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The Top 10 Most-Read B2B Marketing Posts of 2023

Webbiquity

. #8: The 12 Best Competitive Intelligence and Benchmarking Tools Here are the 12 best tools for comparing your brand’s performance to your top competitors in terms of web traffic, social media brand mentions, target keywords, online advertising, organic search visibility, and other factors.

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How to price your ebook to maximize sales and profits

ConvertKit

And if you price too low, your target readers may question the value of your ebook and you’ll miss out on sales—especially if you’re pricing lower than most of your competitors. Ask yourself: what are your target readers willing to spend money on to get better in something related to your ebook topic? Image via Learn Enough.

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Leveraging Video to Get More Sales Meetings [Podcast]

Vidyard

And when you’re targeting large, enterprise companies, you need every edge you can get just to get your prospects’ attention — let alone land a meeting. So I’ll do a screencast of their current video setup, and talk about how Vidyard can have a positive impact on that. What are your favorite sales tools?

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Where Does Martech Fit in the Creative Agency Triumvirate?

ClearVoice

These three professionals need to work together to ensure their campaigns are well built, target the right audiences, and can be tracked and analyzed, all while providing the best bang for the buck. Loom allows users to quickly record screencasts, videos, and more. Loom is a super-easy and free tool to use for recording videos.

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Use Video to Prospect Leads and Control the Conversation

Vidyard

At Vidyard we tend to create short, consumable clips of content specific to target audiences. Many of these videos will be screencast videos, voice-over powerpoint presentations (Vidyard Studio) or webcam videos. Sales reps now have many different options for creating content, including using their computers, smartphones and tablets.

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Top 5 Inbound Marketing Articles to Start the Week: Google vs. Bing

Hubspot

Tips for Making a Screencast for Your Startup Author: Audrey Watters of ReadWriteWeb. Screencasts are a great type of online video to showcase and explain how a new product or feature works, but how do you create one? Marketing Takeaway: Screencasts can be a great instructional tool for your company's products or services.

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Best Screen-Recording Software for Marketers: Camtasia vs. Screencast-O-Matic

ClearVoice

From ad hoc personalized sales demonstrations, to more polished product featurettes, marketers can record their screen to explain why their product or service would be well suited for a given customer or target audience. Screencast-O-Matic , the scrappy contender fighting for a top ranking. Review of Screencast-O-Matic.