Convince & Convert

OCTOBER 8, 2015

“SERP”). At first blush, there did not seem to be much of a story here: Total SERPs with Wikipedia in the top 10 peaked in May, but the difference from April to August did not appear that significant, with Wikipedia seeing less than a four percent drop of its presence in the SERPs overall. percent of all the URLs.

Wikipedia 145

Wikipedia Google SERP Business 145

Conductor

AUGUST 12, 2021

It’s worth noting that meta descriptions are often confused with SERP snippets. A SERP snippet is what appears to the searcher as the webpage description. A SERP snippet is what appears to the searcher as the webpage description. Most SERPs on mobile devices will only show 680 pixels, 120 characters.

SEO 122

SEO Optimization SERP Mobile Advertising 122

Hubspot

SEPTEMBER 17, 2020

That’s relatively rare but certainly a sweet spot. I Googled it and took the top ranking URL and put it into Ahrefs. For the first one, it’s a matter of what percentage of searchers click on the first, second, or third (or more) URLs on a given search engine results page (SERP). It has a high volume and high CPC.

Hubspot 101

Hubspot Marketing & Strategy Marketing Strategy SERP 101

Conductor

FEBRUARY 25, 2020

Over the past 12 months or so I’ve shared some content around how, as part of an ongoing struggle effort to learn Python, I have been using this incredibly accessible programming language to analyse language trends in the SERP. According to our study, Google algorithmically rewrites ~84% of content displayed on the SERPs.

POS 93

POS SEO SERP Landing Pages 93

Contently

JANUARY 25, 2023

As of now, however, consider these strategies for getting your content in the coveted featured snippet spot: Explicitly answer the question users search for. Follow SEO best practices , like including the target keyword in your meta description, using internal and external links and optimal URL structure, etc.

Content 143

Content Mobile Marketing SEO Keywords 143

The Lead Agency

OCTOBER 8, 2020

Simply put, if searchers are clicking on your result more than they are clicking on other results on the SERPs, Google will acknowledge this and push your result higher up the rankings. Having a higher ranking can also improve your CTR because moving up just one spot in the organic search results can increase click-through rate by 30.8%.

Organization 62

Organization CTR Lead Scoring Lead Ranking 62

Contently

MARCH 14, 2023

In fact, nearly 50% of shoppers today begin their research with a search engine — so ranking on the first page of search engine results pages (SERPs) can offer serious opportunities to reach your ideal customers. Find the Sweet Spot Between Content and Context Google and other search engines reward original content.

SEO 137

SEO Content Marketing Tips Long Tail Marketing 137

BenchmarkONE

NOVEMBER 24, 2022

Since this is a site-wide algorithm, it doesn’t just impact the low-value, individual URLs. That means to create helpful content, the type that Google sees fit for a place atop the SERPs, you must first define your target audience. . How You Can Prepare for Helpful Content Update. Remember: Google wants you to create helpful content.

Google 76

Google SERP Classified Ads Content 76

Moz

SEPTEMBER 27, 2020

It may be the case that your content is good and relevant to your users, but does not match the intent that Google is showcasing in the SERP for the keywords of focus. Whose intent we are targeting and what is represented in the SERP will define the strategy we use to get there. Intent and SERP analysis. Technical checks.

SERP 74

SERP Optimization Content Keywords 74

Moz

SEPTEMBER 20, 2020

These searchers are looking to navigate to a specific website, and it’s often easier to run a quick search in Google than to type out the URL. The user could also be unsure of the exact URL or looking for a specific page, e.g. a login page. Additionally, you can filter keywords by SERP feature. Read the SERPs.

Intent 75

Intent SEO SERP CMS Development 75

Directive Agency

APRIL 15, 2022

This can include direct traffic which basically means the user enters the website’s URL directly into the browser. It can also include referring traffic such as other websites which have the URL as a link within their own website. The further a webpage drops in the SERP, effectively lowers the expected CTR with each position.

Paid Content 52

Paid Content Work Management SEO Paid Search Agency 52

KoMarketing Associates

MAY 13, 2020

Well, oftentimes, the top few spots of organic rankings, especially for competitive terms, are taken up by websites with a massive business (and domain authority) behind them. ‘ To summarize: Include the question in the URL, title, and appropriate SEO tags. Why is this so important?

Features 165

Features Google B2B Marketing Top of Funnel 165

Adobe Experience Cloud Blog

JANUARY 9, 2020

Featured snippets are one of the most sought after spots on Google search engine results pages (SERPs). In this case, Google Search Console will provide the problem and its location (in the form of a URL of Javascript file). First, we saw the switch to mobile-first indexing. When will we see voice-first indexing? Why is that?

Long Tail Marketing 174

Long Tail Marketing Optimization SEO Tips 174

Convert

AUGUST 11, 2022

It sure does start you off in a great spot, but it’s only a start. It would be easy for me to show you intent mappings (for both searcher intent and SERP intent) to show when relevancy is missing (for both keywords and page types). This is where you can connect Google Analytics to see the pageview counts for the corresponding URLs.

SEO 80

SEO Keywords Intent Analytics 80

Hubspot

APRIL 10, 2019

Step outside and walk around until you find a new spot? Moreover, what are those restaurants doing do get featured so dominantly on Google’s search engine results pages (SERPs)? markup”) throughout the HTML of a webpage tell Google and other search engines what information to display in the SERPs and what this information represents.

Organization 78

Organization Marketing Websites Optimization SERP 78

KoMarketing Associates

OCTOBER 11, 2018

Top-converting URLs can be found in the Google Analytics Behavior > Site Content > Landing Pages report, backlinks through tools like Buzzsumo or SEMrush. Take a closer look URLs that didn’t bring traffic to your site and have no conversions or backlinks. Step 2: Refresh, Redirect, or Remove.

Top of Funnel 121

Top of Funnel Lead Scoring Lead Ranking B2B 121

KoMarketing Associates

NOVEMBER 29, 2016

I’m talking about how simple changes to a host’s overall code, or algorithm in our case, can dictate the next move and focus of those who interact with the hosts/SERP. These changes include adding AMP HTML, using a responsive web design, and utilizing separate mobile URLs. Think I’m stretching with the Westworld comparison?

Google 120

Google SERP Correlation CAN-SPAM 120

Optinmonster

APRIL 23, 2020

Domain Age, URL, and Authority. In SEO, ranking refers to your content’s position on the search engine results pages (SERPs). Once your page lands on the SERP, though, you have to rely on your page titles and meta descriptions to get searchers to click your link and visit your site. Domain Age, URL, and Authority.

Lead Scoring 141

Lead Scoring Lead Ranking SEO Keywords 141

seo.co

FEBRUARY 8, 2023

Businesses from all niches vie for the top spot to place their products and services before a target audience doing search. Organic search visibility should be tracked to monitor how often the website appears on SERPs (search engine result pages) for relevant searches. With their techno savvy, competitors could easily swallow you up.

Paid Search Agency 98

Paid Search Agency SEO Companies Work Management 98

nDash

APRIL 8, 2020

If your content doesn’t align with search intent, there’s little chance it will rank in the SERPs. The searcher already knows that the page exists, but they may not know the URL. They might even find it easier to search Google than typing in the URL directly. Look to SERP Features. What is Search Intent? Commercial.

Intent 52

Intent SERP Classified Ads Keywords 52

Convince & Convert

APRIL 1, 2015

Using them in the right place and in the right amounts can still get you prime spots on search engine results pages and drive huge traffic to your site. Meta description : A meta description is that snippet of information that appears under a search result on a SERP and tells the user what the page is all about. Image via Moz.

Keywords 167

Keywords Lead Scoring Lead Ranking SERP 167

Method and Metric

JANUARY 3, 2020

Essentials like title tags, image alt text, and proper site navigation hierarchy and URL structure are still vital and probably will continue to be for the foreseeable future. . SERP features. With Google displaying podcasts as a SERP feature—this also allows you the opportunity to optimize your podcast accordingly.

SEO 79

SEO Marketing & Strategy SERP Lead Scoring 79

Moz

FEBRUARY 13, 2019

Identifying the SERP features you really want For our whitepaper research, we pretty much tracked every feature under the sun, but you certainly don’t have to. In this blog post, we’re going to really focus-in on our most beloved SERP feature: featured snippets (called “answers” in STAT). Now, on to the main event… 1.

Intent 54

Intent SERP Stats Tagging 54

Sana Commerce

MAY 17, 2023

Strengthens your brand : Appearing in the first spots of search engine results pages (SERPs) means the content you provide is considered trustworthy and high-quality by search engines. URL structure URLs are a key element of on-page optimization and can be deceptively simple. Avoid numbers or special characters.

Paid Content 52

Paid Content SEO B2B Lead Scoring 52

Blue Flame Thinking

NOVEMBER 5, 2019

Page Titles: The title of a page should contain a keyword so that it shows up in a search engine results page (SERP), while being clear and concise so users know what they’ll be seeing. This means focusing on ranking factors—navigability, load time, quality and relevance of content—so your site receives a favorable spot on SERPs.

SEO 47

SEO Practices SERP Best Practices 47

KoMarketing Associates

AUGUST 15, 2017

When logging in to SEMrush, simply plug in the URL of the page you’re looking to update and see how it’s performing from an organic keyword search perspective. Analyze the Current SERPs. Sometimes, all it takes is a minor title or description tweak to move up a few spots in rankings.

Lead Scoring 122

Lead Scoring Lead Ranking Content Keywords 122

Convince & Convert

NOVEMBER 30, 2015

In that study, I showed how Google’s use of these types of results in the SERPs has increased over the past year. You can also spot some ellipses in the answer, indicating that the complete answer isn’t quite there, and that the user will have to click through to the site to get the rest of the answer. highlight to tweet).

SEO 99

SEO SERP Domain Wikipedia 99

Hubspot

APRIL 21, 2020

For instance, use web analytics to identify your blog's sweet spots. Every time you publish a blog post, you create a new page on your site that's being indexed in the search engine results page (SERP). 2) Surprise people. … Or make them happy, sad, afraid, angry, even disgusted! At that point, Google is marketing content for you.

Tips 69

Tips Content SERP Custom Publishing 69

Convince & Convert

DECEMBER 24, 2015

Using them in the right place and in the right amounts can still get you prime spots on search engine results pages and drive huge traffic to your site. Meta description : A meta description is that snippet of information that appears under a search result on a SERP and tells the user what the page is all about. Image via Moz.

Keywords 100

Keywords Optimization Lead Scoring Lead Ranking 100

Moz

SEPTEMBER 7, 2020

So, naturally we come across many patterns that give a higher indication of what’s taking place on the SERPs. The next example is for the term “SERP”, which is highly informational and likely only carried out to learn what the acronym stands for. which is good for such a spot. We fared well in each of our tests.

Lead Ranking 69

Lead Ranking CTR Lead Scoring SERP 69

ClearVoice

AUGUST 7, 2023

From an SEO standpoint , it’s not just about spotting high-volume keywords. When Google assigns a page authority to URLs, that authority distributes to pages it links to. And that means a better chance at quickly ranking higher on page one SERPs. And that means getting clarity. Less volume usually means less competition.

Top of Funnel 52

Top of Funnel Lead Scoring Lead Ranking Digital Marketing Funnels 52

BenchmarkONE

MAY 13, 2021

With all these free options, it can be hard to spot the ones that are most beneficial. With their free Link Explorer , you can get up-to-the-minute metrics on any site, plus SEO and SERP (Search Engine Results Pages) analysis. So, if it’s within your budget, you can link it directly to your website’s URL.

Budget Programs 62

Budget Programs Marketing Automation Services Marketing Budget Marketing Management 62

KoMarketing Associates

SEPTEMBER 20, 2016

To summarize: Include the question in the URL, title, and appropriate SEO tags. Most of the results we see appearing in the answer boxes come from a result on the first page of SERPs. Present the most critical information at the start (no fluff!). Think about using lists when answering “How” queries.

Google 120

Google Ideal Customer Profiles Long Tail Marketing SEO 120

flux.la

JULY 9, 2020

When I was starting out, I thought that producing high-quality content that is relevant to people is the most important thing when it comes to being successful and ranking high on SERPs. Good SEO is what will put your content to the top of the SERPs and lots of people can read it. It’s harder to spot mistakes that way.

SEO 52

SEO Tips SERP Best Practices 52

seo.co

JANUARY 12, 2021

Essentially, backlinks are external URLs that lead to pages on your website. Previously, SEO strategists strived to obtain backlinks from reputable.edu or.gov websites since they were absolutely sure that these domains would get them the top spot on SERPs. Here are the steps you should take so your website ranks high on SERPs.

SEO 75

SEO Lead Scoring Lead Ranking Domain 75

Moz

JANUARY 27, 2021

At Found, we use our bespoke SERP Real Estate tool to do just that (and much more) so we can spot these opportunities quickly and work them into our approaches. To scrape autosuggest, you use a very simple URL query string: [link]. Scraping autosuggest.

Keywords 73

Keywords API SERP Validation 73

Content Marketing Institute

OCTOBER 22, 2018

1 spot in the search results, your page isn’t necessarily getting a click. You can gauge this by referring to the SERP overview in Keywords Explorer. Studies have shown the first three results in SERPs get 60% of the clicks. In the world of backlinks, measure website authority with metrics like URL rating (UR).

Lead Scoring 90

Lead Scoring Lead Ranking Domain SERP 90