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How Data Security and Regulatory Compliance are Changing SEM

QuanticMind

Here are some insights into how you can navigate regulatory compliance in the world of SEM. GDPR’s Impact on SEM. For you as an SEM professional, that means you have the opportunity to get ahead of the game by adhering to its set of data privacy laws. And it is sure to create more challenges down the road.

SEM 40
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Key Metrics to Track for B2B Marketing

BOP Design

Keyword reporting tools such as Moz or SEM Rush provide great data on keyword performance and trends over time. Sure, it’s great to have 100 leads, but if 90% of them are not qualified, irrelevant, or even spam solicitations, there may be bigger issues hidden within your website.

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What B2B Tech Companies Can Expect From Search Marketing in 2017

Golden Spiral

Below, Chris discusses the reasons that B2B technology companies should make SEO & SEM part of their strategy in the coming year. Chris, now that we’re starting a new year, why should B2B technology companies add SEM/SEO to their marketing mix? How can B2B companies set themselves up for SEO/SEM success in 2017?

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The 5 Top Media for Cold Prospecting

ViewPoint

Search engine marketing (SEM) Business buyers today use the Internet as their primary research tool to solve business problems, so search engine marketing (SEM) has become the hottest of the hot. Email is cheap, but the scourge of spam has made it generally undesirable as a cold prospecting medium.

B to B 120
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The Ultimate Guide to Direct Response Marketing

QuanticMind

Search Engine Marketing (SEM) / Pay-Per-Click (PPC) Google Ads and Microsoft/Bing Ads represent an attractive option for brands setting up direct response marketing campaigns as they empower media buyers to reach highly specific market segments through a wide range of granular targeting features.

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Sweating the Small Stuff Matters a Great Deal When It Comes to SEO

Navigate the Channel

Otherwise, the site’s search engine ranking will be dramatically lowered due to keyword spamming. Once these terms have been identified, they should be used at a reasonable frequency in order to stay off the radar of search engines’ keyword spam police.

SEO 65
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Email First: The New Normal for Keeping You Connected to Customers in Challenging Times

Litmus

Unlike other marketing channels, like paid social or SEM, when it comes to email, your customers are specifically opting-in to receive your communications. Trust is paramount in uncertain times and no one wants to get stuck in a spam folder or have to send the followup “Oops, we made a mistake” email after an important customer communication.