Convert

JUNE 2, 2022

Segmentation goes beyond the scope of what traditional A/B testing can do, allowing you to better understand your audience, by segmenting them into specific target groups. They responded: “Simply by running an A/B experience to all website visitors and comparing pre- and post-promotional sales.”.

Segmentation 52

Segmentation Top of Funnel Hubspot Tips 52

Martech

MARCH 30, 2022

Whenever I begin working with new clients who face major problems with their email marketing , one of the first things I review is how they conduct their email testing. A/B/n testing is the best way I know to structure effective campaigns and to measure whether a brand’s email strategies and tactics are succeeding or failing.

Email Marketing 100

Email Marketing Planning Landing Pages Ideal Customer Profiles 100

Convert

APRIL 12, 2021

Your A/B test just finished but you’re not seeing the results you expected. Well, what if your test isn’t actually a loser? Well, what if your test isn’t actually a loser? And if it is a loser, what if a losing test is actually a good thing? So let’s dive in… Why Do You Need to Learn From A/B Tests?

Click Rate 122

Click Rate Lead Scoring Lead Ranking Traffic 122

KoMarketing Associates

OCTOBER 23, 2018

And if you’ve been focusing on A/B split-testing as the way to get there, you’ve already done something smart: A/B split-testing is widely named as the most effective way to improve conversion rates. That tends to make most people play it safe, and stick to more vanilla tests. Get picky about what you test.

Budget Programs 165

Budget Programs Landing Pages B2B Marketing Traffic 165

Convert

JUNE 14, 2021

Are you running A/B tests but not sure if they’re working properly? Do you want to learn the common mistakes when A/B testing so that you don’t lose valuable time on a broken campaign? And remember: Every failure is a valuable lesson, both in testing and in set up mistakes. Pushing something live before testing!

Top of Funnel 105

Top of Funnel Traffic Click Rate Campaigns 105

Convert

JANUARY 18, 2023

It’s an important question to consider for the success of your testing program. Run too many tests and you may waste resources without getting much value from any individual experiment. But run too few tests and you may miss out on important optimization opportunities that could be bringing in more conversions. They include.

Sample 59

Sample Conversion Rate Traffic Lead Scoring 59

Convert

NOVEMBER 16, 2020

A Quick Guide to Statistics and A/B Testing: The Terms You Need To Know. It is nearly impossible to conduct a reasonable A/B testing experiment without having a grip on statistics. Sample and Population: Using all of your website’s traffic for A/B testing would, in theory, give you a general idea of your population.

Statistics 111

Statistics Allocation Multivariate analysis Landing Pages 111

Convert

OCTOBER 2, 2020

A/B testing is a MUST for any growth-driven organization. A/B testing allows you to do this. A/B testing is part of a larger conversion rate optimization (CRO) strategy, where you collect qualitative and quantitative data to improve actions taken by your visitors across the customer life-cycle with your company.

Multivariate analysis 93

Multivariate analysis Top of Funnel Statistics Planning 93

ATAK Interactive

FEBRUARY 6, 2020

As the primary channel to engage your contacts, you need to optimize your emails with A/B testing to ensure you’re getting the most out of the channel. For those looking to maximize the ROI of their marketing efforts, here is an overview of email split testing. What is A/B testing? How can I A/B test?

Paid Content 88

Paid Content Optimization Paid Search Agency Email Marketing 88

Convert

OCTOBER 27, 2020

Take the A/B testing tool Optimizely, a high-priced player in the experimentation world — can you replace it with another SaaS diamond that will fit better into your marketing strategy and budget? Optimizely is the granddaddy of A/B testing. Sometimes switching is ideal. Who is Optimizely? But for many, it is too much.

Optimization 101

Optimization A/B testing Budget Programs Enterprise Management 101

ATAK Interactive

FEBRUARY 6, 2020

As the primary channel to engage your contacts, you need to optimize your emails with A/B testing to ensure you’re getting the most out of the channel. For those looking to maximize the ROI of their marketing efforts, here is an overview of email split testing. What is A/B testing? How can I A/B test?

Paid Content 78

Paid Content Optimization Paid Search Agency Email Marketing 78

Convert

NOVEMBER 2, 2020

The right A/B testing software can help you generate more leads and sales and maximize the potential of your landing pages. With so many A/B testing tools on the market, how can you pick the best platform that suits your A/B testing program? Convert is one of the top A/B testing tools for CRO agencies.

Conversion Rate 90

Conversion Rate Marketing Automation Services Budget Programs Optimization 90

ClearVoice

FEBRUARY 13, 2021

What is A/B testing? In digital marketing, A/B testing refers to a research methodology where you compare two pieces of collateral. But in reality, marketing strategy is often the result of trial, error, and most importantly, testing. An example of A/B testing.

Ideal Customer Profiles 52

Ideal Customer Profiles Paid Search Agency Marketing & Strategy Marketing Strategy 52

Convert

AUGUST 9, 2022

When you integrate Convert (or any other A/B testing tool) with a third-party tool, you can push your A/B experience data into that tool. This allows you to keep a close eye on your tests, obtain a better understanding of your business, and improve targeting. You can also try them for free when you sign up for a trial !

CMS Development 52

CMS Development Marketing Analytics Tools Marketing Automation Services Work Management 52

Hubspot

FEBRUARY 14, 2019

And, as a marketer, one of the best investigative tools at your disposal is A/B testing. And, as a marketer, one of the best investigative tools at your disposal is A/B testing. Best A/B Testing Tools. To gauge the performance of your tests, VWO offers a robust reporting dashboard. Optimizely.

A/B testing 101

A/B testing Tools Conversion Rate Best Practices 101

Optinmonster

MARCH 18, 2020

Are you following A/B testing best practices for your opt-in marketing campaigns? Website split testing is an essential conversion optimization practice. ” Fortunately, this guide will help you learn how to A/B split test like a pro! .” Why You Should Split Test Your Marketing Campaigns.

Practices 97

Practices Best Practices Marketing Analytics Tools Planning 97

Hubspot

FEBRUARY 27, 2020

To some marketers, A/B tests are a no-brainer. Even though the test is a timeless marketing technique, it can be a little frustrating because of the uncertainty of it all. Thankfully, there's an unlikely superhero to point to when we're talking about the upgrades to a regular A/B test — machine learning.

Work Management 90

Work Management Marketing Management Social Media Social Marketing 90

Convert

DECEMBER 13, 2021

The data collected can then be turned into custom audience segments for improved tracking and targeting. What Is a Data Management Platform (or DMP)? A data management platform (DMP) is a critical tool for any business looking to improve its marketing efforts. What Is a DMP Used for? DMPs and Data Sources. Third-party data.

Marketing Automation Services 59

Marketing Automation Services Work Management Marketing Management Ideal Customer Profiles 59

Convert

AUGUST 30, 2022

Creating a stellar Shopify A/B test report has two main facets—choosing the right metrics and knowing how to present them. Your choice of metrics impacts the output of the test and defines the focus of the entire optimization program. Top Shopify Metrics To Track in A/B Tests And What They Mean.

Lead Ranking 52

Lead Ranking Lead Scoring Conversion Rate Segmentation 52

Convert

AUGUST 25, 2021

Investing in the right A/B testing tool for your business is only the first step. In this article, we’ll show you 6 ways you can make your A/B testing tool work as hard for you as possible and get the highest ROI. But before we start, there are some key aspects to keep in mind when using A/B testing tools.

Budget Programs 98

Budget Programs Work Management Optimization Tools 98

Convert

SEPTEMBER 28, 2020

Do you know there are over 50 A/B testing tools on the market? With so many A/B testing tools around, how do you know which one to choose? The best A/B testing software isn’t necessarily the most expensive or the most popular. How do you narrow down ‘ the one ’ from all the A/B testing tools on the market?

Budget Programs 82

Budget Programs Tools Buy Work Management 82

Convert

JANUARY 31, 2022

In your journey into A/B testing , you’ve probably come face-to-face with this popular 2004 quote by Jeff Bezos: If you double the number of experiments you do per year, you’re going to double your inventiveness. That’s all well and good, but what if you don’t know what to test? and turn up blank. and turn up blank.

Examples 52

Examples Landing Pages Click Rate Conversion Rate 52

Convert

MARCH 16, 2022

A/B testing is the bane of existence for Shopify stores that want to scale. Most advice is oversimplified, making A/B testing out to be a magic pill that doesn’t require much foresight, is super easy to implement or a one-and-done affair. What is A/B Testing? Why Should You A/B Test on a Shopify Store?

Lead Scoring 52

Lead Scoring Lead Ranking Conversion Rate Click Rate 52

Litmus

OCTOBER 23, 2020

So, I decided there was only one way to settle this debate: to test it. Let’s dive into what our testing showed us. Our testing ground. This was our testing ground. The HTML vs. plain text debate has been raging for years. And when we asked you , we got a lot of mixed replies. Yes, Litmus sends plain text emails!

Email Marketing 92

Email Marketing Webinar Metrics Click Rate Email Campaigns 92

Convert

FEBRUARY 13, 2023

Here’s a short discussion between Rishi Rawat and Lorenzo Carreri that sets the tone for what’s to come: This is also where the idea of A/B testing is a game-changer. Cause: From Ton Wesseling’s LinkedIn Post A/B testing cuts down the uncertainty inherent in big pivots. They compound to create the “big wins”.

A/B testing 52

A/B testing Paid Search Agency Advertising Agencies Work Management 52

Convert

JANUARY 13, 2021

But does it have the same appeal when used to describe A/B testing tools? Free A/B testing tools? (Do In this article, we will check out a few free A/B testing software that can start you on your experimentation journey. But the truth is, there are many reasons someone may use a free A/B testing tool.

Budget Programs 64

Budget Programs Enterprise Management Work Management Marketing Analytics Tools 64

Convert

OCTOBER 22, 2020

Wouldn’t it be great if you could slap your A/B test hypothesis, control/treatment, and results on the desk of your stakeholders and walk away confident they would understand everything? Better yet, what if you could use telepathy to beam all your A/B testing plans and results to the people who cared about them?

Planning 80

Planning Paid Search Agency Work Management Lead Scoring 80

Convert

OCTOBER 25, 2021

In this blog post, we’ll attempt to demystify regular expressions so that you can start confidently using them in your testing. We then show you some examples of regular expressions you might want to use and how to implement these patterns into various parts of A/B testing. a-z]{2,6}b([-a-zA-Z0-9@:%_+.~#()?&//=]*)/.

Terms and Conditions 94

Terms and Conditions Landing Pages User-Generated Content Validation 94

The Lead Agency

APRIL 27, 2023

Create impactful B2B email marketing campaigns with list segmentation When you send marketing emails, to get the most out of your efforts and cut through the noise, you need to cover relevant topics and insights that your recipients are genuinely interested in. Segmented campaigns can lead to a 760% increase in revenue.

B2B Marketing 62

B2B Marketing Email Marketing Segmentation B2B 62

Heinz Marketing

OCTOBER 15, 2023

Build complex segmentation and targeting customers. Share audience segments between sites. Automatically uncover deeper segmentation opportunities. To build sustainable revenue growth now and for the future, you must embrace building customer loyalty through memorable experiences. Capture person-level data, no matter the source.

Enterprise Management 94

Enterprise Management Marketing Management Paid Search Agency Trigger Marketing 94

Biznology

SEPTEMBER 4, 2018

Clients ask us all the time to help them with the right characteristics for personas–which are essentially market segments. We focus mainly on these characteristics to target marketing messages, but they are also highly valuable for segmenting your analytics. The post How do you segment your market? Like this post?

Segmentation 132

Segmentation Paid Search Agency Marketing Psychographics 132

ATAK Interactive

FEBRUARY 6, 2020

As the primary channel to engage your contacts, you need to optimize your emails with A/B testing to ensure you’re getting the most out of the channel. For those looking to maximize the ROI of their marketing efforts, here is an overview of email split testing. What is A/B testing? How can I A/B test?

Paid Content 60

Paid Content Optimization Paid Search Agency Email Marketing 60

Convert

MAY 28, 2021

We’ve curated, vetted, and organized the most up-to-date A/B testing stats below. So let’s dive in… Stats About A/B Testing Tools and the A/B Testing Industry. Less than 0.11% of the total websites online are using CRO tools or running tests. are testing! Then look no further.

Conversion Rate 78

Conversion Rate Stats Conversion Optimization 78

Optinmonster

NOVEMBER 22, 2023

Use A/B and Split Testing 17. Use A/B testing to find out what types of subject lines your specific audience prefers. Do you want to improve your email copywriting and make more sales? Great email marketing is one of the best ways to improve conversion rates. However, it’s a lot more difficult than it seems.

Email Marketing 103

Email Marketing Copywriting Planning Paid Search Agency 103

Convert

OCTOBER 27, 2021

You can learn to make your marketing far more effective by improving it with A/B testing! It doesn’t matter if you’re a small business or an enterprise company, A/B testing can help you get ‘more’ from all of your marketing efforts. What Is A/B Testing? Some tests can see leaps of 10-50% difference.).

Paid Content 52

Paid Content Planning Paid Search Agency Work Management 52

Convert

AUGUST 18, 2021

So you’re looking to buy an A/B testing tool. The future trends and ideas that we’re seeing emerge in the CRO industry, what they mean, and which tools we think meet this demand (while also meeting your current testing needs). What Are A/B Testing Tools? How Can You Set Up an A/B Test?

Privacy 95

Privacy A/B testing Pricing Price 95

LiveRamp

DECEMBER 11, 2018

A/B testing is at the core of evidence-based marketing. Learning how to conduct A/B tests that provide valid and generalizable results is a long-term commitment. However, it’s worth the time put in because ultimately, a solid A/B testing program can drive significant business impact. Start simple.

Practices 58

Practices Best Practices CRM POS 58