Content Marketing Institute

SEPTEMBER 5, 2018

It requires the bot to understand the user’s search intent and return the answer in context. NLP-based bots are the front ends to more sophisticated cognitive systems, as Val Swisher explained in a presentation on natural language processing at the Intelligent Content Conference. The same is true for search engines.

CMS Development 75

CMS Development Marketing AI VALS Marketing & Strategy 75

Hubspot

MARCH 27, 2018

Val Geisler @Lovevalgeisler. Val is a email strategist and copywriter, and helps B2C businesses focused on MRR increase conversions through email. Purna is the Senior Manager of Global Engagement at Microsoft , a keynote speaker, and a columnist for Search Engine Land and Moz. Jes Kirkwood @Jeskirkwood. Melissa James.

VALS 78

VALS Advertising Agencies Work Management Paid Search Agency 78

Hubspot

MARCH 17, 2015

When Val Fox, a director in Bentley University ''s marketing and communication department, wanted to implement Hubspot for their PreparedU program, one of the first things she had to do was “sell people internally” on the idea. We talked with Val and she walked us through three tips for creating internal buy-in. 1) Communicate Openly.

VALS 28

VALS Education Inbound Marketing Buy 28

Litmus

JANUARY 23, 2024

What’s great about their website is everything is already sorted into categories that you can easily search. Product/Engineering: What upcoming releases are you most excited about? I’ll head to their website if I’m working on a new initiative or email program, and I don’t know where to start with it. Boom—it’s there. A newsletter?

Examples 86

Examples VALS Newsletter Design 86

Convince & Convert

JULY 28, 2010

Internal search reports. If you have a search engine on your website, look at a report that shows what people type into that box. Make sure you’re not just shopping who you think your competitors are, but also who Google says your competitors are, based on search engine results.

Social Media 148

Social Media Media Webinar Metrics Marketing & Strategy 148

Convince & Convert

AUGUST 3, 2010

Make your content at least semi-friendly for search engines. Facebook’s opening of the API to searches (and the subsequent inclusion of Facebook content in Google, Bing, Yahoo search results) blunts the historical searchability advantage of Web pages. And a search engine of it's own.

Social Media 167

Social Media Facebook Paid Content Marketing Websites 167

Convince & Convert

AUGUST 3, 2010

Make your content at least semi-friendly for search engines. Facebook’s opening of the API to searches (and the subsequent inclusion of Facebook content in Google, Bing, Yahoo search results) blunts the historical searchability advantage of Web pages. And a search engine of it's own.

Facebook 167

Facebook Marketing Websites Paid Content Social Media 167