Video SEO: How to Optimize Your Videos for Search


This is why understanding video SEO is so helpful to modern marketers. Additionally, video carousels are an important part of organic search results giving publishers additional opportunities to quickly bring their products in front of their target customers.

Video 91

SEO Basics for Non-SEO Experts

Heinz Marketing

Search engine optimization (SEO) has always been a daunting subject in my mind—there is so much to it. However, I recently pushed myself to move past that barrier and take an SEO course— MarketingProf’s (Non-Techie) Marketer’s Guide to SEO to be specific, and it was an eye-opener.

SEO 103

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

A Guide to SEO for Voice Search

Marketing Insider Group

We use our phones to search while we’re waiting in line at the post […]. The post A Guide to SEO for Voice Search appeared first on Marketing Insider Group. Search MarketingThe way people use the Internet to find information online is changing. We’re no longer sitting at our desks typing at a keyboard. Instead, we’re on the move and using our phone to keep us informed while we’re on the go.

Search 195

Six Successful Strategies for Voice Search Optimization


Voice searches have shot up in popularity over the past few years. What’s more, Google reports that 27% (which actually seems low) of the online population around the world is using voice search on their mobile devices. Clearly, voice searches are going to become even more popular.

Search 170

Why and How to Dominate Google's Featured Snippets

Speaker: Kathleen Booth, VP of Marketing at Prevailion

Until recently, getting to position #1 on the search engine results pages (SERPs) was the holy grail of digital marketing. Now, Google has introduced featured snippets - effectively creating a “position zero.” Through real-world examples and case studies, learn why owning the featured snippet is so important, how to dominate position zero, and what impact it will have on your traffic and leads as the future of search continues to evolve.

Expert Answers to 10 Tough SEO Questions


When five top SEO experts answer 10 challenging, in-depth questions about SEO best practices on a panel, the result is an outpouring of SEO wisdom in a concise package. Guidance on what works in SEO today —not five years ago. Focus on long-tail searches.

Local SEO Guide: How to Optimize Your Website for Local Searches


Local SEO brings your business closer to your local community. The post Local SEO Guide: How to Optimize Your Website for Local Searches appeared first on Spiralytics Inc. This guide will cover everything you need to know and how to optimize for maximum results.

SEO 99

What is SEM (Search Engine Marketing) and how it relates to SEO


If you answered Google or any other internet search engine, be it Bing, Yahoo!, In this scenario, SEM (Search Engine Marketing), a set of techniques that aims to use these engines for promotion on the Internet, emerges. How to do Search Engine Marketing? Using SEO.

Google Search Console: What is GSC & How to Use it to Improve SEO

And to track all these things, Google offers the Search Console , which is a powerhouse of data that lets you track, analyze, maintain, and fix your website in many ways. What Is Google Search Console? Google Search Console Query. By search type. By search appearance.

SEO 79

SEO for Voice Search | 5 Valuable Tips to Optimize Voice Search in 2020


What is Voice Search? Voice search is a technology that allows you to say a voice command to access information on Google and other search engines. Ever since the Hummingbird update , Google focuses on ranking relevant content to each search with more intensity.

Search 137

Balancing SEO and PPC to Maximize Search Results


Great SEO can get sites to the top of organic search rankings, provide valuable traffic from long-tail or high-traffic keywords and play a crucial role in driving growth to your company. That pitfall is paid search. That’s why the best digital marketers supplement SEO tactics with targeted PPC to yield top results. It’s always important to remember that no matter how good your rankings, the top 2 or 3 or even 4 results are likely to be search or shopping ads.

PPC 176

SEO for Small Businesses


SEO can seem like a necessary evil for small businesses. Optimizing SEO for small businesses is entirely manageable if the right steps are taken. SEO is a powerful tool for not only finding customers but also building a strong brand reputation. What is Search Engine Optimization?

25 Common SEO Myths


SEO myths have been around for probably as long as search engines have existed. Often they are the result of a misunderstanding about Google, something insignificant that’s blown way out of proportion, or… SEO Content Strategy

SEO 104

4 Actionable Insights from Google Search Console Search Performance Reports

KoMarketing Associates

SEO remains a critical channel for B2B marketers as they focus on digital marketing goals and objectives. So what tactics do B2B marketers use to execute a successful B2B SEO program ? Enter Google Search Console’s Search Performance Report.

Search 223

Google: How to Use Search Operators for SEO via @sejournal, @martinibuster

Search Engine Journal

New Google Advanced SEO support page shows how to use search operators for identifying errors and making improvements The post Google: How to Use Search Operators for SEO appeared first on Search Engine Journal.

A Complete Guide to Keyword Search Volume for SEO via @sejournal, @marktraphagen

Search Engine Journal

Search volume is a key metric for effective keyword research. The post A Complete Guide to Keyword Search Volume for SEO appeared first on Search Engine Journal. Read about its limitations and ways to enhance the information and data it provides.

My favorite organic search posts from Biznology


Whether you call it SEO or organic search, I’ve sure published a lot of articles on the subject here at Biznology. Below you can find a few of my favorite articles on organic search that still hold up today: Are you using social media for search keyword research? Do you use your website search to help your SEO? Why normal people do not trust SEO people. No, SEO still isn’t dead.

Report: Most Marketers Seeing SEO Efforts Become ‘More Successful’

KoMarketing Associates

Search engine optimization (SEO) continues to be a critical part of marketers’ overall strategies, but new research suggests that they still face numerous challenges in this area. Over the past year, the majority of marketers (37.6%) cited budget cuts as their top SEO challenge.

Report 228

How Empathetic Language Impacts SEO


When you create content for your website, it's a lot easier to write for robots (search engines) than it is to write an emotional, impactful story that will resonate with actual people. Let's face it.

SEO 87

Video SEO: 10 Steps to Optimizing Videos for Search and Discovery via @sejournal, @gregjarboe

Search Engine Journal

Video SEO is constantly evolving and staying current on optimization best practices is essential. The post Video SEO: 10 Steps to Optimizing Videos for Search and Discovery appeared first on Search Engine Journal. SEO YouTube

8 B2B SEO Tools to Improve Rankings & Dominate Search Results

KoMarketing Associates

Improving search rankings certainly isn’t as simple as it sounds. When determining the best approaches to drive organic visibility, there are several SEO tools that should be used to help make more informed decisions and guide B2B marketing strategies. Here we’ve outlined some of our favorite B2B SEO tools for everything from keyword research to link building, content development, technical auditing, performance analysis, and more.

Tools 156

Image SEO: How to Optimize Images for Search


How to optimize images for Search discovery, indexing, user experience (UX), and speed. Content Optimization

21 Spectacular SEO and Search Marketing Stats and Facts


Social may be sexy, but search still pays the bills. As reported below, organic search drives 51% of all visitors to both B2B and and B2C Web sites, while paid-search drives 10% (and social 5%, on average). 89% of customers begin their buying process with a search engine. How can marketers get the most out of search? The search marketing stats and facts below provide some helpful guidance. 3 General Search and Google Stats and Facts.

Stats 188

How to Combine UX Design with SEO to Create a Better User Experience


As an experienced digital marketing professional, you know search engine optimization (SEO) should be an integral part of your website development process, rather than an afterthought. UX Design + SEO = Successful Application Development Projects. Guest post by Juno Yates.

Design 143

B2B SEO: How to Rank Your Business Website Higher in Search

Single Grain

What is B2B search engine optimization? B2B SEO refers to getting your business site ranked higher in the SERPs in order to drive more traffic and sales to you. 70% of B2B search queries are made on smartphones. Difference Between B2B SEO and B2C SEO. SEO B2B SEO

SEO 103

Professional SEO Checklist: Ten Technical SEO Tips to Improve Your Traffic (Almost) Instantly


Organic search drives, on average, 64% of all B2B website traffic , and 60% of visits to technology sites in general. So needless to say, search engine optimization (SEO) plays a vital part in improving online presence and traffic for B2B sites. Guest post by Mathew Jade.

SEO 212

Things I do to optimize for Google search engine discoverability


First, I overrule the URL slug that is automatically-generated by WordPress–things-optimize-google-search-engine- discoverability –and replace it literally, things-i-do-to-optimize-for-google-search-engine-discoverability: I make sure I re-label each and every image descriptively. The post Things I do to optimize for Google search engine discoverability appeared first on Biznology.

Video SEO: How to Optimize Video for Search


Video is a major content type from which any strategy can benefit. Here’s how to optimize your videos to drive more organic traffic. Content Optimization

Local SEO: Optimizing Your Rankings for Google Local Search

Local SEO – Table of Contents. Introduction – What is Local SEO? Local SEO vs. National SEO. + Why Isn’t My Business Appearing in Google Local Search? + Why Local SEO Should Be Your Top Priority. Methods for Earning Local SEO Citations.

Copywriting for SEO: How to Optimize Your Writing for Search Engines

Combine phenomenal copywriting skills with SEO , and your content marketing strategy will be on the road to gaining highly targeted readers that instantly become hot leads and customers. But how do you come up with persuasive blog and content copy that’s also highly optimized for search ?

Semantic Search: What It Is & Why It Matters for SEO Today via @sejournal, @ab80

Search Engine Journal

Search engine technology has evolved, making semantic search essential for SEO. The post Semantic Search: What It Is & Why It Matters for SEO Today appeared first on Search Engine Journal.

Keyword Search Volume: Tools for Estimating Search Volume & Site Traffic

Understanding keyword search volume is critical for engaging in meaningful keyword research , but many people misunderstand it. Keyword Search Volume Overview. Keyword search volume refers to how many searches for a specific keyword phrase on a search engine over a specific time period.

Search Engine Marketing is Legion


I just discovered that Search Engine Marketing (SEM) isn’t just a rebrand of Search Engine Optimization (SEO), a marketing discipline that is almost universally damned as being shifty, black-hat, and more than just a little shady. Well, I have been helping Mike Moran and Bill Hunt promote their upcoming book, Search Engine Marketing, Inc. , and spent an hour on the phone chatting with Bill about search, social, business, and the enterprise.

Search Intent: Implicit VS Explicit

Method and Metric

Keywords couldn’t hold any more weight in the SEO world. They are the cornerstone that every great SEO strategy is built around and the data that Google uses to determine if your content is relevant to its users. Explicit Search Intent. Implicit Search Intent.

Search Intent Optimization: How to Use It to Improve Your Content


Every day, search engine algorithms are getting smarter about what searchers want when typing in specific words or phrases. This understanding of “search intent” helps them deliver better results (web pages).

12 Myths vs. Realities of Search Engine Optimization (SEO)


SEO Myths (Search Engine People Blog). Our monthly webinar with Rob Petersen and me yesterday was about debunking SEO myths in order to make your search marketing strategy the best it can be. 80% of visitors to a website begin by typing keywords in the query box of a search engine. 42% click on the website in the #1 position on the search page. Do you know the difference between the myths and realities of SEO?

What is SEO (Search Engine Optimization): the complete guide to reach the top results on Google


SEO is a key Digital Marketing strategy. After all, who wouldn’t want to show up within the top organic search results on Google? And having a good SEO strategy can get you there! We’ll cover the following topics: What is SEO? How to start an SEO strategy?

The Secret Value of Site Search


Increasingly, site search is on the list because of the hidden value in this capability. Effective site search retains visitors increasing SEO & SEM Yields. While we’ve known for a long time the positive impact that site search has on transactional and commerce experiences (see next section) we were encouraged to see the data that showed that marketing goal achievement was 87% higher for searchers than for non-searchers. SEO & SEM Yields Increase.

Sites 122

SEO for site acquisitions


How are you going to handle the SEO problem? The biggest thing to remember is that you don’t want to lose any search equity that has been built over the years. SEO is hard enough so don’t make it harder for yourself. Create a report to identify the search engine performance (rank, traffic, etc.) First, create a paid search campaign ensure you are in-market for those important keywords your customers are using. Considering an acquisition?

Why Search – and SEO – Is Important via @RyanJones

Search Engine Journal

The consumer journey is gradually playing a larger role in search. Users search to solve problems, to accomplish tasks, and “do” things. The post Why Search – and SEO – Is Important via @RyanJones appeared first on Search Engine Journal.