Search Engine Journal

AUGUST 18, 2021

New insights on how Google search ranking works plus the concept of the SERP as a product and how it plays a role in SEO. The post Darwinism & Google SERPs As Product: Revisiting How Search Works appeared first on Search Engine Journal.

SERP 127

SERP Google Product SEO 127

Kevin Indig

AUGUST 28, 2023

Google recently announced significant SERP Features changes: the removal of FAQ and How-To rich snippets. I dissected 5 large sites, Google’s announcement and SERP Feature trends. The Semrush report shows FAQ rich snippets present in the search results for Wikipedia’s keywords. Related searches increased by +6.8%

SERP 96

SERP FAQ Features Wikipedia 96

seo.co

AUGUST 20, 2020

The Basics of SERPs (Search Engine Results Pages). + The Main Elements of SERPs. Anatomy of an SERP (2020). + How Do Search Engines Choose Results for SERP? + How to Make Use of SERPs. Increasing Your Organic Rankings in SERPs. The Basics of SERPs (Search Engine Results Pages).

SERP 111

SERP Paid Content PPC Cost Per Click 111

Brightedge

NOVEMBER 3, 2020

We know Google is constantly testing and changing their algorithm, with the goal of creating the best user experiences and providing the most relevant search results. The SERP landscape is also constantly changing and has evolved over time. Because of this, BrightEdge started tracking some of the ways Google is evolving the SERPs.

SERP 144

SERP Trends Mobile Marketing Lead Ranking 144

Valasys

APRIL 15, 2024

If your business relies on a website but feels like it is lost in the online crowd, your competitors are staying a step ahead in search results. Analyzing your competitors on SERPs can give you valuable insights into improving your SEO. What is SERP Competitor Analysis? But what if their strategies were right in front of you?

SERP 40

SERP Analysis Keywords SEO 40

KoMarketing Associates

DECEMBER 3, 2019

That tool is Google’s search engine results page (SERP). In this post, we will be discussing the key SERP features advertisers can use to improve their paid search performance. The easiest form of research that can be done on the SERP is observing the competition. Find “Related To” Searches. Follow The News.

SERP 157

SERP PPC Features Paid Search Agency 157

Contently

FEBRUARY 14, 2023

Every second, more than 40,000 queries hit Google’s search engine. With that kind of search volume, how is a business supposed to get its content to rank high, let alone rank on page one? What is search intent? What is search intent? Or are they searching for a specific individual or business?

Intent 194

Intent Optimization Google SERP 194

Search Engine Journal

JULY 5, 2023

Adapt your ads for Bing generative SERPs and Google's chat-based generative Google Search Experience with this detailed guide. The post Generative AI Integration SERPs And PPC Advertisers appeared first on Search Engine Journal.

SERP 93

SERP PPC Advertisements Advertising 93

Conductor

OCTOBER 11, 2022

e-commerce purchases start with an organic search on the internet, which is why learning how to increase your brand’s visibility in search results is critical. Ten years ago, Google would return simple search results based on how well a page is optimized with search engine optimization (SEO).

SERP 124

SERP Lead Ranking Lead Scoring Paid Content 124

Search Engine Journal

JULY 16, 2022

How can you stay effective when the SERPs are becoming more competitive? Learn how to use On-SERP SEO effectively and boost your search presence now. The post Improving Brand Awareness & CTR With On-SERP SEO appeared first on Search Engine Journal.

CTR 122

CTR SERP SEO Brand Identity 122

Search Engine Journal

OCTOBER 26, 2021

Google's John Mueller assessed how Search Console Impressions Reports may change because of the new Infinite Scroll Search Results The post Google Search Console Impressions Report and Continuous Scroll SERPs appeared first on Search Engine Journal.

SERP 88

SERP Impressions Google SEO 88

Search Engine Journal

APRIL 13, 2023

Google's updated guidance announces they changed what will trigger video thumbnails to appear in the SERPs The post Google Reduces What Triggers Video Thumbnails In The SERPs appeared first on Search Engine Journal.

SERP 103

SERP Google Video Marketing SEO 103

SEMrush

FEBRUARY 12, 2021

Learn what SERPs are, how they impact you, and how you can improve your chances for digital success.

SERP 135

SERP SEO 135

Webbiquity

FEBRUARY 6, 2024

Both Google and Bing search engine result pages (SERPs) are becoming more visual. There are image snapshots, video thumbnails, and image search results showing up all around search results. For a few years now, Google has shown image thumbnails in mobile search results. Guest post by Ann Smarty.

SEO 159

SEO Conversion SERP Eye-Tracking 159

Search Engine Journal

MAY 11, 2022

SERP Trends By Industry: Learn how to create your content based on the SERP features that display for your industry. The post SERP Trends & Top Keyword Data By Industry appeared first on Search Engine Journal.

SERP 110

SERP Keywords Trends Display 110

Search Engine Journal

NOVEMBER 17, 2021

It auto-translates the titles and snippets between languages The post Google Updates Some SERPs With Translated Results appeared first on Search Engine Journal. Google documented a change called Translated Results that affects six languages.

SERP 143

SERP Google SEO 143

Search Engine Journal

AUGUST 18, 2021

Google is rewriting title tags for a limited amount of pages in search results, often replacing the text with a page’s H1 tag. The post Google is Rewriting Title Tags in SERPs appeared first on Search Engine Journal.

SERP 143

SERP Tagging Google SEO 143

Search Engine Journal

AUGUST 14, 2022

Learn how to use SERP APIs for SEO. The post How To Beat Your Competition Using Only SERPs appeared first on Search Engine Journal. Wondering how you can easily beat your competition without adding another tool to your marketing stack?

SERP 109

SERP API SEO Search Marketing 109

Moz

APRIL 21, 2020

Posted by Stephen_Job There are several studies (and lots of data) out there about how people use Google SERPs, what they ignore, and what they focus on. Two things I have never seen tested are the actual user reactions to and behavior with SERPs. What is biometric technology and how can marketers use it? Data sample. 20 participants.

SERP 66

SERP Google Purchase Intent PPC 66

MarketMuse

FEBRUARY 21, 2023

Google SERP features, known also as visual elements, are the building blocks of Google’s search results page. Here’s a look at the most common visual elements and strategies for appearing in them.

SERP 81

SERP Features Google Ad Building 81

Search Engine Journal

OCTOBER 12, 2022

Research on 150,000 apparel related search queries uncovers startling changes in Google SERPs with positive implications for ecommerce. The post Research On 150,000 Product Queries Reveals Changes in Google SERPs appeared first on Search Engine Journal.

SERP 105

SERP Research Google Product 105

Kevin Indig

OCTOBER 30, 2023

JetOctopus has a state-of-the-art Google Search Console SEO Insight Extractor with more than hundreds of data sets and visualization charts.    SERP dynamics.  Watch the Watch SERP efficiency by countries.  You’re surely aware of brand searches.   Keywords.

Brand Identity 106

Brand Identity Branding CTR API 106

Scoop.it

MARCH 21, 2023

Search engines get smarter every day: Behavioral factors and user search intent call the shots, and today SEO writers take a step further to bring their content to the next level if they want it to rank higher than the competition. In short, it’s about generating expert content that meets semantic search.

SERP 80

SERP Long Tail Marketing Dwell Content 80

KoMarketing Associates

FEBRUARY 5, 2019

The search engine results page (SERP) refers to the list of results that are being displayed by search engines for any given query submitted by a searcher. Understanding SERPs is a critical component of the SEO professional’s role. Why Understanding SERPs Is So Important. Traditional SERP Features.

SERP 120

SERP Features Top of Funnel Display 120

Top Rank Marketing

MARCH 18, 2024

Given all this concern, it’s not surprising that Google’s bold new foray into generative AI, Google Search Generative Experience (SGE) has elicited big reactions. With search engines and SEO being such a core aspect of digital marketing , there’s understandably a lot of attention being paid to the ripple effects of this evolution in search.

Traffic 67

Traffic SERP Guidelines User-Generated Content 67

Top Rank Marketing

OCTOBER 30, 2023

This is definitely true of search engine optimization. SERP (Search Engine Results Page): The page that displays the results of a user’s search query. Ranking higher on the SERP increases the likelihood of your content being clicked and visited. This includes optimizing content, headings, meta tags, and URLs.

Search Marketing 115

Search Marketing SEO Mobile Advertising Long Tail Marketing 115

Content Marketing Institute

MAY 17, 2021

Here are three strategies to make that picture even better to boost your search rankings. Continue reading → The post 3 Quality Signals That Help Content Rank Higher in SERPs appeared first on Content Marketing Institute. They look at everything from your text to your meta tags to your style sheets.

SERP 139

SERP Content Tagging Search Marketing 139

Search Engine Journal

MAY 10, 2022

What can we learn by analyzing the SERPs for great, big, competitive keywords the major brands are fighting over? The post SEO #Lifegoals: Who’s Winning Super Competitive SERPs & Why appeared first on Search Engine Journal. Check out these SEO insights.

SERP 94

SERP SEO Keywords Brand Identity 94

Search Engine Journal

FEBRUARY 28, 2022

Universal search results increasingly dominate the SERPs. The post How Google Universal Search Ranking Works – Darwinism In Search appeared first on Search Engine Journal. Read on and learn how you can integrate it to gain better visibility on Google.

Google 131

Google SERP SEO 131

Search Engine Journal

MAY 2, 2022

Learn how to optimize your title tags and other page elements to better target the right SERP features. The post Mastering SEO Within Google’s SERPs [Podcast] appeared first on Search Engine Journal.

SERP 88

SERP SEO Tagging Google 88

Webbiquity

OCTOBER 27, 2020

Voice searches have shot up in popularity over the past few years. What’s more, Google reports that 27% (which actually seems low) of the online population around the world is using voice search on their mobile devices. Clearly, voice searches are going to become even more popular. Voice Search Optimization Strategies.

Optimization 251

Optimization Marketing & Strategy FAQ Long Tail Marketing 251

Marketing Insider Group

MARCH 18, 2024

Choosing a topic involves balancing personal passion with what the audience is searching for, using keyword research and Google Trends as tools. Reviewing the top search engine results for your keyword reveals what content performs well, helping to set a benchmark for your own post. Did you know that 77% of internet users read blogs?

SERP 253

SERP Keywords Eye-Tracking Planning 253

Search Engine Journal

APRIL 24, 2023

Need to research more search terms in ProRankTracker?Insta-Check Insta-Check can expand your SERP research capability without reconfiguring your account. The post ProRankTracker, A Leading SEO Rank Tracker, Adds A Powerful New SERP-Checking Tool: Insta-Check appeared first on Search Engine Journal.

SERP 85

SERP Lead Ranking Lead Scoring SEO 85

Brightedge

JULY 1, 2020

5 min read While SEO and PPC are unique channels that both work well alone, combining insights and data from the two for greater results and more visibility can help your overall digital marketing strategy and help increase your ranks in the SERPs. Use them both together to achieve as much real estate in the SERPs as possible.

SERP 128

SERP PPC Top of Funnel SEO 128

Content Marketing Institute

MARCH 19, 2020

Zero-click searches, sponsored listings, featured snippets, and more. With all that happening on Google, how can your content battle search engine results pages? Continue reading → The post Rise Up in SERPs With the Right SEO Content appeared first on Content Marketing Institute. Put on these SEO boxing gloves.

SERP 129

SERP SEO Content Search Marketing 129

Brightedge

AUGUST 17, 2021

A central truth of search engine optimization (SEO) is that not all optimization opportunities are created equal. This starts by knowing where your website stands in the search rankings for target keywords. This starts by knowing where your website stands in the search rankings for target keywords. IMMEDIATE OPPORTUNITIES.

SERP 96

SERP SEO Keywords Click Rate 96

Search Engine Journal

AUGUST 2, 2022

Google is testing more local service ads per set of search results, with three ads on a page instead of two. The post Google Tests More Local Service Ads In SERPs appeared first on Search Engine Journal.

SERP 80

SERP Service Google Ads 80