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Top 3 Chinese Search Engines: What B2B Marketers Need to Know

KoMarketing Associates

As a digital marketing agency providing international services, we often suggest our clients start with the search engine. In comparison, there are an estimated 219 million search engine users in the United States in 2016, which was only 4 million more than 2015.

6 Free SEO Tools to Boost Your Search Engine Rankings

Vertical Response

Have you ever wondered how to get your website to come up in search results? Website traffic doesn’t follow the Field of Dreams mantra, ‘If you build it, they will come.’ Google Trends is a go-to keyword tool. How fast does your website load?

26 Awesome Search Engine Marketing Guides

Webbiquity

Search engine marketing (SEM) accounts for roughly three out of every eight dollars spent on digital advertising , with Google alone commanding 31% of the market. So how can search engine marketers maximize their click-through rate (CTR) and conversions from paid search?

The 15 Best Special-Purpose SEO Tools

Webbiquity

Given the importance of search engine optimization—organic search remains the top source of traffic for most B2B websites—t’s vital to use the right tools to help with various aspects of optimization, for any size website. 4) Website Grader.

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17 Realistic Ways to Get More Website Traffic

Act-On

Traffic is to digital marketing like gasoline is to an engine. So it’s not too surprising that web traffic usually comes in at the top of the list for content marketing goals. Trouble is, traffic can be hard to get. Get the search engine optimization right.

Buzzwords in Marketing Automation: Search Engine Optimization (SEO)

Lead Liaison

Search Engine Optimization (SEO): its meaning and how it relates to marketing automation. Search Engine Optimization and Marketing Automation. You can’t spend any time studying online marketing without reading the term “search engine optimization.”

Mobile Search Engine Optimization Best Practices

Marketing Action

Mobile Search and Your Website. Ensuring your site shows up in search results is essential to your success; that’s obvious (or should be). As a means to drive traffic, conversions, and customers, search engines can provide immediate and long term value.

17 Helpful SEO Tools and Tool Reviews

Webbiquity

For nearly as long as there have been people working on search engine optimization, there have been SEO tools. The first tools handled only the most rudimentary tasks, like rank checking or keyword density analysis. Which tools are best for local SEO?

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Search Traffic Declining? You’re Not Alone (and What to Do About It)

Webbiquity

If your website traffic from organic search has fallen over the past year, take some small solace in knowing you’re not alone—in fact, you’re in good (if not happy) company. How to Get Your Traffic Back. Second, optimize news releases themselves for search.

How to Dramatically Improve Organic Search Traffic

Webbiquity

If you want to dramatically improve your organic search traffic , you have to make your website better. To dominate the search engines results, your website must stand out from all the others in your field. The truth is that your website is never done.

3 Ways To Differentiate Your Brand in Search Engine Results

KoMarketing Associates

B2B marketers are constantly tasked with the challenge of driving lead growth, increasing web traffic, and improving brand differentiation. Organic search visibility is an important component and differentiation in search engine results can be a critical factor in traffic and lead growth.

The 11 Best Social Media Campaign Builders and Ad Monitoring Tools

Webbiquity

While social media marketing is optimized through the use of social media monitoring and management tools, social campaigns are most effectively built and managed through the types of tools in this post. Sample review: “Split testing is an important part of your website.

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The 29 Best Social Media Monitoring Tools

Webbiquity

Standard web analytics tools provide only a very narrow view of social media activity: clicks through to your brand website. The analytics tools built into social networks provide a bit more detail, though only within their own platforms. These tools can help you find out.

15 Questions to Ask When Hiring an SEO Professional (Seriously)

Webbiquity

Organic (non-paid) search is the largest single source of visits for most B2B websites. The majority of sites generate between 40% and two-thirds of their total traffic from search. 3) What types of online tools do you use? Visits to top pages from search.

SEO 101

What To Do If Your Website Traffic Is Down

Hubspot

You’ve noticed a dip in website traffic. It’s good to keep an eye on your website visits and performance to notice change over time, but if you’re getting less traffic and fewer phone calls, it’s time to investigate further.

14 Fortuitous SEO and SEM Stats and Facts

Webbiquity

Search remains the cornerstone of digital and content marketing efforts. The average B2B website gets 40% or more of all visits from organic search, and 81% of B2B purchase cycles start with a web search. Another 36% use mobile search. Search Engine Watch ).

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23 Expert SEO Link Building Guides and Tools

Webbiquity

What tools are most helpful in link building efforts? Find the answers to those questions and more here in almost two dozen of the best link-building guides and tool reviews of the past year. Six Degrees Of SEO Bacon & B2B Link Building Q&A by Search Engine Land.

The 29 Best Web Analytics Tools

Webbiquity

” Analytics tools can ultimately help measure ROI. But web analytics tools ideally provide marketers with actionable information. Metrics (measured by web analytics tools) provide actionable insights that feed back into content development planning.

Your competitors are doing SEO

Biznology

Building an enterprise website is a lot like building a cathedral: you need to start renovating before you’ve completed construction. So, too, is your corporate, resource, journalistic, or ecommerce website. These tools also check your site speed and site performance as well.

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Interesting content marketing trends to watch for in 2017

Biznology

Companies are seeing their desktop traffic decrease in lieu of mobile traffic. Customers are accessing websites more and more via their mobile devices, so any site or content that isn’t optimized will get left behind in 2017.

How To Analyze and Grow Website Visits

Webbiquity

If your responsibilities including managing and optimizing website results for a small to midsized organization, chances are you’re using Google Analytics to track website traffic. Google Analytics is used on more than half of all websites. Referral Traffic.

The 12 Best Competitive Intelligence and Benchmarking Tools

Webbiquity

increasing social engagement, website traffic over time, etc.) There are a wide range of monitoring, listening, and analytics tools available to answer the first type of question. Provides visibility into the sources and quality of traffic to other websites.

Best Cool SEO Tools of 2011

Webbiquity

The “science” side can be made more effective and more efficient by using tools like the ones highlighted here—enabling SEO practitioners to focus more on the art part. Need to analyze the optimization status of an existing website? SEO Analysis and Reporting Tools.

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How to Write Headlines That Get Shared And Drive Traffic

Act-On

Here are the scores each one of those headlines got from each tool: Now, let’s do some explainin’ about what all the numbers mean. The Advanced Marketing Institute’s tool works differently. Of the two tools, I prefer CoSchedule’s. These are just tools.

The 24 Best Online Writing Tools and Apps

Webbiquity

Fortunately, while not everyone can be a great writer, almost anyone can be a better writer by utilizing helpful (and mostly free) online tools. Here are two dozen tools to assist with everything from improving grammar and avoiding cliches to writing better headlines and more readable text.

10 Valuable SEO Resources: Keyword Research, Tools, and Local SEO

Webbiquity

As noted here last week , ranking highly in search requires writing great content, making smart use of Google Webmaster Tools, and building or earning high-authority backlinks. But there’s more involved in generating high, and highly relevant, organic search traffic.

B2B Search Engine Marketing & Marketing Automation: An Interview with Marketo’s Jon Miller

KoMarketing Associates

A marketing automation solution is one tool B2B marketers use for succeeding at these lead management challenges. What are some of the features of a marketing automation solution that search engine marketers will find of value / importance?

SEO Management Tools: Hype vs. Help

Webbiquity

When evaluating search engine optimization (SEO) management tools, it’s vital to understand what such tools can—and can’t—actually do. The study thereby provides some helpful benchmarks for evaluating high-level search performance.

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48 Phenomenal SEO Guides, Tips & Tactics

Webbiquity

Search engine algorithms are constantly being updated. What needs to be done to recover from search engine penalties? Infographic: Search Ranking Made Simple by Sword and the Script. Google image search only gets a half a percent of Google’s overall traffic.

Six SEO Tips for UX Designers

Webbiquity

Understanding the aspects of design, technology, and content that affect search engine optimization (SEO) is an essential skill for any web team, but they are particularly important when undertaking a major website redesign effort. Search Engine Land.

3 Website Metrics to Watch Daily

Puzzle Marketer

If you own a website or blog then naturally you should be monitoring whether it is accomplishing your goals or not. Do you monitor your bounce rate, number of page views, sites referring your traffic, views on mobile, inbound links, outbound links, page rank? Below are 3 key website metrics that I watch every day: Daily Visits (Google Analytics) – Although you’re thinking this is an obvious choice, you’d be surprised at how it’s overlooked.

Google Analytics 101: What Every Small Business Owner Should Know about the Powerful Website Analysis Tool

Vertical Response

Google Analytics is one powerful — and free — website analysis tool that can help you better understand your current and potential customers. It’s easy to see why Google Analytics is one of the most popular website analysis tools — it’s easy to use.

Six Expert Guides to Dealing with Keyword (not provided)

Webbiquity

In late 2011, Google began redirecting users who were signed into their Google accounts to the encrypted (https) version of the search engine, beginning the keyword (not provided) era. Google Webmaster Tools Search Query Data is Accurate (and Valuable) by Search Engine Watch.

101 Vital Social Media and Digital Marketing Statistics for (the Rest of) 2013

Webbiquity

won’t show up in keyword research tools)? State of Search ). Facebook, Twitter and Google+ are the most popular social networks with search engine marketers. “This low number is a surprise since blogs drive social media, content marketing and search.”

How to Write Headlines That Get Shared And Drive Traffic

Act-On

Here are the scores each one of those headlines got from each tool: Now, let’s do some explainin’ about what all the numbers mean. The Advanced Marketing Institute’s tool works differently. Of the two tools, I prefer CoSchedule’s. These are just tools.

Making SEO a Priority During Website Launch Planning

Act-On

Launching a new website is a large undertaking and an extremely huge challenge. Just like building a tall skyscraper, building a website requires a strong foundation. Each stage of developing a website is equally important, but starting off on the right foot will lead the way.

58 Best Marketing Tools to Build Your Strategy in 2017

Hubspot

In the world of marketing, it seems like there are always new tools, tips, tricks, and trends to discover and incorporate into your marketing strategy. And because of that, I was able to curate this list of the top 58 tools every marketer should know about and being using in 2017.

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31 Expert Guides to Maximizing Online Brand Visibility – WPO

Webbiquity

” As indicated by the posts from Search Engine Watch and All Twitter highlighted below, that is starting to change, but only just. Beyond Search & Social: Online Marketing in 2014 by Search Engine Journal. ” Getting less traffic from Google?

Online 125

Search success hinges on site speed

Biznology

No, I am not talking about the fact that you’re number one when you search for your own name — I am impressed — but when you deserve to be in the number one spot in a competitive search. So, Google monitors how swiftly your site responds to search pass-offs.

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7 Reasons Why Your Website Isn’t Performing

Hubspot

Most articles with titles like these are usually designed to educate people with little understanding of the inbound to redesign their website with the said methodology in mind. 1) Poor Performance Due to Poor Traffic. 3) Your Website Isn’t Responsive.