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Top 50 B2B Content Marketing Influencers and Experts To Follow #CMWorld 2023

Top Rank Marketing

If you’d like to learn more about optimizing B2B content for search intent, you’re in luck, as our co-founder Lee Odden will be presenting at Content Marketing World on the topic.

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Pulling the Thread: Community Spotlight with Samar Owais

Litmus

I also followed email marketing experts like Joanna Wiebe and Val Giesler. Folks like you ( Logan Baird ), Megan Boshuyzen , Matthew Smith , Val Geisler , and so many more not only listened but responded, helped out, and amplified my voice. I gotta thank Val Geisler for that. Run a search. You’re going to learn so much.

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Executive Recruiting Strategy: 9 Steps for Success

Zoominfo

Let’s take a closer look at ways to improve the search for executives. The executive search intake call The first and arguably most important step in starting your search for the perfect executive is the intake call. I use a variety of tools to search for jobs and people that are similar,” Marchewitz says.

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Don’t Fear Chatbots If You Have a Rich Content Strategy

Content Marketing Institute

It requires the bot to understand the user’s search intent and return the answer in context. NLP-based bots are the front ends to more sophisticated cognitive systems, as Val Swisher explained in a presentation on natural language processing at the Intelligent Content Conference. The same is true for search engines.

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Email inspiration: 16 places to look for exciting email examples

Litmus

What’s great about their website is everything is already sorted into categories that you can easily search. The Open Rates Newsletter from Val Geisler. I’ll head to their website if I’m working on a new initiative or email program, and I don’t know where to start with it. Need some inspiration about a reactivation program? You got it.

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59 Female Marketing and Growth Experts You Should be Following

Hubspot

Val Geisler @Lovevalgeisler. Val is a email strategist and copywriter, and helps B2C businesses focused on MRR increase conversions through email. Purna is the Senior Manager of Global Engagement at Microsoft , a keynote speaker, and a columnist for Search Engine Land and Moz. Jes Kirkwood @Jeskirkwood. Purna Virji @Purnavirji.

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Creating Internal Buy-In for Inbound Marketing in Higher Education

Hubspot

When Val Fox, a director in Bentley University ''s marketing and communication department, wanted to implement Hubspot for their PreparedU program, one of the first things she had to do was “sell people internally” on the idea. We talked with Val and she walked us through three tips for creating internal buy-in. 1) Communicate Openly.

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