26 Awesome Search Engine Marketing Guides


Search engine marketing (SEM) accounts for roughly three out of every eight dollars spent on digital advertising , with Google alone commanding 31% of the market. So how can search engine marketers maximize their click-through rate (CTR) and conversions from paid search?

Top 3 Chinese Search Engines: What B2B Marketers Need to Know

KoMarketing Associates

As a digital marketing agency providing international services, we often suggest our clients start with the search engine. First, let me offer a few statistics to illustrate the breadth and depth of the online marketplace in China.

Search Engine Marketing (SEM) Best Practices


Search engine marketing (SEM) can be a powerful lead generation source, or a complete waste of money. Search-only or search plus content sites—running a campaign across both search engines and partner content sites requires a higher budget than a campaign focused on search alone.

Buzzwords in Marketing Automation: Search Engine Optimization (SEO)

Lead Liaison

Search Engine Optimization (SEO): its meaning and how it relates to marketing automation. Search Engine Optimization and Marketing Automation. You can’t spend any time studying online marketing without reading the term “search engine optimization.”

101 Vital Social Media and Digital Marketing Statistics for (the Rest of) 2013


of all marketers love blog posts about marketing statistics. Okay, that statistic was made up (though probably not far off the mark), but the social media and digital marketing facts and statistics below are real (or at least from generally reliable sources). State of Search ).

Seven Groups of Tools for Designing and Optimizing Websites


Your B2B website and blog are the core of your content marketing efforts. Even when you publish content elsewhere—updates on Facebook, videos on YouTube or Vimeo , presentations on SlideShare—the goal is usually to drive visitors back to your website, to consume content and take action.

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Law Firm SEO Guide 2018: Ultimate Search Engine Optimization Blueprint for Attorneys

DAGMAR Marketing

The basic premise of search engine optimization (SEO) is simple: Maximize your law firm’s visibility online by taking advantage of proven techniques to rise higher in search results. Your website is the foundation of successful SEO. Part 2: Website Optimization.

Get the Bigger Deal by Opting for Search Engine Optimization

Altitude Branding

However, the main reason why they appear at the top is their optimization in accordance with the search engine. Search engine optimization has been a defining moment for the change in online advertising and digital marketing industry. [link].

The Digital Marketing Benchmarks and Trends That Matter [Infographic]


Growing your website traffic organically requires a carefully crafted content marketing strategy and solid search engine optimization (SEO). They favor organic results over paid search ads. Organic Search. Mobile Search. Guest post by Josh Wardini.

20 Stunning Inbound Marketing Statistics

The Forward Observer

Artillery B2B Marketing Blog > The Forward Observer Looking for some inbound marketing statistics that will blow you away? There are lots of statistics to prove the effectiveness of inbound marketing. 94% of the links search users click on are organic, not paid.

Best Social Media and Digitial Marketing Research and Statistics of 2011, Part 1


Or that a third (or more, depending on which study you believe) of all clicks go to the top result on a search engine query? Social Media Stats, Facts and Research Does Facebook Need To Build A Search Engine? Paid search ads, however, still outperform both.

Six SEO Facts About All High-Ranking Content


While search engine optimization (SEO) has become a common term in the online marketing lexicon, many folks will struggle to tell you exactly how SEO helps bring relevant traffic to the client—and marketers are at a severe disadvantage without that knowledge. Guest post by John Aaron.

50+ Statistics Designed to Influence B2B Marketing Budgets in the New Year

KoMarketing Associates

The “Marketing Budgets 2015 Report,” published by Econsultancy and Oracle Marketing Cloud, showed paid search as the top digital channel for ROI measurement, beating out more than a dozen other analyzed channels. Search and Social. It is that time in the year again.

100 Important PPC Statistics That Will Impact Your Search Ads

Atomic Reach

PPC ads are helping brands generate leads, increase awareness, get into the search results and have an almost immediate impact, with clearly measurable results. Search ads can increase businesses brand awareness by up to 80 percent. ( Search Engine Land). Statistic Stats).

14 Fortuitous SEO and SEM Stats and Facts


Search remains the cornerstone of digital and content marketing efforts. The average B2B website gets 40% or more of all visits from organic search, and 81% of B2B purchase cycles start with a web search. Another 36% use mobile search. Search Engine Watch ).

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How To Pull Your Cold Website Visitors Into Your Sales Funnel


Looking at search and social advertising in particular, marketing technology has come a long way in making it easy for digital teams to spin up digital ads and landing pages to drive conversions for both B2C and B2B organizations.

B2B Marketing: Guide to Success in the Digital Era

KoMarketing Associates

This will lower the price of your SQLs and help improve visibility in relevant searches.”. Our Director of Content Marketing, Ryan Young brought up a critical area of B2B marketing that we tend to forget is the company website. Marketing has changed significantly in the past years.

Search Engine Optimization core differences between 2008 and today

Leading Results Rambings

A core change of search engine optimization techniques between today and just a few years ago are the referred to “Panda” and “Penguin”- Apparently because no understanding of Google is complete without a trip to the zoo? 1) Google Loves Blogs: No, really, Google wants to see frequent changes on websites. This was a conventional technique for the traditional Search Engine Optimization companies that delivered outstanding bang for the buck.

Marketers Continue to Struggle with Organic Search and Social Media Obstacles

KoMarketing Associates

Marketers continue to turn to organic search and social media to achieve their top objectives. When it comes to the most critical challenges to the success of an organic search and social media strategy, increasing traffic to website and/or blog (47 percent) tops the list.

How Your Competitors Will Shift Their Digital Marketing Strategy in the Next Two Years


Only about a quarter of firms with less than $1 million in revenue will invest $2,000 or more per month on organic SEO or paid search engine marketing (SEM). SEO and SEM: SEO efforts generate, on average, about 10% of website conversions, with SEM/PPC contributing roughly 6%.

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9 Awesome Search Engines That Aren’t Named Google


Searching is one of the core utilities of the internet. Most websites today have a search function, and we all spend a lot of time searching. On Google, for example, 34,000 searches occur each second. 9 Awesome Search Engines That Aren’t Named Google.

SEO 2014 Re-Cap: Search Statistics You Should Know

EMagine B2B Blog

To wrap up 2014 and get ready for the New Year, we’ve put together a list of top SEO statistics that exemplify this year in search. Overall Search Behavior. 93% of website visits begin via a search engine ( Arek Estall ). Google Statistics.

103 Compelling Social Media and Marketing Statistics for 2013 (and 2014)


General Social Media Marketing Facts and Statistics. 97% of all consumers search for local businesses online. (An An amazing statistic, given that nearly 20% of the adult U.S. General Marketing Facts and Statistics. Statistics About Social Media Use in the Enterprise.

79 Remarkable Social Media Marketing Facts and Statistics for 2012


While prospective buyers are using search and social to research products and services before making purchase decisions, marketers and PR professionals can use those same tools to research buyer wants and needs. B2b marketers believe social media is critical to organic search success.

100 Key E-Commerce Statistics That Will Generate Sales

Atomic Reach

If you are stepping into the world of e-commerce, we invite you to take a look at the below statistics to help you create strategies to better reach your online audience. E-Commerce Industry and Demographic Statistics. Roughly half of American small businesses do not have a website.

Report: At Least 80% of Marketers Believe Video is Becoming More Critical

KoMarketing Associates

Demand Metric and Vidyard recently conducted “The State of Video Marketing,” and statistics showed that for the fifth consecutive year, at least 80 percent of marketers (83 percent in 2018) believe that video is becoming more important as a form of marketing content.

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10 Essential Reports and Research for B2B Marketers

KoMarketing Associates

These reports and surveys can often spark new ideas, or provide statistical support to reinforce the existence of current strategies. Moz’s 2013 Search Engine Ranking Factors. visits to stores, phone calls, app downloads, website sales, etc.)

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Report: Most Content Marketers Now Strive to Increase Brand Awareness

KoMarketing Associates

Ascend2 recently published the “Content Marketing Engagement Survey” and statistics showed that improving brand awareness is the primary objective for most marketers (55 percent) who utilize a content marketing engagement strategy.

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5 Ways to Use Earned Media to Increase SEO


Owned media, such as blog posts and website content, are important, but if you want to harness amazing results, you need earned media that is created with search engines in mind. If so, include these statistics in your email to better demonstrate the benefits of your pitch.

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100 Game-Changing Content Marketing Statistics Every Marketer Should Know

Atomic Reach

What are the content marketing statistics that matter? So, below are categories of game-changing statistics that every marketer should know. Email Marketing Statistics. Video Marketing Statistics. SEO and Content Marketing Statistics.

Best Social Media and Digital Marketing Research and Statistics of 2011, Part 2


Find the answers to these questions and many more here in more than 40 of the best reports, studies, videos and other sources of social media, search, and other marketing facts and statistics of the past year. General Social Media Statistics.

29 Guides to Beautiful and Effective Website Design


Long gone are the days when websites were essentially static online brochures. How can designers produce websites that offer both stunning visual design and fast page load speed? How can sites be best designed to optimize search visibility ? Website Design Guides.

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Have Your Best Q4 Yet with These Important B2B Marketing Statistics for 2019


Here are 32 B2B marketing statistics for 2019 that will help guide you through Q4 — and beyond. 93% of online experiences begin with a search engine. 71% of B2B researchers begin their search on Google.

40 (of the) Best SEO Guide, Tips and Insights of 2011 (So Far)


Search engine optimization (SEO) is a key component in designing and developing an effective website , as well as the core of web presence optimization (WPO). Virtually everything you do on the Internet with your website can impact SEO today.”

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106 More Amazing Social Media and Marketing Statistics for 2014 and 2015


Or have too many social media marketing statistics.” Which network drives half of all social traffic to B2B websites and blogs? Find the answers to those questions and many more here in 106 digital marketing facts (well, mostly) and statistics from two dozen sources.

Video Marketing Statistics You Should Care About in 2019


You don’t have to take it from me or Arik, take it from the statistics; it’s next to impossible to find information that says otherwise. Here are the best video marketing statistics for 2019 that should convince you to integrate video into your marketing strategy: Audience.

The Second Layer of Web Sales Success


Ever since the mid ‘90s, marketing specialists, business analysis organizations and anyone else having a formal business training needed answers to predict, control and exploit customer’s behaviour towards the new artificial presence that websites delivered. Your Website’s Bermuda triangle.