The Point

NOVEMBER 10, 2016

In 2015, JW Player piloted a small-scale, in-house SEM program on Google AdWords to gauge the potential efficacy of using search advertising to drive qualified leads for its enterprise video platform. Almost all our SEM engagements begin with some kind of audit and assessment,” commented Howard J. Aggressive testing of ad copy.

SEM 222

SEM Cost Per Click Enterprise Management Paid Search Agency 222

Search Engine Journal

OCTOBER 27, 2022

The post SEM Or Paid Social: Why Use Both? appeared first on Search Engine Journal. Discover when it's best to use one or the other, depending on where your customer is at on the marketing funnel and your goal.

SEM 106

SEM Marketing Funnels Top of Funnel Search Marketing 106

Search Engine Journal

MARCH 1, 2023

The post 5 Ways To Combine SEO & SEM For More Effective Marketing ROI appeared first on Search Engine Journal. Learn how organic strategies can help drive paid marketing strategies that will boost your overall ROI. And vice versa.

SEM 103

SEM ROI SEO Effectiveness 103

Search Engine Journal

JULY 15, 2021

Mistakes in SEM can be expensive and disastrous. The post 10 Most Common SEM Mistakes and How to Avoid Them appeared first on Search Engine Journal. These 10 can cost you the success of campaigns or career — learn how to avoid them.

SEM 133

SEM Cost Campaigns 133

Search Engine Journal

NOVEMBER 18, 2021

Here are some tips for SEM planning despite the pandemic. The post SEM Planning for 2022: Because 2020 Didn’t Help You For 2021 appeared first on Search Engine Journal. How do you plan for the year ahead when your historic data is in shambles?

SEM 118

SEM Tips 118

Search Engine Journal

SEPTEMBER 1, 2022

Beware of industry hacks and find the best search marketers for your type of business with this list of dos and don'ts. The post Picking The Right SEM Operation: Legits Vs. Hacks appeared first on Search Engine Journal.

SEM 92

SEM Search Marketing Advertising Agencies Best Practices 92

Search Engine Journal

JUNE 23, 2022

Follow the best practices outlined in this article to maximize the reach, impact, and value of your paid search campaigns. The post 6 SEM Best Practices Growth Marketers Need To Master appeared first on Search Engine Journal.

SEM 96

SEM Growth Marketing Practices Best Practices 96

Search Engine Journal

SEPTEMBER 16, 2021

The post 10 Ethical Grey Areas & Illegal SEM Practices (And How to Solve Them) appeared first on Search Engine Journal. Learn about the most common ethical and legal issues in PPC and what the industry needs to do to ensure oversight.

Ethics 128

Ethics SEM Practices PPC 128

Search Engine Journal

SEPTEMBER 21, 2022

SEO & SEM teams can make a large impact – together. The post Boost Organic & Paid Traffic: How To Bring Your SEO & SEM Teams Together appeared first on Search Engine Journal. For your organization to work better, you'll need to combine forces.

SEM 84

SEM Traffic SEO Organization 84

Webbiquity

FEBRUARY 7, 2010

Search engine marketing (SEM) can be a powerful lead generation source, or a complete waste of money. B2B marketers often get less from their SEM programs than possible by overlooking basic but critical steps. Here are some best practices to optimize your results from SEM campaigns: 1.

Search Engine Marketing 100

Search Engine Marketing SEM Search Marketing Practices 100

Spiralytics

AUGUST 29, 2019

If you're looking to learn more about Search Engine Marketing (SEM) or paid search, you've come to the right place! Jump to a section: What is SEM? A Brief History of Search Ads. Why SEM Works for Businesses. Search Advertising Platforms. Search Advertising Trends & Statistics.

SEM 91

SEM Search Engine Marketing Statistics Advertisements 91

ClearVoice

JUNE 27, 2022

This is why strategies like search engine optimization (SEO) and search engine marketing (SEM) play such an important role in digital marketing. To figure out how to make SEO, SEM, and content marketing work together, you must first understand how each one works. What’s the difference between SEO and SEM?

SEM 52

SEM Paid Content Lead Scoring Lead Ranking 52

Biznology

NOVEMBER 18, 2014

I just discovered that Search Engine Marketing (SEM) isn’t just a rebrand of Search Engine Optimization (SEO), a marketing discipline that is almost universally damned as being shifty, black-hat, and more than just a little shady. How do I suddenly know all of this?

Search Engine Marketing 80

Search Engine Marketing Search Marketing SEM Enterprise Management 80

ClearVoice

JUNE 28, 2021

Over the past several years, becoming SEO and SEM savvy has grown in importance to remain relevant and build a lucrative career. But if you’re a little confused about the differences between SEO and SEM, don’t sweat it. How SEO and SEM work together. What SEM is. How SEO and SEM are alike. What is SEM?

SEM 59

SEM SEO Optimization Paid Search Agency 59

Navigate the Channel

SEPTEMBER 23, 2021

If you’ve ever wondered how a website can rank well one moment and completely lose steam the next, then you’ve probably encountered a search engine update. Keep reading to learn more about search engine algorithms and why it matters to your digital marketing. What is a Search Algorithm?

SERP 119

SERP Keywords SEO Search Marketing 119

Search Engine Journal

MAY 20, 2021

The post Competitor Bidding Strategy in SEM: Waking Up and Choosing Chaos appeared first on Search Engine Journal. Competitor bidding means actively bidding on your competitors' brand name keywords. Here's what you need to know to do it right.

SEM 95

SEM Keywords Activities Brand Identity 95

Brightedge

MAY 7, 2021

Using SEM and SEO together will drive traffic using both organic and paid strategies. While keyword research and implementation are still a ranking factor, search engines are ranking content more predominantly based on the information provided to a user and the user experience. What is SEM? What does SEM stand for?

SEM 69

SEM SERP SEO Lead Scoring 69

Webbiquity

MARCH 1, 2016

Search remains the cornerstone of digital and content marketing efforts. The average B2B website gets 40% or more of all visits from organic search, and 81% of B2B purchase cycles start with a web search. Of course, search, like all other digital marketing tactics, continues to evolve. Another 36% use mobile search.

SEM 100

SEM Paid Content Stats SEO 100

Blue Flame Thinking

NOVEMBER 17, 2022

As a digital B2B agency focused on technical industries, we’ve seen a full range of search engine optimization activity over the last few years. Think your audiences already know you and search page rankings don’t matter? More than half of web traffic is driven by organic search results 2. Start with On-page SEO.

Traffic 52

Traffic SEO Optimization Brand Identity 52

Spiralytics

MAY 6, 2018

While search engine optimization (SEO) can help gain high traffic through ‘free,’ ‘editorial’ or ‘natural’ search results, search engine marketing (SEM) increases traffic through purchasing ads on search engines.

SEM 81

SEM Search Engine Marketing Traffic Search Marketing 81

SEMrush

DECEMBER 31, 1969

To boost your website traffic, a good SEM strategy is what you need. Learn how to plan a campaign and monitor your competitors with the help of Semrush!

Search Engine Marketing 80

Search Engine Marketing Search Marketing SEM Planning 80

RDW Group

MARCH 1, 2022

While scrolling through status updates, nostalgic photos, and … The post Are social media platforms the new search engine? Without a doubt, the way we engage on social media is changing. appeared first on RDW Group.

Social Media 72

Social Media Media SEM SEO 72

QuanticMind

MAY 20, 2019

However, many marketers are still relying on the bid optimization tools that Google and Bing provide, even those with decent SEM budgets (~$50k). This eBook – SEM Optimization Techniques: Are You Overpaying Google? This eBook – SEM Optimization Techniques: Are You Overpaying Google? Think about it for a second!

Search Engine Marketing 40

Search Engine Marketing Search Marketing Optimization SEM 40

Spiralytics

MARCH 27, 2018

People are searching the internet by the second. billion searches every day. Meanwhile, marketers and advertisers can leverage search to get their messages in front of consumers through search engine marketing (SEM). Statistics say that Google alone processes about 3.5

SEM 90

SEM Keywords Research Search Engine Marketing 90

Spiralytics

MAY 31, 2018

Your digital marketing campaign can never be complete without search engine marketing (SEM) in your playbook. SEM can help achieve goals that other strategies such as content marketing and email marketing can't meet on their own. The reason is simple.

SEM 71

SEM Marketing & Strategy Business Search Engine Marketing 71

QuanticMind

SEPTEMBER 13, 2018

Website redesigns often require reconstructing at least part of a site from scratch, which can send search engine marketers back to square one. Given this, if you’re a search engine marketer in charge of a site that’s going to be redesigned, you need a plan for surviving the website redesign. Paid advertising marketer.

Search Engine Marketing 43

Search Engine Marketing Paid Content Search Marketing SEM 43

Navigate the Channel

JANUARY 8, 2024

SEO and SEM, data analytics, cross-channel consistency and user experience. Optimizing for relevant keywords is crucial to ensure that your content surfaces when consumers are searching during micro-moments, so an emphasis on smart SEO and SEM is a must. What is the difference between SEO and SEM?

Trends 123

Trends Marketing & Strategy Marketing Strategy Paid Search Agency 123

Conductor

OCTOBER 28, 2019

SEM is also… amazing. SEO stands for search engine optimization. SEO includes anything done to a website for the sake of search rankings, which might include researching keywords and placing them strategically within a page, optimizing a page’s structure,, or using certain redirects in a site’s url hierarchy.

SEM 68

SEM SEO Long Tail Marketing SERP 68

Spiralytics

NOVEMBER 10, 2017

Search engine marketing (SEM) can be a pretty daunting task. The level and amount of competition in online advertising can be overwhelming, not to mention frustrating, especially if you think you’re doing everything right but you’re still not getting the traffic or conversion results you want.

SEM 90

SEM Tools Search Engine Marketing Traffic 90

Spiralytics

MARCH 24, 2019

Nowadays, digital marketing is something you really should explore to achieve your bottom line, and a channel that you may consider utilizing is Search Engine Marketing (SEM) or search advertising.

SEM 54

SEM Small Business Marketing Business PPC 54

QuanticMind

OCTOBER 9, 2018

For the past decade or more, in-house SEM campaigns have taken a back seat to SEM agencies for most small, medium and large businesses. A Common Misconception: SEM Is Where the Customer Experience Lies. Within SEM, most of the opportunity to iterate on the customer’s experience lies deeper in the funnel.

SEM 40

SEM Advertising Agencies Paid Search Agency Ad Agencies 40

SEMrush

APRIL 11, 2019

Developing and managing SEM campaigns at scale can be difficult, but it doesn‘t have to be. Discover a labor-saving process for building large PPC accounts with multiple products that is fast, flexible, and easily managed.

Search Engine Marketing 93

Search Engine Marketing Search Marketing Campaigns SEM 93

Webbiquity

FEBRUARY 25, 2011

Done properly, search engine marketing (a.k.a. SEM, paid search, PPC) is a powerful complement to SEO and an effective tactic on its own. Discover the answers to these questions and others here in seven noteworthy search engine marketing guides from the past year.

Search Engine Marketing 100

Search Engine Marketing Cost per Acquisition Search Marketing Cost Per Click 100

QuanticMind

NOVEMBER 9, 2017

?SEM for B2B is a different space than consumer marketing. Here, we’ll discuss some of the tactics and ad types you can use today in SEM for B2B. SEM for B2B (business-to-business companies) is a bit different than what marketers normally think about when they discuss search engine marketing.

SEM 56

SEM Top of Funnel Paid Search Agency Ads 56

QuanticMind

DECEMBER 9, 2020

Returning to a degree of normality might be possible in 2021, but SEM may never go back to business as usual. Here are 9 SEM trends for 2021.

SEM 66

SEM Trends Search Engine Marketing Business 66

KoMarketing Associates

JULY 26, 2012

Via SEOmoz : Search Engine Optimization isn’t just about “engines.” Via Search Engine Watch : Search Engine Optimization (SEO): The process of making a site and its content highly relevant for both search engines and searchers. Will SEO professionals push boundaries?

Search Engine Marketing 120

Search Engine Marketing Search Marketing SEO Lead Scoring 120

DAGMAR Marketing

JUNE 19, 2019

Thanks to our hard-working team, we just brought home the top honor for the 2019 Best Overall SEM Initiative in Search Engine Land’s Landy Award competition. Each year, the awards recognize the search industry’s most outstanding agencies, individuals and campaigns.

Search Marketing 40

Search Marketing SEM Advertising Agencies Paid Search Agency 40