How to Create Search Engine Friendly URLs

seo.co

Yes, that’s right, you can tailor your domain URLs to be optimized for search engines too. If you’re thinking “but isn’t a URL just my web address” well no not exactly. You can think of a URL as the unique search engine I.D. Chaning Your URL Path.

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Things I do to optimize for Google search engine discoverability

Biznology

First, I overrule the URL slug that is automatically-generated by WordPress–things-optimize-google-search-engine- discoverability –and replace it literally, things-i-do-to-optimize-for-google-search-engine-discoverability: I make sure I re-label each and every image descriptively. The post Things I do to optimize for Google search engine discoverability appeared first on Biznology.

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Why are URLs so important?

Biznology

After striking out with LinkedIn search, I searched in Google. I contend that the URL structure of the two platforms is a key reason. In particular, the semantics of the URLs plays a big part of how search engines index the content, and ultimately rank the content in their indices. LinkedIn’s URLs are organized the way the whole site is: by people’s names. Wikipedia’s URLs are organized primarily by topics.

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What is SEM (Search Engine Marketing) and how it relates to SEO

RockContent

If you answered Google or any other internet search engine, be it Bing, Yahoo!, In this scenario, SEM (Search Engine Marketing), a set of techniques that aims to use these engines for promotion on the Internet, emerges. How to do Search Engine Marketing?

What is SEO (Search Engine Optimization): the complete guide to reach the top results on Google

RockContent

SEO is a key Digital Marketing strategy. After all, who wouldn’t want to show up within the top organic search results on Google? And having a good SEO strategy can get you there! We’ll cover the following topics: What is SEO? How to start an SEO strategy?

How to combine SEO and web design to create more effective pages for your persona and search engines

RockContent

The importance of SEO web design is that when we invest in a website’s development, we want it to be very presentable, with pleasant visual elements, in addition to offering functional, simple, and intuitive navigation. However, can we reconcile this approach with SEO techniques ?

Search Engine Indexing vs. Search Engine Ranking: What’s the Difference?

seo.co

Are you trying to rank your website in the search engines, but you have yet to see results? but you’re not sure why your pages aren’t turning up in search results? Shouldn’t indexed pages come up in search results? How do search engine indexing and ranking differ?

How B2B Marketers Can Dominate Branded Keyword Search Engine Results

KoMarketing Associates

Branded keywords represent search queries that include the organization’s brand name or various product and brand-related information. While most B2B marketers assume their organization appears prominently for branded keyword search results, they need to consider the rest of the results that appear on a Google search page, both organic and paid. How often do you review brand-based keyword search performance? SEO Tagging Basics. Branded Paid Search.

8 Keyword Research Tools for Search Engine Marketing in China

KoMarketing Associates

No matter if you are an expert with 10+ years’ experience or a beginner, an appropriate keyword research process with the right tools can build a foundation for success in SEO or PPC. In a previous blog, we mentioned that there are many search engine options in China. Similarly, many keyword research tools that western marketers use do not function at all for search engines in China. The Dropdown Keyword Suggestions and Related Search.

It’s time to introduce search engine optimisation topics into your content marketing strategy

Tomorrow People

Why your content marketing strategy should focus on search engine optimisation (SEO) topics — not just keywords — to differentiate your B2B marketing. A great shift is taking place in the world of search engine optimisation (SEO) results. But there’s a new form of search engine optimisation (SEO) on the scene: the topic cluster model. Search engines are evolving. How do topic clusters affect search engine ranking?

What Is Search Engine Optimization (SEO)?

ClearVoice

What is search engine optimization (SEO)? Search engine optimization is a set of tactics and strategies used both on and off your website to gain more visibility in (organic) search engine results and thereby increase traffic to your site.

Do-it-Yourself Search Engine Optimization (SEO) for Your WordPress.

Industrial Marketing Today

Home Marketing Matters About Contact B2B Marketing Store Company Website Do-it-Yourself Search Engine Optimization (SEO) for Your WordPress Blog by Achinta Mitra on May 31, 2010 in Industrial Marketing Blog , Industrial Marketing Strategies , Industrial Websites , Search Engine Optimization (SEO) Instead of an industrial marketing strategies post that I typically write, this is more of an implementation post. What is On Site SEO?

How Redirecting URLs Can Impact SEO via @sejournal, @MattGSouthern

Search Engine Journal

Google has published an updated document which goes over six different types of URL redirects and their effects on search results. The post How Redirecting URLs Can Impact SEO appeared first on Search Engine Journal. News SEO

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Blog SEO: How to Search Engine Optimize Your Blog Content

Hubspot

Does Blogging Help With SEO? Blogging helps boost SEO quality by positioning your website as a relevant answer to your customers' questions. Blog posts that specifically use a variety of on-page SEO tactics can give you more opportunities to rank in search engines and get customers to visit your site. Search engine optimization is incredibly important for marketers. And today's SEO best practices are all about relevancy and intent.

Understanding the Search Engine Results Page: One Screenshot at a Time

KoMarketing Associates

The analysis of search engine results is a critical component of the SEO professional’s role. But good analysis requires a thorough understanding of the specific components of a search engine result listing. As Google technology continues to innovate, the depth of information found in the search engine results page (SERP) has certainly expanded. Search Result Title. Search Result Description. Search Result Site Links.

The Website Redesign Guide for Search Engine Marketers

QuanticMind

Website redesigns often require reconstructing at least part of a site from scratch, which can send search engine marketers back to square one. Given this, if you’re a search engine marketer in charge of a site that’s going to be redesigned, you need a plan for surviving the website redesign. Search engine optimization specialist. Pre-Launch: Focusing on On-Site SEO and Prepping Ad Campaigns. You may need to adjust pages’: URLs.

Google Recommends Adding Author URL in Article Schema via @sejournal, @MattGSouthern

Search Engine Journal

Google recommends adding an author's URL to article schema to help with disambiguating the correct author when multiple writers have the same or similar names. The post Google Recommends Adding Author URL in Article Schema appeared first on Search Engine Journal. News SE

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7 search engine optimisation best practices in 2019

Altitude Branding

Whether you’re new to online marketing or a well-seasoned veteran, you know that finding the best SEO strategies can be somewhat overwhelming. But what if there was a way that you could ensure that your website achieves high rankings without having to be an SEO guru or a Google developer? Below are 7 search engine optimization best practices that you should follow in 2019. There are a lot of things that you can take shortcuts when it comes to SEO.

Professional SEO Checklist: Ten Technical SEO Tips to Improve Your Traffic (Almost) Instantly

Webbiquity

Organic search drives, on average, 64% of all B2B website traffic , and 60% of visits to technology sites in general. So needless to say, search engine optimization (SEO) plays a vital part in improving online presence and traffic for B2B sites. Guest post by Mathew Jade.

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Get Real with your Search Engine Optimization; Practical Advice to Drive Traffic

NuSpark

I’ve been managing multiple SEO campaigns (mostly Philadelphia area based) recently because clients have asked, and I do it well, and in my observations of the practice, I have a word of advice: Get Real. I say that because the goal of search engine optimization is to drive increased unbranded (terms that do not mention your company name) quality traffic to your website that converts into a desired action; nothing more; nothing less. Search query “I need a __”.

SEO for site acquisitions

Biznology

How are you going to handle the SEO problem? The biggest thing to remember is that you don’t want to lose any search equity that has been built over the years. SEO is hard enough so don’t make it harder for yourself. Create a report to identify the search engine performance (rank, traffic, etc.) Take the ranking URLs for each of those keywords, assess the content on each, and create new content/URLs on your main site. Considering an acquisition?

The Top 7 Search Engines, Ranked by Popularity

Hubspot

For instance, I'm willing to bet your SEO meetings revolve largely around the topic of Google, with questions like, "How's our organic search?" "How Google is undoubtedly the most popular search engine, with over 70% of the search market share. But that popularity makes it the most challenging search engine on which to rank highly. You might be missing critical opportunities for traffic if you neglect the other search engines.

International SEO: Another reason to avoid AMPs

Biznology

Since load time is a ranking factor, AMPs are supposed to boost SEO. There is a fourth reason you need JavaScript on your pages: international SEO. In the end, it was clear to us that AMPs are incompatible with international SEO. IBM’s struggle with international SEO. Next we tried putting the country and language code (cc-lc) in the URL. So organic search users in the UK would get US pages. That is a huge benefit independent of SEO.

Law Firm SEO Guide 2018: Ultimate Search Engine Optimization Blueprint for Attorneys

DAGMAR Marketing

The basic premise of search engine optimization (SEO) is simple: Maximize your law firm’s visibility online by taking advantage of proven techniques to rise higher in search results. While SEO can be a significant investment, it’s an essential part of the marketing mix for those in a marketplace as competitive as the legal space. SEO for law firms. Your website is the foundation of successful SEO. SEO Site Structure. Optimize URLs.

Google May See Web Pages As Duplicates if URLs Too Similar via @MattGSouthern

Search Engine Journal

Google uses a predictive method to detect duplicate content based on URL patterns, which could lead to pages being incorrectly identified as duplicates. The post Google May See Web Pages As Duplicates if URLs Too Similar via @MattGSouthern appeared first on Search Engine Journal.

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A Quick Primer on Google's Search Engine Results Page (SERP)

Hubspot

In simplified terms, a SERP (which stands for Search Engine Results Page) contains two types of content: organic and paid results. In an effort to make the user search experience easier and more direct, Google created SERP features, on-page content that gives users answers to their queries without requiring them to click into an organic result. Search engines are smarter today than ever before. SERP stands for Search Engine Results Page.

10 Effective SEO Techniques to Drive Organic Traffic in 2020

Single Grain

Looking for SEO techniques that'll increase your rankings and send you free, qualified traffic? Try our powerful suite of SEO tools, ClickFlow, with a free 21-day trial. This post on effective SEO techniques has been refreshed for 2020. Optimize for Voice Search.

Choosing the Right URL For Your Financial Services Firm

FMG Suite

One of the most important things that an advisor must do when designing their new business site is to choose an URL. Your URL you choose will not only provide the foundation for your brand but for your Search Engine Optimization strategy as well. Check Out Several URLs.

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Your Guide to Setting Up Your Magento Store for Search Engines

ATAK Interactive

One of the most critical steps in running a successful eCommerce website is ensuring your store is to set up for Search Engines like Google and Bing properly. Thanks to Magento’s built-in suite of SEO-friendly features, adding titles and descriptions only take a few easy steps.

Google Discusses Grouping URLs for Core Web Vitals Scores via @sejournal, @martinibuster

Search Engine Journal

John Mueller discusses grouping similar URLs for Core Web Vitals scoring and that the group score is assigned to new URLs that lack data The post Google Discusses Grouping URLs for Core Web Vitals Scores appeared first on Search Engine Journal. News SEO

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Your competitors are doing SEO

Biznology

What’s more, it seems like more SEO and SEM consultants are recommending that their clients completely remove all their meta tags from all the pages of the their sites. It’s pretty easy to see how your competitors are doing by signing up for services like Audienti or Moz and plugging in the URL of your own site and the sites of your competitors. Organic search performance is a gift that keeps on giving. Driving Search Traffic to Your Company’s Website.

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Simple content optimization – SEO for when SEO doesn’t make sense

Biznology

It’s not often that you’ll hear a content marketing guy tell you that a big investment in SEO isn’t for everyone. But if your marketing focus doesn’t include creating a steady stream of content for your website, for example, it may not make sense to commit resources to an on-going SEO campaign. You’ll want to have an understanding of the language your target audience uses to talk about–and search for–the services you provide. As are the search engines.).

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The importance of accurate keyword difficulty scores

ClickZ

30-second summary: Keyword difficulty (KD) scores help digital marketers understand potential search engine performance. KD scores are useful in building SEO strategies, filtering out ineffective keywords. The ratio of follow/no-follow links to the ranking URLs.

How to Build a Technical SEO Dashboard Using Google Data Studio

Webbiquity

Modern SEO demands a lot from marketers, and successful strategies are often highly dependent on third-party tools and the powerful data they provide. While technical SEO experts can easily see the value of investing in tools like this, it can be challenging to convey this to key stakeholders.

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Google: No Benefit to An Artificially Flat URL Structure via @MattGSouthern

Search Engine Journal

Google's John Mueller says there's no benefit to having an artificially flat URL structure compared to one that shows directory depth. The post Google: No Benefit to An Artificially Flat URL Structure via @MattGSouthern appeared first on Search Engine Journal. News SEO

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Analyzing 2 Million URLs: What We Learned About Core Web Vitals via @sejournal, @Searchmetrics

Search Engine Journal

The post Analyzing 2 Million URLs: What We Learned About Core Web Vitals appeared first on Search Engine Journal. AdNouncement Lite SEO

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The 26 Best All-in-One SEO Tool Suites

Webbiquity

SEO has a lot of moving parts. Best all-in-one SEO tool suites. Optimizing all of the factors that can impact search ranking can be approached in different ways. One is to assemble a collection of best of breed tools; previous posts here have covered tools for competitive intelligence , content planning , keyword research , rank tracking , and special-purpose SEO tools for functions like technical SEO, link research, and video SEO. 5) Majestic SEO.

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