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On the limits of personalization


The Holy Grail of digital marketing is personalization: being able to serve the most relevant content to particular users at a particular time to help them progress on their buyer journeys. This involves powerful analytics, tagging, content strategy, data science, and artificial intelligence (AI). Think Amazon.

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CMOs: Stop Believing These Digital Marketing Myths

Crimson Marketing

Search algorithms change all the time — content and SEO strategies have to be revisited at least yearly to make sure they’re still effective.” Social Is A Top-Of-Funnel Channel. SEM Is Not Good For Branding. You Can’t Afford To Buy Big Head Terms On SEM. ” 2. This was the truth before social evolved.


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SMX East 2017 Day 3 – Attribution, Video and Analytics


Analytics & Insights: “SEM Analytics: Giving Your Educated Guesses an Advanced Degree” by Sajjan Kanukolanu. Content type – Specific offers such as webinars, guides or checklists. Content focus – Such as paid versus organic/earned channels. >>Back to top.

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Is Machine Learning the Future of Marketing? Experts Weigh in.


This will, in theory, free up marketers’ time to be more creative and focus on big tasks. “We use natural language processing to create new SEM campaigns based on keywords that come from the user-generated content on our site.

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

This is because B2B has a smaller potential customer base, a higher average price point, and a customer decision funnel that is more influenced by word of mouth and reputation. Eurostar and the Blame Game =-. Eurostar and the Blame Game =-. Eurostar and the Blame Game =-. Happy Christmas and New Year.-=