Act-On

SEPTEMBER 24, 2023

Hitting the #1 position in search results is every SEO marketer’s dream. At one point, we were in the top five search results for the term “Yahoo mail.” What is the search intent of those visitors? One thing is for sure, though: search intent isn’t aligned with marketing automation, which is what we do here at Act-On.

Top of Funnel 130

Top of Funnel Marketing Funnels Keywords Marketing Automation Services 130

Marketing Insider Group

APRIL 19, 2021

Your engineers and even some founders are innovators and developers, but sometimes they’ve immersed themselves in geek-speak for so long that they have a tough time explaining the need for your solution in a way other people will easily understand. It’s not just from organic search , although that’s the base you start from.

Startups 337

Startups B2B Marketing Buyer Personas Advertising Agencies 337

Webbiquity

MARCH 16, 2017

Understanding the aspects of design, technology, and content that affect search engine optimization (SEO) is an essential skill for any web team, but they are particularly important when undertaking a major website redesign effort. The more descriptive and more that it matches a user’s search query the better.

Design 235

Design SEO Tips Lead Scoring 235

Vision Edge Marketing

APRIL 5, 2022

Thought leadership content comes in all types of medium, such as blogs, white papers, bylined articles, videos, podcasts, and social media content. It also positively impacts web traffic, search engine optimization and brand visibility; helping increase your organization’s discoverability , especially if you’re in a crowded market.

Thought Leadership 215

Thought Leadership B2B Thought Leadership Peer-to-peer Lead Scoring 215

Stevens & Tate

OCTOBER 28, 2022

Who sees a thank you page: Anyone who chooses to follow a link on your website to obtain an eBook or a white paper of some sort, is going to see a thank you page. What the page should look like : A thank you page should look similar to your companies website. These people can be prospects, leads or customers.

Search Engine Marketing 128

Search Engine Marketing Paper Internet Marketing Planning 128

BOP Design

JANUARY 7, 2022

As I browse web design agency websites, it drives me crazy when I see the tab “Industries Served” and it lists Food & Beverage, Electronics, Retail, and B2B! Industries like software, engineering, financial, automation, etc. The top inbound strategy for B2B is search , focusing on organic search ranking and paid search advertising.

B2B Thought Leadership 117

B2B Thought Leadership Paid Search Agency B2B Thought Leadership 117

Biznology

APRIL 14, 2017

If you look at your marketing and sales process you do a mixture of activities like run-advertising and marketing campaigns to build awareness, send out email marketing, create sales brochures, white papers, case studies, and constantly crank out blog posts and new website content.

Top of Funnel 139

Top of Funnel B2B Thought Leadership Video Marketing Lead Scoring 139

Stevens & Tate

MARCH 1, 2024

Blogs, articles, and white papers that address your audience’s challenges and questions not only attract traffic but also establish your brand as a thought leader in your industry. Implementing SEO strategies is fundamental in ensuring your content reaches its intended audience through search engines.

Inbound Marketing 59

Inbound Marketing Webinar Metrics Marketing & Strategy Marketing Strategy 59

Lake One

JULY 27, 2023

For example, you can: Track customer interactions across all channels, including website visits, email, social media , and phone calls. Identify critical touchpoints in the customer journey, such as website visits, blog posts, and email campaigns. Measure the impact of each touchpoint on customer engagement and conversion.

Hubspot 80

Hubspot Paid Content Analytics Top of Funnel 80

Zoominfo

FEBRUARY 18, 2021

That means the trust-building starts from the outset, when they first encounter you at a conference, visit your website, or read one of your emails. Share your knowledge in blog articles to get people to your website. Propel them further down the sales funnel with white papers and webinars.

Business 227

Business B2B Thought Leadership Top of Funnel Conference 227

Martech

FEBRUARY 20, 2024

Search for pain points and related topics online and create content for “content gaps” where customer issues you’re aware of haven’t been addressed with content. Creating and distributing high-quality, well-researched articles and white papers establishes your brand as a trusted authority.

Marketing AI 125

Marketing AI B2B Marketing B2B Thought Leadership Content Marketing 125

BOP Design

NOVEMBER 14, 2023

After 15 dynamic years in the B2B website design space , we’ve seen a bevy of web trends come and go, while others evolve and persist. With remote work now the norm and AI influencing so many aspects of our professional lives, B2B leaders now expect more from their websites. This trend has stuck. This is no longer the case.

Design 94

Design Trends Marketing Websites B2B 94

Webbiquity

NOVEMBER 17, 2020

Prospective customers want variety: they need PR-type blog posts during the awareness phase, videos and product comparisons during the consideration phase, and white papers and case studies when they make decisions. Work on mastering SEO and website optimization. Unsatisfactory ROI.

Top of Funnel 258

Top of Funnel ROI Marketing Automation Services Work Management 258

NuSpark Consulting

AUGUST 23, 2018

With guest blogging, you’re writing articles that you plan to publish on other organizations’ websites. Goals for this tactic range from building a reputation for thought leadership to increasing traffic through search engine optimization. White Papers and E-Books. We’ll call them Company Z. Metrics to Track.

Lead Ranking 100

Lead Ranking Lead Scoring B2B Thought Leadership Marketing Qualified Leads 100

Webbiquity

MARCH 13, 2019

I did a website analysis and custom demonstration for a local IT recruiting company recently. But, they’re clueless when it comes to generating leads via their website. He actually said to me, “No one searches at Google for a recruiting firm.” By Peter Caputa. This is a very successful company. Inbound Leads.

Social Media 204

Social Media Search Marketing Social Marketing Optimization 204

Only B2B

FEBRUARY 28, 2024

First-party data from your website provides valuable insights but combining it with third-party data paints a much clearer picture. By analyzing website visits, content downloads, and social media engagement, intent data platforms create a comprehensive buyer journey map. Blindly searching for leads wastes time and resources.

Intent Data 71

Intent Data Intent Intent Signal Sales Qualified Leads 71

Launch Marketing

APRIL 13, 2022

According to Content Marketing Institute’s Research Report for 2022 , these types of contents yielded the best results (according to what each organization defined as a successful result): Virtual events and webinars Research reports Short articles or posts eBooks and white papers. B2B Content Marketing Trends to Focus on in 2022 .

Trends 126

Trends B2B Marketing Webinar Metrics Planning 126

Binary Demand

MARCH 26, 2024

By analyzing potential customers’ online behavior, businesses can pinpoint research interests, website visits, and buying signals, effectively identifying warm leads. Registering for a White Paper is a stronger indicator that a user is in the advanced stages of making a purchase decision. This allows them to focus their budgets.

Intent 52

Intent Intent Data Paid Search Agency Webinar Metrics 52

Stevens & Tate

FEBRUARY 8, 2022

Inbound methods include creating blog posts, articles, ebooks, white papers, social media posts, and podcasts. This stage requires various tactics to generate brand awareness and make it easy for potential leads to find your website. After all, you can post content that can be shared and drive users back to your website.

Inbound Marketing 130

Inbound Marketing Planning Lead Scoring Lead Ranking 130

BOP Design

NOVEMBER 23, 2022

B2B marketers utilize a ton of methods to get in front of prospects and buyers: email marketing, social media ads, search engine ads, blogging, retargeting, SEO – the list goes on. Digital marketing and a polished B2B website presence are crucial not only in lead generation but also in lead nurturing. You know how this ends.

B2B Marketing 107

B2B Marketing Allocation B2B Paid Search Agency 107

Stevens & Tate

FEBRUARY 9, 2023

How do you drive website conversions throughout the buyer’s journey? While this means that some of the content you’ll want to have available on various channels (from your website to social media to your emails) will need to be promotional, you can still provide more informative content as well.

Vendors 111

Vendors Lead Ranking Case Studies Custom Publishing 111

Circle Studio

AUGUST 23, 2018

One of the key metrics to measuring the impact of your firm’s website is traffic. Building a powerful growth-focused website is a top-priority for B2B marketing and business development, and driving website traffic is a vital component of the process. Research reports and white papers.

Traffic 99

Traffic Marketing Websites Case Studies Case Study 99

Navigate the Channel

MAY 7, 2021

One of the biggest fallacies about construction marketing is that there’s no reason to pay attention to the content on your website. Despite the fact that most decision makers in this industry utilize word-of-mouth advertising, search engine ranking is still incredibly important. Why Use SEO for B2B Construction Marketing?

B2B Marketing 73

B2B Marketing SEO B2B Paid Search Agency 73

PureB2B

MARCH 28, 2022

Healthcare technology is one of the more commonly searched solutions on Google, mainly because of the variety of needs the search engine can help address. Search Intent – Use a search engine and type in what your software does. User Experience – Search engines appreciate good UX.

Lead Generation 62

Lead Generation Lead Ranking Lead Scoring Marketing Qualified Leads 62

BOP Design

MARCH 22, 2021

In addition to helping your prospects gather the necessary information they need to make informed decisions, it enables your firm to add fresh, unique content to your B2B website monthly – a practice that will improve your standings with search engines like Google and Bing. Designing Takeaways and Downloads.

Activities 166

Activities B2B Thought Leadership B2B Marketing Content Marketing 166

SmartBug Media

APRIL 4, 2022

You may use outbound marketing to try and catch your audience’s attention, or you might use inbound marketing to attract leads to your website. If you’re a B2B organization, Demandbase might appeal to you because according to its website, “Demandbase is the only demand-side platform built around B2B accounts and buying teams.”.

Intent Data 98

Intent Data Intent DemandBase Account Based Marketing 98

Launch Marketing

DECEMBER 14, 2022

Standing out and gaining readership can go a long way in generating awareness, traffic and overall leads to your website or wherever your blog may be featured on. Did they search more generic, broad keywords? Did they search long-tail, specific keywords? Add Other Content Opportunities.

Paid Search Agency 113

Paid Search Agency B2B Marketing Content Marketing B2B Thought Leadership 113

Anyword

DECEMBER 1, 2021

Content writing is the practice of creating the texts for blogs, white papers, e-books, and other kinds of information-oriented marketing efforts. Content is also the most important factor for a search engine-friendly website, so having a blog that includes important search terms only benefits your ranking.

Copywriting 98

Copywriting Marketing AI Paid Search Agency AIDA 98

Only B2B

FEBRUARY 21, 2024

By analyzing online behavior (website visits, search queries, social media engagement), intent data platforms paint a picture of who’s actively considering a purchase and what type of solution they’re looking for. Sure, it might get you moving, but it won’t take you far and could even damage your engine.

Intent Data 71

Intent Data Intent B2B Sales B2B Marketing 71

Martech

AUGUST 22, 2023

They use search engines and visit industry publications and associations online well before any conversation with a live salesperson. Source: RH Blake The SEO portion of the program shows strong and steady improvements in Finish Thompson search visibility from 2020 through 2023.

Case Studies 74

Case Studies Case Study Studies Buy 74

Hinge Marketing

MAY 23, 2016

1) Search Engine Optimization . Search Engine Optimization (SEO) gives you the tools to match qualified clients with your online content. Another proven way to get on your prospects’ radar is to buy your way onto search engine results pages for relevant key words. 3) Lead Generating Website.

Online Lead Generation 118

Online Lead Generation Lead Generation Lead Ranking Sales Qualified Leads 118

Optinmonster

DECEMBER 26, 2022

Organic lead generation can boost both your website traffic and business revenue, all without costing you anything. Your leads will generally find you through organic search for a product, service, or question, rather than clicking on an ad or a direct link to your website. Search Engine Optimization.

Organic Leads 88

Organic Leads Traffic Organization Sales Qualified Leads 88

Sana Commerce

MAY 2, 2022

1- Advanced SEO : SEO is a fairly simple concept — in order to compete, marketers have to make their online stores more visible on search engine results pages. By ranking higher on search engines for terms that prospects search for — such as products or solutions — marketers can drive more online traffic to their web stores.

Trends 52

Trends B2B Marketing Planning B2B 52

Sana Commerce

MARCH 28, 2022

6 benefits of B2B e-commerce websites. A web store can help strengthen your brand visibility, putting you in front of potential clients and resellers through search engines. White paper. White paper. The post The top 6 business benefits of B2B e-commerce websites appeared first on Sana Commerce.

Marketing Websites 98

Marketing Websites B2B Business Cross-Selling 98

BOP Design

JUNE 7, 2022

It’s about getting your brand in front of the right audience, getting them to your B2B website, communicating effectively with them, and getting website visitors to convert. Regardless of the products or services you sell, potential customers are searching online for your products or services.

Paid Content 117

Paid Content Paid Search Agency B2B Marketing Advertising Agencies 117

SmartBug Media

SEPTEMBER 24, 2021

The fact is, all marketing efforts should lead back to your blog, website, or a conversion point of some sort. Fair warning, though: Content syndication alone does not negate the benefits of other efforts such as search engine optimization (SEO), content promotion, or utilizing a targeted paid media strategy. Spread the word.

Webinar Metrics 108

Webinar Metrics Tips Marketing & Strategy Ad Building 108

Hinge Marketing

JUNE 14, 2021

White Papers/Executive Guides . Guides and white papers are primarily used in content marketing/thought leadership applications. Figure 3 below showcases our book, The Visible Expert , which is promoted across our website as a piece of premium content. White Papers/Executive Guides. Builds your list.

Paid Content 144

Paid Content Top of Funnel B2B Thought Leadership Thought Leadership 144