High-Performance Email Marketing for Attracting and Engaging.
Industrial Marketing Today
OCTOBER 2, 2010
Go beyond the high-level demographics of SIC/NAICS codes and company size. And that begins with thinking like an investigative reporter by asking the 4Ws and the 1H questions. They are: WHO : Who are the intended recipients of your emails? Clearly define personas by addressing the WIIF (What’s in it for me) question for each stakeholder.
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