4 Ways Marketing Automation Takes the Uncertainty Out of A/B Testing
Marketing Insider Group
AUGUST 3, 2020
Now, thanks to digital technology, they often resort to A/B testing to compare two or more variants against one another and see which works best. However, one of the most limiting aspects of traditional A/B testing is the fact that only a small number of variants can be tested against each other at any given time. Here’s how: 1.