Search Engine Marketing is Legion

Biznology

I just discovered that Search Engine Marketing (SEM) isn’t just a rebrand of Search Engine Optimization (SEO), a marketing discipline that is almost universally damned as being shifty, black-hat, and more than just a little shady. Well, I have been helping Mike Moran and Bill Hunt promote their upcoming book, Search Engine Marketing, Inc. , and spent an hour on the phone chatting with Bill about search, social, business, and the enterprise.

Things I do to optimize for Google search engine discoverability

Biznology

First, I overrule the URL slug that is automatically-generated by WordPress–things-optimize-google-search-engine- discoverability –and replace it literally, things-i-do-to-optimize-for-google-search-engine-discoverability: I make sure I re-label each and every image descriptively. The post Things I do to optimize for Google search engine discoverability appeared first on Biznology.

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15 Search Engine Alternatives to Google

seo.co

15 Search Engine Alternatives You Should Know. + CC Search. + Google is the king of search. But today, around two-thirds of all searches are performed on Google, and the few major competitors remaining have joined forces just to stay afloat. CC Search.

What is SEM (Search Engine Marketing) and how it relates to SEO

RockContent

If you answered Google or any other internet search engine, be it Bing, Yahoo!, In this scenario, SEM (Search Engine Marketing), a set of techniques that aims to use these engines for promotion on the Internet, emerges. How to do Search Engine Marketing?

Why and How to Dominate Google's Featured Snippets

Speaker: Kathleen Booth, VP of Marketing at Prevailion

Until recently, getting to position #1 on the search engine results pages (SERPs) was the holy grail of digital marketing. Now, Google has introduced featured snippets - effectively creating a “position zero.” Through real-world examples and case studies, learn why owning the featured snippet is so important, how to dominate position zero, and what impact it will have on your traffic and leads as the future of search continues to evolve.

SEO Best Practices from a Search Engine Optimization Agency

KEO Marketing

SEO 101: Best Practices from a Search Engine Optimization Agency Things are always changing in the world of search engine optimization (SEO). Search engines drive as many as 70% of all business to business… Read More.

12 myths vs. reality on Search Engine Optimization (SEO)

Biznology

A few numbers for your consideration: 80% of visitors to a website begin by typing keywords in the query box of a search engine. 42% click on the website in the #1 position on the search page. These facts prove, if your brand is on the internet, a high rank on the search engines is a requirement to generate business. As it turns out, building a beautiful website and getting your site to the top of search engines are two very different skills.

What is SEO (Search Engine Optimization): the complete guide to reach the top results on Google

RockContent

SEO is a key Digital Marketing strategy. After all, who wouldn’t want to show up within the top organic search results on Google? And having a good SEO strategy can get you there! We’ll cover the following topics: What is SEO? How to start an SEO strategy?

How to Create Search Engine Friendly URLs

seo.co

Yes, that’s right, you can tailor your domain URLs to be optimized for search engines too. You can think of a URL as the unique search engine I.D. That’s the way search engines look at complex URLs. Complexity kills in the search engine process.

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12 Myths vs. Realities of Search Engine Optimization (SEO)

Biznology

SEO Myths (Search Engine People Blog). Our monthly webinar with Rob Petersen and me yesterday was about debunking SEO myths in order to make your search marketing strategy the best it can be. 80% of visitors to a website begin by typing keywords in the query box of a search engine. 42% click on the website in the #1 position on the search page. Do you know the difference between the myths and realities of SEO?

Search Engine Indexing vs. Search Engine Ranking: What’s the Difference?

seo.co

Are you trying to rank your website in the search engines, but you have yet to see results? but you’re not sure why your pages aren’t turning up in search results? Shouldn’t indexed pages come up in search results? How do search engine indexing and ranking differ?

What You Need to Know About Search Engine Indexing

ClearVoice

Google can produce tens of millions of results for most any question or search term you can come up with. If your site’s pages aren’t being indexed properly, they may not show up in search engine results at all. How search engine indexing works. SEO Click To Tweet.

How to combine SEO and web design to create more effective pages for your persona and search engines

RockContent

The importance of SEO web design is that when we invest in a website’s development, we want it to be very presentable, with pleasant visual elements, in addition to offering functional, simple, and intuitive navigation. However, can we reconcile this approach with SEO techniques ?

How Search Engines Use Machine Learning: 9 Things We Know For Sure via @sejournal, @_kevinrowe

Search Engine Journal

We know that search engines are using machine learning in these 9 ways. Here’s what it means for SEO and digital marketing. The post How Search Engines Use Machine Learning: 9 Things We Know For Sure appeared first on Search Engine Journal.

On-Page SEO: How to Optimize Blog Content for Search Engines

The Brit Agency

Have you heard of search engine optimization (SEO)? There are so many elements that go into building an SEO-friendly site that many marketers get overwhelmed. SEO Blogging

SEO 101: Best Practices from a Search Engine Optimization Agency

KEO Marketing

SEO 101: Best Practices from a Search Engine Optimization Agency Things are always changing in the world of search engine optimization (SEO). Search engines drive as many as 70% of all business to business… Read More. Search Engine Marketing Search Engine Optimization search engine optimization agency seo best practices

How B2B Marketers Can Dominate Branded Keyword Search Engine Results

KoMarketing Associates

Branded keywords represent search queries that include the organization’s brand name or various product and brand-related information. While most B2B marketers assume their organization appears prominently for branded keyword search results, they need to consider the rest of the results that appear on a Google search page, both organic and paid. How often do you review brand-based keyword search performance? SEO Tagging Basics. Branded Paid Search.

8 Keyword Research Tools for Search Engine Marketing in China

KoMarketing Associates

No matter if you are an expert with 10+ years’ experience or a beginner, an appropriate keyword research process with the right tools can build a foundation for success in SEO or PPC. In a previous blog, we mentioned that there are many search engine options in China. Similarly, many keyword research tools that western marketers use do not function at all for search engines in China. The Dropdown Keyword Suggestions and Related Search.

Add self-referential links into your 2018 search engine optimization strategy

Biznology

If Chauncey Gardiner — Chance the gardener –did search, he would use the gardening analogy as well. Sometimes, though, I realize that James Mathewson did a better job than I did in his Three Types of Relevant Internal Links to Boost SEO post (because it takes a village of bloggers to raise up a Biznology blog) but I also found 8 Things You Can Do To Significantly Improve Your SEO by Megan Totka as well (see, that’s how it’s done).

Get Search Engine Optimized- Fast

Writing on the Web

How do you know if your blog posts are optimized for search engines ? Here are a few options for optimizing your content for search marketing: Study Google and search engine optimization (time-consuming). Hire an SEO person to do some optimization for your web content (expensive). You start using a free plug in called All-in-One SEO Pack. You then get a list of things you can do to raise your search engine optimization score.

71 Mind-Blowing Search Engine Optimization Stats via @MrDannyGoodwin

Search Engine Journal

Here are all the latest SEO statistics you need to know: organic traffic, user behavior, industry spending, local search, Google, and more. The post 71 Mind-Blowing Search Engine Optimization Stats via @MrDannyGoodwin appeared first on Search Engine Journal.

DuckDuckGo vs. Google: An In-Depth Search Engine Comparison via @sejournal, @searchmastergen

Search Engine Journal

Which search engine is better at finding the information you want, fast? The post DuckDuckGo vs. Google: An In-Depth Search Engine Comparison appeared first on Search Engine Journal. We compare the features of DuckDuckGo and Google.

It’s time to introduce search engine optimisation topics into your content marketing strategy

Tomorrow People

Why your content marketing strategy should focus on search engine optimisation (SEO) topics — not just keywords — to differentiate your B2B marketing. A great shift is taking place in the world of search engine optimisation (SEO) results. But there’s a new form of search engine optimisation (SEO) on the scene: the topic cluster model. Search engines are evolving. How do topic clusters affect search engine ranking?

Designing for Search Engine Optimization

Bluetext

Keenly aware of trends as ever, Google has continually refined its search algorithm to keep pace with increasingly mobile and untethered internet. Advertisers, marketers, and website owners alike need to be aware of what these paradigm shifts are, and how that could impact their sites’ SEO.

Google Reportedly Paying Apple $15B to Stay Default Search Engine via @sejournal, @MattGSouthern

Search Engine Journal

Financial analysts estimate Google is paying Apple $15 billion to remain the default search provider on the Safari browser. The post Google Reportedly Paying Apple $15B to Stay Default Search Engine appeared first on Search Engine Journal. News SEO

Javascript SEO: How Search Engines Understand Javascript

Brightedge

Issues with Javascript and SEO, however, remain a concern for many website […]. The post Javascript SEO: How Search Engines Understand Javascript appeared first on BrightEdge SEO Blog. Advanced SEO By SEOs for SEOsAs the Web has become increasingly complex, Javascript has found itself playing a useful role in the development of engaging websites.

The Death of SEO? The Evolution of Search Engine Marketing

KoMarketing Associates

The Death of SEO. That is the title of the Forbes article forwarded to me this weekend proclaiming SEO will be dead in the near distant future. The sensationalism created by this title is repeated with almost every major Google update in the past half decade, yet SEO continues to be a significant tactic for driving leads in B2B marketing. I tend to ignore articles writing the epitaph of SEO but this one struck a chord with me. The Definition of SEO.

What Is Search Engine Optimization (SEO)?

ClearVoice

What is search engine optimization (SEO)? Search engine optimization is a set of tactics and strategies used both on and off your website to gain more visibility in (organic) search engine results and thereby increase traffic to your site.

Google Reportedly Paying Apple $15B to Stay Default Search Engine via @sejournal, @MattGSouthern

Search Engine Journal

Financial analysts estimate Google is paying Apple $15 billion to remain the default search provider on the Safari browser. The post Google Reportedly Paying Apple $15B to Stay Default Search Engine appeared first on Search Engine Journal. News SEO

20+ Years of SEO: A Brief History of Search Engine Optimization via @lorenbaker

Search Engine Journal

The practice we know as SEO started in the mid-1990s. Read on about notable milestones in the evolution of search engines and SEO. The post 20+ Years of SEO: A Brief History of Search Engine Optimization via @lorenbaker appeared first on Search Engine Journal.

How Empathetic Language Impacts SEO

DivvyHQ

When you create content for your website, it's a lot easier to write for robots (search engines) than it is to write an emotional, impactful story that will resonate with actual people. Let's face it.

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What Are SERPs? Search Engine Results Pages Explained

SEMrush

Learn what SERPs are, how they impact you, and how you can improve your chances for digital success.

The Most Effective Search Engine Marketing Strategy

Tomorrow People

SEO: What’s so surprising about SEO? The popularity of SEO as a business marketing activity is no surprise. Recent research has shown that nearly 60% of purchases made in a surveyed group started with a search, rather than with company websites or social media ( Source: GroupM and comScore ). million by 2012 ( Source: eMarketer ), the popularity of search marketing is set to continue. Don’t do SEO without thinking of your sales funnel.

Do-it-Yourself Search Engine Optimization (SEO) for Your WordPress.

Industrial Marketing Today

Home Marketing Matters About Contact B2B Marketing Store Company Website Do-it-Yourself Search Engine Optimization (SEO) for Your WordPress Blog by Achinta Mitra on May 31, 2010 in Industrial Marketing Blog , Industrial Marketing Strategies , Industrial Websites , Search Engine Optimization (SEO) Instead of an industrial marketing strategies post that I typically write, this is more of an implementation post. What is On Site SEO?

The Latest And Greatest Tips And Techniques For Search Engine Optimization In 2020

Square 2 Marketing

To help, we’ve curated eight startling statistics from last month that highlight just how significant search engine optimization (SEO) is to creating a lead generation machine. Search Engine Optimization keyword research organic search results

Search Intent Optimization: How to Use It to Improve Your Content

DivvyHQ

Every day, search engine algorithms are getting smarter about what searchers want when typing in specific words or phrases. This understanding of “search intent” helps them deliver better results (web pages).

SEO 101: Best Practices from a Search Engine Optimization Agency

KEO Marketing

SEO 101: Best Practices from a Search Engine Optimization Agency. Things are always changing in the world of search engine optimization (SEO). Search engines drive as many as 70% of all business to business leads. As such, it is important to ensure you optimize your content, and your website, for search engines. A Little Background on SEO. On-page SEO factors are those things which you can control directly.