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The Top 10 Most-Read B2B Marketing Posts of 2023

Webbiquity

. #9: A 10 Step Guide To Creating A Social Media Marketing Plan When efficiently optimized, social media is a great way to grow traffic, generate leads, and drive sales to a new business. Yet too many marketers and brands go about social media marketing the wrong way.

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Working From Home Video Resources

Biznology

Social Media. Videos uploaded directly to social media (as opposed to links to videos hosted on other platforms like YouTube) get higher engagement. This Always Up-to-Date Guide to Social Media Video Specs from Sprout Social should come in handy. Screencasts. Video messaging.

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Six More Marketing Video Best Practices for Those Who Aren’t Sure they Know How to Make a Video

Biznology

For a screencast that lets the viewer know you value their attention, you need to pay attention to the screen resolution, microphone, visible menus and tabs — and several other demo production issues you don’t normally think about. Here’s a comprehensive guide on How to create screencasts by WordPress guru Shawn Hesketh.

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Make your online video meeting more like “real” video

Biznology

But they will appreciate a tightly scripted screencast with a happy result at the end of the click path. Most of it will also be short enough to be shareable on social media. Customers and prospects want to see your solution in action. Many online webinars and demos end with Q&A sessions with no visuals at all.

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How to Create the Best How-To Videos: Tips and Tricks

Vidyard

Social Media Scannable Videos 2.4 Supportive Screencast Videos 2.5 Can be shared on social media channels sparingly. Can be shared on social media channels sparingly. Social Media Scannable Videos. These micro-videos are meant to be viewed on social media channels directly.

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Do You Have The Videos You Need to Support an Online Conference?

Biznology

A video that makes one point well can support live presentations and can also be shared in social media. Edit software demos and screencasts so they tell an interesting use-case story. Make short (< 30 sec) videos from longer ones. This doesn’t take much editing skill, but it does require editorial.

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Social Pros 30 – Eric Schwartzman, Social Media Boot Camp

Convince & Convert

This is Episode 30 of the Social Pros Podcast : Real People Doing Real Work in Social Media. This episode features Eric Schwartzman , online social media training provider, entrepreneur and the best-selling co-author of Social Marketing to the Business Customer. The RSS feed is: [link].