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How To Make Marketing An Invaluable Function

Marketing Craftmanship

In its landmark 2018 Pulse Survey of 220 Chief Marketing Officers, the executive recruiting firm Korn Ferry reported that, although financial results were the most important factor in their performance-based compensation, “52% of CMOs say they cannot make a direct and obvious correlation between marketing efforts and company performance.”

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5 Reasons Brands Should Adopt a Content Marketing Webinar Strategy

Scoop.it

A webinar is a virtual seminar. This lets you engage your audience on autopilot while still utilizing the same interaction features such as live chat, polls, surveys, CTA popups, and more. It is any workshop, tutorial, or demonstration taking place online.

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How a Webinar Strategy can Increase Your Sales Conversions

PureB2B

The word is an amalgamation of two words: “web” and “seminar,” which perfectly illustrates using the web as a means of transmitting seminars virtually. In addition to hosting conferences and seminars, businesses must also invest in attending events, which can exhaust both time and financial resources. What is a Webinar Exactly?

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How a Webinar Strategy can Increase Your Sales Conversions

PureB2B

The word is an amalgamation of two words: “web” and “seminar”, which perfectly illustrates using the web as a means of transmitting seminars virtually. In addition to hosting conferences and seminars, businesses must also invest in attending events, which can exhaust both time and financial resources. What is a Webinar Exactly?

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The 10 most fascinating people in B2B marketing in 2017

Biznology

I’ve served on John’s board for 5 years now, and recognize him as a master of extracting value from media properties — trade pubs, websites, databases, seminars, conferences, online training programs — and rounding up data sources across a complex organization. Journalists love it for the hard data that fuels great stories.

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22 Stats that Make a Case for Using Webinars in Your Marketing Strategy

Hubspot

A webinar is a video presentation, seminar, lecture, or workshop delivered over the internet. 95% of survey respondents said webinars play a key part in their marketing efforts, and 38% consider webinars critical to their digital communications. Survey respondents rate webinar video integrations as a 7.8 MarketWatch ).

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3 Ways To Promote Efficient Growth With Resources You Already Have

Salesforce Marketing Cloud

So when nearly everyone I talk to hints at budget cuts (and surveys show the same trends), I know that this is the era of doing more with less. Here’s how : For your talent: Survey your sales teams to gauge levels and areas of dissatisfaction. That’s why you need to make sure both customers and your employees are happy.