SERP Universal Listing Trends

Brightedge

The SERP landscape is also constantly changing and has evolved over time. Marketers must be quick to adjust strategies to accommodate both algorithm updates and changes to the SERPs. Because of this, BrightEdge started tracking some of the ways Google is evolving the SERPs.

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Google’s SERP Features: Get Your Company Listed

Marketing Insider Group

There’s only so much room on Google’s SERP pages, and a lot of that space is reserved for featured snippets, related questions, videos, and more. To capture your audience’s attention, it’s now critical for brands to get listed on Google SERP features.

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SERP Universal Listing Trends

Brightedge

The SERP landscape is also constantly changing and has evolved dramatically over time. Marketers must be quick to adjust strategies to accommodate both algorithm updates and changes to the SERPs. Because of this, BrightEdge started tracking some of the ways Google is evolving the SERPs.

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SERP Universal Listing Trends

Brightedge

Changes to the SERP Landscape. The SERP landscape is also constantly changing and has evolved over time. Marketers must be quick to adjust strategies to accommodate both algorithm updates and changes to the SERPs.

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SERP Rankings Are More Important Now For The Buyer's Journey

Brightedge

The layout of the search engine results page (SERP) is also up for grabs. There are now 50 different SERP elements and an infinite number of combinations where Google is understanding the intent of each search to present the most relevant and helpful information during the buyer’s journey.

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Mapping the Overlap of SERP Feature Suggestions

Moz

Posted by TheMozTeam From carousel snippets to related searches to “People also ask” boxes and “People also search for” boxes , the Google SERP is jam-packed with features that not only aid in keyword list creation but can help you better understand the topics your unique search landscape is structured around. This is why we took 40,977 SERPS and stripped out every term or phrase from the aforementioned features — a small, first step toward making sense of Google’s organizational skills.

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Spot Zero is Gone — Here's What We Know After 30 Days

Moz

On January 22nd Google, in its infinite wisdom, decided that the URL that has earned the featured snippet in a SERP would not have the additional spot in that SERP. This also means that from now on the featured snippet will be the true spot-one position.

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Podcasts in SERPs: Is Audio SEO The Next Frontier?

Moz

Earlier this year, Android Police spotted source code changes which suggested that Google was proactively transcribing some podcasts on the Google Podcasts platform. Posted by Dr-Pete One of the many bits of news from Google I/O 2019 was that Google would soon start displaying podcasts in search results. Soon" turned out to be very soon, as we're already seeing these results surface.

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Why Monopolizing SERPs is Your Next Best B2B Marketing Tip

Directive Agency

Search engine result pages (SERPs) looked largely the same, no matter what you searched for. The SERP layout changes again, surfacing new information that’s specific to Pizza Hut. And it’s the reason Google can quickly shift gears, displaying different results and powering the Knowledge Graph on the right-hand side of a SERP when appropriate. The SERPs pull in bits of data from all over the internet to provide the best answer possible.

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Omnivores of the SERP: Eat Up More Market Share

Directive Agency

The more universal and user-based search becomes, the more important taking up more market share on each SERP becomes. If we look at an average SERP (search engine results page), we can see that the results are generally divided by four categories. The bulk of SERP links are business websites that are offering a product, service, or content to the reader. Changing SERPs. On top of that, Google has removed the side ads that used to occupy the right side of the SERP.

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Google Search Results Explained: In-Depth Articles

ClearVoice

In-depth articles are one of Google’s search engine results page (SERP) features that can show up in addition to the blue organic links. In-depth articles are one of Google’s search engine results page (SERP) features that can show up in addition to the blue organic links.

What Do You Do When You Lose Organic Traffic to Google SERP Features?

Moz

Posted by Emily.Potter Google’s increasing dominance of their own search engine results pages (SERPs) has kicked up a lot of panic and controversy in the SEO industry. As Barry Adams pointed out on Twitter recently, this move by Google is not exactly new, but it does feel like Google has suddenly placed their foot on the accelerator: I find it hilarious that SEOs are suddenly annoyed that Google is aggressively taking over some verticals with in-SERP features.

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Google Search Results Explained: Image Mega Block

ClearVoice

An image mega block is a SERP feature that may appear along with organic search results. Google has long since evolved past the days when their search engine results pages (SERPs) returned just 10 blue links. It's an underused way to get your brand on Google’s first SERPs.

What Is Content Decay and How It Affects Your SEO

Single Grain

It’s an enormous thrill to see that blog post rank in the number one spot in the SERPs – and then it’s heartbreaking to watch it suddenly start to fall in ranking. New competitors may emerge and snag your top SERP spot. How to Spot Content Decay on Your Site.

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How to Boost Conversions with Your Article’s Featured Image

Single Grain

A featured image may show up in Google's SERPs as part of a featured snippet or as a page thumbnail. Here are four way to boost conversions with each article's featured image: 1) Use Schema.org to Help Images Show Up in Google SERPs.

The Surround Sound Series: How We Created A New Content Marketing Program & Improved SERP Visibility Beyond SEO (Part 2 of 3)

Hubspot

That’s where Alex stepped in and built a “SERP tracker” — a tool that calculated the percentage of search results for any given query that mentions a brand, product, or service. In the meantime, you can geek out on this generic R script for the SERP tracker that Alex wrote about on his blog.

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11 Proven Hacks to Increase Your Organic CTRs ??

Single Grain

If people consistently click on your title more than other titles in the SERPs, Google will push your page higher in the rankings. This is great news, as moving up just one spot in the organic search results can increase your click-through rate by 30.8%. .

My Site’s DR Is 1.2 but My Article Ranks #1 in Google!

Single Grain

but my article ranks #1 in the Google SERPs. So, yes, it’s in the #1 position in Google for the most part, but it wobbles, just like all links in the SERPs do. So how can this article rank at the top of the Google SERPs and get steadily growing traffic with no backlinks?

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How to Fight Against the Rise of No-Click Search Results

Method and Metric

Digital marketers, content creators, and many others had observed the rise of no-click search results since the introduction of featured snippets to the Google search engine results page (SERP). Now, the query is answered right in the SERP with organic listings below it.

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SurferSEO vs. Clearscope

Single Grain

Forged by Google, it's now a go-to phrase for anyone who’s trying to improve SERP rankings and create content that converts. SurferSEO markets itself as both a SERP Analyzer and Content Editor. SERP Analyzer. With the extension, you get data right there in the SERPs.

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ClickFlow as a Frase Alternative

Single Grain

As more and more businesses enter the ring and try to compete for the top spot on the Google search engine results pages (SERPs), companies need an edge if they want to stay on top. ClickFlow and Frase are both made to help businesses get their content to the top of the Google SERPs.

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Google Search Results Explained: Featured Snippets

ClearVoice

Featured snippets are a type of search engine results page (SERP) feature that may appear at the top of an organic search results page—typically the first. Featured snippets are a shortcut to the top of the SERP. Creating Marketing Optimization SEO SERPs Glossary Strategy

How to Control Page 1 of Google, Not Just Rank on Page 1

Single Grain

Ranking #1 for important keywords on Google is a goal for most marketers and business owners, but I think you should go bigger than the top spot alone. Google Marketing Strategy SEO Ahrefs backlinks business owners cross-link content featured snippets Google ads Google SERPs guest blogger headlines keywords marketers page 1 ranking ranking zero title tags

How to Use Social Media to Substantially Improve Your SEO

Single Grain

Back in 2010, both Google and Bing stated that social signals were being used to determine rankings for the SERPs. The more active your business' social media platforms are, the greater your presence will be on the web – and these accounts will often show up on the SERPs when your brand's name is entered: Another key SEO factor that social media can influence is intent.

How SEO Will Change in 2020…and You’re Not Going to Like It

Single Grain

If I’m Gaiam, I’m happy with that spot on Google, but when you ask Alexa the same question, you get directed to wikiHow’s How to Meditate for Beginners. Here’s how you get into Google’s featured snippet spot and dominate voice search: Focus on long-tail keywords. Make sure there’s no room for competition in that spot. . If you wait too long, it will be too late and someone else will take your spot. Are you ready for SEO in 2020?

Will Your SEO Strategy Be Impacted By Google’s Removal of Right-Hand-Side Ads on SERPs?

Content Standard

As of Friday of last week, Google confirmed that it had permanently removed all right-hand ads on its SERPs (search engine results pages) worldwide, making room for ads at the top and bottom of the page. With less room on SERPs for ads, brands are likely to start battling it out over the top 3-4 ad spots on SERPs, competing over keywords and driving up the cost per click. We’re all aware of the correlation between CTR and landing on SERP number one.

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How to Control Page 1 of Google, Not Just Rank on Page 1

Single Grain

Ranking #1 for important keywords on Google is a goal for most marketers and business owners, but I think you should go bigger than the top spot alone. ” in a way that makes Google’s algorithm happy, then you might land the spot at the top where your answer appears before the links to other results: Here's how to do this. That means it’s also in one of the top search results spots.

Will Your SEO Strategy Be Impacted By Google’s Removal of Right-Hand-Side Ads on SERPs?

Content Standard

As of Friday of last week, Google confirmed that it had permanently removed all right-hand ads on its SERPs (search engine results pages) worldwide, making room for ads at the top and bottom of the page. With less room on SERPs for ads, brands are likely to start battling it out over the top 3-4 ad spots on SERPs, competing over keywords and driving up the cost per click. We’re all aware of the correlation between CTR and landing on SERP number one.

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Best Practices for Creating SEO Friendly Content

EMagine B2B Blog

The average number of words for the content in the #1 spot was 2,416. For the #10 spot, the average number of words was 2,032. Search Bing Google Organic SEO SERPsWe work with some wonderful clients and we do our best to educate them within each area of the digital marketing process. This not only helps us throughout the process, but it also helps them understand the effort involved in SEO, building a website, or launching a PPC campaign.

Seven Common AdWords Mistakes to Avoid

Webbiquity

For these types of queries, on average, 41% of clicks go to the top three (ad) spots while just 9% are captured by the top organic search result. Keywords with a high conversion rate should be bid up into one of the top ad spots. Keywords with a lower, but still respectable, CPA should be bid with a target of making a low ad spot on page one of search results.

9 Quick SEO Tactics That Only Take 10 Minutes to Implement

Single Grain

The easiest way to spot index bloat is via Search Console. As a bonus, unlike many how-to keywords, these terms are likely to be pretty wide open when it comes to organic competition in the SERPs. SEO Google SERPs page 1 SERPs quick SEO tactics ranking SEO strategies

Beginner’s Guide to Discovering the Competition’s SEO Strategy

Single Grain

Competitor analysis helps to: Figure out the exact strategy used by your competitors to rank on the first spot in the SERPs so that you are able to devise a strategy that is 10x better than your competitor. Analyze the content that’s ranking in the first position of the SERPs. Simply click on the SERP features section to learn more: 3) Moz.

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choozlechat: SEO supporting paid display with Volume Nine

Choozle

Holding to this logic, it could be worthwhile to have a brand listing in multiple spots on search results pages like Shopping Feeds, News, Videos, and Maps—if those opportunities are available. Focusing on both paid and organic strategies can resolve this and get your website, product, or service listed in those top spots. choozlechat Education content marketing google paid search search advertising search engine search engine marketing seo serp

5 Things You Can Do Right Now to Improve Your EAT for Google via @sejournal, @JuliaEMcCoy

Search Engine Journal

Want to snag those valuable top three spots in the SERPs? Show your expertise, authority, and trustworthiness to your readers and Google. Here’s how. The post 5 Things You Can Do Right Now to Improve Your EAT for Google appeared first on Search Engine Journal. Content Marketing SEO

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5 SEO Strategies That Will Make a Difference for 2019

Brightedge

Losing a single spot on the SERP can have a tremendous impact on your traffic rates, and therefore your conversions and revenue. Position one on the desktop SERP receives an average of 28 percent of the clicks, while position two receives only 13, and position three 9. Earning a leading position, therefore, and maintaining that […]. The post 5 SEO Strategies That Will Make a Difference for 2019 appeared first on BrightEdge SEO Blog. By SEOs for SEOs

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Is It Time to Reconsider and Reprioritize Your Marketing Metrics in the Time of Coronavirus?

Tomorrow People

SERP Position Zero. Leading indicators can help an organization’s decision-makers spot issues and act fast. On-SERP SEO is still very important. " Maintain any efforts to secure SERP Position Zero for terms important to your brand.

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What You Need to Know About Search Engine Algorithms (and Why It Matters)

Navigate the Channel

A search algorithm is simply the various ranking factors that Google, Bing and Yahoo use to determine what websites show up at the top of the search engine results page (SERP). By proxy, you’ll gain the trust of your target market while also improving those SERPs.

How to Write an SEO Optimized Meta Description

Conductor

It’s worth noting that meta descriptions are often confused with SERP snippets. A SERP snippet is what appears to the searcher as the webpage description. Most SERPs on mobile devices will only show 680 pixels, 120 characters. How to Write an SEO Optimized Meta Description.

Can Paid Content Amplification Help Your SEO?

inPowered

These clicks and time on page are clear signals to help determine if said content is worthy of ranking well in the search engine results page (SERP), regardless of channel. Google’s blind spot. Penalties in the SERPs would not be an issue in this scenario.

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Brand Jacking: How to Use Brand Jacking to Drive Loyalty Away From Competitors to Your Brand

seo.co

Having a formidable competitor at the top of the search engine results pages (SERPs) means you’ll have to work twice as hard to earn a spot in the top few ranks. Before you move forward with a brand jacking target, spend some time evaluating the SERPs for branded keyword terms.