Why are URLs so important?

Biznology

After striking out with LinkedIn search, I searched in Google. I contend that the URL structure of the two platforms is a key reason. In particular, the semantics of the URLs plays a big part of how search engines index the content, and ultimately rank the content in their indices. LinkedIn’s URLs are organized the way the whole site is: by people’s names. Wikipedia’s URLs are organized primarily by topics.

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What is SEM (Search Engine Marketing) and how it relates to SEO

RockContent

If you answered Google or any other internet search engine, be it Bing, Yahoo!, In this scenario, SEM (Search Engine Marketing), a set of techniques that aims to use these engines for promotion on the Internet, emerges. How to do Search Engine Marketing?

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What You Need to Know About Search Engine Indexing

ClearVoice

Google can produce tens of millions of results for most any question or search term you can come up with. If your site’s pages aren’t being indexed properly, they may not show up in search engine results at all. How search engine indexing works.

Search Engine Indexing vs. Search Engine Ranking: What’s the Difference?

seo.co

Are you trying to rank your website in the search engines, but you have yet to see results? but you’re not sure why your pages aren’t turning up in search results? Shouldn’t indexed pages come up in search results? How do search engine indexing and ranking differ?

What is SEO (Search Engine Optimization): the complete guide to reach the top results on Google

RockContent

After all, who wouldn’t want to show up within the top organic search results on Google? Through optimizations on your own pages and connecting to other sites, you can improve your users’ search and navigation experience. What are search engines? Google Search Console.

What Is a SERP? Definition of a SERP

seo.co

The Basics of SERPs (Search Engine Results Pages). + The Main Elements of SERPs. Anatomy of an SERP (2020). + How Do Search Engines Choose Results for SERP? + How to Make Use of SERPs. Increasing Your Organic Rankings in SERPs.

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A Quick Primer on Google's Search Engine Results Page (SERP)

Hubspot

In simplified terms, a SERP (which stands for Search Engine Results Page) contains two types of content: organic and paid results. In an effort to make the user search experience easier and more direct, Google created SERP features, on-page content that gives users answers to their queries without requiring them to click into an organic result. Search engines are smarter today than ever before. What Does SERP Stand For? SERP Features.

Google’s SERP Features: Get Your Company Listed

Marketing Insider Group

Did you know that 51% of searches end without a click-through? When you consider that Google’s search volume is estimated at 5.8 billion searches per day , that’s a lot of unanswered questions. What Are Google SERP Features? SEO-friendly URL.

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The importance of accurate keyword difficulty scores

ClickZ

30-second summary: Keyword difficulty (KD) scores help digital marketers understand potential search engine performance. Focusing on a keyword with a low KD score can achieve faster results with traffic from search engines as there is less competition. SERP analysis.

Understanding the Search Engine Results Page: One Screenshot at a Time

KoMarketing Associates

The analysis of search engine results is a critical component of the SEO professional’s role. But good analysis requires a thorough understanding of the specific components of a search engine result listing. As Google technology continues to innovate, the depth of information found in the search engine results page (SERP) has certainly expanded. Search Result Title. Search Result Description. Search Result Site Links.

SERP Features in 2019: The Complete Guide

KoMarketing Associates

The search engine results page (SERP) refers to the list of results that are being displayed by search engines for any given query submitted by a searcher. Understanding SERPs is a critical component of the SEO professional’s role. By analyzing search results, SEOs will better understand the key components of a result listing and be able to determine the specific requirements to rank. Why Understanding SERPs Is So Important.

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Blog SEO: How to Search Engine Optimize Your Blog Content

Hubspot

Blog posts that specifically use a variety of on-page SEO tactics can give you more opportunities to rank in search engines and get customers to visit your site. Search engine optimization is incredibly important for marketers. When you optimize your web pages -- including your blog posts -- you're making your website more visible to people who are entering keywords associated with your product or service via search engines like Google.

The Top 7 Search Engines, Ranked by Popularity

Hubspot

For instance, I'm willing to bet your SEO meetings revolve largely around the topic of Google, with questions like, "How's our organic search?" "How Google is undoubtedly the most popular search engine, with over 70% of the search market share. But that popularity makes it the most challenging search engine on which to rank highly. You might be missing critical opportunities for traffic if you neglect the other search engines.

10 Effective SEO Techniques to Drive Organic Traffic in 2020

Single Grain

Optimize for Voice Search. The better Google is at answering queries within the SERPs, or directing users to ads instead of organic listings, the more money it makes. Unfortunately, this makes things much harder for those of us who rely on Google’s organic search traffic as a lifeline.

Law Firm SEO Guide 2018: Ultimate Search Engine Optimization Blueprint for Attorneys

DAGMAR Marketing

The basic premise of search engine optimization (SEO) is simple: Maximize your law firm’s visibility online by taking advantage of proven techniques to rise higher in search results. There are challenges, though: Some law firms that hire outside companies may become frustrated at the lack of transparency or failure to improve search engine rankings. This keyword is entered as a search term an average of 90 times per month. Optimize URLs.

9 SEO Trends You Can’t Ignore in 2020

Single Grain

Search engine optimization (SEO) is digital marketing technique that is constantly changing. In other words, it increases a website’s visibility in the SERPs which leads to more organic traffic to your website. Google has evolved from being a search engine to an answer engine.

8 Essential SEO Reports to Create for Your Client in 2020

Single Grain

Reporting has always been an integral part of search engine optimization. The growth of voice search, the inclusion of featured snippets, the rise of zero-click searches and the importance of a better UX all contribute to how you present your SEO report to your clients.

Professional SEO Checklist: Ten Technical SEO Tips to Improve Your Traffic (Almost) Instantly

Webbiquity

Organic search drives, on average, 64% of all B2B website traffic , and 60% of visits to technology sites in general. So needless to say, search engine optimization (SEO) plays a vital part in improving online presence and traffic for B2B sites. Guest post by Mathew Jade.

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The 26 Best All-in-One SEO Tool Suites

Webbiquity

Optimizing all of the factors that can impact search ranking can be approached in different ways. Provides organic, maps & mobile search rankings; citations, reviews, and backlinks; competitor benchmarking; and integration with Google Analytics, Facebook, and Twitter accounts. The web presence management tool helps you create a platform using unpaid channels like organic search, content, and social. 15) URL Profiler. SEO has a lot of moving parts.

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How Long Does It Really Take to Rank on Google?

Single Grain

You just added your main keywords to the title, URL and content body and boom – you got to the top 10 in the search results within a few weeks or even days. The competition was less intense and the search engine algorithms only relied on keywords and links on a 50-50 basis to rank a webpage. Here are some of the basic user metrics that are taken into consideration by the search engines are. The short answer is six months to one year.

Essential WordPress SEO Plugins: The Marketer’s Toolkit

Single Grain

Not only is WordPress free to install on your own hosting account, it’s easy to manipulate, leads to faster indexing in the search engines and offers an unprecedented number of design options for even the greenest of site owners. Unfortunately, the out-of-the-box WordPress installation isn’t that great when it comes to search engine optimization. Features: Canonical URLs. Open graph tags for every URL. Advice specific to your title, meta and URL.

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11 expectations to have from a great SEO proposal

Biznology

54% of consumers find a website through natural search (source: Forrester ). 31% click through to the websites in the first position of natural search (source: MOZ ). 95% of clicks to a website occur on the first page of nature search (source: MOZ). This facts indicates, if your business is on the internet, Search Engine Optimization (SEO) is an important part of doing business. They are: 1) URL, 2) Page Title, 3) Body Copy, 4) Meta Description, and 5) Links.

Three Simple (But Common) SEO Mistakes to Avoid in 2020

Webbiquity

Standing out in search and staying ahead of competitors is no longer as easy as it once was. This one might seem a bit counterproductive – it’s search engine optimization, not user optimization, right? Guest post by Kara Smith.

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10 Crucial SEO Ranking Factors You Need to Know

Optinmonster

In this guide, we’re going to answer the question “what does SEO mean” and share the essential SEO ranking factors you need to dominate search results. Exclusive Bonus: Download the SEO Ranking Factors Cheat Sheet to boost your search engine rankings quickly.

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The Surround Sound Series: How We Built a Bespoke SERP Tracker and Measured the Results of Our New Content Program (Part 3 of 3)

Hubspot

At HubSpot, “surround sound” is the name Alex Birkett gave to a content marketing approach that aims to make HubSpot products visible every time someone searches for a product-related keyword (e.g. But visibility in SERP doesn’t stop there. Enter: the SERP Tracker.

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The 20 Best SEO Rank Tracker Tools

Webbiquity

Search engine optimization offers a broad array of measurable elements. But two of the most basic are website visits from organic search and target keyword rank. Most offer multiple pricing levels based on number of URLs and keywords tracked. Special features: universal search results; geo tracking; instant historical data; GetClicky integration. Special features: geo-tracking; local citation sources; paid search competitive analysis.

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12 Key SEO Trends That Every Content Marketer Needs to Know

Single Grain

In fact: 90.86% of global traffic comes from Google Search, Google Images and Google Maps. . In this article, we'll go through twelve vital factors that impact the search ROI from publishing web content in 2021. Brand SERP Optimization. Voice Search Optimization.

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How To Appear in Google Featured Snippets: 5 Tips for B2B Marketers

KoMarketing Associates

Much of this thanks can be given to Google’s “Hummingbird” algorithm update , which focused on improving “conversational search” at its core. If you’re unfamiliar with what I’m referring to, let’s take a look at what appears when we search “what is B2B content marketing?” “Google it.”

Why Keyword Mapping is Essential to Reach Your Content Marketing Goals

DivvyHQ

Without proper and strategic keyword mapping / targeting, your search campaigns will never gain any ground. Documenting the URL path of the funnel is crucial because you must ensure that you are properly tracking in Google Analytics. In SEMrush, you can search the keyword rankings of your competitor’s whole website, core pages, or content pages (or all of them). What are people actually typing into their search bar?

An Eight-Step Process for Creating Front-Page B2B Industry News

KoMarketing Associates

As seen in the screenshot above, searching for a term like “B2B marketing” will return a number of results which then can be added to the stream by clicking the add button. While page views and readership may be at a minimum to start, it’s important to remain calm and recognize that setting a solid foundation of content goes beyond clicks and visits; it serves as a tool to establish credibility with search engines as well. Create unique URLs.

Use reviews on your blog to gussy up your Google search results

Biznology

If you’ve ever wondered how some search engine results come up with gold stars, those are called Google Reviews. Then, Google renders these reviews inline with the Google SERP. All of the data is automagically turned into meta data that Google understands, called Review Schema: And, once I save and publish the post and submit the URL to Google , et voilà ! The post Use reviews on your blog to gussy up your Google search results appeared first on Biznology.

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4 Tools and Tactics to Generate More Leads with Baidu PPC

KoMarketing Associates

The idea is simple: Once a visitor arrives on a landing page via a search ad, he/she fills out a form to express interests in the business. By simply putting the thank you page as the target URL, you can track the volume of submitted forms and the keywords that brought the user to the form. B2B Online Marketing Blog Search Engine Advertising Baidu Baidu Search Engine China PPCThe ultimate goal of business is to capture more customers and close more deals.

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Optimizing your site information architecture (IA) for Panda

Biznology

In these cases, our only option is to help Google crawl and index our content so that the most important content takes its rightful place in Google’s index, and hopefully Google’s search engine results pages (SERPs). So we build the whole experience–from the URL through the navigation to the content, links and images–around those keywords. The main keyword was placed in the URL closest to the root. Photo credit: Wikipedia.

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10 Must-Try Tactics for B2B Blog Optimization

KoMarketing Associates

Run the URL in SEMrush and Search Console to determine top keywords that the post is driving visibility around. Focus on keywords where the post is ranking in positions 5 – 15, as these typically present the most immediate opportunity to move up in search results. Evaluate Top SERPs. Understand what’s currently showing up in search results for the keyword targets at hand. Avoid URL Changes.

Top 18 Shopify SEO Plugins for Your E-commerce Site

Single Grain

But Shopify SEO plugins can make it a whole lot easier to manage the search engine optimization of your Internet shop and thus push you ahead of your competitors in the SERPs. The tool also provides structured data to make search engines understand your content in a better way.

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11 Proven Hacks to Increase Your Organic CTRs ??

Single Grain

If people consistently click on your title more than other titles in the SERPs, Google will push your page higher in the rankings. This is great news, as moving up just one spot in the organic search results can increase your click-through rate by 30.8%. . 7) Use Google Search Console.

Google Search Results Explained: Featured Snippets

ClearVoice

Featured snippets are a type of search engine results page (SERP) feature that may appear at the top of an organic search results page—typically the first. Featured snippets show up in position zero, which means they sit above even the first organic search result.