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How Segmentation Serves as Your Strategic North Star for Growth | What’s Your Edge?

Vision Edge Marketing

This guiding light is segmentation. From the same study, over a 5-year period, organizations with great customer segmentation had 10 percent higher profit than organizations whose segmentation missed the mark. Even large companies fail at segmentation, losing millions and billions of dollars. You cannot reach them all.

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How the Nuances of Vertical vs. Niche Market Approaches Impact Your Growth Strategy

Vision Edge Marketing

To achieve their vision and planned business outcomes, many of our customers employ a combination of target market strategies. The two most prevalent strategies are: vertical and niche. The important nuances between vertical and niche growth strategies have implications for the solutions you create and how you go to market.

Verticals 226
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A guide to the wedge marketing strategy

MKT1

Meaning, early-stage marketing strategies that don’t focus on an acute pain for a specific audience segment will definitely fall flat in 2024. Given this, we recommend using a wedge marketing approach in the early days, and expanding from this initial niche over time—whether you have a horizontal or vertical product.

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Does Your Growth Strategy Need an Intervention?

Vision Edge Marketing

Market Development : Entering new markets or reaching new customer segments. This can include entering new geographical areas, targeting different demographics, or offering modified products to cater to a broader audience. These four are among the most popular: Vertical Market : Focusing on a category of business.

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5 Ways to Leverage Content Marketing to Expand Your Business into New Markets

Marketing Insider Group

You’ve decided to open up new markets for your products, but you have a major challenge: how to build brand awareness among your new target customers. Quick Takeaways: Conduct a market analysis to identify target segments. Create content targeted to your new market segments. Conduct a Market Analysis.

Planning 363
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Your B2B Database: Having A Very Data New Year in 2021

Zoominfo

As the heart of any data-driven company, your database helps sales and marketing professionals understand prospects in-depth, improve segmentation, pinpoint audiences,, and convert more leads. Dive into New Verticals. As your customer base grows, so does your amount of industries and verticals that pop into your company’s radar.

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A sales-side view of marketing, automation and AI

Martech

Q: What kinds of segmentation do you do? A: We segment by size. We’re also segmenting by regions, looking at where we’re having the most success in campaigns in different states. We’re also segmenting by regions, looking at where we’re having the most success in campaigns in different states.