Black Friday 2013: which toy retailers topped the rank vs. frequency chart in SEM?
Biznology
DECEMBER 26, 2013
(Photo credit: Wikipedia). Paid Search Search Marketing Slider Black Friday Kohl''s Search Engine Marketing sem Target' The Black Friday shopping weekend was an amazing opportunity to study the different search marketing strategies in play. We were very curious how the leading toy retailers would balance these two important metrics. .
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