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How to Approach Demand Gen in Challenging Times

The Point

The US business climate is being shaken by events at home and abroad, and (as I write this) no-one knows with certainty – on top of the risk and strain caused by a global pandemic – whether an economic downturn is imminent, or how severe it might be, and for how long. . Continue to run, develop, and even expand nurture programs.

Demand 243
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CMOs: Stop Believing These Digital Marketing Myths

Crimson Marketing

Search algorithms change all the time — content and SEO strategies have to be revisited at least yearly to make sure they’re still effective.” ” When you put all your eggs in the tools basket, you can “become pigeon-holed in a vertical, which actually leads to a narrow perspective and lost understanding of the overall space.”

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What Is Top-of-Funnel Marketing? Building Awareness and Trust

ClearVoice

What is top-of-funnel (ToFu) marketing? Top-of-funnel marketing is a strategy that aligns with the earliest “awareness” stage of the buyer’s journey. Everybody around me was talking rapidly, confidently, and enthusiastically about funnels. What is top-of-funnel marketing?

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How to Optimize B2B Pay Per Click Campaigns

Golden Spiral

With your customized solution comes a unique value proposition, clear verticals you want to pursue, and sales funnels to fill. B2B marketing requires a clear understanding of the marketplace, the problems your service or product solves, and an effective method for filling your funnels.

SEM 48
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Top 15 Advertising Agencies in Westcoast, USA

Outgrow

It is best for niches like e-commerce websites, B2B/B2C services, content-rich websites, and startup projects. A four-time Ad Age Agency of the Year, Duncan Channon specializes in three verticals, namely strategy, creative, and media. It generated 50mn social media impressions and boosted the sale of 1mn t-shirts. Metric Theory.

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5 Simple Steps to Develop an Effective PPC Strategy

QuanticMind

Okay, you’ve just landed your dream job as an SEM professional and your boss is now asking you to deliver your “PPC strategy” — you know that brilliant, airtight strategy you put together that’s going to help your boss (and your company) not only to meet their business objectives, but also exceed them? Drive sales. Generate leads.

PPC 42
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SMX East 2017 Day 1 – Online-to-Offline, Shopping, Display

QuanticMind

O2O: “Offline Attribution in SEM: Getting From Good To Great” by Aaron Levy. Some statistics about online-to-offline conversions: 90% of retail sales take place at physical storefronts. Google ran an independent study with 140+ advertisers across multiple verticals. Featuring: Kishore Kanakamedala of @Google.