Marketing Insider Group

MAY 24, 2023

The search engine giant stomps the competition with over 90% of the market share, while the closest challenger barely gets 3%. That’s the reason you need advanced Google search strategies. You can get essential details about search activity, your search engine optimization performance, and how your competitors are doing.

Search Marketing 301

Search Marketing Google Optimization Tips 301

Marketing Insider Group

NOVEMBER 29, 2022

Also, make sure your website offers a search function to help users quickly navigate to the pages they want to view. Visitors should have ample opportunity to engage further with your website by clicking on buttons, hovering over elements to reveal more information, and viewing compelling images and videos.

Marketing Websites 290

Marketing Websites Paid Search Agency Mobile Marketing Click Rate 290

Marketing Insider Group

DECEMBER 18, 2023

That said, the audience targeting is not nearly as sophisticated as native advertising solutions and many may view Outbrain recommendations as spam. Video Advertising: YouTube Ads Image Source: YouTube YouTube Ads provide a powerful platform for video advertising, leveraging the second largest search engine’s massive audience.

Paid Content 237

Paid Content Distribution Cost Per Thousand Budget Programs 237

Marketing Insider Group

APRIL 2, 2024

That’s where technical SEO comes into play—think of it as the engine tune-up, the oil check, and the tire inflation ensuring your site races smoothly down the digital highway, catching the eyes of search engines and users alike. billion searches every day. Website Crawling and Indexing Google handles over 3.5

SEO 161

SEO Eye-Tracking Lead Scoring Lead Ranking 161

Martech

APRIL 17, 2024

There are page views and things like that, key events, like newsletter sign-ups, and conversions, like, making a sale or getting a lead. I put in here’s the country and I want to see how many people, page views, etc. You know, if I have a quarterly report, I’m not looking at the last 90 days. A: There are some good things.

Marketing Analytics Tools 91

Marketing Analytics Tools Analytics Google Pricing 91

Marketing Insider Group

JULY 3, 2023

Good search engine optimization isn’t just about ranking high for keywords. However, searching for current content ideas can be time-consuming. Why You Need To Find Current Trending Topics Content quality and quantity are critical for ranking well on search engines. You’d surely appreciate any shortcuts you can find.

Trends 281

Trends Marketing AI Lead Scoring Lead Ranking 281

Marketing Insider Group

APRIL 10, 2024

Every company is looking to squeeze as much ROI out of each marketing campaign as possible, constantly searching for their next edge. And while digital marketing was once seen as innovative, it’s viewed as mandatory today. The airline is not manually adjusting the price, rather it is adjusted based on recent search and demand history.

Marketing Strategy 172

Marketing Strategy Marketing & Strategy Paid Search Agency Marketing Analytics Tools 172

Marketing Insider Group

OCTOBER 6, 2021

It’s fairly obvious that YouTube’s behemoth search engine parent company, Google, is hoping to leverage the success of the popular TikTok format and — assuming that past Google corporate history is any indication of future behavior — surpass its competitors in both reach and revenue. There are other search engines besides Google.

Youtube 335

Youtube Marketing & Strategy Marketing Strategy Planning 335

Contently

APRIL 4, 2023

For example, just because a page or a video collects a lot of views doesn’t mean the traffic will convert. Review and track content marketing metrics like: Conversions per page view (i.e., web forms, additional pages viewed, on-page engagements, shares of your content, etc.) Optimizing for voice search assistants (e.g.,

Top of Funnel 155

Top of Funnel Budget Programs Content Marketing Marketing Management 155

Convince & Convert

MARCH 5, 2024

90% of them say they are “open to new ideas when using Reddit,” and 74% say “Reddit is where I go to challenge my thinking and views.”² 74% of Redditors state Reddit is where they go to challenge their thinking and views. You’re not convincing them to move, you’re convincing them to end the search.

Research 143

Research Loyalty Case Studies Communities 143

Velocity Partners

MARCH 13, 2024

Even before AI and Google SGE came gunning for everyone’s search traffic, B2B was struggling with SEO. Despite endless effort, lots of pages languish in SERPs while the cost of paid search keeps growing. Content that lacks depth, credibility and a point of view is inherently unsticky. It’s a problem. Editing can take it home.

SEO 86

SEO B2B Paid Search Agency Aggregators 86

Optinmonster

JANUARY 29, 2024

For instance, if a business is focused on increasing website traffic, organic search traffic is a key metric to monitor. SEO Improvement : Boosting organic search rankings. This involves creating SEO-optimized content that ranks well in search engines, driving organic web traffic. Track views using Google Analytics 4 (GA4).

Paid Content 108

Paid Content ROI Content Marketing Marketing Analytics Tools 108

Martech

DECEMBER 8, 2023

Topic tags are now accessible to all users worldwide to enhance search functionality within the app. No # marks, support for multiple words, *only one* tag per post, and the tag view *is* the search view. Meta calls this new feature “topic tags”, emphasizing its difference from hashtags by prioritizing community focus.

Tagging 119

Tagging Paid Search Agency User-Generated Content Communities 119

Optinmonster

APRIL 8, 2024

Sometimes they will need to find other related products in the same category, and sometimes they will want to go back to a previous search result. 360° Views Your shoppers may not be inside your physical store, but you can still give them a 360° view of your products. And it’s not as hard to do as you might think.

Product 94

Product Lead Ranking Urgency Marketing Cross-Selling 94

Martech

APRIL 11, 2024

Perplexity also offers a related search feature that helps expand the breadth and depth of the search. ChatGPT had some variation in its search results as well. I also liked the option to view images of the technology stack on the right side of the page. By contrast, Gemini returned the same result each time.

Marketing Automation Services 101

Marketing Automation Services Bundling Marketing Management Public Relations 101

Sprout Social

APRIL 16, 2024

Even just one solid query can give a brand a rich, unbiased view of consumer sentiment. Social listening queries and Boolean search Boolean search is a way of refining query results by combining keywords with search operators. Many—but not all—social listening tools use a Boolean search query builder.

Keywords 95

Keywords Template Analysis Barriers 95

Optinmonster

MARCH 22, 2024

That’s why we decided to show you the actual data in this post, rather than giving you yet another subjective point of view. HubSpot analyzed comment, view and link data from over 100,000 blog posts. What they found about the correlation between blog posts and views/links was fascinating. He found that approx.

Correlation 74

Correlation Lead Scoring Lead Ranking Traffic 74

Contently

MARCH 30, 2023

This isn’t your typical search engine optimization (SEO) advice column. They want a high rank on high-volume search engine results pages (SERPs), but they’re late to the game and don’t have anything unique to say. And even if we have insights, our organizations may not have a distinct point of view about solving them.

SEO 144

SEO SERP Content Keywords 144

Martech

MARCH 28, 2024

Generative AI for product search. For instance, when users search for specific apparel like shoes, they’ll find the Style Recommendations section. Additionally, the search engine will provide style recommendations based on past preferences and interactions. Brand preferences. Virtual try-on technology. Why we care. How it works.

Google 83

Google Personalization Tools Marketing AI 83

Content Standard

APRIL 16, 2024

With organic search re-emerging as a cornerstone strategy for CMOs, top brands are harnessing AI to accelerate their search engine optimization (SEO) efforts and bring more efficiency to a traditionally cumbersome and resource-intensive practice. What’s driving the renewed focus on organic search?

Marketing AI 94

Marketing AI SEO Lead Scoring Lead Ranking 94

Stevens & Tate

NOVEMBER 14, 2023

Whether you’re a photographer, graphic designer, artist, or any other type of creative professional, it’s essential to understand how to optimize your visual content for search engines; also knows as Creative SEO. Identify relevant keywords and phrases that potential viewers might use to search for your type of creative work.

Creativity 91

Creativity Optimization SEO Content 91

Brightedge

APRIL 8, 2024

This has been an exciting past month in Generative AI and Search! Our Generative Parser™ does more than just delineate the intersections between SGE and Perplexity; it also highlights key focus areas for digital marketers aiming to boost referral traffic and develop robust strategies for generative search engine optimization.

Google 52

Google Allocation User-Generated Content Display 52

Contently

FEBRUARY 16, 2023

This means you need to be intentional and attract the right traffic to your website, and you want to do that with quality content that fulfills the SEO requirements allowing it to rank with search engines. Leveraging BERT, Google was able to use NLP to determine the true user intent behind specific search queries.

Lead Ranking 154

Lead Ranking Marketing AI Process SEO 154

SmartBrief - Marketing

FEBRUARY 20, 2024

Google prioritizes mobile-optimized sites in its search results, making mobile strategies crucial for SEO success. Next, develop and share content that is specifically designed to appeal to these segments, ensuring it is formatted for optimal mobile viewing.

Mobile Marketing 100

Mobile Marketing Marketing & Strategy Marketing Strategy Paid Search Agency 100

Martech

OCTOBER 20, 2023

Join search marketing experts and learn the process of creating a conversion-oriented strategy into an SEO and digital PR campaign that will lead to conversions and revenue. Click here to view more MarTech webinars. Finding an approach that incorporates all of this is vital.

Tactics 114

Tactics SEO Campaigns Webinar Metrics 114

Contently

MARCH 23, 2023

Engagement content metrics such as likes, comments, and shares provide a more comprehensive view of how audiences are interacting with your brand and what you produce. Personalized landing pages: Brands can create personalized landing pages for their website visitors based on their search terms, referral source, or demographics.

Multi-Touch Attribution 164

Multi-Touch Attribution Word of Mouth Content Landing Pages 164

Sprout Social

FEBRUARY 7, 2024

Are you consistently creating on TikTok without getting the views or engagement you’d like? Users can leverage the feature to get more views on TikTok , website visits, followers, messages or profile views. These include the number of video views, likes, comments and shares on your video. TikTok Promote may be the answer.

Paid Content 115

Paid Content Promotion Budget Programs Copyright 115

Top Rank Marketing

OCTOBER 30, 2023

This is definitely true of search engine optimization. Here’s a glossary of the top SEO terms tailored specifically for B2B marketers: Bounce Rate: The percentage of visitors who navigate away from your website after viewing only one page. With any B2B marketing strategy, it’s easy to get lost in the jargon.

Search Marketing 116

Search Marketing SEO Mobile Advertising Long Tail Marketing 116

Sprout Social

JANUARY 31, 2024

Earning billions of daily views and video searches, YouTube’s popularity speaks for itself. This activity includes views, shares, “Likes,” comments and new subscribers. Where do most of a video’s views come from (ex: YouTube search vs. suggested videos)? Is your YouTube engagement where you want it to be?

Youtube 97

Youtube Work Management Social Networks Eye-Tracking 97

Hubspot

OCTOBER 16, 2023

So you might be wondering, who viewed your LinkedIn profile? In this article, we‘ll dive into how you can see your profile views. Why LinkedIn Views Matter How to See Who Viewed Your Profile Why Can’t I See Everyone Who Viewed My LinkedIn Profile? Open profile views. Well, you can find out. Let's dive in.

Ideal Customer Profiles 71

Ideal Customer Profiles Profiling Linkedin Network Marketing 71

Search Engine Journal

MARCH 25, 2022

Views of YouTube Shorts count toward a channel’s total watch time, but they don’t count toward eligibility in the YouTube Partner Program. The post YouTube Confirms Shorts Views Don’t Count For Monetization appeared first on Search Engine Journal.

Youtube 133

Youtube 133

Sprout Social

JANUARY 24, 2024

Impressions are the number of times your content was shown or viewed, regardless of whether someone interacted with it. The #PartyNeverStops campaign generated £3.68M in sales, an 18x return on ad spend, 91M video views and reached 11.9M You can view metrics like positive sentiment and total engagement. unique users in the UK.

Paid Content 97

Paid Content Marketing Analytics Tools Advertising Agencies Marketing Budget 97

Brandwatch Marketing

MARCH 7, 2023

It is a fact of the internet that every click, every view and every sign-up is recorded somewhere. Depending on your view, this is either very creepy or fantastically interesting. billion views YouTube sees around 1,148bn mobile video views per day In 2014, the most searched term was music.

Statistics 98

Statistics Social Media Media Mobile Advertising 98

Contently

FEBRUARY 8, 2023

Peeking into keyword search is a great way to get on-the-money content ideas, giving you insights about what readers want to know. To discover other related keywords that audiences use in search, look under “Related Topics and Queries.” Toggle through the other options on Google Trends (Image Search, News Search, etc.)

Marketing AI 173

Marketing AI Trends Google SEO 173

Contently

JULY 7, 2022

B2B content marketers may groan at the thought of optimizing their brilliantly written, carefully crafted copy for search engines. Nevertheless, because search engine optimization (SEO) is essential to achieve first-page rankings and garner more traffic, having the right tools to optimize intelligently can lessen the burden.

SEO 197

SEO Marketing Analytics Tools B2B Marketing Tools 197

Martech

NOVEMBER 10, 2023

In Belsky’s view, the acquisition is a sign that the big holding companies — the Omnicoms, Dentsus, WPPs, etc — have finally recognized the critical importance of digital commerce and retail media advertising and are playing catch-up. The first two revolutions were search and social and this is the beginning of the third, he said.

Acquisitions 108

Acquisitions Paid Search Agency Advertising Agencies Multi-Channel 108

Martech

FEBRUARY 28, 2024

Searches for comparison guides, ingredient overviews, brand and product reviews, etc. Your data is talking Consumers are leaving digital breadcrumbs for you to follow — from specific website feedback to the content they’re viewing to their social media reactions and online searches. What does that research look like?

Trust Marketing 107

Trust Marketing Loyalty Ad Building Planning 107