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Understanding Google SERP Features in 2021: The Complete Guide

KoMarketing Associates

Understanding Google search engine result page – or “SERP” – features has always been an essential part of SEO for B2B digital marketers. By analyzing the factors of web pages that appear in Google SERPs for targeted keywords, SEOs are able to determine potential tactics for improving their pages’ positions in those results.

SERP 295
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What Is a SERP? Definition of a SERP

seo.co

The Basics of SERPs (Search Engine Results Pages). + The Main Elements of SERPs. Anatomy of an SERP (2020). + How Do Search Engines Choose Results for SERP? + How to Make Use of SERPs. Increasing Your Organic Rankings in SERPs. But what exactly is an SERP, and how can you use an SERP to your advantage?

SERP 111
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The Top 5 SERP Features & How to Rank for Them with SEO

Conductor

These search engine results page (SERP) features typically appear at the top of the results page that follows any search. Because 90% of internet users click on links on the first page of the results , these SERP features take up prime real estate, making them critical to target and leverage through SEO and content marketing.

SERP 124
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Historical Optimization: 3 Tactics To Get Your Organic Traffic Growing Back

CoSchedule

You can reach the traffic growth and increase your leads much faster – 2-3 months. Historical content optimization is an SEO strategy focusing on optimizing older website content to drive more traffic. This SEO strategy includes a variety of tactics, for example: Refreshing old content to align with search intent.

Traffic 62
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Why Is SEO Not Working for You? (It’s Not Dead)

Marketing Insider Group

Keep an eye on competitors’ strategies (keywords, content quality, link building tactics and UX design) to create a unique yet relevant approach for better SERP rankings. These platforms use complex algorithms that consider over 200 factors when deciding which content ranks on SERPs. of all website traffic.

SEO 202
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Keyword Clustering: The Only Guide You’ll Need

Marketing Insider Group

A lot of website owners are still stuck using outdated tactics, optimizing their websites with just a handful of keywords. This way, your page has a better chance of increasing traffic and engagement. You also need to stay on top of your other SEO tactics, like using meta tags and alt-text.

Keywords 223
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Use SEO and PPC Together For Maximum SERP Real Estate

Brightedge

5 min read While SEO and PPC are unique channels that both work well alone, combining insights and data from the two for greater results and more visibility can help your overall digital marketing strategy and help increase your ranks in the SERPs. What is the difference between SEO and PPC? When to use SEO and PPC together?

SERP 128