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  • HUBSPOT  |  FRIDAY, MAY 26, 2017
    [Search Engine, Wikipedia] How to Get Started With Paid Search [Free Guide]
    In 2016, 96% of Google's revenue came from paid search (or pay-per-click) advertising. To help you get started the right way, we're breaking down the basics of how to use paid search below. How to Use Paid Search. All too often, companies -- small businesses especially -- think that if they just pay to be on a search engine, they don't have to invest time and resources in search engine optimization to rank higher organically.
    [Search Engine, Wikipedia] Your website is wearing mom jeans and shoulder pads
    Just a cursory search of Google’s Adwords Keyword Planner shows me that my own site, , shows how out of touch I am. Reputation management is much hotter than ever, search engine optimization (SEO) is no longer considered snake oil, and blogger PR and social marketing. Pearson Education reached out to me to read and make make notes on Mike Moran’s and James Mathewson’s upcoming book, Outside-In Marketing.
    [Search Engine, Wikipedia] Negative SEO: Does It Really Exist?
    Some companies even go so far as to try and negatively impact the rankings of rival websites by scraping and duplicating freshly posted content, in the hopes that their bots will catch the content before the search spiders so, and therefore get the competing website flagged for duplicate content. In his 2012 Whiteboard Friday video , Rank Fishkin of Moz, looked at the claims from some self-styled Negative Search Engine Optimizers (SEOs).
  • HUBSPOT  |  WEDNESDAY, MAY 16, 2012
    [Search Engine, Wikipedia] Google Rolls Out Knowledge Graph to Make Search Results More 'Human'
    Basically, the intent behind the Knowledge Graph is for search engines to think more like a human -- and deliver results that reflect that. After the initial rollout is complete, Google will expand the Knowledge Graph to searches on mobile and tablet devices , then to languages other than English. To explain the Knowledge Graph, let's all pretend we're conducting a search in Google for the term 'Taj Mahal.' Think of it kind of like the ecommerce recommendation engine.
  • HUBSPOT  |  TUESDAY, JUNE 5, 2012
    [Search Engine, Wikipedia] 6 SEO Tools to Analyze Your Site Like Google Does
    And while Google freely talks about their overarching goals with these updates being to weed out lower-quality websites that don’t satisfy searchers with quality content, there is still some secrecy behind exactly how Google evaluates a website and ultimately determines which sites to show for which search queries. These tools are critical to your organic search strategy because they allow you to focus on the elements of your site that Google deems important.
    [Search Engine, Wikipedia] 50 of the Most Dependable Web Resources for University Students |
    Encyclopedia.coms handy search tool makes it a cinch to find what youre looking for. Users can take advantage of a reading room, a virtual reference desk and superb search engines to find what they need. Internet Public Library - Maintained by a consortium of colleges and universities, the Internet Public Library is flush with reference books, search tools, newspapers, magazines, and a number of other dependable resources.
  • HUBSPOT  |  MONDAY, JULY 21, 2014
    [Search Engine, Wikipedia] Is Parallax to Blame for Poor SEO?
    The cons that people have been buzzing about have to do with decreased searchability, Google penalties, and other search engine optimizaton (SEO) concerns. This means search engines like Google and Bing index only one page on their search results, which can seriously hurt your organic search visibility. Credits: Dribbble , Wikimedia , Wikipedia. "What is that, and where can I learn to do it?".
    [Search Engine, Wikipedia] The Ultimate Glossary: 120 Social Media Marketing Terms Explained
    Previously, the service started as a blog comment search engine. BoardReader - BoardReader is a free search engine that allows users to search for keywords only in posts and titles of online forums, a popular forum of social networking. Collecta - Collecta is a real-time search engine that includes results from blogs, microblogs, news feeds, and photo sharing services as they are published. On the web today, things change fast.
    [Search Engine, Wikipedia] 3 Steps To A Customer-Driven Marketing Plan
    Wikipedia). Everyone uses a search engine at some point in the buying process. And understanding the keywords they use is not just a good idea for marketing, it is a fundamental need of the business to understand the keywords your customers are using when they search for information. So my suggestion is for every business to build a search-driven marketing plan. Search Marketing
  • HUBSPOT  |  TUESDAY, MARCH 29, 2011
    [Search Engine, Wikipedia] SEO: Are Nofollow Links Still Valuable?
    I've recently seen a lot of chirping and discussion on the value of nofollow links for search optimization, with some people saying that there was value to having them. I asked three industry leaders in search engine optimization what their take was on nofollow links. Is it still valuable to get them when you can, such as from social media sites or Wikipedia? Under what circumstances do you pursue links from Wikipedia? had a link from Wikipedia.
    [Search Engine, Wikipedia] A Keyword Primer: Finding and Using Keywords Effectively
    In the context of search engines, keywords help users find your website when their search intent and your keywords match well, and your site ranks well for that keyword. In the digital marketing space keywords are often referred to as the word or words used to retrieve information through search engines. These words are used by search engine optimizations professionals (SEOs) to help communicate the most important information: what the page is about.
    [Search Engine, Wikipedia] What makes an effective knowledge worker? (Gurteen Knowledge)
    Books Books Wikipedia Collegiate Dictionary Collegiate Thesaurus Daypop Google Google Images Gurteen Hotbot HyperDictionary Translate to French Translate to German Translate to Italian Translate to Portuguese Translate to Spanish Yahoo. The Gurteen Knowledge Search Engine is a customised Google search engine that searches over 800 KM related websites and weblogs. The Gurteen Knowledge Website.
    [Search Engine, Wikipedia] 7 Things I Didn’t Get Out of SMX Social Media and 2 Important Things That I Did
    Lisa Broer is not going to cut anyone any slack for messing up Wikipedia entries just because she spoke at the conference. Search Engine Journal. Search Engine Roundtable. Search Marketing Gurus. The Big SMX Roundup on Search Engine Land. Events Search Engine Marketing Blog Social Media Strategies
    [Search Engine, Wikipedia] Why Journalists Are Outranking Marketers in Search (And How We Can Compete)
    And, as you’ll see in the tables below, when it comes to ranking in search, publications -- that is, actual news sites -- still do it best. We analyzed 200 posts that ranked on page one of Google for terms related to the marketing industry that generate at least 500 monthly searches. Our first test compared search performance by domain type -- company blogs vs. publications (such as news or media sites). bounce rates) impact search rankings.
    [Search Engine, Wikipedia] Perform a Link Audit to Monitor Link Building Efforts
    Photo credit: Wikipedia. Inbound links to a website convey trust and the search engines take that into consideration as part of their ranking algorithm. In order to know what kinds of inbound links are pointing to your website to better understand how the search engines are viewing your website, it’s necessary to conduct a link audit. Organic Search link audit link buildingLink building is a huge part of an SEO campaign.
    [Search Engine, Wikipedia] Chris Abraham joins Frank Eliason and Shel Holtz on FIR
    Burger King tried some subversive advertising last week that hacked both Google Home and Wikipedia. About yesterday’s guest co-hosts: Chris Abraham , digital strategist and technologist, is a leading expert in digital: search engine optimization (SEO), online relationship management (ORM), Internet privacy, and online public relations with a focus on blogger outreach, blogger engagement, and Internet crisis response. Every once in a while magic happens.
  • HUBSPOT  |  THURSDAY, JUNE 19, 2014
    [Search Engine, Wikipedia] 60 Marketing Acronyms Every Industry Pro Should Know
    But some acronyms have multiple meanings, even industry-specific ones, and sometimes Wikipedia doesn''t do them justice. Also an internet advertising model where advertisers pay a publisher (usually a search engine, social media site, or website owner) a certain amount of money every time their ad is clicked. SEO: Search Engine Optimization. Learn how to optimize your URLs for search here. Have you ever heard an acronym but you didn''t know what it meant?
    [Search Engine, Wikipedia] Why you should consider centralizing your search keyword lists
    Photo credit: Wikipedia. In large organizations, like mine at IBM, multiple sales and marketing organizations will chose the same words as the basis of their assets, unwittingly competing against each other for space in Google’s search engine results and diluting their search effectiveness.The solution to this problem is a centralized keyword discovery system, which helps companies learn, manage and govern the keywords most strategic to their business.
  • BIZNOLOGY  |  TUESDAY, JUNE 19, 2012
    [Search Engine, Wikipedia] Adventures in Frictionless Sharing
    Well, according to Wikipedia , frictionless sharing describes the transparent sharing of resources using social media services. We all have been frictionless sharing with advertisers, social media companies, big data minters, and search engines for a decade in the form of implicit attention data, part of an attention economy. I have been exploring frictionless sharing for years in the form of auto-tweets, retweets, automatic cross-posting, and attention data.
    [Search Engine, Wikipedia] Edit Your Content: 12 Things NOT to Miss
    I always link to a person’s name (to a page on the web where you can learn more about them), to a book, or to a Wikipedia definition when useful. Do you make it easy for search engines to know what this is about? Here’s a checklist for editing your blog content before you publish. For any content that is vitally important, i.e. sales content or articles delivered to clients, I use Barbara Feiner , a professional editor.
  • HUBSPOT  |  WEDNESDAY, JUNE 23, 2010
    [Search Engine, Wikipedia] The Ultimate Glossary: 101 Social Media Marketing Terms Explained
    Previously the service started as a blog comment search engine. BoardReader - BoardReader is a free search engine that allows users to search for keywords only in posts and titles of online forums, a popular forum of social networking. Collecta - Collecta is a real-time search engine that includes results from from blogs, microblogs, news feeds and photo sharing services as they are published. On the web today, things change fast.
  • HUBSPOT  |  TUESDAY, AUGUST 18, 2015
    [Search Engine, Wikipedia] Why Your Memory Sucks: The Science of Remembering in the Internet Age
    The answer to any question in the world is only a Google search away. Ever found yourself in one of those Wikipedia black holes, where you go in looking up the name of a Russian prime minister and emerge, hours later, having read through the entire history of the Russian Revolution? We're remembering how to find the information -- best practices for online search queries, the websites that might have the best answers, clues for verifying a reputable source.
    [Search Engine, Wikipedia] Five Ways to “Get Real” With B-to-B Social Media
    Along with a Google search, this is how you will be found in the marketplace. You can set up a listening post using tools like Radian6, or simply set up an RSS feed from sources like blogs, Twitter, LinkedIn, Focus, Quora, YouTube and Wikipedia, so you can keep current with what’s being said in your field. And don’t forget YouTube, the world’s second largest search engine. Image by Getty Images via @daylife. Today, 89% of B-to-B marketers in the U.S.
    [Search Engine, Wikipedia] Making Your Industrial Website Be All It Can Be
    Source: Wikipedia ). Right from the get go, the entire focus of the site redesign is on search engine optimization (SEO). Jill Whalen ( @JillWhalen ), a highly regarded SEO expert and the CEO of High Rankings, an SEO Consulting company, had this to say in one of her recent newsletters, “…while your website may already be the best it can be technically for search engines, it’s time to make it the best it can be for your users.
  • HUBSPOT  |  THURSDAY, JULY 24, 2014
    [Search Engine, Wikipedia] 9 SEO Techniques to Dominate the Most Popular Methods of Content Discovery
    billion searches a day , there are really only three types of searches that people perform -- navigational, informational, and transactional. If you want get more people to find you in search, you need to know how to optimize your content for each of these types. In this article, I’m going to explain each of the three types of searches and give a bit of perspective on why each one is important. Navigational Search. Informational Search.
    [Search Engine, Wikipedia] A brief introduction to network science math in marketing
    I’ve added several links to Wikipedia pages, if you want to geek out on this like I have. Over time, preferential attachment results in clustering among related web pages in a way that makes modern search engines possible. Arguably, the reason Google succeeded, where earlier search engines failed, was due to their innovative understanding of the topology of scale-free networks.
    [Search Engine, Wikipedia] 28 of the Best Chrome Extensions for SEO, Productivity & More
    Perhaps you get absorbed in updates on social media, or maybe you click through Wikipedia trying to determine what exactly Gina Rodriguez’s first TV role was (it was on Law & Order ). With one click, you can find search ranking and link coding information about all of the search results on a Google results page.
    [Search Engine, Wikipedia] 6 Ways to Get Inspired to Create Content
    Wikipedia is a great place for inspiration. Search for a topic (or select the “Random topic of the day”) and explore what pops up. There’s no shortage of tools that can foster content inspiration, from those that are specifically designed to facilitate content creation, like BuzzSumo , to the ubiquitous search engine. Try doing a Google image search for some of your keywords or core business ideas; an image might spark a creative angle.
  • BIZNOLOGY  |  MONDAY, MARCH 18, 2013
    [Search Engine, Wikipedia] Scraping vs. Aggregation: How To Share Others’ Content Fairly
    Photo credit: Wikipedia. The issues raised in the SEO Book article are more complicated and involve Google’s search results.) When you search for some topical news item – “drone policy in the U.S.,” ” or “Justin Bieber’s new girlfriend” – the search engines present the results from various news organizations. Content Marketing Content marketing marketing Searching
    [Search Engine, Wikipedia] 3 Sure-Fire Tactics to Attract More Leads (and Be Better Looking)
    TACTIC 1: Search Marketing. You’ve probably seen the stat (and there are a few variations depending on the research firm that did the study, but they’re distinctions without a difference): Somewhere between 60% and 90% of people use a search engine to begin researching a product or service. If staying in business is part of your plan, search marketing is a must, plain and simple. for the search engine, rather than the customer.
  • SNAPAPP  |  MONDAY, MARCH 7, 2016
    [Search Engine, Wikipedia] Is Your Content Binge-Worthy?
    From online shopping to TV streaming to Spotify to “ getting lost ” in Wikipedia, interest in any subject can become voluntarily intense. YouTube has taken over the second-place spot as the most popular search engine. March is a very encouraging month for binge activities. It is still mostly winter and cold in many places, so Netflix remains a favorite go-to, especially with new seasons of House of Cards typically released around this time.
    [Search Engine, Wikipedia] Does Social Media Influence Search Rankings?
    Here’s the first part of Patel’s Wikipedia page, slightly edited, emphasis mine: Patel launched his first online venture, a job board named Advice Monkey, in the late 90s while in high school. He seems to have learned well; by 2009, Patel had implemented his marketing and search engine optimization tactics on 30 of the top 100 Technorati blogs and was named one of the top influencers on the web by The Wall Street Journal. Social media and search rankings.
  • HUBSPOT  |  WEDNESDAY, MAY 24, 2017
    [Search Engine, Wikipedia] How to Leverage User-Generated Content in Your Marketing Strategy
    UGC improves the brand's search engine ranking and online visibility. Think about the power of sites like Wikipedia , whose moderators are crowdsourced users that help make the site better because they care about being part of an active community. For instance, some have extensive communications, search and analytics functions. These days, the phrase "content is king" still holds true (to an extent).
    [Search Engine, Wikipedia] 6 Essential Social Media Lessons From Top Executives
    You want to put your best professional foot forward by having your bio or your LinkedIn profile rank at the top of search engine results. By creating a digital asset that tells the story you want to tell, you have more control over what people find out about you when they go searching. Other than his Wikipedia page (which is much harder, if not impossible, to control), it’s the first page that ranks for his name in Google.
    [Search Engine, Wikipedia] Guide Your Buyers Through the Customer Journey with Social Media
    Whether you’re ready for it or not, social media is becoming the Wikipedia for your buyers, where they can find information about your brand from their peers. Use the search function in the native social platforms. Simply enter the names of some of your prospects and customers into the social channel’s search engine to determine if they have an account. You can also search for relevant topics, brands within your niche, or relevant industry leaders.
    [Search Engine, Wikipedia] Social Media U: Take a Class in Social Media - ReadWriteWeb
    To get a feel for what students are studying in Social Media U, you only need to do a web search because many of the students arent just learning how to, theyre blogging about it too. Other topics (or "lessons") could include the following: RSS, flickr , Wikipedia , social bookmarking, search engines/blog search engines, virtual worlds, VoIP/Skype, mobile media, interactive gaming, and other tools that can be found on this nice list on the Teaching PR blog.
  • MARKETRI  |  FRIDAY, MARCH 16, 2012
    [Search Engine, Wikipedia] Take Your Web Traffic Into Your Own Hands
    There are SEO gurus who specialize in getting your firm top search engine rankings on targeted keywords that you want your firm to be found under. They tend to use mostly “off-page” tactics to boost the rankings with Google and other search engines. An off-page SEO strategy leans on search engines to determine the linking structures of other sites in relation to your site to build better ranking. The New Rules of Search Engines.
  • BIZNOLOGY  |  THURSDAY, MAY 26, 2011
    [Search Engine, Wikipedia] What's the most important mobile marketing tactic?
    Image via Wikipedia. If you are interested in that too, then check out my latest post on Search Engine Guide, " What's the most important mobile marketing tactic? ". Every time I speak at an event, I try to understand what this particular audience needs, because not every audience has the same level of understanding or even the same digital marketing problems.
    [Search Engine, Wikipedia] Does a CMS help your SEO?
    Image via Wikipedia. The actual question was, "Do you need a content management system to succeed at organic search marketing?" The answer to that question is no, but a deeper question is whether a CMS can improve your organic search results. To find out what it depends on, check out my latest post on Search Engine Guide, " Does a CMS help your SEO? ". At a recent Webinar, I got a question that I thought would make a good blog post.
    [Search Engine, Wikipedia] 3 On-Page SEO Mistakes and Tips for Franchisees
    Unfortunately, many franchise companies with large networks of franchisees spread throughout the country are not taking advantage of on-page search engine optimization (SEO) best practices. The page title is the first thing search engines read when crawling your site. Page titles are crucial because they tell search engines what you want to get found for. For example, a Google keyword search for "leather furniture" shows 18.8
    [Search Engine, Wikipedia] Why Small Businesses Need Smart Marketing
    Photo credit: Wikipedia. It is also a good idea to create a sitemap for search engines like Google, Yahoo!, Small businesses need loans in order to take product and service ideas to the next level. Without the infusion of upfront cash, many small businesses flounder despite having an arsenal of legitimate business ideas.
    [Search Engine, Wikipedia] Is duplicate content OK for duplicate keywords?
    Image via Wikipedia. So often, I get questions on the duplicate content penalty, so called because search engines show only one version of multiple similar pages in the search results. This makes sense, but what's a search marketer to do when your keywords are interchangeable? Must you really create different pages to attract the search engines? Tags: Organic Search duplicatecontent searchmarketing seo
    [Search Engine, Wikipedia] Do Your SEO Tactics Work for Everyone?
    Image via Wikipedia. In my speech at SMX Stockholm today, I challenged the audience of mostly search professionals to think about what they are doing, whether it breaks the search engines' rules or not. If you are interested in how to make a case for white hat SEO, then check out my latest post on Search Engine Guide, " Do Your SEO Tactics Work for Everyone? ". Tags: Organic Search ethicsandstandards promotion searchengineoptimization seo
    [Search Engine, Wikipedia] How SearchMetrics’ New Ranking Factors Affect Your Content Marketing Strategy
    Every year, SearchMetrics releases Google search engine ranking factors and correlations they find from performing thousands of searches with well-known keywords. In the report, they break down 7 different areas where your website can influence search rankings. These include technical, user experience, content, Wikipedia/Facebook, social signals, mobile rankings and backlinks. SearchMetrics counts the words on the top 30 pages within a search.
    [Search Engine, Wikipedia] How to Research Content for Your Expert Ebook
    Google or other search engines. Wikipedia, and other specialized encyclopedia sites. If I forget where I read something, I can use the search feature and pull up everything in a book that uses that keyword. for Your Expert Ebook" src="[link] width="300" height="225" title="How to Research Content for Your Expert Ebook" /> How should you research content in order to write your expert ebook ?
  • LEADERSHIP  |  MONDAY, MAY 5, 2014
    [Search Engine, Wikipedia] HELP! My CMO Is Big on Hacking!
    Key points in Wikipedia’s definition of Growth Hacking are: Growth hacking is a marketing technique which uses creativity, analytical thinking, and social metrics to sell products and gain exposure. It can be seen as part of the online marketing ecosystem, as in many cases growth hackers are simply good at using techniques such as search engine optimization, website analytics, content marketing and A/B testing which are already mainstream. Become engineers of growth.
    [Search Engine, Wikipedia] Augmented Reality For B2B Marketing in 2011? | B2B Marketing Insider
    Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy December 21, 2010 4 Subscribe Augmented Reality For B2B Marketing in 2011? According to Wikipedia , augmented reality is defined as “a live direct or indirect view of a physical real-world environment whose elements are augmented by virtual computer-generated imagery.”
    [Search Engine, Wikipedia] Mobile App vs Mobile Website? What’s better for you? 14 decision makers
    Photo credit: Wikipedia. 84% use mobile websites; 78% mobile search; 76% mobile apps and 75% mobile display ads (ANA). REACH PEOPLE FROM SEARCH: If you want your business to be found through a mobile search query, a mobile website is the way to go. Google has seen 400% increase in the number of mobile searches within a year (Source: Icebreaker Consulting ). For Apps, you’re found on the Android or Apple App Stores, not mobile search.
    [Search Engine, Wikipedia] How to be the Best Answer to Customer Questions: Insights from 600,000 Posts
    Even Wikipedia’s page on content marketing, which is second on Google for the search ‘what is content marketing’, has less than a tenth of the links of the CMI post. This post is still appearing in the top Google results for searches about headlines over 7 years after it was published. e) High search engine rankings. Google aims to list the best answers to questions at the top of their search page results.
    [Search Engine, Wikipedia] Everything Marketers Need to Know About SOPA
    PayPal) from doing business with your website, preventing search engines from linking to your website (bye-bye, SEO !), In fact, many of these websites are publicly opposing the bill and have even threatened to initiate an " Internet Blackout ," during which several of the biggest sites on the internet -- including Google, Facebook, PayPal, Wikipedia, Twitter, and Amazon -- will shut down to emphasize the damaging effects SOPA could have on the internet.
  • BIZNOLOGY  |  MONDAY, JULY 11, 2011
    [Search Engine, Wikipedia] Interview with SCORE on Search Marketing
    Image via Wikipedia. If you are interested in tips for small businesses on search engine marketing , take a look. Search Marketing Business Business and Economy Marketing and Advertising search marketing Small business Small Business AdministrationMany of you might be familiar with SCORE (originally the Service Corps of Retired Executives ), which is a longstanding resource to U.S. small businesses, in partnership with the Small Business Administration.
    [Search Engine, Wikipedia] 5 Technologies Content Marketers Shouldn’t Ignore
    Content marketing remains one of the most prevalent – and searched on – keywords in marketing for good reason: Content is still king and, as such, directly or indirectly tied to our business success. So begin by looking at your content from the point of view of a rules-processing engine, which is what an automated translation service is. This is using software to translate speech to text, and it’s important for a very real reason: Getting your videos found by the search engines.
    [Search Engine, Wikipedia] Are you policing your domain from spammers?
    Image via Wikipedia. Do you know whether your Web site has been attacked by search spammers? But if you don't know whether your Web site is safe, and you don't know why anyone would want to break in to plant search spam, you need to read my latest post on Search Engine Guide, " Are you policing your domain from spammers? ". Organic Search organic search seo
    [Search Engine, Wikipedia] Use Frequently Asked Questions to Your SEO Advantage
    Image via Wikipedia. The key to successful search engine optimization is to always have it “on the brain.” Successful search marketers take the time to think about how every facet of the business can improve SEO efforts. Content is what fuels a search engine optimization campaign and instills trust amongst target audience members. Organic Search faq seo seo tips
    [Search Engine, Wikipedia] Why marketers need to embrace responsive design
    Photo credit: Wikipedia. It can help you with your search engine rankings: part of Google’s page ranking search algorithm is based on user experience and if your customers are using a mobile device to search on Google, it is more likely to show results that offer a good mobile user experience at the top of the search results page.
    [Search Engine, Wikipedia] Internet Industry Assumptions Can Be Dangerous for SMB’s
    Image via Wikipedia. His premise was that we would all be using search engines less and less as we move toward an app centric world. The gist of his position is as follows: My use of search engine technology is slowly being replaced by the use of apps that provide me with answers relevant to my personal needs. My guess is that while you may not have taken note, you’re doing less and less in search engines and more and more in answer engines.
  • SNAPAPP  |  TUESDAY, MARCH 8, 2016
    [Search Engine, Wikipedia] Is Your Content Binge-Worthy?
    From online shopping to TV streaming to Spotify to “ getting lost ” in Wikipedia, interest in any subject can become voluntarily intense. YouTube has taken over the second-place spot as the most popular search engine. March is a very encouraging month for binge activities. It is still mostly winter and cold in many places, so Netflix remains a favorite go-to, especially with new seasons of House of Cards typically released around this time.
    [Search Engine, Wikipedia] Optimize Your Content for Inbound Marketing: Part 1
    Strategically and tactically, that means you must optimize your content for discovery via search engines. So what’s the best way to optimize content for search … and searchers? Part 2: Optimizing Content to Improve Your Search Rankings. This looks at the how-to details of making sure the content you create shows up in the search engines. Organic Search Cannot Be Ignored. For companies with big budgets, paid search can bring in sizeable revenue.
  • BIZNOLOGY  |  SUNDAY, JUNE 13, 2010
    [Search Engine, Wikipedia] Why optimizing your pages for search doesn't work
    Image via Wikipedia. SEO stands for "search engine optimization," so you can be excused for thinking that optimization is the most important thing for you to do. If you want to understand the missing step that can cost you dearly, check out my latest post on Search Engine Guide, " Why optimizing your pages for search doesn't work.". Tags: Organic Search googlesearch keywordresearch keywords searchengineoptimization websearchengine
  • WRITTENT  |  MONDAY, MARCH 17, 2014
    [Search Engine, Wikipedia] 15 Places to Find Free Images for Your Blog
    Google Advanced Search. Even some of the sharpest content marketers have no idea that Google Advanced Search exists! Creative Commons Search. The official Creative Commons website lets users search websites for free-to-use images from a variety of sources, including Google Images, Flickr and the Wikimedia Commons. Obviously, it’s become one of the top places to search for free images as a result. Yahoo Image Search.
    [Search Engine, Wikipedia] Digital Marketing Glossary, Part 2
    This link to Wikipedia is outbound from Act-On’s perspective, and inbound from Wikipedia’s. This is done through a mix of content marketing , search engine optimization, social media, and other tactics designed to attract attention, which Forrester Research has called “the fine art of being found.” In the first installment of this series, I commented that I’d gotten “lead gen” and “demand gen” mixed up.
    [Search Engine, Wikipedia] How to protect your trademark online
    Image via Wikipedia. You do a trademark search to make sure that no one else is using the name (at least within your industry), you add a the trademark symbol™ to your name, and if you really want to go the extra mile, you register your trademark so you can use the registered trademark symbol®. But it’s a brave new online world now, and you have to worry about all sorts of other names, ranging from domain names to search keywords to social media IDs.
  • BIZNOLOGY  |  MONDAY, JUNE 21, 2010
    [Search Engine, Wikipedia] Is Your SEO Strategy to Barely Avoid Spamming?
    Image via Wikipedia. If you take the same attitude to the search engines' terms of service, you're making a big mistake. To learn more, read my latest column in Search Engine Guide, " Is Your SEO Strategy to Barely Avoid Spamming? ". Tags: Organic Search business google promotion searchengineoptimization websearchengine website When you drive your car, do you set out to go as fast as possible without getting a speeding ticket?
    [Search Engine, Wikipedia] Local Search isn't always so local
    Image via Wikipedia. You're probably hearing a lot about local search. If you've thought that local search is all about small business, check out my latest post on Search Engine Guide, " Local Search isn't always so local.". Small businesses are wondering about how much they need to do, but many big businesses haven't realized how important it is for them.
    [Search Engine, Wikipedia] Will the visual design of your pages help your SEO?
    Image via Wikipedia. If you have worked on SEO over the years, you know that a lot of different factors lead to your organic search success, but the visual appearance of your pages hasn't been one of them. To read more about what might be coming, check out my latest post on Search Engine Guide, " Will the visual design of your pages help your SEO? ". Tags: Organic Search searchengineoptimization searchmarketing seo
    [Search Engine, Wikipedia] Does your SEO get lost in the translation?
    Image via Wikipedia. If you want to avoid those problems, or to see whether they might be affecting your global sales, check out my latest post on Search Engine Guide, " Does your SEO get lost in the translation? People stop me every day with a burning question: Why don't I get searchers to come to my international sites the way they do in the U.S.?
  • BIZNOLOGY  |  MONDAY, JULY 12, 2010
    [Search Engine, Wikipedia] Do you know how to operate in public?
    Image via Wikipedia. To learn a lesson for your business from a cautionary tale of State Farm Insurance treated a grieving dog owner, check out my latest post on Search Engine Guide, " Do you know how to operate in public? ". A large insurance company runs on policies, and many employees at insurance companies and other businesses follow these procedures without thinking.
    [Search Engine, Wikipedia] How to Calculate Social Marketing ROI
    whose blog-driven search strategy yielded a six-fold increase in leads in just one quarter, and Clickable , whose Gurus drove a 400% one-year growth in billings. According to Wikipedia, ROI is “the ratio of money gained or lost (whether realized or unrealized) on an investment relative to the amount of money invested.” We know that performance will be slow during the first few quarters until search engine traffic kicks in.
    [Search Engine, Wikipedia] Content is Rook. (Quality is King.)
    Other search engines have followed suit. Salmon Faverolle Hen" source: Wikipedia. I recently was reacquainted with a derivation of the “Rule of 12”: At 12 feet, I’ve decided who you are. At 12 inches, I’ve made up my mind. At 12 words, I’ve written you off. As a long-time marketer, it struck a chord – a reminder (even a cautionary tale) of how important it is to be relevant to our audiences. But saying it is so much easier than doing it.
    [Search Engine, Wikipedia] Your website sucks
    Even if a website is merely a formality, it surely means a lot to Google when it comes to reliability, reputation, organic search, and Google Authorship. They follow links and see how things are interconnected, they index entire sites, putting every single word and phrase into the search engine. And, if you’ll notice, Wikipedia and even are pretty fugly and they’re possibly the best sites on the web.
    [Search Engine, Wikipedia] Are Local Websites Like the Internet’s Old Gray Mare?
    Here is the first verse of the song as taken from Wikipedia: Oh, the old gray mare, she ain’t what she used to be, Ain’t what she used to be, ain’t what she used to be. Well, some data I picked up from a post over at Search Engine Land regarding a Harris Interactive study conducted with CityGridMedia said the primary way that people get local information is through search. Image by Kerri-Jo via Flickr. You know that I talk a lot about local marketing.
    [Search Engine, Wikipedia] 4 Things Experts Can Teach You About SEO [New Ebook!]
    And while the core concepts of search engine optimization are generally the same, the evolving nature of the web gives way to new developments that businesses must understand and leverage in their marketing efforts. For SEO, some of these more recent developments include search engine algorithm updates like Panda and the increasing importance of social search. From Jeff Quipp of Search Engine People Inc. ). This is great for search engines.
    [Search Engine, Wikipedia] International Content Marketing Dos & Don’ts
    According to Wikipedia, the trilogy has “sold around 20 million copies worldwide… and set the record as the fastest-selling paper back of all time, surpassing the Harry Potter series.” According to Wikipedia, “Matador turns out to have connotations for ‘killer’ on the island where bull-fighting was abolished when the U.S. International waters… have you dipped your toe in them, not just personally, but for your business?
    [Search Engine, Wikipedia] When is a search problem not a search problem?
    Image via Wikipedia. Sometimes, problems that we are struggling with in our organic search rankings have somewhat surprising answers. After spending so much of our time treating a search ranking and traffic problem as just that, is there any way to look at this so-called SEO problem that allows us to solve it by not doing anything with search marketing at all? Tags: Organic Search internetmarketing organicsearch searchengines searchmarketing seo
  • BIZNOLOGY  |  SUNDAY, JULY 18, 2010
    [Search Engine, Wikipedia] How do I avoid the duplicate content penalty?
    Image via Wikipedia. If you've been toying with this strategy or need to fight off others at your company who are proposing it, check out my latest article on Search Engine Guide, " How do I avoid the duplicate content penalty? It can be an enticing solution to a costly problem. You need content to draw searchers to your web site, but who has the time and money to write all that new copy?
    [Search Engine, Wikipedia] Search Goes Social--Where Should You Go?
    Image via Wikipedia. It's been about a month since Facebook and Microsoft hooked up to talk about how Bing will be using Facebook data in its search rankings. It's not about what the search engines announce they are doing. What we do know is that social media is becoming more and more important on the Web, so you should expect that it is becoming more and more important in search.
    [Search Engine, Wikipedia] Use Frequently Asked Questions to Your SEO Advantage
    Image via Wikipedia. The key to successful search engine optimization is to always have it “on the brain.” Successful search marketers take the time to think about how every facet of the business can improve SEO efforts. Content is what fuels a search engine optimization campaign and instills trust amongst target audience members. Organic Search faq seo seo tips
    [Search Engine, Wikipedia] 100 Cool Things You Can Do With RSS " Accredited Degrees
    Engineering. Computer/Electrical Engineering. Google For Librarians: 50 Tips, Tools, and Resources for Power Searching. 50 Niche Search Engines That Will Make Your Everyday Life Easier. Wikipedia. Hardcore Wikipedia fans can learn when there are any changes to the information with their recent changes feed. Search for fun events in your city with Eventful and have them sent to you with their RSS feed. Accredited Degrees.
    [Search Engine, Wikipedia] 100 Cool Things You Can Do With RSS
    Engineering. Computer/Electrical Engineering. Google For Librarians: 50 Tips, Tools, and Resources for Power Searching. 50 Niche Search Engines That Will Make Your Everyday Life Easier. Wikipedia. Hardcore Wikipedia fans can learn when there are any changes to the information with their recent changes feed. Search for fun events in your city with Eventful and have them sent to you with their RSS feed. Accredited Degrees.
    [Search Engine, Wikipedia] NoFollow Links Are Still Valuable to an Online Marketing Program
    Photo credit: Wikipedia. The search engines favor websites that have established a certain level of trust. The search engines view an inbound link as a kind of “vote.” The “nofollow” attribute essentially tells the search engine spiders not to follow it, or consider it for ranking purposes. While it may be true that the attribute is telling the search engine spiders not to follow the link, that doesn’t mean that it is being ignored entirely.
    [Search Engine, Wikipedia] Using Google Knol as a B2B Marketing Tool
    Yesterday, Google officially launched Knol , its Wikipedia-like tool for crafting encyclopedic expert articles. As with Wikipedia, subject matter experts can write or contribute edits to a Knol page on a specific topic. Unlike the case with Wikipedia, however, the author(s) is identified, so readers know who contributed to the article and understand any biases the author(s) may bring to the topic. It's Not Wikipedia.
    [Search Engine, Wikipedia] How You (and Rick Santorum) Can Fix a Damaged Search Reputation
    Rick Santorum has a whole campaign team at his disposal to fix his Google problem, not to mention spots on Mashable and Search Engine Land in the past 48 hours that address his issue specifically. Let's break down exactly what you need to do to reverse any of your brand's Santorum-like search engine faux pas and keep your web properties following SEO best practices. Audit the Search Landscape. and Wikipedia?
    [Search Engine, Wikipedia] Top 56 B2B Marketing Posts for September 2010
    50 Killer Free Social Media Icon Sets - Hubspot , September 10, 2010 Social media is an incredibly effective tool for sharing content, boosting popularity, improving search engine optimization, and getting found on the internet. How about a real-time search tool to see what’s being said about your company or any topic of interest right now? Google’s new feature, ‘Google Instant’ is all set to dramatically reduce the time people will spend searching online.
  • FATHOM  |  TUESDAY, APRIL 28, 2015
    [Search Engine, Wikipedia] Healthcare Marketers: Stop Wasting Money & Use Negative Keywords
    Negative keywords are extremely important for blocking user search queries that are most likely irrelevant to the services your healthcare organization is providing. They also help control which ads show up for particular search queries. Negative keywords are most important when your campaigns use a lot of broad match keywords, since Google decides which of the users search queries are relevant to the keywords you are bidding on and therefore determines when your ads will show.
    [Search Engine, Wikipedia] The 4 Most Common Mistakes in B2B Content Marketing
    Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy June 2, 2010 4 Subscribe The 4 Most Common Mistakes in B2B Content Marketing Share One of the largest challenges facing online marketers is how to create and utilize content that resonates and then delivers the targeted leads that sales is looking for.
    [Search Engine, Wikipedia] The #1 Way to Improve Customer Loyalty and Satisfaction | B2B.
    Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy May 17, 2010 Subscribe The #1 Way to Improve Customer Loyalty and Satisfaction Share I have stated many times that the role of marketing is to help our companies gain and keep customers.
    [Search Engine, Wikipedia] Getting ready for mobile customers, search, and business
    (Photo credit: Wikipedia). As with traffic and revenues, search hasn’t escaped this trend. In fact, 100% of the increase in overall search volume comes from… yep, mobile. According to comScore (and ably pulled apart by Search Engine Land ), search volume actually fell 6% in November last year. But mobile search continues to grow, and now comprises 22% of total search volume. The numbers are in.
    [Search Engine, Wikipedia] Using ALL the Tools of Social Media Optimization
    But what separates SMO from SEO is that search engine optimization is about owning a top spot in the search engines for your website on a specific term, while social media optimization is about owning the entire first page of the search engines for multiple sites that point back to you for a specific term.
    [Search Engine, Wikipedia] Mopsos - Social bookmarking as a core knowledge sharing approach for companies
    In companies, where people have built a common and quite sophisticated collaboration culture over time to get things done, they usually work when they are transparent add-ons or replacements to current tools for mainstream employees, which is what social bookmarking could be as an add-on to search and people directories. 2 integration with search engines. Social bookmarking as a solitary activity can be described with quite simple search-oriented use cases. Search
    [Search Engine, Wikipedia] Best of 2008: Amusing, Creative and Just Plain Odd, Part 1
    Search engine rap (oxymoronic, but true). Top 21 Signs You Need a Break From SEO (2008 version) by Small Business Search Marketing The prolific Matt McGee offers his annual list of signs you may be spending too much time in the SEO world, such as "While telling your son about your favorite childhood books, you wax poetic about the 'Wikipedia Brown' series. Search Engine Rap Battle Geeks + alcohol + rap = something you just have to see.
    [Search Engine, Wikipedia] Who will be the Next President? Mr. or Mrs. Widget
    According to Wikipedia, a web widget is a small piece of code that you add to a web page. It's a widget search engine and directory. Widgets are becoming more and more popular these days as additional tools for marketers. Widgets have been around for a while but they are being used more frequently (especially on social media sites) which is why they are gaining additional attention.
    [Search Engine, Wikipedia] Internet resources on information overload and productivity | ManagingIO
    Information Overload, Retrieva l Strategies and Internet User Empowerment (pdf ) - Paper on information overload and search engines. Search. IO on Wikipedia. Blog Search Engine. ManagingIO. Ideas and trends to tackle information overload. Skip to Content Home Login. Options: Normal Large. About. Entries RSS. Comments RSS. Internet resources on information overload and productivity. Posted by: Nicolas in: Uncategorized. Hereâ??s
    [Search Engine, Wikipedia] 4 ways to keep a blog on schedule
    (Photo credit: Wikipedia). Consistency is one of the biggest ways you can help maintain and generate business by putting your blog on the top of the search engines. By now you know how important it is to regularly update your blog. However, creating unique, entertaining, informative, and relevant content takes time. How do you keep your writing and your posts on schedule without being overwhelmed and still providing quality content ? Here are four ways to remain on schedule.
    [Search Engine, Wikipedia] Content with Intent: Content for Content's Sake
    Image via Wikipedia. There is a notion that I believe was born through the success of spam in the search engines that if you produce content that is keyword- and traffic-focused then you will eventually rank in the search engines and reap the rewards. by Frank Reed. This last look into content with intent will take a look at a "strategy" that I see as more of a "strategery." (Do Do you remember President George W.
    [Search Engine, Wikipedia] Don't They Know Who You Are? Why Reputation Management is Critical
    And search engines love social media, which helps expose that rant to anyone searching for the company's name. Consider writing a Wikipedia page about yourself. Keep in mind, however, that you have to be considered a public figure (or at least be able to make the argument that you should be) or the Wikipedia cabal will reject the article and take it down. As a top executive, you are a public figure, and people will search for your name on the web.
    [Search Engine, Wikipedia] A Seismic Shift in Epistemology (EDUCAUSE Review) | EDUCAUSE CONNECT
    For example, in Wikipedia, “knowledge&# is constructed by negotiating compromises among various points of view. Wikipedia) help large numbers of people build online communities for creativity, collaboration, and sharing. RSS feeds, sophisticated search engines, and similar harvesting tools help individuals find the needles they care about in a huge haystack of resources. Even when they do so on Wikipedia. Connect Home | About EDUCAUSE | Login.
    [Search Engine, Wikipedia] Best of 2008: Cool Web Tools, Part 1
    LookupPage lets you create an optimized personal profile that, in most cases, will show up very highly on the major search engines, helping you to "own" valuable first-search-page real estate for your name. Exalead An alternative search engine, Exalead may not be a "Google killer" but does provide some interesting features. Looking for some helpful tools to enhance your online reputation management?
    [Search Engine, Wikipedia] Research Methods 'Beyond Google' :: Inside Higher Ed :: Higher Education's Source for News, Views and Jobs
    The problem is near-universal for professors who discover, upon assigning research projects, that superficial searches on the Internet and facts gleaned from Wikipedia are the extent — or a significant portion — of far too many of their students’ investigations. ” “Research isn’t a Google search,” she said. ” This is usually a reference course for specialties such as music, engineering, education; all the different majors.
  • BIZNOLOGY  |  FRIDAY, JUNE 11, 2010
    [Search Engine, Wikipedia] Content Is Bigger Than I Thought
    Image via Wikipedia. Also, beyond content being the thing that the search engines can latch on to, it is the thing that people, as in your customers and prospects, latch on to. Sure, it's good to appease the engines, but it's more important to engage your customer or prospect. by Frank Reed. This week, I spent two days in New York City at the Interactive Advertising Bureau's Innovation Days "Content Conquers All" event.
    [Search Engine, Wikipedia] Are Employers Ready for the Connected Generation?
    Photo credit: Wikipedia. We are 100% dependent on search engines, ours is a connected and wired approach to doing things, learning, and delivering. It wasn’t that long ago that our digital behavior and presence was something completely strange and unwelcomed by employers. Organizations used to lock access to the Internet, then to social media and any other kind of possible distraction. The Internet police state was patrolling in full force.
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