Moz

NOVEMBER 20, 2018

Posted by Whitespark It has been another year (and a half) since the last publication of the Local Search Ranking Factors, and local search continues to see significant growth and change. Check out the full survey! These features are creating shifts in the importance of factors that are driving local search today.

Lead Scoring 56

Lead Scoring Lead Ranking Customer Surveys Click Rate 56

Marketing Insider Group

NOVEMBER 30, 2021

High branded search volume is a good sign that consumers are searching specifically for your brand. Paid vs. organic search traffic. Organic search traffic is web traffic not driven by paid advertising efforts. It comes directly from algorithmic search results achieved through content marketing and SEO web strategies.

Brand Identity 309

Brand Identity Branding SERP Paid Search Agency 309

KoMarketing Associates

JUNE 28, 2023

However, new research indicates that they are finding it challenging to measure the return-on-investment (ROI) of channels, such as email, social media marketing , and search. About 59% said the same about search, and 53% claimed that they were “very” or “extremely” confident in their measurement of email.

ROI 247

ROI Planning Social Media Acquisitions 247

Webbiquity

MAY 30, 2023

But the #2 goal for all marketers (#3 for B2B) in this survey was “increase sales.” ” 5) Social media is most popular, but search is most important. Organic social media was ranked as the most popular channel among survey respondents, and social media engagement and reach were among the top marketing goals / KPIs.

Marketing Budget 278

Marketing Budget Marketing Budget Creation Top of Funnel Marketing Strategy 278

KoMarketing Associates

NOVEMBER 3, 2022

This was followed by ABM (31%), paid search (28%), and email marketing (26%). DemandGen released the results of its “2022 Marketing Measurement & Attribution Survey,” and data indicated that most B2B marketers (58%) are struggling to link anonymous account engagement to known stakeholders.

Account Based Marketing 249

Account Based Marketing ABM Advertising Agencies Demand Generation 249

Marketing Insider Group

JULY 6, 2021

But a recent survey shows that CEOs are not convinced that social media is gleaning the results their companies need, and marketers are often left frustrated trying to demonstrate its effectiveness with metrics like followers, impressions, and sentiment (really?). Consumers Start on Search Engines. You Can’t Control Placement.

Social Media 363

Social Media Media Business Custom Publishing 363

Convince & Convert

MARCH 5, 2024

We conducted a survey of 1,500 US and Canadian social media users aged 18-64 to determine how loyalty was changing and what brands could do to win consumers over. You’re not convincing them to move, you’re convincing them to end the search. Could your ad provide the certainty they need to stop searching?

Research 143

Research Loyalty Case Studies Communities 143

Marketing Insider Group

MAY 30, 2023

For instance, if your organic search rate is low, check that your content is optimized for the right keywords and has proper on-page SEO elements. As you search for the right solution, keep these tips in mind: Prioritize ease-of-use: Choose a platform that is easy to use and doesn’t require extensive technical knowledge.

Work Management 296

Work Management Marketing Management Budget Programs Allocation 296

Marketing Insider Group

MARCH 2, 2021

Improve search visibility for new topics. Your goals could focus on traffic, leads, search engine rankings, and anything else that will help you improve your content marketing strategy and achieve better results. You can ask them for feedback (via surveys) and reviews. Meet customers’ needs at each stage of the buyer’s journey.

Analysis 329

Analysis Top of Funnel Work Management Lead Scoring 329

Marketing Insider Group

MARCH 18, 2024

Choosing a topic involves balancing personal passion with what the audience is searching for, using keyword research and Google Trends as tools. Reviewing the top search engine results for your keyword reveals what content performs well, helping to set a benchmark for your own post. Did you know that 77% of internet users read blogs?

SERP 253

SERP Keywords Eye-Tracking Planning 253

Top Rank Marketing

NOVEMBER 17, 2023

MarketingCharts Google Search Adds Follow Feature Google has begun rolling out the ability to actively follow certain chosen search topics, triggering additional related content within a user’s Discover feed and within future searches, along with related news about followed topics, Google recently announced.

B2B Marketing 105

B2B Marketing Search Marketing B2B Google 105

Marketing Insider Group

APRIL 10, 2024

Every company is looking to squeeze as much ROI out of each marketing campaign as possible, constantly searching for their next edge. First-party data can be collected through customer surveys, lead generation forms, email marketing , chatbots, and more. Brands are competing against one another to reach the same audience pool.

Marketing Strategy 172

Marketing Strategy Marketing & Strategy Paid Search Agency Marketing Analytics Tools 172

Martech

DECEMBER 6, 2023

Google is providing advertisers with the option to opt out of the Search Partner Network (SPN). This decision comes in the wake of an Adalytics report claiming that Google search ads were appearing on inappropriate non-Google websites through the SPN, creating potential risks for brand safety. Click here to take the survey Why we care.

Opt-out 107

Opt-out Advertising Agencies Advertisements Advertising 107

Marketing Insider Group

OCTOBER 14, 2020

A new survey from SEMrush identifies some of the biggest marketing challenges you’re facing right now. For each challenge in the survey, experts weigh in on how to resolve it and what tools are helpful. If you’re investing a lot into paid search or ads, you can limit this spending by focusing on channels that work.

Paid Content 319

Paid Content Customer Surveys Marketing Budget Paid Search Agency 319

Top Rank Marketing

JANUARY 5, 2024

Survey] 90 percent of B2B marketers have said that their roles have become increasingly complex, while 62 percent of marketing leaders have indicated a change from sales-owned to marketing-owned customer relationships — two of numerous findings of interest to B2B marketers contained in newly-published survey data.

Paid Search Agency 108

Paid Search Agency Demand Generation Agencies B2B Marketing Linkedin 108

Optinmonster

APRIL 15, 2024

The best way to find out: add a survey popup on your site! The best way to do that is to ask, and using a WordPress survey popup plugin can help. A WordPress survey popup plugin can help you create a popup that lets your visitors share their feedback about what they liked or didn’t like about your website.

Customer Surveys 78

Customer Surveys Marketing Websites Marketing Management Template 78

Webbiquity

MARCH 30, 2021

In a recent survey , B2B marketers and sales leaders were asked to name their most important metric for business success. According to a McKinsey survey , roughly 75% of B2B buyers say they prefer digital self-service and remote engagement over interpersonal interactions — an attitude that has steadily increased even as lockdowns ended.

Lead Generation 259

Lead Generation Marketing Automation Services Trends Marketing AI 259

Martech

DECEMBER 14, 2023

The company also announced improved AI search capabilities through Einstein Copilot Search, available February 2024. Dig deeper: Salesforce says AI is the new UI Take Martech’s 2024 Salary and Career Survey From AI to layoffs, it’s been quite a year. Click here to take the survey Data Cloud Vector Database.

Marketing AI 103

Marketing AI Business Paid Search Agency Marketing Management 103

ClearVoice

APRIL 13, 2024

If you currently cover the topics but your pages aren’t ranking on the search engine results pages (SERPs), you can upgrade or refresh your current pages. There are several types of user feedback: Surveys. Surveys often contain several questions about a particular product, company, event, etc. Interviews. Social media content.

Effectiveness 52

Effectiveness Marketing & Strategy Content Microsite 52

Marketing Insider Group

NOVEMBER 9, 2020

The pandemic’s impact on marketing budgets continues to play out, but The CMO Survey , published in June 2020, shows a decrease in spending across the board. Image: CMO Survey. A survey from Merkle of 400 companies revealed that the majority (52%) are increasing marketing spend. Image: CMO Spend Survey. Image: ANA.

Marketing Budget 300

Marketing Budget Paid Content Budget Programs Marketing Budget Creation 300

Top Rank Marketing

DECEMBER 8, 2023

[Report] 43 percent of software as a service (SaaS) leaders have said that they use competitive analysis for pricing research, with 34 percent turning to feedback from existing customers, while 14 percent utilize previous market research, according to newly-published B2B survey data. percent from 2022, with 11.6

Newsletter 97

Newsletter B2B Marketing Linkedin Studies 97

Sprout Social

JANUARY 11, 2024

From social media mentions to searches, these metrics reveal the extent of your brand’s presence and influence. A sentiment analysis of reviews, social media comments and feedback surveys identifies areas that excite customers and those that need work. Branded search volume Are customers searching for your business by name?

Brand Identity 107

Brand Identity Branding Aggregators Marketing Analytics Tools 107

Sprout Social

JANUARY 24, 2024

Our Q3 2023 Pulse Survey revealed 81% of US-based social marketers consider influencer marketing an essential part of their social media strategy. Here are ten important influencer marketing metrics based on insights from marketers, research studies and our Q3 2023 Pulse Survey.

Paid Content 97

Paid Content Marketing Analytics Tools Advertising Agencies Marketing Budget 97

Martech

FEBRUARY 8, 2024

Professionals trust search engine results and comparison websites less. Google’s monopoly on search has allowed bad behavior to set in. Zero click search results; ads crowding out organic search results. And now with the advent of AI-generated search results? And now with the advent of AI-generated search results?

Marketing AI 111

Marketing AI Lead Ranking Ideal Customer Profiles B2B Marketing 111

Martech

DECEMBER 1, 2023

Initially, there were concerns that AI-generated content would rank lower in search engines. However, Google has clarified that using AI for content creation is not against their guidelines: Will AI content rank highly on Search? If it is useful, helpful, original and satisfies aspects of E-E-A-T , it might do well in Search.

Marketing AI 140

Marketing AI Classified Ads Generation Lead Ranking 140

Optinmonster

MARCH 21, 2024

Customer feedback includes information a company specifically asks for through website surveys, customer support logs, product questionnaires, on-site reviews, customer interviews, and more. Create a Customer Survey Popup Displaying a simple survey on your site is one of the easiest ways to get feedback.

Marketing Websites 105

Marketing Websites Tips Customer Surveys Customer Satisfaction 105

Martech

FEBRUARY 15, 2024

Today we have a tale of two surveys with very different messages. Methodology: “150 marketing professionals responding to the survey who represent companies with 500 or more employees.” Users can also refine searches by regions and Locarno class features. 6% still don’t know what AI is. ” Which is true?

Marketing AI 94

Marketing AI Enterprise Management CPC Cost Per Click 94

Martech

JANUARY 23, 2024

New customers come to the site either from social media buzz and community outreach, or from the investment Thriftbooks has made in search engine optimization. “If But then they see a search bar and wonder what else we’ve got. ThriftBooks uses the search signal data on their site to help build recommendations for users.

Loyalty 97

Loyalty eCommerce Buzz Paid Search Agency 97

Martech

MARCH 14, 2024

A recent survey finding about AI use reminded me of a joke by the brilliant satirist Tom Lehrer: “I know some people feel that marriage as an institution is dying out, but I disagree and the point was driven home to me rather forcefully not long ago by a letter I received which said: ‘Darling, I love you and I cannot live without you.

Marketing AI 104

Marketing AI Enterprise Management eCommerce User-Generated Content 104

Martech

JANUARY 4, 2024

Paid search was again the biggest driver of sales for retailers (29.4% That was followed by web traffic (19.3%), affiliate and partner sales (16.6%), organic search (15.9%), and email (15.3%). Take the Martech Salary and Career Survey Click here to take the survey Get MarTech! The fruitful channels. of online sales).

Pricing 89

Pricing Price Customer Surveys Cost 89

Martech

DECEMBER 14, 2023

NIQ’s NIQ Ask Arthur integrates with the Discover platform and provides users with AI-assisted global search, personalized recommendations and AI-generated insights within reports. Take Martech’s 2024 Salary and Career Survey From AI to layoffs, it’s been quite a year. Click here to take the survey Get MarTech!

Marketing AI 92

Marketing AI Advertising Agencies Paid Search Agency API 92

SmartBrief - Marketing

DECEMBER 18, 2023

For its annual holiday shopping report, Coveo worked with RSR Research on a retailer-side survey that predicted some of the above shopper behavior as seen through the retailer lens. The survey was conducted with qualified US-based retail respondents representing 92 retailers, most with revenues above $250 million. 24 will reach 3.7%

Customer Surveys 69

Customer Surveys eCommerce Enterprise Management Work Management 69

Martech

DECEMBER 14, 2023

Take Martech’s 2024 Salary and Career Survey From AI to layoffs, it’s been quite a year. Please take this short survey so we can have your input on the state of martech salaries and careers. Click here to take the survey What Google is saying. We’d like to know how it’s been for you. Get MarTech!

Features 124

Features Google Privacy Eye-Tracking 124

B2B Marketing Directions

MARCH 24, 2024

Google Survey Bain & Co. and Google recently surveyed 1,208 people at US companies who were involved in buying several types of business products and services. In this survey, 80% - 90% of the respondents (depending on what they were buying) said they had a set of vendors in mind before they did any research.

B2B Marketing 71

B2B Marketing B2B Vendors Trigger Marketing 71

Top Rank Marketing

NOVEMBER 10, 2023

rolls out with 16 new features Search giant Google has released an array of new changes and features to its popular Google Ads Editor product, including new ad strength and deep linking updates, as the firm seeks to streamline the tool, Google recently announced. MediaPost Is AI in Search Changing B2B Content Strategies?

Advertising Benchmark 104

Advertising Benchmark Marketing Report B2B Marketing Linkedin 104

Top Rank Marketing

JANUARY 12, 2024

Report] Some 70 percent of a B2B buyer’s journey has typically already taken place before reaching out to a vendor, with 83 percent of B2B buyers having indicated they are typically the first to initiate vendor communications — two of several findings of interest to B2B marketers contained in newly-published survey data. 21% of U.S.

B2B Marketing 98

B2B Marketing Studies B2B Marketing Analytics Tools 98

Martech

JANUARY 10, 2024

Don’t try to cover too much information You can’t cover everything about search engine optimization, marketing automation or any topic in 30 minutes. Amy Hebdon , founder and managing director of Paid Search Magic, recently presented a session at SMX Next about optimizing landing pages with AI. In your inbox.

Conference 108

Conference Tips Work Management Marketing Management 108