Hubspot

you want to redesign your website. Whether you’re working with an agency, redesigning your site in-house, or proposing a redesign to company stakeholders , this guide will help you strategize your website redesign and ensure it turns out to be a huge success — not a total flop.

How to Fight Against the Rise of No-Click Search Results

Method and Metric

Digital marketers, content creators, and many others had observed the rise of no-click search results since the introduction of featured snippets to the Google search engine results page (SERP). Now, the query is answered right in the SERP with organic listings below it.

Click 63

9 SEO Trends You Can’t Ignore in 2020

Single Grain

SEO is important for digital marketers, website owners and brands of all sizes because, in a nutshell, it allows your site to appear in the search results when someone types or speaks a query for which you have an answer or solution.

What Is Content Decay and How It Affects Your SEO

Single Grain

It’s an enormous thrill to see that blog post rank in the number one spot in the SERPs – and then it’s heartbreaking to watch it suddenly start to fall in ranking. In many cases, this can be directly tied to a decreased ranking in the SERPs, which unfortunately happens naturally over time.

SEO 81

How to Boost Conversions with Your Article’s Featured Image

Single Grain

A featured image may show up in Google's SERPs as part of a featured snippet or as a page thumbnail. Here are four way to boost conversions with each article's featured image: 1) Use Schema.org to Help Images Show Up in Google SERPs. How to Increase Website Traffic through Social Media.

How to Perform a Competitor Analysis to Boost SEO

Method and Metric

When it comes to online, understanding who is beating you in the SERPs and why helps you to develop your strategy using the data collected. A competitor analysis is simply finding out which domains are ranking higher than you in the SERPs (eg. Why competitive analysis?

Mobile Responsive Websites for Financial Advisors: Best Practices

FMG Suite

It’s a common practice to develop websites that are easily viewed and navigated across all devices, and to most of the world, the terms mobile-friendly and responsive mean the same thing. Mobile-Friendly Website. Mobile Responsive Website. Design Website website design

Steps On Building Authority To Your Website

Altitude Branding

Creating a website that may be considered as an ‘authority’ might take some time. These main factors that we are saying are also the basic factors in building any website. In this post, we are going to look at the five steps on building SEO authority to your website.

4 Ways to Signal to Google that You’re an Expert Content Creator

Single Grain

When the Google algorithms were simpler, tricks like keyword stuffing and other “ black hat ” techniques worked to get a website high in the rankings. Trustworthiness : The site needs to have other authoritative links pointing to it from similar, trusted websites in their industry.

Google 111

Why Website Indexation Is A Must-Have for Marketers

Hubspot

How much do you know about website indexation? Website indexation is not something you do as a marketer, but a process the search engine carries out when you publish new content online. What Does It Mean to Index Your Website? Easily navigated to form the website's homepage.

SEO Best Practices: Steps for Improving Your Website’s Performance

Blue Flame Thinking

When it comes to your organization’s website, it’s easy to get complacent about its performance and focus on other business goals. Gaining a featured snippet through implementing these tactics can help your site rank above all other results on the SERPs, and this is called “position zero.”

How Your Website Can Be Your Biggest Digital Strategy Opportunity

Marketo

Building a website is easier than ever. A website helps you generate leads while you are asleep. Title, meta description, and keywords are some of the vital things you should optimize on your website to improve your SEO. A website offers a business an automatic online presence.

How SEO Will Change in 2020…and You’re Not Going to Like It

Single Grain

You might already have featured snippets that link back to your website and not know it. Social shares and inbound links from websites with authority count for a lot. Install Amazon Polly on Your Website. With Amazon Polly, anyone who visits your website has both options.

Google’s Knowledge Graph and Other New Features Spark Major Changes in SERPs

Content Standard

With the proliferation of mobile and new additions to Google, such as the Knowledge Graph, Carousel, and a new style of answer boxes, search engine results pages (SERPs) will never be the same. These new answer boxes are extracted from third-party websites and repurposed for Google searches.

SERP 52