SEO for site acquisitions


How are you going to handle the SEO problem? SEO is hard enough so don’t make it harder for yourself. Use these steps as a guideline: Create a map that identifies any content overlaps or gaps with the existing site and the acquired site. Considering an acquisition?

Have you thought your CMS, SEO, and site-hosting strategy through?


Even though Drupal and WordPress are free Open Source CMS solutions that will run on the cheapest hosting site, enterprise solutions should be developed using enterprise hardware, software, caching, bandwidth, database, hosting, and CDN solutions—beginning at birth, at installation.

Sites 209

Site Pagination and SEO


Site pagination and optimal customer experience Do you paginate results on your site search or faceted search results? If you do, you are not alone, almost every site paginates results to make them easier to […]. Advanced SEO Best Practices By SEOs for SEOs

Sites 70

You’re doing SEO wrong: it’s all about authority


Most people get the theory of SEO: You find the keywords and phrases that compose the search queries of your target audience, and you build content that answers the questions implicit in those queries. What’s wrong with SEO? There’s nothing wrong with SEO.

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How B2B Marketing is Changing in 2018

investing more in SEO, PPC, or. websites, software review sites, and live events. sites (G2Crowd, Capterra) 1 Email Marketing Tactics (10 responses) Video 1 Email marketing 7 Email list purchase/rental 3 Event Marketing (8 responses) Events: executive event for key prospects. /

The 16 Best Sites for Free Stock Photos and Videos


They can help with SEO. The sites below keep you safe by providing access to vast image libraries, in most cases free, with clear guidance on acceptable uses and any applicable attribution requirements. Registration on the site (free) is required.

Sites 217

Additional On Site SEO Factors to Consider


As a business changes, its industry changes, and its competitive environment online changes, an SEO campaign needs to be updated along with it. However, there is much more to think about and these additional factors can also have important SEO implications: The URL Structure.

Sites 161

The how and why of mini-sites for content marketing


Issue-specific sites, sites devoted to a single product or service, and mini-sites for other purposes can be a great alternative to building out new sections of your main online presence. A mini-site avoids forcing your site visitors to change gears quite so abruptly.

Sites 108

Eight Common SEO Myths Busted [Infographic]


SEO, when done properly , can be the most cost-effective marketing tactic in your arsenal. SEO, as an industry and practice, has certainly changed a lot in the last decade, but the basic and core principles remain the same. Guest post by Imran Khan.

SEO 238

Industrial Blog Sites Revisited

Industrial Marketing Today

In my conversations over the past few months, I have noticed a growing acceptance of blog sites among manufacturers, industrial distributors and engineering services companies. Blog sites as inbound marketing hubs. The ability to self-manage content updates with a built-in content management system (CMS) of a blog site is one of the most requested “must have” features of industrial website redesign RFQs.

Sites 219

The 26 Best All-in-One SEO Tool Suites


SEO has a lot of moving parts. Best all-in-one SEO tool suites. Another approach is to implement an all-in-one SEO tools suite, which covers most if not all the bases in a single package. The top all-in-one reporting platform for local SEO. 5) Majestic SEO.

SEO 270

How To Blend B2B SEO Into On-Site Content Development

KoMarketing Associates

Synonym usage, keyword density, and other word variations would come into for SEO play over the following years too. So in a sense, the role of onsite SEO recommendations have changed. How do you integrate SEO strategy with quality content optimization recommendations?

Sites 241

Website Evaluation Comes Before Site Redesign

Industrial Marketing Today

The two main reasons are 1) Not showing up in Google search results ( SEO – Organic Search Engine Optimization ) and/or 2) Not getting enough qualified leads from the website (Traffic and Conversion). You know your industrial site needs a major makeover but diving right into a site redesign without first doing a website evaluation or a site audit can be a costly mistake. Poor SEO and conversions are the symptoms that are obvious to you.

Sites 222

7-Step Guide to Site Migration and SEO Success


The post 7-Step Guide to Site Migration and SEO Success appeared first on BrightEdge SEO Blog. Best Practices By SEOs for SEOs Link Audit SEO Thought Leadership

Sites 74

The Most Important Keyword for SEO in 2018


But does SEO still matter? Some are asking the question in the wake of this story from just last month: “Google confirms core search ranking algorithm update…but says there is nothing webmasters can do to fix their sites if they dropped in rankings.”

The BrightEdge Platform and Successful Site Migration


These changes can benefit your SEO, such as if you go from an HTTP website to HTTPS, and they may be necessary in instances of renaming a company, a merger, or other company changes. Small missteps during the process, however, can cause site […].

Sites 60

Debunking 10 Common SEO Misconceptions

KoMarketing Associates

Working in a search marketing agency, I often forget that basic SEO techniques are not second nature to the general public. After that instance, I realized that there are multiple myths and generalizations made about SEO that are not 100% true. SEO Is Dead. No, SEO is not dead.

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15 Questions to Ask When Hiring an SEO Professional (Seriously)


The majority of sites generate between 40% and two-thirds of their total traffic from search. If you’re hiring SEO expertise from the outside, how do you make sure you’ve found the best expert or agency for your needs? 4) How do you approach on-page SEO?

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Video SEO: How to optimize your on-site clips for video marketing


Using video SEO successfully, however, requires more careful thought than just adding numerous videos to […]. The post Video SEO: How to optimize your on-site clips for video marketing appeared first on BrightEdge SEO Blog.

Sites 61

Link building basics: site audit


For marketers and business owners alike, SEO – and especially link building – can seem like a foreign concept that is exceedingly technical and confusing. The first step during the site audit process involves searching for potential linkable assets.

How to Do SEO for Your Site with Keyword Research Tools

Altitude Branding

Since ages, a lot many changes have made and with this evolutionary component of SEO, choosing the right set of keywords for the content building has become a necessity. You need to start monitoring the progress of site based on keyword precision.

Do writers need to know SEO?


Have you read sales pages that scream, “You don’t need to know SEO! ” Solving your SEO writing woes with software sounds so easy. In fact, the sales copy for one SEO plug-in even says, “We walk you through every step: no need to hire or be an SEO expert.”

SEO 156

8 B2B SEO Tools to Improve Rankings & Dominate Search Results

KoMarketing Associates

When determining the best approaches to drive organic visibility, there are several SEO tools that should be used to help make more informed decisions and guide B2B marketing strategies. Here we’ve outlined some of our favorite B2B SEO tools for everything from keyword research to link building, content development, technical auditing, performance analysis, and more. Moz Open Site Explorer. Determine overall site health and prioritize technical updates.

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2015 SEO Checklist [Infographic]


As the search ranking algorithms used by Google and the other major search engines have become more sophisticated, the practice of SEO has gotten easier to explain (create great content, earn links) but much more challenging to execute.

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The 20 Best SEO Rank Tracker Tools


For the latter, SEO practitioners and digital marketers turn to rank tracker (a.k.a. There are SEO rank tracker tools to fit almost any budget or need. Sample review: “Utilize accurate tracking with automated and white label SEO reports, SERPBook says it offers.

Tools 260

SEO Experts You Should Be Following in 2017


Whether you have an in-house SEO team, you’re working on optimization yourself, or you have an outside agency, it’s always good to learn from pros. What this means for the B2B marketer is the SEO project you just completed in the last year or two years ago needs to be updated again.

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Mobile SEO: How to Search Optimize Mobile Websites


While mobile site SEO has some similarities to traditional best practices, it also has many of its own unique requirements. On-Page Mobile SEO Techniques. Mobile SEO Link Building. Also get the site listed in high-authority mobile directories. Technical Mobile SEO.

Mobile 227

48 Phenomenal SEO Guides, Tips & Tactics


” While he wasn’t referring to SEO (which wouldn’t really exist for another 16 years), the lyrics certainly apply. SEO practices which may be very effective one day are useless the next, and then actually invite penalties, before being once again ignored.

SEO 268

Link Building and Mobile SEO in 2017


Link building is one of the best ways to both increase your website’s authority (which helps with SEO) and get your brand more widely recognized within your niche. The website’s domain authority and trust rank should be higher or the same as your own site.

Fix Broken Links to Maintain Site Usability for SEO


Internal links join one page of your site to another page on that same site. Internal links are easier to deal with since the decision to remove pages from the site is made within the organization and broken links can be handled accordingly. Photo credit: SamWhited.

Link 174

Mobile Sites, SEO a ‘MUST’ for Manufacturers


If your mobile end users get frustrated visiting your non-mobile site, you can bet they will leave your site and look for an alternative solution (e.g., You may be thinking to yourself: My company has a mobile site; we’re all set. Mobile phones have become a way of life.

Sites 85

Law Firm SEO – The Basics

Go Beyond SEO

It’s obvious every law firm needs a website, but let’s be honest, a website without search engine optimization (SEO) would be like building a gas station in the middle of the desert – no one is going to find it or at minimum, without a lot of struggle. Law Firm SEO Basic #3: Content.

SEO 85

Six SEO Tips for UX Designers


Understanding the aspects of design, technology, and content that affect search engine optimization (SEO) is an essential skill for any web team, but they are particularly important when undertaking a major website redesign effort. Webbiquity – Search Engine Optimization (SEO).

Design 233

Your Pop-Up is Hurting Your Site (Here’s How To Make It Help)

Marketing Insider Group

This means that if you don’t get your pop-ups in order, all that SEO work your web developer did will go right out the window. The post Your Pop-Up is Hurting Your Site (Here’s How To Make It Help) appeared first on Marketing Insider Group.

Sites 147

17 Helpful SEO Tools and Tool Reviews


For nearly as long as there have been people working on search engine optimization, there have been SEO tools. As search engine algorithms, and SEO professionals, have become more sophisticated over time, so have the tools. Which SEO tools are most helpful in conducting a site audit?

Review 278

5 Types of SEO Audits for B2B Organizations

KoMarketing Associates

The term “ SEO Audit ” can be quite nebulous. I’ve seen all types of SEO audits from colleagues and competitors, offering a range of assessments and areas of focus. Of course, B2B marketers have differing expectations of an SEO audit as well.

What Wikipedia Doesn’t Tell You About SEO Techniques

KoMarketing Associates

It is littered with myths and some facts, but fails to correctly explain what SEO is to readers. In this blog we will dive into the deeper aspects of SEO techniques and what Wikipedia is leaving out. So What Does Wikipedia Say About SEO? Different SEO Techniques.

Why Written Plans Improve Web Site Project Success

B2B Marketing Traction

Studies show that up to 25% of web site projects fail and 30% are over budget. When creating a new or updating an existing web site, marketing professionals have a tough role to play. The solution is a written web site project plan. What is the objective of each page on the site?

Sites 139

Digital Marketing: What Happens After Your Site Launches?

EMagine B2B Blog

Web Design & Development: Prioritize SEO. Balancing SEO With Branding & Messaging. A Common SEO Pitfall. The post Digital Marketing: What Happens After Your Site Launches? Lead Generation Digital marketing SEO Site launch

Sites 52

3 Ways to Improve ROI for Your B2B SEO Strategy

KoMarketing Associates

It’s no secret measuring the success of a B2B SEO program can be tricky. While SEO isn’t alone in feeling the pain of proving ROI, it does face some unique challenges. Think Beyond SEO. The key is to think beyond SEO and focus on the next step in the buyer journey.

ROI 241

SEO Isn’t Mystical


What you need to know to break through the SEO jargon. With terms like “white hat” and “black hat,” it’s easy to see why SEO has gotten a rap as some type of internet sorcery that only the highly trained can master. Keep Your “SEO Dictionary” Handy. and that will help your SEO.

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Best Practice: Conduct SEO Site Optimization Pre-Launch

EMagine B2B Blog

#1 reason to conduct SEO site optimization pre-launch. You only have one opportunity to have Google spiders crawl your site for the first time with your brand-new architecture, design and content you’ve been diligently working on for months. In some instances, you’ll feel like you need to just get the site live ASAP, and, in that moment, it can seem like an extra step to add SEO site optimization to your project list.

5 Areas of Local SEO For B2B Marketing

KoMarketing Associates

For example, local SEO is still important for B2B companies, but it’s easy for it to fall through the cracks, especially if businesses don’t have a local store or serve customers around the country (or even worldwide). Even though we aren’t going to cover everything that goes into optimizing for keywords in this article, there are some areas of local SEO that B2B businesses should be prioritizing. This is the most basic aspect of local SEO that is still ignored (alarmingly!)

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