Stevens & Tate

DECEMBER 4, 2023

While online platforms offer incredible reach and targeting options, there’s something uniquely effective about tangible, real-world interactions. Host Workshops or Classes: Share your expertise by hosting workshops, classes, or seminars related to your industry.

Advertising Agencies 92

Advertising Agencies Guerilla Marketing Merchandising Brand Identity 92

Zoominfo

OCTOBER 15, 2019

Books, courses, seminars, workshops, etc.?) Personally, I’ve gotten a ton of value out of (book) and (seminar) lately! Once you get past that tricky first step, cold emails are no longer “cold” and it becomes significantly easier to cultivate a relationship with your target prospect. There’s only one way to find that success!

Template 113

Template Zoominfo Ethics B2B Sales 113

NuSpark Consulting

FEBRUARY 24, 2018

The inbound process is viewed as much more targeted and effective than the old “spray and pray” methods of marketing used in the past. While inbound seeks to increase awareness and familiarity with the company as a whole, its products and services, demand generation aims at increasing the actual desire for your offering in your target market.

Demand Generation Agencies 206

Demand Generation Agencies Demand Generation Inbound Marketing Lead Generation 206

Valasys

MARCH 1, 2024

In a recent seminar by the International SEO Agency , Gylgonyl outlined several key benefits of these tools, highlighting how they can elevate a business beyond just maintaining relevance to achieving remarkable growth. This information is invaluable in crafting personalized marketing campaigns that resonate with the target audience.

Advertising Agencies 40

Advertising Agencies Tools Paid Search Agency Terms and Conditions 40

Webbiquity

FEBRUARY 20, 2020

Rather than wasting time going through antiquated training processes, only to ask sales reps to unlearn them later on, put together a program that targets your future sales team members and builds strong habits from the start. A first priority should be shifting your onboarding focus to represent your video-based sales values.

Work Management 311

Work Management Video Marketing Marketing Strategy Marketing & Strategy 311

Marketing Insider Group

NOVEMBER 21, 2022

Well, packing back-to-back workshops and seminars into an exhausting schedule is definitely considered to be an outdated approach. Companies using events for marketing can also use data collected about event attendee behavior to create personalized follow-ups and more highly targeted and optimized marketing messages post-event.

Trends 281

Trends Marketing AI Co-Registration Conference 281

InsightSquared

MARCH 9, 2020

She’s inspired our team to look for ways to cut down processes—whether we are ramping up new sales programs, aiming to get a foot in the door of targeted accounts or securing more high-quality meetings with key decision-makers. Tiffani Bova. Tiffani Bova is the Global Customer Growth and Innovation Evangelist at Salesforce. Hilary Headlee.

B2B Thought Leadership 218

B2B Thought Leadership Linkedin Thought Leadership B2B Sales 218

SmartBug Media

FEBRUARY 15, 2024

Total addressable market and positioning : Outline the size and growth rate of the market you're targeting. You’ve dug into the mindsets of your target investors. Acceleration : Highlight any rapid growth or scaling your company has achieved, including relevant milestones or recent achievements. Now, it’s time.

Churn Rate 64

Churn Rate Enterprise Management Thought Leadership Planning 64

Marketing Craftmanship

APRIL 2, 2015

Regardless of industry, B2B conferences and seminars can be a significant waste of time, money and opportunity. Leverage that intellectual capital to drive engagement with your target audiences either before and / or after the conference. If you’re not on the podium, you’ll need to be more creative.

Conference 100

Conference Tactics B2B Marketing Planning 100

Marketing Insider Group

JANUARY 15, 2020

Use targeted marketing before and during the event to build anticipation. Whether you’re choosing a small-group seminar leader or the keynote speaker, use available data and analytics to look at the audience’s demographics, level of expertise, and needs to find a speaker that can help them solve the problems they want answers for.

First-Mover Advantage 176

First-Mover Advantage Buzz Merchandising Planning 176

Only B2B

SEPTEMBER 1, 2020

In one of the interviews Tribilo’s CEO, Andre Yee, said “Right off the bat it offers better targeting, and if ABM is about anything, it’s about better targeting.” Automation allows marketers to: Score Leads Identify valued customers Nurture and build relationships Deliver and optimize targeted content. Source: MarTech Today.

Account Based Marketing 152

Account Based Marketing Planning Lead Ranking ABM 152

Webbiquity

APRIL 18, 2019

These include events organized by an enterprise to engage with existing customers (user conferences), prospective customers (seminars and road shows), and employees (retreats, sales kickoff meetings). Make the event appealing to your target audience. A successful corporate event is one that attendees remember for the right reasons.

Advertising Agencies 170

Advertising Agencies Tips Paid Search Agency Enterprise Management 170

Integrated B2B

MAY 3, 2012

I was speaking at a seminar for a group of sales representatives from Cotes, a manufacturer of industrial dehumidifiers, and in a discussion about targeting stakeholders, someone astutely pointed out that the right people to target might be in any number [.]

B2B Sales 40

B2B Sales B2B Marketing B2B Marketing & Strategy 40

Marketing Craftmanship

MAY 13, 2020

A significant number of companies also maintain a presence on social media platforms and publish posts for a relatively small group of followers, many of whom are not their target audience. The practical business benefits of participation in large conferences, symposiums and seminars have always been difficult to measure.

Blast Campaigns 130

Blast Campaigns Webinar Metrics Lead Scoring Lead Ranking 130

Sharpspring

OCTOBER 11, 2021

If you are a local business or a global brand looking to target a specific location, social media monitoring is your friend. Major location hashtags : Use # sign before the name of your target city and search on Twitter. Social listening can help you keep an eye on local events, local (seasonal) trends, local journalists, etc.

Social Marketing 125

Social Marketing Marketing Strategy Marketing & Strategy Paid Search Agency 125

Only B2B

JULY 13, 2023

B2B event marketing serves as a strategic approach for businesses to connect with their target audience, generate leads, and cultivate valuable relationships. To engage prospects and consumers, it requires planning and conducting events like conferences, trade exhibitions, and seminars.

Intent Data 62

Intent Data Intent Event Marketing Marketing AI 62

Rev

MAY 10, 2023

All you have to do is create a campaign that targets a specific account or set of accounts, track the results and adjust your strategy as needed. It’s a way for you to build more profitable customer relationships and increase your sales pipeline with high-fit target accounts. But where do you start? How do you do this?

Account Based Marketing 78

Account Based Marketing Ideal Customer Profiles ABM Tactics 78

FMG Suite

DECEMBER 17, 2020

One practical use for PPC advertising is to drive leads to sign up for a live event like a webinar or in-person seminar. Then use the keywords from the title as the targeting words for your PPC advertising. . By targeting your brand name, you ensure that your company will appear higher on Search Results Pages (SRPs).

Paid Content 119

Paid Content Paid Search Agency Ads PPC 119

Only B2B

NOVEMBER 15, 2021

Seminars Live Chat Bots Influencers . And the moral of the story is that you can only begin to improve the accuracy and quality of your marketing efforts if you understand your target clients’ purchase habits. Create and manage a website Search Engine Optimization Content marketing. Must Read: Is MQL Dead? We Don’t Think So!

Lead Ranking 118

Lead Ranking Marketing Qualified Leads MQL Work Management 118

SendX

MARCH 18, 2021

If you choose this route, here are a few tips: Target your demographic to suit your business using data you’ve previously collected like age, location, gender, career paths, and more. Take the opportunity to collect email addresses at offline events such as conferences, trade shows, seminars, and conventions.

Email Marketing 228

Email Marketing Planning Landing Pages Advertising Agencies 228

Hinge Marketing

MARCH 11, 2019

It starts with defining your target audience. It starts with defining your target audience. So start with a definition of your target audience. And that can include not only your target clients, the decision-makers, but also influencers and referral sources. And is it webinars or seminars? Is it public speaking?

Planning 91

Planning Video Marketing Business Webinar Metrics 91

The Point

AUGUST 23, 2016

Don’t look now, but field events – seminars, roadshows, executive breakfasts – are making something of a comeback in B2B circles. Any event – online or offline – needs to have relevance to your target audience, their concerns, goals, and business pains. Sell the event, not the product. Be personal.

Peer-to-peer 60

Peer-to-peer Tips Webinar Metrics Account Based Marketing 60

Valasys

NOVEMBER 28, 2023

Use Cases ● Product Launches ● Conferences and Seminars ● Exhibitions and Trade Shows ● Live Performances and Entertainment ● Interactive Workshops and Training Sessions Gamification Gamification in the Metaverse involves integrating game-like elements into marketing strategies to create engaging and interactive user experiences.

Marketing Strategy 40

Marketing Strategy Marketing & Strategy Storytelling Loyalty 40

Hubspot

APRIL 13, 2021

Provides more targeted, customized tracking with a Facebook Ad tracking pixel on webinar attendees. Adobe Connect is ideal for guided training and seminars where you need to “set the stage” for your audience. Image source. Full suite of webinar tools including additional rooms, whiteboards, and polls. Image source. Adobe Connect.

Webinar Metrics 87

Webinar Metrics Enterprise Management Budget Programs Work Management 87

FMG Suite

JUNE 23, 2021

Only about a third of financial advisors actively target millennials. Ditch the Dinner Seminars and Create Experiences Instead. Traditional financial advisor events for clients like seminars, dinners, and informative presentations aren’t enough to attract millennial investors.

Planning 52

Planning Demographics Class Trust Marketing 52

Hubspot

APRIL 13, 2021

A webinar is a video presentation, seminar, lecture, or workshop delivered over the internet. 76% of marketers say that webinars help them reach more leads, 75% say it extends brand reach, 69% say it helps scale marketing efforts, and 49% say that it helps them reach targeted accounts. Webinar Conversion Stats.

Webinar Metrics 89

Webinar Metrics Stats Marketing Strategy Marketing & Strategy 89

Contently

AUGUST 17, 2020

Video tours are “more like attending a seminar at a university where you hear someone speak and at the end there’s a Q&A,” Oddo said. Those companies and destinations offering live experiences during quarantine times are reaching new potential target markets,” Durko said.

Video Marketing 218

Video Marketing Class Lock-In Ad Exchange 218

Zoominfo

JULY 15, 2019

Marketers are constantly looking for new ways to cultivate deeper, personal connections between their brand and their target audience. Brand activation refers to a campaign, event, or interaction through which your brand generates awareness and builds lasting connections with your target audience. Enter, brand activation. .

Activities 246

Activities Brand Identity Branding Sample 246

Scoop.it

JUNE 24, 2021

The importance of hosting webinars and seminars has increased multifold in the past couple of years, especially after the COVID-19 pandemic. This will also instigate them to attend more workshops and seminars by you. Create a target audience on the basis of gender, age, city , and occupation. Tips to Ace Your Webinar Content.

Webinar Metrics 59

Webinar Metrics Design Tips Content 59

Marketing Insider Group

NOVEMBER 12, 2019

Well, packing back-to-back workshops and seminars into an exhausting schedule is definitely considered to be an outdated approach. Companies using events for marketing can also use data collected about event attendee behavior to create personalized follow-ups and more highly targeted and optimized marketing messages post-event.

Trends 255

Trends Marketing AI Co-Registration Merchandising 255

FMG Suite

MAY 11, 2021

Reach out to target groups and offer your speaking services for free. While traditionally, advisors ‘ offline marketing included hosting dinner seminars about financial topics, why not consider hosting an event that is just for fun ? Add something to your website that advertises that you can speak to schools, local clubs, etc.

Creativity 105

Creativity Work Management Paid Search Agency Marketing Management 105

Biznology

FEBRUARY 25, 2019

To attract new customers: When you get real-time statistical data through your digital marketing campaigns, you will be able to organize your content or product more strategically, thereby being able to target potential customers. Keep your eye on latest trends to keep up-to-date about the transitions made within industry verticals.

Peer-to-peer 120

Peer-to-peer Tips Planning Ideal Customer Profiles 120

Zoominfo

OCTOBER 5, 2021

Marketers are constantly looking for new ways to cultivate deeper, personal connections between their brand and their target audience. Brand activation refers to a campaign, event, or interaction through which your brand generates awareness and builds lasting connections with your target audience. Enter, brand activation.

Activities 130

Activities Brand Identity Branding Sample 130

Adobe Experience Cloud Blog

MARCH 28, 2019

That’s why Lucas said he is excited about this week’s announcement about a strategic partnership involving Adobe, Microsoft, and LinkedIn , which will help marketers gain a deeper, real-time understanding of targeted accounts and audiences more effectively through rich account profiles. First is the data challenges.

Account Based Marketing 132

Account Based Marketing Lead Ranking B2B B2B Thought Leadership 132

Only B2B

NOVEMBER 28, 2017

WARNING: LEAD SCORING SYSTEM CAN MAKE OR BREAK SALES TARGET IN A GIVEN MONTH. Your sales team don’t meet their targets, so no bonus for them. while watching a seminar or downloading an ebook can be an influencing factor (meaning, lesser points). We all (already!) know that consumers cannot be “sales ready” at all times.

Lead Scoring 113

Lead Scoring Lead Ranking Budget Programs Marketing Automation Services 113

Only B2B

MARCH 17, 2020

Encouraging Audience Attendance with Targeted ABM Campaigns. You can use: Your CRM to distinguish prospects and customers in the region the event is taking place Send email invites to targeted lists (per role, designation industry, etc.) We specialize in webcasts, webinars, meet-ups, seminars, product launch, and other live events.

Account Based Marketing 81

Account Based Marketing ROI Planning ABM 81

Atomic Reach

JULY 27, 2023

We'll walk you through how to use AI to match your campaign goals, target audience, and content strategy to the ideal influencers/KOLs for your brand. To elevate an influencer to a true KOL, then, or vice versa, you need to combine two key elements: an ability to attract your target audience and an innovative message to deliver them.

Opinions 52

Opinions Marketing AI Lead Ranking B2B Thought Leadership 52