SEO for site acquisitions

Biznology

How are you going to handle the SEO problem? SEO is hard enough so don’t make it harder for yourself. Use these steps as a guideline: Create a map that identifies any content overlaps or gaps with the existing site and the acquired site. Considering an acquisition?

Have you thought your CMS, SEO, and site-hosting strategy through?

Biznology

Even though Drupal and WordPress are free Open Source CMS solutions that will run on the cheapest hosting site, enterprise solutions should be developed using enterprise hardware, software, caching, bandwidth, database, hosting, and CDN solutions—beginning at birth, at installation.

Sites 211

The Secret Value of Site Search

Biznology

Increasingly, site search is on the list because of the hidden value in this capability. Among the value being found by companies are: Site searchers are 87% more likely to respond to marketing goals than non-searchers. Site Searchers 87% more likely to achieve marketing goals.

Sites 148

Site Pagination and SEO

Brightedge

Site pagination and optimal customer experience Do you paginate results on your site search or faceted search results? If you do, you are not alone, almost every site paginates results to make them easier to […]. Advanced SEO Best Practices By SEOs for SEOs

Sites 71

How B2B Marketing is Changing in 2018

investing more in SEO, PPC, or. websites, software review sites, and live events. sites (G2Crowd, Capterra) 1 Email Marketing Tactics (10 responses) Video 1 Email marketing 7 Email list purchase/rental 3 Event Marketing (8 responses) Events: executive event for key prospects. /

Website Search and Filtering for Smaller Sites

Biznology

Mike’s thoughts about the power of suggestion in website search are spot on, and to them I’d like to add thoughts for those of us with smaller sites and smaller libraries of searchable content. If you have a very large site, the more robust you can make your site search tools, the better.

Sites 151

The 16 Best Sites for Free Stock Photos and Videos

Webbiquity

They can help with SEO. The sites below keep you safe by providing access to vast image libraries, in most cases free, with clear guidance on acceptable uses and any applicable attribution requirements. Registration on the site (free) is required.

Sites 216

The 15 Best Special-Purpose SEO Tools

Webbiquity

Previous posts in this series have covered tools for specific SEO functions including content ideation , keyword research , and rank tracking. Sample review: “One of the most inexpensive, but powerful tools for SEO. 11) Open Site Explorer. 13) Video SEO for WordPress.

Tools 228

You’re doing SEO wrong: it’s all about authority

Biznology

Most people get the theory of SEO: You find the keywords and phrases that compose the search queries of your target audience, and you build content that answers the questions implicit in those queries. What’s wrong with SEO? There’s nothing wrong with SEO.

SEO 222

The how and why of mini-sites for content marketing

Biznology

Issue-specific sites, sites devoted to a single product or service, and mini-sites for other purposes can be a great alternative to building out new sections of your main online presence. A mini-site avoids forcing your site visitors to change gears quite so abruptly.

Sites 114

The 26 Best All-in-One SEO Tool Suites

Webbiquity

SEO has a lot of moving parts. Best all-in-one SEO tool suites. Another approach is to implement an all-in-one SEO tools suite, which covers most if not all the bases in a single package. The top all-in-one reporting platform for local SEO. 5) Majestic SEO.

SEO 272

How To Blend B2B SEO Into On-Site Content Development

KoMarketing Associates

Synonym usage, keyword density, and other word variations would come into for SEO play over the following years too. So in a sense, the role of onsite SEO recommendations have changed. How do you integrate SEO strategy with quality content optimization recommendations?

Sites 241

Eight Common SEO Myths Busted [Infographic]

Webbiquity

SEO, when done properly , can be the most cost-effective marketing tactic in your arsenal. SEO, as an industry and practice, has certainly changed a lot in the last decade, but the basic and core principles remain the same. Guest post by Imran Khan.

SEO 236

Canonicalizing Your Site: Understanding the Why and How

Brightedge

Site organization impacts how easily search engine spiders and users can navigate your site and find the content that addresses their needs. As you construct your site, various strategies and […]. By SEOs for SEOs

Sites 85

7-Step Guide to Site Migration and SEO Success

Brightedge

The post 7-Step Guide to Site Migration and SEO Success appeared first on BrightEdge SEO Blog. Best Practices By SEOs for SEOs Link Audit SEO Thought Leadership

Sites 73

15 Questions to Ask When Hiring an SEO Professional (Seriously)

Webbiquity

The majority of sites generate between 40% and two-thirds of their total traffic from search. If you’re hiring SEO expertise from the outside, how do you make sure you’ve found the best expert or agency for your needs? 4) How do you approach on-page SEO?

SEO 256

Link building basics: site audit

Biznology

For marketers and business owners alike, SEO – and especially link building – can seem like a foreign concept that is exceedingly technical and confusing. The first step during the site audit process involves searching for potential linkable assets.

The Most Important Keyword for SEO in 2018

Webbiquity

But does SEO still matter? Some are asking the question in the wake of this story from just last month: “Google confirms core search ranking algorithm update…but says there is nothing webmasters can do to fix their sites if they dropped in rankings.”

Industrial Blog Sites Revisited

Industrial Marketing Today

In my conversations over the past few months, I have noticed a growing acceptance of blog sites among manufacturers, industrial distributors and engineering services companies. Blog sites as inbound marketing hubs. The ability to self-manage content updates with a built-in content management system (CMS) of a blog site is one of the most requested “must have” features of industrial website redesign RFQs.

Sites 219

Debunking 10 Common SEO Misconceptions

KoMarketing Associates

Working in a search marketing agency, I often forget that basic SEO techniques are not second nature to the general public. After that instance, I realized that there are multiple myths and generalizations made about SEO that are not 100% true. SEO Is Dead. No, SEO is not dead.

SEO 211

How Your Small Business Can Improve SEO With Content Marketing

Marketing Insider Group

It drives traffic to your site, increases conversions, and strengthens your brand. The post How Your Small Business Can Improve SEO With Content Marketing appeared first on Marketing Insider Group. As a small business, your content strategy is the key to getting yourself seen.

2015 SEO Checklist [Infographic]

Webbiquity

As the search ranking algorithms used by Google and the other major search engines have become more sophisticated, the practice of SEO has gotten easier to explain (create great content, earn links) but much more challenging to execute.

SEO 234

Video SEO: How to optimize your on-site clips for video marketing

Brightedge

Using video SEO successfully, however, requires more careful thought than just adding numerous videos to […]. The post Video SEO: How to optimize your on-site clips for video marketing appeared first on BrightEdge SEO Blog.

Sites 65

Website Evaluation Comes Before Site Redesign

Industrial Marketing Today

The two main reasons are 1) Not showing up in Google search results ( SEO – Organic Search Engine Optimization ) and/or 2) Not getting enough qualified leads from the website (Traffic and Conversion). You know your industrial site needs a major makeover but diving right into a site redesign without first doing a website evaluation or a site audit can be a costly mistake. Poor SEO and conversions are the symptoms that are obvious to you.

Sites 223

The 20 Best SEO Rank Tracker Tools

Webbiquity

For the latter, SEO practitioners and digital marketers turn to rank tracker (a.k.a. There are SEO rank tracker tools to fit almost any budget or need. Sample review: “Utilize accurate tracking with automated and white label SEO reports, SERPBook says it offers.

Tools 263

Mobile SEO: How to Search Optimize Mobile Websites

Webbiquity

While mobile site SEO has some similarities to traditional best practices, it also has many of its own unique requirements. On-Page Mobile SEO Techniques. Mobile SEO Link Building. Also get the site listed in high-authority mobile directories. Technical Mobile SEO.

Mobile 230

Do writers need to know SEO?

Biznology

Have you read sales pages that scream, “You don’t need to know SEO! ” Solving your SEO writing woes with software sounds so easy. In fact, the sales copy for one SEO plug-in even says, “We walk you through every step: no need to hire or be an SEO expert.”

SEO 157

48 Phenomenal SEO Guides, Tips & Tactics

Webbiquity

” While he wasn’t referring to SEO (which wouldn’t really exist for another 16 years), the lyrics certainly apply. SEO practices which may be very effective one day are useless the next, and then actually invite penalties, before being once again ignored.

SEO 270

Fix Broken Links to Maintain Site Usability for SEO

Biznology

Internal links join one page of your site to another page on that same site. Internal links are easier to deal with since the decision to remove pages from the site is made within the organization and broken links can be handled accordingly. Photo credit: SamWhited.

Link 177

Mobile Sites, SEO a ‘MUST’ for Manufacturers

Fathom

If your mobile end users get frustrated visiting your non-mobile site, you can bet they will leave your site and look for an alternative solution (e.g., You may be thinking to yourself: My company has a mobile site; we’re all set. Mobile phones have become a way of life.

SEO Experts You Should Be Following in 2017

Act-On

Whether you have an in-house SEO team, you’re working on optimization yourself, or you have an outside agency, it’s always good to learn from pros. What this means for the B2B marketer is the SEO project you just completed in the last year or two years ago needs to be updated again.

SEO 193

How Handcrafted SEO Can Generate More Sales

Biznology

Search engine optimization is paramount for generating traffic to your site and improving conversion rates. Therefore, many companies have a SEO strategy. But, is it the right SEO strategy? Standard SEO tactics will not make your business stand out, or increase sales.

SEO 131

The BrightEdge Platform and Successful Site Migration

Brightedge

These changes can benefit your SEO, such as if you go from an HTTP website to HTTPS, and they may be necessary in instances of renaming a company, a merger, or other company changes. Small missteps during the process, however, can cause site […].

Sites 59

Link Building and Mobile SEO in 2017

Webbiquity

Link building is one of the best ways to both increase your website’s authority (which helps with SEO) and get your brand more widely recognized within your niche. The website’s domain authority and trust rank should be higher or the same as your own site.

17 Helpful SEO Tools and Tool Reviews

Webbiquity

For nearly as long as there have been people working on search engine optimization, there have been SEO tools. As search engine algorithms, and SEO professionals, have become more sophisticated over time, so have the tools. Which SEO tools are most helpful in conducting a site audit?

Review 279

Why Written Plans Improve Web Site Project Success

B2B Marketing Traction

Studies show that up to 25% of web site projects fail and 30% are over budget. When creating a new or updating an existing web site, marketing professionals have a tough role to play. The solution is a written web site project plan. What is the objective of each page on the site?

Sites 139

Six SEO Tips for UX Designers

Webbiquity

Understanding the aspects of design, technology, and content that affect search engine optimization (SEO) is an essential skill for any web team, but they are particularly important when undertaking a major website redesign effort. Webbiquity – Search Engine Optimization (SEO).

Design 226

SEO Guide Stage 5: Off-Page Optimization

Spiralytics

After you’ve finished optimizing all the pages on your site, the next step you need to work on is your off-page SEO tactics. This stage focuses on boosting your site’s ranking and search visibility.

SEO 86

10 Valuable SEO Resources: Keyword Research, Tools, and Local SEO

Webbiquity

Which keyword research and other SEO tools are most effective? What tactics are most valuable for local SEO success? Find those answers and more here in 10 expert SEO posts. SEO Keyword Guides and Tools. Fast SEO Competitive Analysis by Search Engine Watch.

Law Firm SEO – The Basics

Go Beyond SEO

It’s obvious every law firm needs a website, but let’s be honest, a website without search engine optimization (SEO) would be like building a gas station in the middle of the desert – no one is going to find it or at minimum, without a lot of struggle. Law Firm SEO Basic #3: Content.

SEO 85